Smart Europe Gmbh

What Smart Europe Gmbh does

Smart Europe s.r.l. (referred to as Smart Europe GmbH in source records) is an Italian B2B e-commerce distributor of orthodontic products headquartered in Rivarolo Canavese, Turin, Italy. The company sells directly to dental professionals — orthodontists, general dental practices/clinics, and dental laboratories — through its online storefront at smart-europe.it, with a catalog of 227+ SKUs spanning more than 25 categories. Core product lines include orthodontic brackets (metal, ceramic, composite, sapphire variants supporting MBT, Roth, and Edgewise techniques), archwires and orthodontic wire (stainless steel, nickel titanium, beta titanium, Colboloy), elastomeric products (intraoral/extraoral elastics, ligatures, chain elastics, separators), orthodontic instruments (pliers, tweezers, LED lamps, micromotors), adhesives and cements, molar bands and tubes, and patient accessories. The company also distributes Bio-Ray miniscrews (micro-implants for temporary skeletal anchorage) in Italy under a reseller arrangement, and offers proprietary/featured lines such as the Mini-Mold technique system for custom aesthetic attachments and the Easy Clip self-ligating bracket system, alongside laboratory supplies, cephalometric instruments, and intraoral photography accessories.

The business operates on a direct-to-customer B2B e-commerce model with self-service ordering, account management, and order tracking. Revenue is generated through per-unit transaction pricing (range €4.15 to €135.20+ per item) with a €50 minimum order (excl. VAT) and free shipping for orders above €250 (excl. VAT); promotional discounts of 35–40% are visible on sale items. Marketing channels include the eCommerce site (SEO/organic search), email newsletter, a Facebook brand page, and a content blog (Smart Blog) covering orthodontic instruments, Bio-Ray microimplants, and promotional offers. The company is a privately held Italian s.r.l. (società a responsabilità limitata) with no disclosed funding rounds, no parent company, no institutional investors, and no headcount data in the input; geographic operations are explicitly limited to Italy, with international markets excluded.

Name

Smart Europe Gmbh

Legal name

Smart Europe s.r.l.

Website

https://smart-europe.it

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian B2B e-commerce distributor of orthodontic products (brackets, archwires, instruments, adhesives, Bio-Ray miniscrews, patient and lab supplies) selling directly to orthodontists, dental practices, and dental laboratories across Italy via smart-europe.it.

Ownership category

akta.pro rank

Product category

Orthodontic Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

akta.pro secondary industries

Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE), Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

Keywords

• Orthodontic supplies
• Dental products distribution
• Orthodontic brackets and wires
• Dental instruments ecommerce
• Orthodontic e-commerce

Headquarters

HQ city

Rivarolo Canavese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Direct B2B sales of orthodontic supplies including brackets, wires, instruments, and accessories to dental professionals via eCommerce platform. Transaction-based model with per-order pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Smart Europe s.r.l. operates a B2B e-commerce platform that distributes a comprehensive catalog of more than 227 orthodontic products to dental professionals across Italy. Its offerings span orthodontic brackets, archwires, elastomers, instruments, adhesives and cements, molar bands and tubes, Bio-Ray miniscrews, laboratory products, cephalometric instruments, patient accessories, photography accessories, and self-ligating bracket systems. Orders are placed through the company's own online storefront with a €50 minimum order and free shipping above €250 (excluding VAT).

