TEXAS PORK PRODUCERS ASSOCIATION

What TEXAS PORK PRODUCERS ASSOCIATION does

The Texas Pork Producers Association (TPPA) is a private non-profit agricultural trade association headquartered in Lubbock, Texas. Founded in 1889 as the Texas Swine Breeders Association, TPPA is the second oldest livestock organization in Texas and represents pork producers, swine breeders, youth exhibitors, and allied industry partners across the state. Its core product is the Certified Texas Bred Registry (CTBR), a state-specific breed certification program that registers breeders, processes litter records, sells CTBR certificates at $7 before and $14 after a December 15 deadline, and ranks participants through a points-based leaderboard that culminates in the Texas Elite Showcase, the premier junior gilt show in Texas.

TPPA operates a diversified portfolio of programs beyond CTBR, including youth development initiatives (Junior Ambassador Program, Premier Exhibitor Program, ChopTalk Advocate Academy, Leadership Camps, and scholarship awards totaling $58,500 in 2026 and $37,500 in 2025), producer education resources, the annual Texas Pork Industry Conference, and advocacy representation at the state and federal level through partnerships with the National Pork Board, NPPC, Texas Animal Health Commission, USDA APHIS, and Texas A&M AgriLife Extension. The technology stack is minimal: a WordPress-based website (texaspork.org) with a Shopify storefront for memberships and CTBR certificate purchases, plus an integration with Showpig.com for online auctions.

Revenue is generated through five streams: annual membership dues (Producer, Youth, SIP, and Allied Industry tiers running September 1 to August 31), CTBR certificate sales, litter record processing fees (with $100 and $25 late penalties), event revenue from the Texas Pork Industry Conference and Texas Elite Showcase, and sponsorship contributions from roughly five recurring industry partners including Showpig.com (CTBR Title Sponsor), Laird's Premium Blend Genetics, D&D Trailers, Premium Advantage Show Feeds, and Sunglo Feeds. The organization is governed by a member-elected board of directors and supported by a small staff (1-10 employees) led by Executive Director Colby Ferguson and Director of Youth and Communications Riley Reep.

Name

TEXAS PORK PRODUCERS ASSOCIATION

Legal name

Texas Pork Producers Association

Website

https://texaspork.org

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Pork Producers Association is a 135-year-old non-profit trade association headquartered in Lubbock, Texas, serving Texas pork producers, swine breeders, and youth exhibitors through its flagship Certified Texas Bred Registry program, industry advocacy, youth development, scholarships, and the annual Texas Elite Showcase.

Ownership category

akta.pro rank

Product category

Livestock Trade Association Services

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

Keywords

• Livestock trade association
• Pork industry advocacy
• Youth agricultural programs
• Swine breed certification
• Producer member services

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for producers, youth members, SIP participants, and allied industry partners. Membership runs September 1 through August 31 annually.
2. CTBR Certificate Sales: The Certified Texas Bred Registry program sells certificates for pigs at $7 each before December 15 deadline, increasing to $14 after. Initial orders of 50+ certificates qualify for the $7 rate. These certificates verify Texas-bred pigs for exhibition at major shows.
3. Litter Record Processing: Breeders submit litter records to register litters with CTBR. Late submissions incur a $100 late fee. Breeder logs submitted after January 1 incur a $25 late fee.
4. Event Revenue: Revenue generated from Texas Pork Industry Conference, Texas Elite Showcase, awards banquets, and youth programs including leadership camps and retreats.
5. Sponsorship Revenue: Industry partners and sponsors support the association through title sponsorships (CTBR title sponsor: Showpig.com), premier exhibitor sponsors (Laird's Premium Blend Genetics), event title sponsors (D&D Trailers for Texas Elite Showcase), media sponsors (Premium Advantage Show Feeds), and awards sponsors (Sunglo Feeds).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

TPPA is a non-profit agricultural trade association that delivers member services, industry advocacy, and the Certified Texas Bred Registry (CTBR) — a state-specific breed certification program for show pigs. It also operates youth development programs (Junior Ambassador, Premier Exhibitor, ChopTalk Advocate Academy), the Texas Elite Showcase gilt show, and producer educational resources for the Texas pork industry.

