Springtime Tallahassee, Inc.

What Springtime Tallahassee, Inc. does

Springtime Tallahassee, Inc. (legally Springtime Tallahassee Festival, Inc.) is a 501(c) nonprofit civic organization founded in 1967 in Tallahassee, Florida, to counter legislative efforts to relocate the state's capital to Orlando. The organization produces an annual spring festival weekend dedicated to the preservation and celebration of Tallahassee's history, music, food, and community spirit. Its core product is the festival weekend, which consists of five signature events: the Friday Night Music Festival at Kleman Plaza featuring national country music artists, the Grand Parade along Monroe Street with 100+ floats, marching bands, and community groups, Jubilee in the Park (a free outdoor arts, crafts, food, and entertainment festival at the Downtown Chain of Parks), the Springtime 10K running event at Cascades Park, and Breakfast on the Moon (the kickoff event at The Moon venue). The festival draws 70,000+ spectators to the Grand Parade alone and generates over $6 million in annual visitor spending economic impact, with 20,000+ out-of-town visitors accounting for 8,500+ hotel room nights.

The organization operates a "free admission" product strategy at the consumer level, monetizing through five distinct revenue streams: corporate sponsorships across seven tiers (Festival Partner, Premier Music Festival, Champion, Signature, Jubilee Stage, Children's Park, and Additional Sponsors), vendor booth fees across six categories (Arts & Crafts, Boutique, Food, Crafted & Gifted Food, Corporate, and Non-Profit), annual membership dues ($400–$805 plus $50–$150 Krewe dues), VIP event packages (Governor's Package at $500, Senator's Package at $300, Music Festival VIP Lounge at $150 individual / $1,350 table of 10), and parade participation fees. Membership is organized through three historical Krewes (Spanish 1528–1821, War & Reconstruction 1821–1900, and 20th Century & Beyond 1901–present) with 200+ dues-paying members, supplemented by a Belles & Gents youth ambassador program for students.

The organization is governed by a Board of Directors and Executive Committee (President, General Chairman, President-Elect, Secretary, Treasurer), supported by a small paid staff (Executive Director, Assistant Director of Events) and extensive volunteer infrastructure. Its technology footprint is minimal — a content-marketing website, Facebook, Instagram, and email — with no AI, software, or proprietary technology components. Strategic partnerships include the City of Tallahassee, Visit Tallahassee, Leon County Sheriff's Office, Coca-Cola United (exclusive beverage vendor), Doubletree Hotel (Festival Host), Adams Radio Group, Dale Earnhardt Jr. Chevrolet, WCTV, and several regional healthcare, education, and credit union sponsors. The 59th Annual Festival is scheduled for April 2–3, 2027.

Name

Springtime Tallahassee, Inc.

Legal name

Springtime Tallahassee Festival, Inc.

Website

https://springtimetallahassee.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

Springtime Tallahassee, Inc. is a 501(c) nonprofit civic organization founded in 1967 that produces an annual spring festival in Tallahassee, Florida, featuring a Music Festival, Grand Parade, Jubilee in the Park, and 10K race, monetizing through corporate sponsorships, vendor booth fees, membership dues, and VIP event packages.

Ownership category

akta.pro rank

Product category

Community Festival & Civic Event Production

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)

akta.pro secondary industry

Civic & Municipal Festivals (City Days, Public Celebrations) (MPAGAEAA)

Keywords

• Community festival events
• Annual cultural celebration
• Vendor booth programs
• Membership krewe organization
• Corporate event sponsorship

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Corporate Sponsorships: The festival generates revenue through corporate sponsorships at various tiers including Festival Partners, Premier Music Festival Sponsors, Champion Sponsors, Signature Sponsors, Jubilee Stage Sponsors, Children's Park Sponsors, and Additional Sponsors.
2. Vendor Booth Fees: Revenue generated from vendor applications including Arts and Crafts, Boutique, Food, Crafted & Gifted Food, Corporate Vendor, and Non-Profit Vendor booths. Booth fees vary by category with additional fees for electricity ($25 per plug) and late applications ($25 late fee).
3. Membership Dues: Annual membership dues ranging from $400-$805 for regular members, $665-$805 for couples, with additional Krewe dues of $50-$150. Application fee of $25 required. Membership provides voting rights and eligibility to hold office.
4. Event Packages and VIP Experiences: Revenue from ticketed VIP experiences including Governor's Event Package ($500), Senator's Event Package ($300), Music Festival VIP Lounge tickets ($150 individual or $1,350 for table of 10), and reciprocal VIP packages.
5. Parade Participation Fees: Fees collected from parade participants including floats, marching bands, and other entries. Payment must be made in full with application.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Springtime Tallahassee produces an annual community festival weekend in Tallahassee, FL celebrating the city's history, music, food, and community spirit since 1967. The festival weekend includes the Friday Night Music Festival, Saturday Grand Parade, Jubilee in the Park arts/crafts/food festival, Springtime 10K race, and Breakfast on the Moon kickoff event, supported by a Krewe-based membership program, vendor and parade participation applications, a youth Belles & Gents program, and tiered corporate sponsorship packages.

