Kiss the Frog

What Kiss the Frog does

Kiss the Frog is a Dutch digital design agency founded in 2000 and headquartered in Delft, the Netherlands, that designs and develops bespoke interactive visitor experiences for museums, science centers, cultural institutions, brand experience centers, and entertainment venues. The company runs fully integrated project teams covering concept design, interaction design, industrial design, graphic design, creative software development, and hardware integration, delivering end-to-end from early concept through prototyping, software build, hardware installation, and on-site deployment. Its technology stack is anchored on four proprietary platforms: Experios (visitor identification and personalization via RFID, facial recognition, and wristbands), Digital Souvenirs (automated delivery and social sharing of personalized post-visit photos, video, audio, and illustration), Backstage CMS (multilingual content management for interactive experiences), and Backstage Control (remote monitoring and management of PCs, projectors, and digital displays). Recent installations increasingly incorporate AI features including computer vision, recommendation engines, text-to-speech, and generative AI for transforming physical creations such as LEGO builds into digital artifacts.

The business model is B2B professional services, with all projects commissioned as bespoke engagements through direct relationships with museums and brand owners, supplemented by co-development partnerships with exhibition design firms (Kossmanndejong, Tinker Imagineers, Studio Louter, Expology), AV integrators (BeamSystems, Electrosonic, Redrum), and exhibition builders (Bruns, Mansveld, Kubik). Pricing is not publicly disclosed and is determined per contract, with the firm positioned in the upper end of the museum-experience supplier market based on its recurring work with marquee institutions including LEGO House, Heineken Experience, Perot Museum of Nature and Science, the US Olympic and Paralympic Museum, Beeld & Geluid, the Science Museum London, the National Museum of Qatar, Kunstmuseum Den Haag, and the Eye Filmmuseum. Geographic reach spans the Netherlands, broader Europe (Denmark, Sweden, UK, Belgium), North America (USA), and the Middle East (Qatar, UAE), with US activity accelerating through partnerships on Perot, Buffalo AKG, The DoSeum, and Play Playground projects between 2024 and 2026.

Revenue derives primarily from project fees for interactive experience design and development services, augmented by deployment of the proprietary Experios, Digital Souvenirs, and Backstage platforms that create recurring infrastructure value beyond individual installations. The company's customer base is concentrated in enterprises operating public-facing cultural and commercial venues, with repeat engagement patterns across both anchor clients (LEGO ecosystem projects spanning 2017-2023) and recurring implementation partners. Headcount sits in the 11-50 range and the firm maintains an active talent pipeline through an open-application recruitment process.

Name

Kiss the Frog

Legal name

Kiss the Frog

Website

https://kissthefrog.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiss the Frog is a Delft-based digital design agency designing and developing bespoke interactive visitor experiences for museums, science centers, brand centers, and entertainment venues worldwide, combining multidisciplinary design teams with proprietary Experios, Digital Souvenirs, and Backstage platforms.

Ownership category

akta.pro rank

Product category

Experiential Design Services

NAICS

Industrial Design Services (54142), Industrial Design Services (541420)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Interactive exhibit design
• Museum interactive installations
• Visitor experience platforms
• Experiential design agency
• Augmented reality exhibitions

Headquarters

HQ city

Delft

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Interactive Experience Design & Development: Kiss the Frog designs and develops bespoke interactive installations for museums, science centers, brand experience centers, and cultural institutions. Projects range from concept and design through to software development and hardware integration, delivered as project-based professional services engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Kiss the Frog is a digital design agency that designs and develops bespoke interactive visitor experiences for museums, science centers, brand experience centers, and cultural institutions worldwide. The company delivers end-to-end interactive installations combining physical and digital elements (motion tracking, AR, MR, RFID, facial recognition, real-time 3D simulations), supported by its proprietary platforms (Experios, Digital Souvenirs, Backstage) and full-service design, software, and hardware integration capabilities. Projects are commissioned as custom B2B engagements from concept through deployment.

