Sportbedrijf Drachten

What Sportbedrijf Drachten does

Sportbedrijf Drachten is a privately operated, municipally embedded sports service provider for the municipality of Smallingerland in the Netherlands. It operates more than 15 physical facilities including Zwemcentrum De Welle (a 50-meter swimming center), Sportcentrum Drachten, Sporthal de Drait, 14 gymnasiums at 12 locations, and four SportKast equipment-sharing points. The organization delivers a broad sports portfolio spanning swimming lessons (Sibbe & Liefke concept), aqua sports, youth programs (Sport & Chill, HighScore, 3X3 Unites, Sólido, Life Goals), children's programs (Evi's Beweegavontuur, LEFF, MRT), adult lifestyle coaching (Voel Je Fit), senior fitness (Beweeg je Fit suite), adapted sports for people with disabilities (Special Heroes judo and swimming), school sports coordination (Schoolsportagenda), financial inclusion via Sportfonds Smallingerland and Jeugdfonds Sport & Cultuur, signature events (Avond4daagse Drachten), hospitality venues (De Kleedkamer, Het Clubhuis), and facility rental.

The business operates a hybrid revenue model combining consumer activity fees (typically €25-€95 per 8-12 week block, swim packages up to €1,098), monthly subscriptions (e.g., Beweeg je Fit at €15/month), freemium offerings (LEFF, Sportinstuif, Sport & Chill), per-session fees (€2.50 elderly exercise), and institutional facility rental to sports clubs, schools, and event organizers. Distribution is direct-to-consumer through the website booking portal, walk-in registration, school programs (Schoolsportagenda), and a buurtsportcoach (neighborhood sports coach) network embedded in 12+ neighborhoods that also intermediates Jeugdfonds and Sportfonds applications. The organization is governed under the Sportakkoord Smallingerland coalition alongside the municipal government, schools, healthcare institutions, and local clubs, and is led by directeur-bestuurder Evert Jan Siderius.

Technology infrastructure is conventional: standard sports facility hardware, a self-service online portal (Mijn Sportbedrijf Drachten), and event-specific websites (zwemcentrumdewelle.nl, avond4daagsedrachten.nl). No proprietary technology platform, AI/ML systems, APIs, or third-party software integrations are evidenced. The website is powered by Dataduiker (Sera). Marketing is multi-channel via the corporate website, Instagram (with named-coach personal accounts), email newsletters, school partnerships, community events, and direct neighborhood outreach. Operating geographies are restricted to a single municipality in the province of Friesland.

Name

Sportbedrijf Drachten

Legal name

Sportbedrijf Drachten

Website

https://sportbedrijfdrachten.nl

Company type

Private

Operating status

Operating

Short description

Sportbedrijf Drachten is a municipally embedded Dutch sports service provider operating 15+ facilities and 25+ programs across swimming, youth, senior, adapted, and lifestyle sports for all residents of the Smallingerland municipality.

Ownership category

akta.pro rank

Product category

Community Sports Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• Municipal sports services
• Swimming lessons
• Sports facility rentals
• Community sports programs
• Adapted sports

Headquarters

HQ city

Drachten

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Facility Rentals: Renting out sports facilities including sports halls, gymnasiums, meeting rooms, and swimming facilities to sports clubs, organizations, and individuals.
2. Activity and Program Fees: Revenue from swimming lessons, sports programs, and various organized activities for children, youth, adults, and seniors.
3. Hospitality and Catering: Revenue from horeca facilities including De Kleedkamer restaurant and Het Clubhuis catering services at sports venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sportbedrijf Drachten operates as a municipal sports organization managing swimming, sports and exercise programs, facility rentals, community events, and associated hospitality services across more than 15 locations in the Smallingerland municipality in the Netherlands. The organization offers swimming lessons (with diploma guarantee), aqua sports, youth and senior fitness programs, adapted sports for people with disabilities, club support services, and signature community events like the Avond4daagse.