Product overview

Springtime Tallahassee is an annual community festival organization that produces a weekend celebration of Tallahassee's history, music, food, and community spirit. The festival consists of multiple signature events: the Friday Night Music Festival at Kleman Plaza featuring national country music artists with free general admission; the Grand Parade along Monroe Street with over 100 units attracting 70,000+ spectators; the Jubilee in the Park featuring arts and crafts vendors, international food court, children's park, and live entertainment stages; the Springtime 10K running races at Cascades Park; and Breakfast on The Moon kickoff event. The organization also operates vendor and parade participation programs, a Krewe membership system with three historical-themed social groups, and a Belles & Gents youth ambassador program. The festival generates over $6 million in economic impact annually, attracting 20,000+ out-of-town visitors and 8,500+ hotel room nights. Sponsorship opportunities span multiple tiers including Festival Partners, Premier Music Festival Sponsors, Premier Jubilee Sponsors, Champion, Signature, and additional sponsors.

Differentiator

Problem solved

Functional benefit

Products and services

• Springtime Tallahassee Music Festival Friday night outdoor concert at Kleman Plaza in downtown Tallahassee featuring national country music artists, with a free general admission beer garden and optional VIP lounge experience. Open to the general public.
• Springtime Tallahassee Grand Parade Annual Saturday parade featuring over 100 decorated floats, marching bands, dance groups, Springtime Krewes, and community organizations traveling down Monroe Street past the Florida Capitol, attracting more than 70,000 spectators. Free admission for all attendees.
• Jubilee in the Park Free outdoor festival in Downtown Chain of Parks in Tallahassee featuring arts and crafts vendors, international food court, children's park, and multiple stages of live entertainment. Recognized as one of the top festivals in the Southeast.
• Springtime 10K Running event held at Cascades Park featuring 10K, 5K, and 1-mile races through the Myers Park neighborhood, with finisher medals and awards for age group winners. Open to runners and walkers.
• Breakfast on the Moon Kickoff event for the festival featuring a breakfast served at The Moon venue, with dine-in or curbside take-out options for the Governor's Staff. Held in advance of the main festival weekend.
• Krewe Membership Program Membership organization allowing individuals and families to join one of three Krewes (Spanish, War & Reconstruction, or 20th Century & Beyond) representing Florida's historical periods. Annual dues range from $400-$805 with $50-$150 Krewe dues. Members receive voting rights, eligibility to hold office, access to member events, and volunteer roles.
• Vendor Application Program Application-based program for businesses and organizations to participate as vendors at the Jubilee in the Park festival. Vendor categories include Arts and Crafts, Boutique, Food, Crafted & Gifted Food, Corporate Vendor, and Non-Profit Vendor. Booth fees vary by category with add-on fees for electricity and late applications.
• Belles & Gents Youth Program Youth civic and service organization for 5th grade through high school students, including training in local Tallahassee history, poise, etiquette, and community volunteer activities, with annual title selections of Belles and Gents. Open to youth in the Tallahassee region.
• Parade Participation Program Application-based opportunity for groups, organizations, and individuals to participate in the Grand Parade with floats, marching units, vehicles, and walking groups, including marching bands, dance troupes, and themed entries. Participation fees paid in full with application.
• Governor's VIP Event Package Premium $500 ticketed VIP festival experience package including Float Gloat, Teddy Bear Run & Lunch, Bourbon & Bubbles, Crash Party, Hospitality Suite, and First Lady's Brunch. Sold to festival attendees seeking premium access.
• Senator's VIP Event Package Premium $300 ticketed VIP festival experience package including Crash Party and bus transportation for Crash Party. Sold to festival attendees seeking premium access.
• Music Festival VIP Lounge Premium access to the Friday Night Music Festival VIP Lounge at Kleman Plaza. Includes private restroom, open bar with beer and wine, and dinner. Available as individual tickets ($150) or table of 10 ($1,350).
• Corporate Sponsorship Packages Multi-tiered corporate sponsorship program offering businesses brand visibility to 70,000+ festival attendees. Tiers include Festival Partner, Premier Music Festival Sponsor, Premier Jubilee Sponsor, Champion Sponsor, Signature Sponsor, Jubilee Stage Sponsor, Children's Park Sponsor, and Additional Sponsors. Sold to local and regional businesses seeking community exposure.

