THE ROOM Laboratories

What THE ROOM Laboratories does

THE ROOM Laboratories is a Germany-based B2B themed entertainment design studio founded in 2019 and headquartered in Beelitz-Heilstätten as THE ROOM LABS UG (haftungsbeschränkt). The company designs, develops, and installs custom immersive experiences for client venues worldwide, serving entertainment operators, museums and cultural institutions, and hospitality and event operators. Its portfolio of 11+ delivered projects from 2020 through 2025 includes The Hidden Chamber, The Golden Phoenix, Frankenstein, The Tale of the Heartless Pirate, Metropolis 2099, Cahoots - Postal Office, Quest for the Temple of Light, Secret Laboratory, The King of Dreams, and Brandon Darkmoor 2, with The Polygraph at the German Spy Museum Berlin scheduled for 2026. Each project is a commissioned build integrating narrative design, mechanical engineering, animatronics, projection mapping, real-time reactive sound, and bespoke special effects.

The studio's technical core combines storytelling and game design with a stack of proprietary interactive systems: air-cast gesture-activated magic spell effects, Dream Pod preshow immersion chambers, vanishing room effects, animatronic characters, projection mapping on scrim, and — most recently — AI voice personalization for individualized guest experiences (debuted in Metropolis 2099). Production scale ranges from compact themed bars to multi-room experiences spanning 300+ sqm and 14-meter-high caverns (Quest for the Temple of Light). Execution is delivered by a four-person core team (CEO Christian Lattner, Niels Reinhard, Julian Adami, Federico Meloni) supported by a recurring network of named collaborating partners covering set design, VFX, audio production, voice-over, and graphic design.

The business model is professional services with custom project-based pricing; revenue is not publicly disclosed and no external funding rounds are recorded. The company operates B2B2C, partnering with venue owners (museums, palaces, bars, entertainment operators) who then deliver experiences to end consumers. Marketing is conducted primarily through the company website as a portfolio showcase, with inbound client contact driving the funnel. Ownership is founder-operated under a German UG (haftungsbeschränkt) legal entity with no institutional investors, parent company, or subsidiary relationships evidenced.

Name

THE ROOM Laboratories

Legal name

THE ROOM LABS UG (haftungsbeschränkt)

Website

https://theroomlabs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

THE ROOM Laboratories is a Germany-based B2B themed entertainment design studio founded in 2019 that creates custom immersive experiences for entertainment venues, museums, cultural institutions, and hospitality operators worldwide, integrating animatronics, projection mapping, and interactive effects.

Ownership category

akta.pro rank

Headquarters

HQ city

Beelitz Heilstätten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Themed Entertainment Design Services: THE ROOM Laboratories designs and delivers custom themed entertainment experiences for clients including venues, cultural institutions, hotels, and entertainment operators. Revenue is generated through commissioned project work that includes creative concept, design development, technical planning, installation, and show programming.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

THE ROOM Laboratories designs and delivers bespoke themed entertainment experiences and immersive adventure installations for client venues worldwide. The studio handles creative concept, experience design, technical engineering, animatronics, projection mapping, and on-site installation, producing narrative-driven interactive environments such as escape-style adventures, immersive bars, and location-based learning experiences.

Product overview

THE ROOM Laboratories is a multi award-winning themed entertainment company offering immersive adventure experiences and themed entertainment design services worldwide. Their portfolio includes location-based immersive experiences (Metropolis 2099, The Hidden Chamber, The Golden Phoenix, Frankenstein, The Tale of the Heartless Pirate, Cahoots Postal Office, Temple of Light, Secret Laboratory, The King of Dreams, The Polygraph) alongside services in themed entertainment design, game concept and design, and development and implementation of creative ideas. The company operates globally, delivering narrative-driven experiences with special effects, animatronics, projection mapping, and interactive technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Metropolis 2099 Immersive experience installation exploring a dystopian future city where humans and synthetic beings coexist, featuring AI voice personalization, ceiling projections, and interactive challenges. Delivered to a venue client.
• The Hidden Chamber Underground-themed immersive experience set in an old vault and abandoned train station, featuring concealed entrances, physically-blown doors, and real-time reactive dynamic sound design. Delivered to a venue client.
• The Golden Phoenix German wizarding academy-themed immersive adventure featuring gesture-activated wand spells, animatronics including a golden phoenix, and air-cast magic effects. Delivered for the Miraculum venue client.
• Frankenstein Gothic 19th-century themed immersive experience featuring animatronics, a vanishing mirror portal, projection mapping on scrim, and a cinematic finale with lightning effects between towering coils.
• The Tale of the Heartless Pirate Pirate-themed immersive adventure inspired by classic point-and-click games, featuring Dream Pod preshow transport system, talking animatronics, projection mapping, and a dynamic orchestrated soundtrack.
• Cahoots - Postal Office Fully immersive interactive cocktail bar experience inspired by a surreal post-war postal depot, featuring special effects including the P.A.M.E.L.A. cocktail vending machine and hidden lighting/audio triggers.
• Quest for the Temple of Light Large-scale immersive experience spanning over 300 sqm with a 14-meter-high cavern, featuring vanishing rooms, video mapping, fog, explosions, and transforming environments.
• Secret Laboratory Location-based learning experience at Schloss Augustusburg featuring authentically recreated Renaissance rooms with immersive workshops 'The Elixir of Life' and 'The Treasure of the Earth'.
• The King of Dreams Emotional storytelling experience set in a 1945 child's room, exploring memory, loss, and imagination, featuring transforming sets, paper-cut silhouette projection puppetry, and a magical finale.
• The Polygraph Espionage-themed interactive experience at the German Spy Museum Berlin where visitors can challenge friends and family in truth-testing games while learning about espionage history.
• Operation Palmqvist The company's first commissioned themed entertainment experience, delivered in 2020.
• Lost Immersive experience delivered in 2025 as part of the company's annual portfolio of themed entertainment projects.
• Brandon Darkmoor 2 Second installment of the Brandon Darkmoor immersive experience series.
• Themed Entertainment Design Services End-to-end themed entertainment design services delivered to B2B clients worldwide, encompassing creative concept, experience design, game concept and design, technical planning, mechanical engineering, animatronics, projection mapping, sound design, and on-site installation.