Product overview

Kiss the Frog is a digital design agency specializing in designing and developing interactive visitor experiences for museums, science centers, and visitor centers worldwide. The company offers a unified platform-plus-products architecture combining proprietary software platforms (Experios, Digital Souvenirs, Backstage) with professional services (design, development, hardware integration). Experios provides visitor identification and personalization via RFID/facial recognition; Digital Souvenirs enables post-visit sharing via social media; Backstage CMS/Control manages content and installations. The service portfolio includes interactive media design, exhibition design, software development, and hardware integration—all delivered by teams of designers and creative software developers.

Differentiator

Problem solved

Functional benefit

Brands

• Experios: Experience platform for personalized visitor interactions using RFID, facial recognition, or wristbands
• Digital Souvenirs
• Backstage CMS
• Backstage Control

Products and services

• Experios Visitor identification and personalization platform that enables interactive experiences where every visitor is recognized. Uses RFID, facial recognition, and wristbands to capture interactions, track preferences, language settings, and gameplay results, and create personalized experiences across exhibits.
• Digital Souvenirs Personalized digital memory platform that automates sending of photos, videos, audio fragments, and illustrations created during museum visits. Visitors receive content via email and can share via WhatsApp, Facebook, X, Instagram, and TikTok, extending visitor engagement beyond the physical visit.
• Backstage CMS Content management system designed for interactive experiences. Enables content managers to manage texts and upload or update media files, supports collaboration and multilingual projects, and is part of the Backstage backend solutions product line.
• Backstage Control Management system for museums and attractions providing tools to control media installations from PCs and projectors to digital screens via a user-friendly platform. Part of Backstage backend solutions product line.
• Interactive Media Design and Development Design and development of interactive installations for museums, science centers, brand experience centers, and cultural institutions. Services range from touchscreens and large multiplayer games to virtual reality, multimedia tours, and immersive experiences using motion tracking, augmented reality, mixed reality, gesture-controlled interfaces, RFID, and real-time 3D simulations.
• Exhibition Design Services Three-phase structured design process: Debriefing, Preliminary Design, and Detailed Design. Combines interaction, industrial, and graphic designers to offer complete solutions, including concept development, multimedia design, and graphic design renewal.
• Software Development Services Flexible software development process enabling rapid response to changes and iterative project improvement. Includes front-end and back-end development, hardware integration, and show control system connections, with regular customer feedback and design adjustments.
• Hardware Integration Services Expertise in latest technology implementation including motion tracking, augmented reality, gesture-controlled interfaces, RFID systems, and real-time 3D simulations. Knowledge and technique to quickly and efficiently implement new technologies at client sites.

Quantifiable outcome

• Heineken Experience attracts over 1,000,000 visitors per year, with Kiss the Frog-developed experiences generating up to 50,000 digital souvenirs per month.
• +3 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability13 records

Feature4 records

Partnerships

48 partnerships are on record, tiered core and minor.