Quantifiable outcome

• 70,000+ annual spectators attending the Grand Parade alone
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• City of TallahasseeflagshipStrategic or Co-development PartnerFestival Partner - City government provides support for the annual festival including street closures, parking, and emergency services. The festival celebrates and promotes the capital city.
• Visit TallahasseecoreGTM or Marketing PartnerFestival Partner - Local tourism promotion organization that helps market the festival to visitors and supports tourism-related activities.
• Leon County SheriffcoreStrategic or Co-development PartnerFestival Partner - Provides law enforcement support and security for festival events including the Grand Parade.
• Adams Radio GroupcoreGTM or Marketing PartnerFestival Partner - Local radio group provides media coverage and promotion of festival events.
• Coca-Cola (Coca-Cola United)coreGTM or Marketing PartnerChampion Sponsor - Exclusive beverage vendor for the festival. Vendors are only permitted to sell coffee, smoothies, and slushies; all other beverages exclusively from Coca-Cola.
• Doubletree HotelflagshipChannel Partner/ Reseller/ DistributorFestival Host Hotel - Main accommodation partner for the festival weekend. Provides block rates at $205/night and serves as registration location and hub for Krewe events.
• Dale Earnhardt Jr. ChevroletcoreGTM or Marketing PartnerPremier Music Festival Sponsor - Corporate sponsor for the music festival event.
• The Moon EventscoreStrategic or Co-development PartnerPremier Music Festival Sponsors and venue host for Crash Party - Provides venue for festival-related evening events.
• Tobacco Free FloridacoreGTM or Marketing PartnerPremier Jubilee Sponsor - Health advocacy sponsor supporting the Children's Park tobacco-free initiative.
• Gulf Winds Credit UnionminorGTM or Marketing PartnerJubilee Stage Sponsor - Sponsors the Jubilee Music Stage entertainment area.
• Tallahassee Memorial HealthcareminorGTM or Marketing PartnerJubilee Stage Sponsor - Healthcare sponsor for festival events.
• ScientiaeminorGTM or Marketing PartnerChildren's Park Sponsor - STEM education sponsor for the Children's Park activities.
• TSC (Tallahassee State College)minorGTM or Marketing PartnerChildren's Park Sponsor - Educational institution sponsor for Children's Park.
• WCTVminorGTM or Marketing PartnerChampion Sponsor - Local television station providing media coverage.
• Hampton Inn Tallahassee – CentralminorChannel Partner/ Reseller/ DistributorParticipating Hotel - Block rate of $199/night for festival attendees.
• Staybridge Suites TallahasseeminorChannel Partner/ Reseller/ DistributorParticipating Hotel - Block rate of $209/night for festival attendees.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pensacola Mardi Gras: Annual Mardi Gras celebration in Pensacola, FL organized around Krewe structures, parades, and civic sponsorship — directly comparable Florida community festival model with parade, vendor booths, and Krewe membership dues.
• Mardi Gras New Orleans: The original Krewe-based community festival in New Orleans, featuring parades, multiple signature events, vendor programs, and Krewe membership dues — the canonical direct peer for any Krewe-driven civic festival.
• Mobile Mardi Gras (Mobile Carnival Association): Annual Mardi Gras in Mobile, AL organized through mystic societies/Krewes with parades, balls, and civic sponsorship — comparable regional community festival with similar Krewe dues and event-based revenue model.
• Gasparilla Pirate Festival: Annual community festival in Tampa, FL featuring a signature parade, Krewe-style organization, and similar civic sponsorship and vendor model — direct comparable as another Florida-based Krewe-driven community celebration with a long-standing tradition.

Regional players

• Spoleto Festival USA: Annual arts festival in Charleston, SC featuring multidisciplinary programming, sponsorship tiers, and ticketed VIP experiences — comparable to the multidisciplinary arts/cultural element of Springtime Tallahassee's Jubilee in the Park.
• Azalea Festival: Annual community festival in Wilmington, NC featuring a parade, street fair, and cultural programming with similar sponsor, vendor, and community-membership revenue structure — comparable Southeast US civic festival model.
• Cherry Blossom Festival (Macon, GA): Long-running community festival in Macon, GA featuring multiple signature events, parades, and a vendor/sponsor-driven model — comparable Southeast US civic festival with multi-event weekend structure.
• Festival of Flowers (Mobile, AL): Annual community festival in Mobile, AL featuring arts/crafts vendors, food, and entertainment in a parks setting — comparable to Springtime Tallahassee's Jubilee in the Park as a community arts/crafts fair.

Broad incumbents

• National Cherry Blossom Festival (Washington, DC): Large-scale civic festival featuring parades, cultural programming, and multi-tier sponsorship — a larger, more established community festival organization operating a similar parade + cultural programming model with corporate sponsorship at scale.

Others

• Visit Tallahassee: Local tourism promotion organization and current Springtime Tallahassee Festival Partner — comparable as a Tallahassee-focused civic/tourism promoter, though a public-sector entity rather than a private festival operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/springtimetallahasseefestival
• Instagraminstagram.com/springtimetallahassee
• LinkedInlinkedin.com/company/simukai-designs

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springtime Tallahassee, Inc.