Laguna

What Laguna does

Bravo Group 95 Export Import S.R.L., operating as Laguna.ro, is a Romanian privately-held e-commerce retailer specializing in bathroom and kitchen sanitary ware, fixtures, and related home improvement products. The company is headquartered in Bucharest at Str. Valea Cascadelor, 24, Sector 6, and operates a physical showroom ('Showroom Laguna.ro') to support product inspection alongside its online storefront. Its primary customer segment is Romanian residential consumers undertaking bathroom and kitchen renovation or new construction projects.

Laguna's product portfolio spans over 3,184 bathroom SKUs and 174+ kitchen SKUs, organized across multiple categories including kitchen faucets and sinks, bathroom faucets, concealed and exposed shower systems, ceramics and furniture (washbasins, toilets, bathtubs, shower cabins), flooring and wall tiles, and climate control products (air conditioning, heat pumps, boilers). The retailer carries an extensive assortment of premium European brands — Grohe, Hansgrohe, Ideal Standard, Geberit, Kludi, Gala, F-Design, Tece, Besco, Ravak, and others — positioning itself as a multi-brand destination for mid- to high-end sanitary ware in Romania. The technology stack is built on ContentSpeed CMS, a standard e-commerce platform, with no proprietary features, mobile app, or API publicly disclosed.

Revenue is generated through direct one-time product sales to consumers via a self-serve / PLG model. Prices are listed in Romanian Lei with promotional discounts and occasional volume pricing. Payments are processed through PayU, PayPal, Visa, Mastercard, Maestro, and bank transfer, with cash on delivery supported. Marketing relies primarily on organic search, an email newsletter, and on-site promotional banners featuring flagship brands. The company is privately held with no disclosed institutional investors, no parent company, no funding rounds, and no M&A activity in the historical record.

Name

Laguna

Legal name

Bravo Group 95 Export Import S.R.L.

Website

https://laguna.ro

Company type

Private

Operating status

Operating

Short description

Laguna.ro is a Romanian private e-commerce retailer of bathroom and kitchen sanitary ware, selling 3,000+ branded products from premium European manufacturers (Grohe, Hansgrohe, Geberit, Ideal Standard) to residential consumers via its online storefront and a physical showroom in Bucharest.

Ownership category

akta.pro rank

Product category

Sanitary Ware and Bathroom Fixtures Retail

NAICS

Home Furnishings Retailers (44912), Floor Covering Retailers (449121)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Bathroom fixtures retail
• Kitchen faucets online
• Sanitary ware ecommerce
• Bathroom renovation supplies
• Shower systems retail

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Laguna generates revenue through the direct sale of bathroom and kitchen fixtures, sanitary ware, and accessories to consumers. Products are sold at fixed prices displayed on the website with occasional discounts and promotions. The company acts as an online retailer, selling branded products from multiple manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Laguna is an online and showroom retailer of bathroom and kitchen sanitary fixtures — including kitchen and bathroom faucets, sinks, shower systems, ceramics (toilets, bidets, washbasins), bathtubs, flooring, mirrors, and HVAC units — sourced from European manufacturers such as Grohe, Hansgrohe, Ideal Standard, Geberit, Kludi, and Gala. Products are sold directly to end consumers under individual fixed prices with promotional discounts, through a self-serve e-commerce site and a physical Bucharest showroom.