Quantifiable outcome

• Multi-award-winning team with recognized excellence in themed entertainment

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Lewis HuntcoreStrategic or Co-development PartnerTechnical installation specialist collaborating on multiple projects including FRANKENSTEIN, THE TALE OF THE HEARTLESS PIRATE, METROPOLIS 2099, CAHOOTS, and KEEPERS OF BALANCE.
• Roland SteinigercoreStrategic or Co-development PartnerSet design and props design specialist collaborating on all projects.
• Eugenie von TunzelmanncoreStrategic or Co-development PartnerVFX and VFX implementation specialist contributing to THE GOLDEN PHOENIX and SECRET LABORATORY projects.
• Theron SkeescoreStrategic or Co-development PartnerStorytelling and concept design specialist contributing to THE TEMPLE OF LIGHT (Keepers Of Balance).
• Sven RiegelcoreStrategic or Co-development PartnerSet design, storytelling, and concept design specialist contributing to THE HIDDEN CHAMBER, THE GOLDEN PHOENIX, and THE TEMPLE OF LIGHT.
• Nick MoranminorStrategic or Co-development PartnerVoice over and VFX specialist contributing to BRANDON DARKMOOR 1.
• Wilko DrewscoreStrategic or Co-development PartnerSet design, storytelling, concept design, and props design specialist contributing to THE LOST TREASURE, FRANKENSTEIN, and BRANDON DARKMOOR 1.
• Jeffrey SteenbergenminorStrategic or Co-development PartnerGraphic design and signage specialist contributing to MIRACULUM and KEEPERS OF BALANCE.
• The ART Team (the-art-team.com)coreStrategic or Co-development PartnerCollaborating partner representing the extended creative team for all projects.
• AudiogazercoreStrategic or Co-development PartnerAudio production partner creating fully orchestrated soundtracks and music for immersive experiences including THE TALE OF THE HEARTLESS PIRATE.
• Dream LabscoreStrategic or Co-development PartnerCollaborated on THE TALE OF THE HEARTLESS PIRATE for preshow and Dream Pod technology.
• IMAscorecoreStrategic or Co-development PartnerMusic and audio production partner creating THE GOLDEN PHOENIX theme and sound design.
• MiraculumcoreStrategic or Co-development PartnerClient and venue partner for THE GOLDEN PHOENIX and FRANKENSTEIN experiences featuring German wizarding academy theme.
• Audiogazer (continued collaboration)coreStrategic or Co-development PartnerAudio production partner for METROPOLIS 2099, creating theme music for the dystopian future adventure.
• Schloss Augustusburg (Augustusburg Palace)coreStrategic or Co-development PartnerCultural heritage venue hosting THE SECRET LABORATORY experience - a location-based learning experience set in Renaissance rooms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moment Factory: Moment Factory is a multidisciplinary studio creating immersive multimedia environments combining projection mapping, sound, lighting, and interactive design — highly comparable to The Room Labs' integration of animatronics, projection, and interactive special effects.
• Thinkwell Group: Thinkwell is an experiential design and production agency that creates immersive experiences, theme park attractions, museums, and branded environments globally, with a comparable end-to-end design-to-installation service offering.
• Legacy Entertainment: Legacy Entertainment is a themed entertainment design and master planning firm that creates attractions, immersive venues, and themed environments for global theme park and entertainment clients — a direct competitor in the same niche.
• Nassal Company: Nassal builds themed environments, immersive attractions, and museum exhibits, offering design and fabrication services to theme parks, cultural institutions, and entertainment clients — closely matching The Room Labs' scope.
• BRC Imagination Arts: BRC designs and produces narrative-driven immersive experiences, museum exhibitions, and themed attractions for cultural and entertainment venues worldwide, making it a strong comparable for The Room Labs' themed entertainment design work.
• Extreme Engineering: Extreme Engineering designs, engineers, and installs themed rides, attractions, and immersive experiences for amusement parks and entertainment venues — a directly comparable design-build firm.
• Stufish Entertainment Architects: Stufish is a long-established themed entertainment and show architecture firm that designs immersive attractions, show buildings, and themed environments for theme parks, museums, and entertainment operators worldwide — directly comparable to The Room Labs' bespoke themed experience design practice.
• Jack Rouse Associates (JRA): JRA is an experience design consultancy that develops immersive attractions, museums, theme parks, and branded environments, with a similar focus on narrative-driven, thematically rich visitor experiences.
• Raven Sun Creative: Raven Sun Creative designs immersive escape rooms, themed attractions, and interactive experiences for entertainment operators globally, making it a comparable boutique peer in the immersive experience design space.

Emerging players

• Holovis: Holovis specializes in immersive technology solutions including projection mapping, XR, and sensory experiences for attractions and entertainment venues, overlapping with The Room Labs on the interactive special effects and immersive tech stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theroomlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE ROOM Laboratories