What Studio Kloek does

Studio Kloek is a Dutch creative studio founded in 2012 (with predecessor work traceable to 2007) and headquartered in Rotterdam, with a second office in Amsterdam. The company designs and develops educational digital and analog games, apps, websites, and interactive experiences for children, operating under a 'Spelend Leren' (playful learning) philosophy. Its product portfolio spans more than 26 documented projects including museum installations (Verzetsmuseum Junior, Madurodam Kindermiljoenennota, Kasteel Helmond, Openluchtmuseum, Somerset/UK), consumer and tablet apps ((te) gekke dierentuin, Dikkie Dik, Koek en Ei, Troep Coup, Baas in Eigen Bubbel), educational websites (Sesamstraat, Dit Geloof Ik, Panda Maas), and physical board games (Roddelspel, Democracity, Middeleeuws bordspel). The underlying technology is built on HTML5, Adobe AIR, and browser-based interactive systems, with proprietary techniques in offline-first tablet systems, 60fps parallax rendering for legacy hardware, and code-based behavioral animation.

The company's business model is primarily B2B project-based professional services, with custom interactive experiences developed for Dutch museums, public broadcasters (NTR, EO), cultural institutions, and educational organizations. Pricing is not publicly disclosed and is determined per project through client briefs and proposals. A secondary direct-to-consumer revenue stream exists through iOS App Store and Google Play sales of children's apps (e.g., (te) gekke dierentuin at €1.59). Studio Kloek's customer base is concentrated in the Dutch public and non-profit sectors, including recurring annual relationships with NTR's Sinterklaasjournaal, Stichting Kinderpostzegels, and major Dutch museums, with recent expansion to the United Kingdom. The studio is privately held, founder-operated with a 1-10 employee team, and has not raised external capital beyond a Citylab10 grant for the Troep Coup project.

Name

Studio Kloek

Legal name

Studio Kloek

Website

https://studiokloek.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Kloek is a Dutch creative studio (Rotterdam/Amsterdam, 1-10 employees) that designs and develops educational games, apps, websites, and interactive museum installations for children, serving Dutch public broadcasters, museums, and educational organizations on a project basis.

Ownership category

akta.pro rank

Product category

Interactive media and educational game design

NAICS

All Other Schools and Instruction (61169), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Educational Games & Kids/Families Game Studios (MPAFAAAI)

akta.pro secondary industry

K–12 Instructional Video & Multimedia (EDAGALAA)

Keywords

• Educational game design
• Children interactive media
• Museum installations
• Playful learning
• Custom app development

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-based design and development services: Studio Kloek operates as a B2B service provider, developing custom interactive experiences, games, apps, websites, and educational materials for museums, cultural institutions, media companies, and educational organizations on a project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Studio Kloek designs and develops custom educational games, apps, websites, and interactive installations for children on a project basis for institutional clients. Its core methodology, 'Spelend Leren' (playful learning), combines content, play, and imagination to make complex educational, cultural, and social topics engaging for young audiences. Deliverables range from iPad apps and HTML5 websites to large-format museum installations, tablet tours, and analog board games.

Product overview

Studio Kloek is a Dutch creative studio specializing in educational websites, apps, and games for children. The company's offering consists of individual projects rather than a unified platform, spanning multiple product categories: apps (Momo, Joost en de Reuzenkriebel, Dikkie Dik – Zoekspel, Troep Coup, Baas in Eigen Bubbel, Het geheim v/d Toxische Kippen, Koek en Ei app, (te) gekke dierentuin), games (Sinterklaasjournaal, Dingdongtrrring!, Museum Helmond – Roddelspel, ProDemos minigames, Middeleeuws bordspel, Nederland Schoon), websites (Sesamstraat website, Panda maas, Dit Geloof Ik), museum installations (Verzetsmuseum Junior, Verhalentafel Openluchtmuseum, Museum Helmond, Interactieve tour in Madurodam, The Story of Gardening, Stadsmuseum Harderwijk Kindertour), and educational programs (Canon scholenprogramma, Geschiedenis lessen, philharmonie zuidnederland, Kinderpostzegelactie). All projects share the core philosophy of 'Spelend Leren' (playful learning), combining content, play, and imagination to make learning effective for children and youth.