Product overview

Smart Europe GmbH operates a comprehensive eCommerce platform offering a complete range of orthodontic products for dental professionals. The product portfolio centers on orthodontic brackets (attacchi) in metal, ceramic, composite, and sapphire variants, archwires (archi ortodontici) in stainless steel, nickel titanium, and beta titanium materials, and elastomeric products (elastomeri) including ligatures and intraoral elastics. Supporting products include orthodontic instruments (strumenti ortodontici) such as pliers and measuring tools, adhesives and cements for bracket bonding and band cementation, molar bands and tubes, miniscrews (Bio-Ray), patient accessories like protective wax and hygiene kits, laboratory products, photography instruments, and the Mini-Mold technique system for custom aesthetic attachments. The company also offers self-ligating bracket systems through the Easy Clip brand. All products are designed for exclusive orthodontic and dental use by qualified professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthodontic Brackets (Attacchi Ortodontici) Orthodontic brackets for bonding to teeth, offered in metal, ceramic, composite, and sapphire materials, supporting MBT, Roth, and Edgewise techniques in .018" and .022" slot sizes; for orthodontic professionals and dental practices.
• Orthodontic Archwires (Archi Ortodontici) Archwires in stainless steel, nickel titanium, beta titanium, and aesthetic materials, available in oval, full, and universal forms in round and rectangular configurations; for orthodontic clinicians.
• Orthodontic Elastomers Intraoral and extraoral elastics, ligatures, chain elastics, and separators in multiple force levels and sizes; for orthodontic treatment procedures.
• Orthodontic Instruments (Strumenti Ortodontici) Clinical instruments including pliers, tweezers, measuring devices, LED lamps, micromotors, and stripping tools for orthodontic procedures; for dental professionals.
• Orthodontic Pliers (Pinze Ortodontiche) Stainless steel orthodontic pliers in designs including Weingart, bird beak, and other specialized configurations for clinical use.
• Orthodontic Molar Bands Bands for securing orthodontic appliances to molars, available in upper and lower configurations for right and left sides.
• Orthodontic Molar Tubes Molar tubes for archwire insertion in direct bond, weldable, and low-profile configurations.
• Orthodontic Adhesives and Cements Light-cure and self-cure adhesives and cements for bonding brackets and cementing bands, with fluoride release properties.
• Bio-Ray Orthodontic Miniscrews Bio-Ray orthodontic miniscrews (micro-implants) for temporary skeletal anchorage, including infraradicular options; distributed in Italy by Smart Europe.
• Self-Ligating Bracket System (Autoleganti Easy Clip) Self-ligating metal bracket system using Easy Clip technology, including Damon Low Torque technique options.
• Patient Orthodontic Accessories Patient-facing accessories including bite boxes, dental gems, protective wax, hygiene kits, retainers, lip protectors, and tooth storage containers.
• Orthodontic Laboratory Products Laboratory consumables and equipment including thermocurable plates, welding equipment, model boxes, and thermoforming materials; for dental laboratories.
• Cephalometric Analysis Instruments Diagnostic instruments including acetate sheets, templates, rulers, calipers, and negatoscopes for orthodontic diagnosis and treatment planning.
• Containers and Organizers for Orthodontic Products Storage and organization containers for orthodontic supplies including brackets, archwires, pliers, bands, and adhesives.
• Mini-Mold Technique System Technique system for creating custom aesthetic attachments and buttons directly in the mouth using photopolymerizable adhesive; safe for allergic patients.
• Orthodontic Photography Accessories Intraoral photography accessories including occlusal and lateral mirrors, lip retractors, and dry field systems.
• Extraoral Orthodontic Products Extraoral orthodontic appliances including headgear, face masks, chin cups, and cervical straps for orthognathic treatment.
• Orthodontic Wire (Filo Ortodontico) Wire products in stainless steel, beta titanium, nickel titanium, and Colboloy in various gauges and configurations.
• Steel Orthodontic Ligatures Preformed ligatures, Kobayashi ligatures, and wire ligatures for bracket attachment.
• Orthodontic Springs (Molle Ortodontiche) Open, closed, separation, and distalizing springs in stainless steel and nickel titanium.
• Orthodontic Plaster and Stone (Gesso per Ortodonzia) Dental stone and plaster for model creation and laboratory work.

Quantifiable outcome

• 227+ orthodontic products available across 25+ product categories

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bio-RayminorChannel Partner/ Reseller/ DistributorSmart Europe distributes Bio-Ray orthodontic microimplant products in Italy. The website features dedicated categories for Bio-Ray miniscrews (Miniviti Ortodontiche Bio-Ray) and related accessories. This appears to be a distribution/reseller relationship.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Dental Sky: UK-based B2B eCommerce platform for orthodontic and dental supplies with comparable self-service ordering model, customer base of dental professionals, and product catalog breadth.
• DB Orthodontics: UK-based orthodontic products manufacturer and supplier offering brackets, wires, and accessories to orthodontic professionals globally. Comparable in specialty positioning and product categories.
• DentalTrey: Italian dental supplies distributor with a B2B eCommerce platform serving dental professionals across Italy. Directly comparable in geography, customer base, and orthodontic product range.

Broad incumbents

• Forestadent: German orthodontic specialty manufacturer producing brackets, molar bands, and archwires distributed through professional dental channels. Comparable in product specialization.
• Henry Schein: Global broadline dental and medical distributor with extensive orthodontic supply catalog. Overlaps in product categories and B2B distribution model but serves a much broader portfolio.
• Dentsply Sirona: Global dental conglomerate with orthodontic product offerings including brackets, wires, and aligners, plus a broad dental equipment portfolio. Overlaps on orthodontic supply distribution.
• Dentaurum: German orthodontic specialty manufacturer and global supplier of brackets, wires, bands, and related orthodontic products. Comparable in product portfolio and clinical user base.
• American Orthodontics: Global orthodontic specialty manufacturer offering brackets, archwires, and related supplies to orthodontists and dental practices. Overlaps directly on core product categories.
• Pluradent: Major European dental supply distributor offering orthodontic products through B2B catalog and eCommerce. Comparable in product mix and professional customer base across multiple EU markets.
• Ormco: Orthodontic products manufacturer under Envista offering brackets, wires, and clear aligner systems. Comparable in orthodontic product depth and professional customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/smarteuropeitalia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Europe Gmbh