Springdale Water Gardens, Inc.

What Springdale Water Gardens, Inc. does

Springdale Water Gardens, Inc. is a privately held, family-owned water garden nursery and retail business founded in 1988 and located near Greenville in the Shenandoah Valley of Virginia (340 Old Quarry Lane, Greenville, VA 24440). The company cultivates and sells aquatic plants — water lilies (its original product, with the first crop available in 1991) and bog plants — alongside ornamental fish including Koi and goldfish, and a broad catalog of equipment and construction supplies: submersible pumps (ShinMaywa Norus, Savio Waterfall, Little Giant, Pondmaster, PondBuilder), filtration systems, flexible PVC and vinyl tubing, fiberglass ponds (105 to 2,150 gallons), pond liners, pondless waterfall components, fountains, disappearing fountain basins, pottery, wreaths, and gifts/books. Product depth ranges from $0.49-per-foot vinyl tubing to a $9,026 Lake Koi fiberglass pond; fiberglass ponds and disappearing fountain basins carry freight surcharges of roughly $180-$1,000+ depending on size and destination.

The company operates a dual-channel go-to-market: a WooCommerce-powered online store at springdalewatergardens.com that ships nationwide via UPS for smaller items and freight/truck for oversized products, and a year-round physical nursery plus display gardens open Tuesday through Saturday (with before/after-hours pickup by appointment). Revenue is generated entirely through unit-priced retail product sales and in-person nursery transactions; there is no subscription, licensing, or recurring service layer, and no disclosed enterprise or B2B contracts. Supporting customer-acquisition assets include a photo-based Idea Gallery, a Learning Center with educational content, an email newsletter via Constant Contact, and basic social sharing on Facebook and X. The company has no external institutional investors, no subsidiaries, no parent entity, and no patent or trademark disclosures in the available data.

The customer base is segmented as residential home gardeners (primary), DIY water-feature enthusiasts, and pond/water-feature builders — all individual or small commercial buyers. With a single site, a small operational footprint (one published contact email and phone number), and a 35+ year operating history without disclosed funding or leadership changes, the business profile is that of a stable, niche independent retailer rather than a venture-backed growth company.

Name

Springdale Water Gardens, Inc.

Legal name

Springdale Water Gardens, Inc.

Website

https://springdalewatergardens.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Springdale Water Gardens is a privately held Virginia nursery and e-commerce retailer, founded 1988, that cultivates and sells aquatic plants, ornamental fish, pumps, filtration, fiberglass ponds, and water-feature supplies to residential gardeners, DIY enthusiasts, and pond builders across the United States.

Ownership category

akta.pro rank

Product category

Pond & Water Garden Retail Supplies

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Water garden supplies
• Aquatic plants retail
• Ornamental fish sales
• Pond construction materials
• Water feature equipment

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Others, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: E-commerce retail sales of water garden supplies including plants (waterlilies, bog plants), ornamental fish, equipment (pumps, tubing, filtration), fixtures (fountains, pottery), and construction materials (fiberglass ponds, liners). Products sold at fixed prices with some freight shipping charges for oversized items.
2. In-Person Nursery Sales: Physical nursery and display garden sales where customers visit the Greenville, VA location to purchase plants, view products, and receive consultation. Before or after hours pickup available by appointment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Springdale Water Gardens, Inc. sells aquatic plants (water lilies, bog plants), ornamental fish, submersible pumps, pond filtration, fountains and statuary, pottery for fountains and planters, fiberglass ponds, pondless waterfall components, and pond-construction supplies (PVC flexhose, vinyl tubing, spiral reinforced tubing), complemented by wreaths, gifts and books. It reaches customers through a WooCommerce-based online store and a physical nursery located in Greenville, Virginia, shipping orders via UPS parcel and freight carriers nationwide.

Product overview

Springdale Water Gardens is a retail nursery and water garden supply business offering a comprehensive portfolio of products for residential and commercial water gardens. Founded in 1988, the company sells directly to consumers through its online store and physical nursery in Greenville, Virginia. The product portfolio centers around four main categories: (1) Live plants including water lilies and bog plants; (2) Ornamental fish including Koi; (3) Pumps and filtration equipment including ShinMaywa Norus pumps, Savio waterfall pumps, Little Giant pumps, Pondmaster pumps, and PondBuilder pumps; (4) Construction materials including fiberglass ponds, liner rolls, and tubing in PVC, vinyl, and spiral reinforced varieties; (5) Water features including fountains, disappearing fountains, and pondless waterfall components; (6) Decoratives including pottery, wreaths, and gifts/books. The company positions itself as a one-stop shop for complete water garden construction and maintenance, with products ranging from small fountain accessories ($0.49 for vinyl tubing) to large-scale fiberglass ponds (up to $9,026 for Lake Koi model).