Product overview

Sportbedrijf Drachten is a municipal sports organization operating as a multi-service sports provider and facility manager in the municipality of Smallingerland, Netherlands. The organization offers a comprehensive portfolio consisting of: (1) Facility management - operating Zwemcentrum De Welle (swimming center), Sportcentrum Drachten, Sporthal De Drait, 14 gymnasiums across 12 locations, and over 15 total rental venues; (2) Swimming and aquatic services - Zwemles with the Sibbe & Liefke concept, Aqua Sporten (water fitness), and recreational/bucket swimming; (3) Sports programs across all demographics - Evi's Beweegavontuur for toddlers, LEFF for children with weight concerns, Special Heroes for adapted sports, Sport & Chill and youth programs (HighScore, Life Goals, Sólido, Wereldgozers/Wereldmeiden, 3X3 Unites), Beweeg je Fit programs for seniors, and Voel Je Fit lifestyle program for adults; (4) Financial support programs - Sportfonds Smallingerland and Jeugdfonds Sport & Cultuur; (5) Venue rental and hospitality (Horeca & Events); (6) Sports club support services including trainers courses and club development. The organization also runs signature events like the Avond4daagse, organizes the Schoolsportagenda, and operates community initiatives like SportKasten (equipment sharing) and the proposed BeweegBus for elderly transport.

Differentiator

Problem solved

Functional benefit

Brands

• Zwemcentrum De Welle: Swimming center operated by Sportbedrijf Drachten offering swimming lessons, aqua sports, and recreational swimming.

Products and services

• Zwemcentrum De Welle Swimming center operated by Sportbedrijf Drachten, offering swimming lessons, aqua sports, recreational swimming, and lane swimming for the community of Smallingerland.
• Zwemles (Sibbe & Liefke) Swimming lessons program for children starting from age 4, using a unique storyline with characters Sibbe and Liefke, with diploma guarantee.
• Aqua Sporten Water-based fitness activities including Aqua Fysic, Aqua Jogging, Aqua Bootcamp, Aqua Boxing, Aqua Pole, Aqua Zumba, Floatfit, and warm water swimming for adults and seniors.
• Locatie Huren (Facility Rental) Rental of sports facilities including sports halls, gymnasiums, meeting rooms, and Zwemcentrum De Welle, with over 15 locations across the municipality of Smallingerland.
• Horeca & Events Hospitality services including De Kleedkamer cafe/restaurant and Het Clubhuis catering/meeting facilities in Sporthal De Drait, available for events and venue rental.
• Beweeg je Fit Programma's Series of fitness programs for seniors including Wandel je Fit (walking), Fiets je Fit (cycling), Zwem je Fit (swimming), Ping Pong je Fit, and Bowl je Fit, designed to improve fitness and prevent falls.
• Evi's Beweegavontuur Multi-sport program for young children (1.5-6 years) led by mascot Evi Eekhoorn, focusing on developing motor skills and sports identity through various outdoor activities.
• Voel Je Fit 12-week lifestyle program for adults focusing on weight loss, healthier eating, more movement, stress reduction, and improved sleep, including cooking workshops and personalized coaching.
• Aangepast Sporten (Adapted Sports) Adapted sports programs for people with disabilities, including Special Heroes judo and swimming lessons, coordinated with sports clubs, schools, and healthcare institutions in Smallingerland.
• Sport & Chill Free youth sports drop-in program for ages 12-18 held at Sportcentrum Drachten, allowing teens to play sports or socialize.
• Avond4daagse Drachten Annual 4-day walking event held in May, attracting thousands of participants with routes of 5km and 10km, one of the organization's signature community events.
• Sportfonds Smallingerland Financial support program for adults 18+ who cannot afford sports membership, covering club fees and necessary equipment.
• Jeugdfonds Sport & Cultuur Financial support for children from low-income families to participate in sports clubs or cultural activities, covering membership fees and equipment.
• Verenigingsondersteuning (Club Support) Support services for sports clubs including member recruitment, finances, volunteer management, sponsorship, club policy, healthy catering, and smoke-free facilities.
• Schoolsportagenda School sports calendar offering various sports activities and clinics for primary school students throughout the academic year, organized in cooperation with sports clubs.