Differentiator

Problem solved

Functional benefit

Products and services

• (te) gekke dierentuin iPad app developed for the 2012 Kinderboekenweek (Children's Book Week) based on Fleur van de Weel's picture book 'Hallo'. Children create their own fantasy zoo by combining body parts from strange animals, with drag-and-drop mechanics, 60fps parallax scrolling, and the ability to self-record animal sounds. Won the Ukkie Award 2013.
• Kindermiljoenennota Interactive Tour (Madurodam) Interactive tablet tour at Madurodam teaching children (groups 7-8) about democracy and national budget allocation. Features character Dirk Jan Dukaat guiding children through the park, a 3x5 meter Democracity board game, and a tablet-based budget allocation game; uses offline-first architecture for uninterrupted on-site experiences.
• Sesamstraat Website HTML5 online play environment built for Dutch Sesame Street featuring Pino's house, where children create their own room using coloring pages, games, music, and can send drawings to Sesame Street characters. Won the studio the Sesamstraat pitch.
• Verzetsmuseum Junior Installations Interactive installations and animations for the award-winning Verzetsmuseum Junior exhibition in Amsterdam about World War II, told through the eyes of four children. Includes the 'Wereldwijd' cockpit game, dilemma game, codes game, and an animated digital book.
• Sinterklaasjournaal Annual Games Annual companion games for the NTR Sinterklaasjournaal television show. New games are released each year, aligning with the latest TV episodes and playable across desktop, tablets, and phones via modern browser technology.
• Het geheim v/d Toxische Kippen Interactive iPad game for Beeld & Geluid Den Haag teaching students about media and journalism ethics. Students investigate a missing journalist by following hints, collecting information, and cracking codes. Played by 100,000 students at the museum.
• Koek en Ei Search Story App HTML5 search-story app for the EO children's series Koek en Ei, featuring forest ranger Otto and animal caretaker Anna. Children solve problems and learn about animals through ten stories, each with five stages, earning 30 collectible facts and a diploma. Available on iPad and Android tablets.
• Kinderpostzegelactie Digital Campaign Tools Digital gamified campaign tools for Stichting Kinderpostzegels (children helping other children), including the Nieuwsflits daily journal and Powerjumper jumping game. Features QR codes, medals, and challenges. Power Jumper rated 9/10 by children; Nieuwsflits rated 8+. Produced for three consecutive years.
• Dit Geloof Ik Educational website about world religions for upper primary and lower secondary students. Features personal profiles of children from seven religious backgrounds (Buddhism, Protestantism, Catholicism, Hinduism, Humanism, Islam, Judaism) with documentaries, family introductions, and conversation modules.
• Museum Helmond Interactive Discovery World Interactive medieval discovery world at Kasteel Helmond where children learn through doing. Includes interactive games, tangible objects, and smart assignments such as the Shield Route, Crossbow Game, and castle-building activities.
• Roddelspel Board Game (Museum Helmond) Large-format (2x2 meter) physical board game about the 1548 castle fire at Kasteel Helmond. Players become suspects, walk through old Helmond receiving rumors from townspeople, and try to avoid being made the scapegoat.
• Troep Coup Environmental Education App Environmental education app for children aged 9-12 that combines outdoor waste collection with challenging classroom assignments, teaching circular economy and environmental action.
• ProDemos Educational Minigames Educational mini-games for ProDemos teaching Dutch school children about democracy, courts, parliament, and political parties. Includes 'Van rechtzaak tot uitspraak' (case to verdict) and 'Wie zit waar?' (who sits where), with gold, silver, and bronze coin rewards.
• Baas in Eigen Bubbel Workshop game for Beeld & Geluid that makes algorithms and online data tracking visible to young people, helping them understand and take control of their digital footprint through interactive gameplay.
• Philharmonie Zuidnederland Digital Lessons Digital lesson programs preparing primary school children for Philharmonie Zuidnederland children's concerts. Includes content about instruments, conductors, songs, and sound recognition, with recurring modules adapted to each concert theme.
• The Story of Gardening Animations Set of 27 animations for a museum exhibition about the history of gardening through the ages, part of a permanent installation in a new museum on an estate in Somerset (United Kingdom), covering figures from Epicurus through modern gardeners such as Piet Oudolf.

Quantifiable outcome

• 100,000 students played the journalism literacy game at Beeld & Geluid
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Kiss the FrogminorImplementation/ SI/ Consulting PartnerKiss the Frog handled routing through the Madurodam park for the Kindermiljoenennota interactive tour, working alongside Studio Kloek's game development and product responsibilities.
• Camiel SchouwenaarminorStrategic or Co-development PartnerCamiel Schouwenaar served as director for video productions on the Madurodam Kindermiljoenennota tour project.
• Jurrian van den HaakminorStrategic or Co-development PartnerVisual artist who collaborated with Studio Kloek to design and create the game pieces for the Democracity board game at Madurodam.
• Kirsten KentlercoreStrategic or Co-development PartnerKirsten Kentler was the commissioning client and collaborator for the Troep Coup environmental education project, which empowers children aged 9-12 to take action on environmental issues.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Marshmallow Laser Feast: London-based experiential studio creating immersive installations combining animation, sound and interaction for museums and cultural venues; comparable as a specialist in museum-grade interactive installations at the same level of craft.
• Zappar: UK-based AR platform and creative studio that builds interactive and educational experiences for brands and institutions; comparable as an emerging player in playful interactive tech for education and museums.

Direct peers

• IJsfontein: Dutch interactive studio that designs and develops educational games and playful learning experiences for children, museums, broadcasters and public institutions — the closest direct peer to Studio Kloek in the Dutch playful-learning niche.
• Submarine (Submarine Channel): Amsterdam-based interactive production studio and kids' media label creating cross-platform stories, games and interactive experiences for children; directly comparable as a Dutch boutique doing narrative-driven digital work for youth audiences.
• Tinybop: US-based studio building beautifully designed educational apps for kids that explore science, nature and creativity; comparable as a small specialist children's interactive studio with award-winning app products.
• Sago Mini: Kids' app studio (Toca Boca spin-off) creating imaginative play apps for preschoolers; directly comparable as a creator of child-centered interactive experiences, with stronger consumer-app distribution.
• Toca Boca: Swedish studio that designs and publishes playful digital apps and games for children; comparable as a specialist kids' interactive studio, though operating at much larger scale and with owned consumer IP.

Others

• ProDemos: Dutch organization promoting democratic engagement through educational programs and interactive tools (including the ProDemos minigames hosted on its platform); comparable as a recurring commissioning client and ecosystem partner in Studio Kloek's Dutch public-sector network.

Broad incumbents

• Sesame Workshop: Non-profit owner of the Sesame Street / Sesamstraat IP and a portfolio of educational children's digital experiences; comparable as the broader incumbent whose IP Studio Kloek has directly implemented for (NTR) Sesamstraat.
• PBS Kids: US public broadcaster's children's educational media brand with a large library of games, apps and interactive experiences; a broad incumbent in the educational kids' interactive space that frames Studio Kloek's niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/StudioKloek
• YouTubevimeo.com/studiokloek
• Facebookfacebook.com/StudioKloek
• LinkedInlinkedin.com/company/studio-kloek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Kloek