Differentiator

Problem solved

Functional benefit

Products and services

• Water Lilies Live aquatic water lily plants grown in-house and sold to home gardeners and pond hobbyists for water gardens and ornamental ponds.
• Bog Plants Live marginal/bog plants (shallow-water and moisture-loving species) sold to home gardeners to complement water garden plantings and pond edges.
• Ornamental Fish Live ornamental pond fish (including koi and goldfish varieties) sold to water garden hobbyists for backyard ponds and water features.
• Pondmaster Mag-Drive Pumps Submersible magnetic-drive water pumps for water gardens and pond circulation, sold to DIY pond builders and water feature installers.
• Little Giant Pumps Submersible Little Giant brand pumps offered for water garden and pond circulation applications.
• PondBuilder IllumiFlow and Mag Pumps PondBuilder brand IllumiFlow and magnetic-drive submersible pumps sold for water garden and pond circulation use.
• ShinMaywa Norus Water Garden Pumps ShinMaywa Norus submersible pumps for water gardens and larger pond circulation requirements.
• Savio Waterfall Pumps Savio brand pumps designed for waterfall and pond circulation in water garden installations.
• Pond Filtration Systems Filtration equipment sized for backyard ponds and water gardens to support fish health and water clarity.
• Fountains Decorative and aerating fountains for ponds and water features, sold to residential customers.
• Disappearing Fountains and Statuary Recirculating disappearing-style fountains and ornamental statuary that do not require a full pond, targeted at smaller landscapes and patios.
• Pottery for Fountains and Planters Decorative pottery items designed for use with fountains and as planters, complementing water garden installations.
• Fiberglass Ponds Pre-formed fiberglass pond shells sold to homeowners and installers as the structural base for new backyard ponds.
• Pond Construction Supplies General pond-construction materials including Black PVC Flexhose Tubing, Black Vinyl Tubing, and Black Spiral Reinforced Tubing for plumbing pond pumps, filters and waterfalls.
• Pondless Waterfall Components Components that enable pondless (reservoir-based) waterfall installations for homeowners who want the sound and look of water without an open pond.
• Wreaths, Gifts and Books Complementary retail merchandise including decorative wreaths, gifts and books themed around gardens, ponds and water gardening.

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• TotalPond: Brand and retailer of entry-level pond and water garden equipment (pumps, filtration, UV clarifiers, liners) sold through big-box and online channels. Comparable to Springdale's equipment assortment, though positioned at the more accessible end of the market.
• Pond Megastore: Direct-to-consumer e-commerce retailer of pond and water garden supplies, including pumps, liners, filtration, and kits. Operates in the same online specialty channel as Springdale, targeting DIY pond builders with a comparable product mix.
• The Pond Outlet: Specialty e-commerce retailer offering pond kits, pumps, liners, and water garden accessories to DIY installers. Overlaps closely with Springdale on product categories and target DIY water garden customer.
• Water Garden Depot: Online specialty retailer focused on koi ponds, water gardens, and related equipment including pumps, liners, and filtration. Highly comparable to Springdale in assortment and target customer (residential water garden hobbyists), competing for the same e-commerce water-garden shopper.
• Splash Supply: Online retailer of pond, water feature, and swimming pool equipment, stocking pumps, filters, and plumbing supplies comparable to Springdale's equipment categories. Direct competitor in the e-commerce water-feature and pond-supply space.

Broad incumbents

• Laguna (Rolf C. Hagen): Brand of pond equipment, filtration, and water garden accessories from Rolf C. Hagen, sold across pet and garden retail channels. Comparable to Springdale in pond equipment category, though typically positioned at the mainstream consumer price point.
• Beckett Corporation: Established supplier of pond and water gardening products including pumps, lighting, and accessories distributed through major retail channels. Comparable to Springdale in product categories served, but operating at broader distribution scale through big-box and garden center partners.
• Aquascape, Inc. One of the largest North American water garden equipment manufacturers and ecosystem brands, selling ponds, pumps, filtration, and water feature kits through a dealer network plus direct online sales. Directly comparable to Springdale as a comprehensive water-garden supplier, but at significantly larger scale and with broader category reach.
• Home Depot / Lowe's (water garden category): National big-box home improvement retailers carrying pumps, pond liners, fountain kits, and water garden plants. Comparable to Springdale as a competing purchasing channel for entry-level water garden equipment, though with much broader assortment and price competition.

Others

• Savio Engineering: Manufacturer of professional pond equipment including waterfall pumps, skimmers, and filtration such as the Savio Waterfall Pump and Skimillus carried by Springdale. Comparable as a supplier/brand partner; serves as both an upstream vendor and a partial competitor in finished-equipment channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/springdale-water-gardens-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springdale Water Gardens, Inc.