• Delcom GroupcoreImplementation/ SI/ Consulting Partner · 1 January 2026Partner for the Perot Museum 'Soccer: More Than a Game' exhibition delivering interactive installations.
• Process CuriosityminorStrategic or Co-development Partner · 1 January 2026Content and experience design partner for Perot Museum Soccer exhibition.
• Torden & LynildcoreStrategic or Co-development Partner · 1 January 2026Danish creative studio partner for National Museum of Denmark Land Unknown expedition history game.
• Studio SkoopcoreStrategic or Co-development Partner · 1 January 2026Creative partner for Children's Book Museum Storytelling Studio.
• Kloosterboer DecorminorImplementation/ SI/ Consulting Partner · 1 January 2026Decor and scenic construction partner for Children's Book Museum Annie M.G. Schmidt exhibition.
• Blom ArtminorStrategic or Co-development Partner · 1 January 2026Artistic and creative partner for Children's Book Museum Storytelling Studio.
• KoppelcominorImplementation/ SI/ Consulting Partner · 1 January 2026Technical and production partner for Children's Book Museum Storytelling Studio.
• Bruns (Perot Museum)coreImplementation/ SI/ Consulting Partner · 1 January 2025Exhibition construction partner for Perot Museum of Nature and Science Moody Family Children's Museum and Soccer exhibition.
• NorthernLightcoreStrategic or Co-development Partner · 1 January 2025Creative technology partner for Perot Museum Immersive Imaginarium exhibition.
• Ata TechcoreTechnology or Integration · 1 January 2025Technology partner for Perot Museum exhibitions providing specialized technical integration.
• Studio KadercoreStrategic or Co-development Partner · 1 January 2025Design and creative partner for TextielMuseum Draadjager family program.
• Go WondercoreStrategic or Co-development Partner · 1 January 2024Content and experience development partner for Camp Vught Crossroads Vught exhibition, developing objects and audio scripts.
• Tinker ImagineerscoreStrategic or Co-development Partner · 1 January 2024Exhibition design and development partner for KMSKA Ensor's Wildest Dreams.
• Redrum (AV)coreTechnology or Integration · 1 January 2023Audio-visual systems integrator for Beeld & Geluid Media Museum, handling technical installation.
• Elastique (Museum App)coreTechnology or Integration · 1 January 2023Mobile app development partner for Beeld & Geluid Media Museum.
• XPEX (Concept)coreStrategic or Co-development Partner · 1 January 2023Concept development partner for Beeld & Geluid Media Museum.
• Tinker (Ruimtelijk ontwerp)coreStrategic or Co-development Partner · 1 January 2023Spatial design partner for Beeld & Geluid Media Museum.
• MarengdeluxecoreStrategic or Co-development Partner · 1 January 2023Creative partner for Experimentarium Future Human exhibition.
• Kubik MaltbiecoreImplementation/ SI/ Consulting Partner · 1 January 2023Exhibition construction and installation partner for The DoSeum Dream Tomorrow Today exhibition.
• QuarterrecoreStrategic or Co-development Partner · 1 January 2023Design and creative partner for Buffalo AKG Art Museum Creative Commons space.
• Hadley ExhibitsminorImplementation/ SI/ Consulting Partner · 1 January 2023Exhibition construction partner for Buffalo AKG Art Museum.
• LEGO FoundationcoreGTM or Marketing Partner · 1 January 2023Funding and strategic partner supporting interactive play experiences at Buffalo AKG Art Museum Creative Commons.
• Spinner & LangkouscoreStrategic or Co-development Partner · 1 January 2023Game design and creative development partner for Tax & Customs Museum MoneyLab.
• KloosterboercoreImplementation/ SI/ Consulting Partner · 1 January 2023Exhibition construction partner for Tax & Customs Museum MoneyLab and Children's Book Museum.
• Studio LoutercoreStrategic or Co-development Partner · 1 January 2022Design partner for Eye Filmmuseum Film Catcher installation.
• Atelier AlkemaminorStrategic or Co-development Partner · 1 January 2022Design and creative partner for Eye Filmmuseum Film Catcher.
• DST-SandenburgcoreImplementation/ SI/ Consulting Partner · 1 January 2022Partner for Lely Brand Experience center development.
• HeijmansminorImplementation/ SI/ Consulting Partner · 1 January 2022Construction and infrastructure partner for National Military Museum Xplore room.
• MonstrumminorImplementation/ SI/ Consulting Partner · 1 January 2022Play equipment and scenic construction partner for National Military Museum Xplore.
• ExpologycoreStrategic or Co-development Partner · 1 January 2021Exhibition design firm leading the Vrak Museum of Wrecks project, collaborating with Kiss the Frog on interactive exhibit development.
• One Small PixelcoreTechnology or Integration · 1 January 2021Creative technology partner for Siemens Customer Experience Centre at Expo 2020 Dubai.
• KossmanndejongcoreStrategic or Co-development Partner · 1 January 2019Lead exhibition design firm for Kunstmuseum Wonderkamers renovation, collaborating closely with Kiss the Frog on concept and multimedia.
• Rapenburg PlazaminorImplementation/ SI/ Consulting Partner · 1 January 2019Exhibition design and build partner for Kunstmuseum Wonderkamers.
• Brandwacht en MeijerminorImplementation/ SI/ Consulting Partner · 1 January 2019Exhibition construction partner for Kunstmuseum Wonderkamers.
• AccionacoreImplementation/ SI/ Consulting Partner · 1 January 2019Construction and infrastructure partner for National Museum of Qatar.
• Opera AmsterdamcoreStrategic or Co-development Partner · 1 January 2019Creative and exhibition design partner for National Museum of Qatar and Valkhof Museum.
• Taken By StormminorStrategic or Co-development Partner · 1 January 2019Creative production partner for Children's Book Museum Annie M.G. Schmidt's Bold and Brassy Kids.
• ThisisjaneminorStrategic or Co-development Partner · 1 January 2019Creative and digital partner for Children's Book Museum Annie M.G. Schmidt's Bold and Brassy Kids.
• DSTcoreImplementation/ SI/ Consulting Partner · 1 January 2018Partner for BAM Homestudios interactive experience center.
• JunglemindsminorStrategic or Co-development Partner · 1 January 2018Digital strategy and design partner for BAM Homestudios.
• KossmannejongcoreStrategic or Co-development Partner · 1 January 2016Lead exhibition design firm for Maritime Museum Rotterdam Offshore Experience.
• ShoshocoreStrategic or Co-development Partner · 1 January 2016Creative and digital development partner for Maritime Museum Rotterdam Offshore Experience and National Military Museum Xplore.
• MansveldcoreImplementation/ SI/ Consulting Partner · 1 January 2015Long-standing exhibition construction partner for Heineken Experience, providing physical build and installation of interactive exhibits.
• Aram LeeuwminorImplementation/ SI/ Consulting Partner · 1 January 2015Creative and technical partner for Heineken Experience installations.
• KubikcoreImplementation/ SI/ Consulting Partner · 1 January 2014Design and build partner for LEGO House, contributing to the design and construction of the physical exhibition space and interactive installations.
• MansveldcoreImplementation/ SI/ Consulting Partner · 1 January 2014Exhibition construction partner for LEGO House project, handling the physical build and installation of interactive exhibits.
• BrunscoreImplementation/ SI/ Consulting Partner · 1 January 2014Exhibition construction specialist serving as a recurring partner across multiple projects including LEGO House, Kunstmuseum Wonderkamers, and others.
• KCA LondoncoreStrategic or Co-development Partner · 1 January 2014Design and content partner for Science Museum London Engineer Your Future and Superbugs exhibitions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Universal Everything: UK-based digital art and design studio working on generative and immersive installations with similar visual storytelling craft. Overlaps with Kiss the Frog on technology-driven narrative installations but more focused on artistic commissions.
• Refik Anadol Studio: Los Angeles-based media artist studio producing large-scale AI-driven data sculptures and immersive installations. Adjacent rather than direct given focus on art-driven gallery exhibitions, but competes for premium immersive commissions.