Product overview

Laguna.ro is a Romanian online e-commerce retailer specializing in bathroom and kitchen sanitary fixtures and furnishings. The product portfolio is organized around several main categories: (1) Kitchen products — kitchen faucets (Baterii bucatarie), kitchen sinks in stainless steel and quartz/granite (Chiuvete bucatarie), sink accessories, and faucet filter cartridges; (2) Bathroom products — a full range of bathroom faucets (washbasin, bathtub, shower, bidet mixers), professional and sensor-activated faucets, concealed and exposed shower systems, shower columns and heads, hygienic hand showers, plus bathroom accessories including towel holders, hygiene products, and soap dispensers; (3) Ceramics and furniture — washbasins, pedestals, toilet pans, bidets, bathtubs, shower cabins, washbasin furniture, cabinets, and mirrors; (4) Flooring — tiles (ceramic, porcelain), parquet, decorative elements, and installation accessories; (5) Climate control — air conditioning, heat pumps, boilers, water heaters, air purifiers, and dehumidifiers. The store carries branded sub-brands and collections primarily from European manufacturers: Grohe and Hansgrohe (Germany), Gala (Spain), Ideal Standard (Belgium), Kludi (Germany), F-Design, Geberit (Switzerland), Bisk (Poland), Tece (Germany), Besco and Ravak (Czech Republic), Keraben and Marazzi (Italy), Oristo (Poland), and others. The platform also sells bathroom faucet packages (Pachete baterii baie) and ceramic packages (Pachete ceramica) as bundled offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Faucets Range of kitchen mixers and faucets in single-handle, high-arc, and pull-out spray configurations from Grohe, Hansgrohe, Ideal Standard, Kludi, and F-Design; sold to individual consumers and trade buyers for kitchen installation or replacement.
• Kitchen Sinks Kitchen sinks in stainless steel, quartz composite, and granite in on-counter, under-counter, and in-counter mounting options, sourced from Grohe and Hansgrohe, for residential kitchen installation.
• Bathroom Faucets and Mixers Full range of bathroom mixers (washbasin, bathtub, shower, bidet) in sizes S through XL and finishes including chrome, matte, black, gold, and bronze, from Grohe, Hansgrohe, Ideal Standard, Kludi, Gala, and F-Design.
• Professional and Sensor Faucets Commercial-grade sensor-activated (automatic) and time-delayed bathroom faucets for high-traffic public or professional restroom installations.
• Concealed Shower Systems Built-in wall-mounted shower systems including control units, valves, fixed showerheads, shower arms, bath spouts, and corner outlets for minimalist bathroom designs.
• Exposed Shower Systems Surface-mounted shower systems with mixers and shower heads visible on the wall for straightforward installation.
• Shower Columns and Heads Shower columns, fixed and handheld shower heads, shower hoses, shower bars, and head supports from Grohe and Hansgrohe.
• Hygienic Shower Sets Hygienic hand-held bidet sprays and complete kits for personal care use in the bathroom.
• Bathroom Ceramics Bathroom ceramics including washbasins, pedestals, toilet pans, bidets, urinals, bathtubs, shower cabins and screens from Gala, Ideal Standard, and Ravak.
• Flooring and Wall Tiles Floor and wall tiles including ceramic, porcelain, natural stone, parquet, decorative ceramic elements, and installation accessories (adhesive and grout).
• Air Conditioning and HVAC Climate control products including air conditioners, heat pumps, boilers, water heaters, air purifiers, dehumidifiers, and central heating systems for residential use.
• Bathroom Accessories Towel rails, hooks, bars, rings, laundry baskets, soap dispensers, toothbrush holders, toilet brushes, toilet paper holders, waste bins, and cleaning solutions from Bisk and other brands.
• Bathroom Furniture and Mirrors Washbasin furniture, bathroom cabinets, vanity units, columns, suspended shelves, mirror cabinets, and wall mirrors for bathroom installation.
• Bathroom Faucet Packages Pre-bundled bathroom mixer sets for shower-equipped bathrooms and bathtub-equipped bathrooms, sold as a single purchase unit.
• Ceramic Packages Pre-bundled ceramic packages for wall-hung and floor-standing toilet installations.
• Kitchen Faucet Filters and Replacement Cartridges Replacement filter cartridges for kitchen faucets, including Grohe Blue multi-stage water filtration systems.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

13 partnerships are on record, tiered core, major, moderate and minor.