Product overview

The Texas Pork Producers Association operates as an industry association offering a portfolio of programs centered around the Certified Texas Bred Registry (CTBR) as its core product. CTBR is a registry program that promotes Texas-bred pigs and supports 4-H/FFA youth who raise and exhibit show pigs, combining breeder registration, litter records, CTBR certificates, and competitive awards. Supporting programs include youth development initiatives (Junior Ambassador Program, ChopTalk Advocate Academy, Premier Exhibitor Program), educational resources, producer support services, and the annual Texas' Elite Showcase premium gilt show. The association also provides industry advocacy, legislative representation, and swine health resources including New World Screwworm preparedness information.

Differentiator

Problem solved

Functional benefit

Brands

• Certified Texas Bred Registry (CTBR): A program established to promote Texas bred and raised pigs and support both the breeders and the 4-H/FFA youth of Texas who raise and exhibit Certified Texas Bred pigs.
• Texas Elite Showcase
• ChopTalk Advocate Academy

Products and services

• Certified Texas Bred Registry (CTBR) State-specific breed certification program that registers Texas-bred and raised pigs for exhibition at major livestock shows. Breeder registration, litter record submission, and CTBR certificates enable youth exhibitors to show verified Texas-bred pigs, with points-based rankings and awards recognition.
• Texas Elite Showcase Annual premier junior gilt show and sale in Texas, exclusively for youth exhibiting pigs registered in the Certified Texas Bred Registry program, featuring the state's top show pig genetics and competitive premiums.
• Texas Pork Industry Conference Annual pork industry conference in San Marcos featuring educational seminars, networking opportunities, and the association's awards banquet with board member elections.
• TPPA Memberships Annual membership program offering producer, youth (21 and younger), SIP, and allied industry partner tiers. Members receive advocacy representation, access to producer and youth programs, educational resources, and member-only content.
• Premier Exhibitor Program Points-based recognition program within CTBR that rewards top exhibitors and breeders throughout the show season with custom prizes, banners, apparel, and accessories.
• ChopTalk Advocate Academy Youth advocacy program for participants aged 17-21 that develops leadership and communication skills to advocate for the Texas pork industry to consumers. Two sessions are offered per calendar year.
• Texas Pork Junior Ambassador Program Youth leadership program with two-year terms for participants in association events, youth tours, personal development training, and educational sessions to develop future industry leaders.
• CTBR Scholarship and Grant Program Scholarship and production grant program for Texas youth involved in CTBR, awarding over $132,500 since 2011 including $58,500 in 2026 and $37,500 in 2025. Includes CTBR Foundation Female Scholarship and Grant contributing over $145,000 to youth.
• New World Screwworm Resources Educational resource hub on New World Screwworm (NWS) for swine producers, including FAQs, factsheets, and links to USDA and TAHC resources for pest identification, recognition of signs, and additional information sources.
• Industry Awards Program Annual awards program recognizing outstanding breeders, exhibitors, and industry partners through the Industry Service Award, Rising Star Award, Producer of the Year, and Texas Pork Hall of Honor.