Direct peers

• BRC Imagination Arts: Long-established experience design and production firm creating branded attractions, museums, and visitor experiences globally. Direct peer in turnkey exhibition and brand experience design-and-build projects.
• Moment Factory: Montreal-based studio specializing in immersive multimedia experiences for museums, public spaces, and brand environments. Closest direct peer given shared focus on combining physical environments with projection, interactive media, and personalized storytelling for cultural and corporate clients.
• ESI Design: New York-headquartered experience design firm producing interactive exhibits, digital environments, and media-rich installations for museums, brands, and public spaces. Comparable on integrated physical/digital exhibit design.
• teamLab: Japan-founded interdisciplinary art collective creating large-scale digital immersive installations. Comparable in offering interactive, technology-driven experiences that combine physical venues with generative digital content for visitor engagement.
• Ideum: US-based interactive experience developer that designs and fabricates custom touch tables, exhibits, and immersive installations for museums and visitor centers. Direct peer on the bespoke museum exhibit design and development axis.

Broad incumbents

• Electrosonic: Large AV systems integrator with deep museum and visitor center portfolio. Already a Kiss the Frog partner on Buffalo AKG; broader incumbent with full AV/IT integration capability across cultural institutions.

Regional players

• Tinker Imagineers: Dutch-based exhibition design and development studio (KMSKA Ensor project, Beeld & Geluid). Regional peer with overlapping museum client base and shared Dutch heritage.
• Kossmanndejong: Dutch exhibition design firm and Kiss the Frog collaboration partner (Kunstmuseum Wonderkamers, Maritime Museum Rotterdam). Regional peer with strong Dutch museum footprint and directly adjacent exhibition design capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/kissthefrogdotnl
• LinkedInlinkedin.com/company/kiss-the-frog
• Instagraminstagram.com/kissthefrog.nl
• Xx.com/kissthefrog_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss the Frog