• GrohecoreOthersGerman premium faucet and bathroom fixture manufacturer. Grohe is one of the flagship brands featured prominently on Laguna's website, with dedicated promotional banners and extensive product catalog including kitchen faucets, bathroom faucets, shower systems, and accessories.
• HansgrohecoreOthersGerman premium bathroom and kitchen fixtures manufacturer. Hansgrohe products are featured prominently on the website with extensive product listings across bathroom and kitchen categories.
• Ideal StandardmajorOthersBelgian bathroom fixtures manufacturer. Products featured on Laguna include faucets, bathroom fixtures, and accessories.
• GeberitmajorOthersSwiss manufacturer of bathroom fixtures and plumbing systems. Featured brand on the website.
• KludimajorOthersGerman kitchen and bathroom faucet manufacturer. Products featured in kitchen and bathroom categories.
• GalamajorOthersSpanish bathroom ceramics and fixtures manufacturer. Products include washbasins, pedestals, toilet seats, and WC frames.
• F-DesignmoderateOthersPolish bathroom fixtures brand. Featured in bathroom faucet category with products including Flusso, Brina, Seppia, Meandro, and Zaffiro collections.
• BiskminorOthersPolish bathroom accessories manufacturer. Products include towel holders, soap dishes, and bathroom accessory sets.
• TeceminorOthersGerman manufacturer of bathroom installation systems and WC frames.
• BescominorOthersPolish bathroom fixtures brand. Products include freestanding bathtubs and floor-mounted bath fillers.
• RavakminorOthersCzech bathroom fixtures manufacturer. Featured brand on the website.
• PayUcoreTechnology or IntegrationPayment gateway provider enabling online card payments for e-commerce transactions on the Laguna website.
• PayPalcoreTechnology or IntegrationPayment processor enabling secure online payments through PayPal accounts for e-commerce transactions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Leroy Merlin Romania: French home improvement retailer operating in Romania with showrooms and online sales of bathroom suites, faucets, and sanitary ware. Directly comparable on product range, customer segment, and omnichannel model.
• Dedeman: Romanian home improvement and DIY big-box retailer carrying bathroom fixtures, ceramics, and plumbing products. Comparable as a domestic multi-channel competitor addressing the same renovation consumer in Romania.
• Brico Dépôt Romania: Kingfisher-owned home improvement retailer in Romania carrying plumbing, bathroom, and renovation products. Comparable on assortment and on the trade/professional plus consumer customer base.
• Hornbach Romania: German DIY/home improvement chain with a Romanian online and physical presence selling plumbing, bathroom, and renovation products. Comparable on assortment, trade and consumer customer mix, and category overlap with Laguna.
• Praktiker Romania: Romanian home improvement and DIY retailer offering bathroom fixtures, ceramics, and renovation supplies. Comparable as a domestic multi-category competitor serving the same DIY-renovation shopper.
• Vivre: Romanian online retailer specializing in home furnishings, decor, and bathroom/home textiles. Comparable as a domestic e-commerce specialist in home categories adjacent to Laguna's bathroom and home accessories lines.

Broad incumbents

• eMAG: Romania's largest generalist online marketplace; directly competes with Laguna in bathroom/kitchen fixtures while also offering far broader categories. Comparable as the dominant Romanian e-commerce destination for sanitary ware purchases.
• IKEA Romania: Global home furnishings retailer with a strong Romanian presence selling bathroom storage, vanities, and accessories. Comparable as a showroom-and-online home furnishings competitor addressing the renovation shopper.
• Mobexpert: Largest Romanian furniture and home furnishings retailer with both online and showroom channels. Comparable on showroom-plus-DTC hybrid model and overlap with Laguna's bathroom furniture, vanities, and ceramics categories.

Regional players

• JYSK Romania: Danish home goods retailer operating across Romania with bathroom textiles, accessories, and small furnishings. Comparable on overlap with Laguna's bathroom accessories category and on the cross-border European retail sourcing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laguna