Quantifiable outcome

• $58,500 in scholarships awarded to graduating seniors in 2026
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Showpig.comflagshipGTM or Marketing PartnerTitle Sponsor of the Certified Texas Bred Registry (CTBR) for 2024-2025. Many CTBR breeders use Showpig.com to host online auctions and marketing needs. CTBR has worked closely with Showpig.com team on creating unique avenues for breeders to market animals through online consignment sales and fundraising auctions.
• Laird's Premium Blend GeneticscoreGTM or Marketing PartnerPremier Exhibitor Sponsor of the Certified Texas Bred Registry for 2025-2026. Supports youth of Texas through the CTBR program.
• D&D TrailerscoreGTM or Marketing PartnerTitle Sponsor of the 2026 Texas Elite Showcase. Provides support for the Texas pork industry through this premier junior gilt show.
• Premium Advantage Show FeedscoreGTM or Marketing PartnerMedia Sponsor of the Certified Texas Bred Registry for 2025-2026. Official media sponsor of CTBR program.
• Sunglo FeedscoreGTM or Marketing PartnerAwards Sponsor of the Certified Texas Bred Registry for 2025-2028. Supports breeders and youth of Texas.
• JBS Live Pork DalhartminorGTM or Marketing PartnerLongtime supporter of TPPA efforts. Provides ongoing support for association activities.
• National Pork BoardflagshipStrategic or Co-development PartnerThrough the Pork Checkoff program, TPPA collaborates with National Pork Board on promotion, research, and outreach. National Pork Board provides consumer-focused, producer-led programs including PQA Plus, Taste What Pork Can Do campaign, and Real Pork Scholars program.
• National Pork Producers Council (NPPC)flagshipStrategic or Co-development PartnerTPPA participates in NPPC's Legislative Action Conference and advocates for pork industry priorities including Prop 12 provisions, Farm Bill priorities, and foreign animal disease preparedness. NPPC represents pork producers at the federal level.
• Texas Animal Health Commission (TAHC)coreStrategic or Co-development PartnerState agency partner for livestock health coordination. TPPA works with TAHC on foreign animal disease preparedness, traceability programs, and emergency response planning for issues like African Swine Fever and New World Screwworm.
• Texas A&M AgriLife ExtensioncoreStrategic or Co-development PartnerPartnership with Texas A&M University system providing extension services, educational resources, and swine health expertise. Jeff Wiegert, PhD serves as Swine Extension Specialist providing African Swine Fever and other health guidance.
• USDA APHIScoreStrategic or Co-development PartnerUSDA's Animal and Plant Health Inspection Service works with TPPA on foreign animal disease prevention, biosecurity, and the Secure Pork Supply plan. Provides resources on New World Screwworm and other disease threats.
• Texas FFAcoreStrategic or Co-development PartnerCollaborates with Texas FFA for youth swine projects and exhibitions. In 2023, Texas FFA had over 30,000 swine projects.
• Texas 4-HcoreStrategic or Co-development PartnerPartners with Texas 4-H for youth swine projects and exhibitions. In 2023, Texas 4-H had over 30,000 swine projects.
• Screwworm Coalition of TexascoreStrategic or Co-development PartnerCoalition of 13 Texas landowner, livestock, equine, and wildlife groups launched a New World screwworm resource website. TPPA is a founding member working to deliver reliable NWS information from lead agencies.
• Ranch House Designs, Inc.minorOthersWebsite design vendor for texaspork.org

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Illinois Pork Producers Association: Midwest state pork producer association delivering membership services, youth education, and policy advocacy; structurally similar to TPPA in revenue streams and constituency.
• Minnesota Pork Producers Association: State-level pork trade association for a top-three producing state; comparable operating model to TPPA with similar member dues, youth programs (e.g., pork ambassador), and producer advocacy.
• Missouri Pork Association: Missouri state pork producer organization offering membership, youth swine programs, and policy advocacy; directly analogous to TPPA's mission and operating model.
• Iowa Pork Producers Association: State-level pork producer association in the largest U.S. pork-producing state; directly comparable to TPPA in mission (advocacy, youth, education) and revenue model (membership dues, events, sponsorships) but at materially larger scale.
• Nebraska Pork Producers Association: State pork association in another major production state with the same trade-association model (membership dues, youth programs, advocacy); a comparable peer for benchmarking TPPA's scale and program design.
• North Carolina Pork Council: State-level pork industry association serving the second-largest pork-producing state; offers the closest functional analog to TPPA's advocacy, youth show, and member-service model.
• Indiana Pork Producers Association: State pork association operating membership, youth, and advocacy programs for Indiana producers; directly comparable nonprofit trade-association structure to TPPA.

Broad incumbents

• National Pork Board: National checkoff-funded body funding research, promotion, and education (PQA Plus, Real Pork). TPPA partners with NPB on Pork Checkoff programs and AgView adoption, making it the national peer on research/promotion rather than policy.
• National Pork Producers Council: The federal-level advocacy organization for U.S. pork producers; TPPA collaborates directly with NPPC on policy (Prop 12, Farm Bill) and legislative action conferences, making it the natural national-tier counterpart and federal policy peer.

Regional players

• Texas Cattle Feeders Association: Texas-based livestock trade association operating in the same geography and political environment; comparable nonprofit trade-association structure but serves cattle rather than swine producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/texaspork
• YouTubeyoutube.com/playlist?list=PL_KFxrRqonXdUeST3V6jEqDzvYZaVIFjR
• Facebookfacebook.com/texasporkproducers
• LinkedInlinkedin.com/company/texas-pork-producers-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about TEXAS PORK PRODUCERS ASSOCIATION