Quantifiable outcome

• Multiple generations participate in sports together - from young children to seniors
• +1 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• VHC ActifoodminorGTM or Marketing Partner · 1 January 2025VHC Actifood serves as main sponsor for the Avond4daagse Drachten walking event, providing local partnership for this community walking event.
• MOS-DR88VIBESminorStrategic or Co-development PartnerCollaborative partnership for Sport & Chill youth program activities, combining neighborhood sports programming with youth outreach.
• Odensehuis SportiefminorStrategic or Co-development PartnerPartnership for dementia and senior fitness programs, providing sports activities for people with dementia and their caregivers.
• Sportfonds SmallingerlandcoreStrategic or Co-development PartnerFinancial support program for adults 18+ who cannot afford sports participation. Buurtsportcoaches act as intermediaries for applications.
• Jeugdfonds Sport & CultuurcoreStrategic or Co-development PartnerNational fund supporting children from low-income families to participate in sports and cultural activities. Sportbedrijf coaches serve as intermediaries.
• BV SportminorStrategic or Co-development PartnerPartner for ASM-Oldstars trainers course organization, providing senior sports training certification.
• Sport FryslânminorStrategic or Co-development PartnerProvincial sports organization collaborating on ASM-Oldstars trainers course in Friesland province.
• Gemeente SmallingerlandcoreStrategic or Co-development PartnerMunicipal government owner and partner, providing public sports services across the municipality.
• Sportakkoord SmallingerlandcoreStrategic or Co-development PartnerLocal sports accord coalition including sports clubs, schools, healthcare institutions, and municipality working to make sports accessible.
• DZ&PCminorStrategic or Co-development PartnerSwimming association partnership for Zwem je Fit program at Zwemcentrum De Welle.
• SûnenzminorStrategic or Co-development PartnerFitness partner collaborating on multiple programs including Beweeg je Fit, Zwem je Fit, and Ping Pong je Fit.
• Van der Valk Hotel DrachtenminorChannel Partner/ Reseller/ DistributorVenue for Bowl je Fit bowling program.
• Kanovereniging De FroskenminorStrategic or Co-development PartnerCanoe association providing Kanoweek school sports program for groups 7-8.
• Sportclubs (various)coreStrategic or Co-development PartnerPartnerships with local sports clubs for Schoolsportagenda activities and club support programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Optisport: Dutch sports facility management company that operates swimming pools, ice rinks, and sports halls on behalf of municipalities, providing comparable facility-management, programming, and municipal-contract services.
• Sportservice Nederland: National Dutch provider of municipal sports and exercise services, operating programs, facilities, and buurtsportcoach networks on behalf of municipalities — the closest direct peer in operating model and customer base.
• Sportfondsen Nederland: Dutch operator and developer of sports facilities (pools, halls, ice rinks) for municipalities and associations — directly comparable in facility portfolio, public-sport mission, and municipal contracting.
• Laco Sport & Cultuur: Operator of municipal sports and cultural facilities across the Netherlands, including swimming pools and sports halls, serving similar municipal customers with comparable public-access programming.
• Sportbedrijf Utrecht: Municipal sports organization for the city of Utrecht providing facility rentals, swimming lessons, fitness programs, and youth initiatives under an identical "Sportbedrijf" operating model.
• Sportbedrijf Amsterdam: Municipal sports company of Amsterdam operating swimming pools, ice rinks, and sports programs in the same Dutch municipal-sports-company model, offering the most direct structural parallel to Sportbedrijf Drachten.

Emerging players

• Trainmore: Amsterdam-based low-cost fitness operator expanding across the Netherlands, competing for the same casual adult fitness customers that Sportbedrijf Drachten serves through its Beweeg je Fit-style programs.
• Fit for Free: Dutch low-cost fitness chain targeting budget-conscious adult and family members, overlapping with Sportbedrijf Drachten's adult fitness and seniors segments on price-sensitive customers.

Others

• Decathlon Netherlands: Global sporting goods retailer with Dutch stores and significant community sports marketing — adjacent ecosystem participant that funds amateur sports initiatives and competes indirectly for household sports spend.

Broad incumbents

• Basic-Fit: Largest low-cost fitness chain in Europe with a Drachten-area location, offering 24/7 access at €20-25/month — a broader incumbent competing for the same adult and senior fitness participants with lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sportcoachdennis
• LinkedInlinkedin.com/company/sportbedrijf-drachten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportbedrijf Drachten