The Grandson Home Care

What The Grandson Home Care does

The Grandson Home Care is a non-medical in-home personal care provider headquartered at 6500 Horizon Circle, Waco, Texas, serving seniors and individuals with specialized needs across McLennan County and surrounding areas (11+ cities). Founded and led by Brett Cox — identified as the only certified End-of-Life Doula in Waco — the company operates with 11-50 employees and delivers eight service categories: Personal Care, Companion Care, Dementia/Alzheimer's Care, House Help, 24-Hour Care, End-of-Life Care, Respite Care, and Veterans Care. The service menu spans basic daily living assistance through specialized cognitive and end-of-life support, addressing a continuum of acuity within the senior population.

The operating model rests on a precision billing system and a caregiver-client matching process that pairs client needs with caregiver capabilities. Pricing is structured on an hourly basis starting at $31/hour. Revenue is generated through four funding channels: Private Pay, Veterans Affairs (VA) Benefits, Long-Term Care Insurance (LTCI), and Worker's Compensation. The company's in-network status with the VA opens direct access to the veteran population as a billable customer segment, and the four-channel mix provides payor diversification for individual household clients.

The Grandson Home Care's positioning centers on caregiver quality and specialization rather than price competition. Differentiation emphasizes careful caregiver vetting, retention through higher pay, and specialized credentials — most notably the founder's End-of-Life Doula certification. Demand generation is supported by content assets including Senior Care Magazine and a recurring newsletter, indicating deliberate investment in brand and referral relationships within the local senior care ecosystem.

Name

The Grandson Home Care

Legal name

The Grandson Home Care

Website

https://thegrandson.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Grandson Home Care is a non-medical in-home personal care provider based in Waco, Texas, serving seniors across McLennan County. Founded by Brett Cox, the company delivers personal, dementia, end-of-life, and veterans care on an hourly billing model.

Ownership category

akta.pro rank

Product category

In-Home Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industries

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• In-home senior care
• Personal care services
• Dementia care
• Companion care
• Respite care

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Pay (Out-of-Pocket): Primary revenue stream - clients pay out of pocket via check, automatic bank draft, credit card, debit card, or cash. Billed hourly with precise minute tracking.
2. VA Benefits: Veterans can receive services at no-cost through VA benefits. Company is an in-network provider for home health aide, homemaker, and respite services.
3. Long Term Care Insurance (LTCI): Accepted as payment source for eligible clients with enacted LTCI policies.
4. Worker's Compensation: Accepted as payment source for clients with enacted worker's comp insurance policies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Grandson Home Care provides non-medical in-home personal care, companion care, dementia and Alzheimer's support, housekeeping, respite, end-of-life, 24-hour, and veterans care services to seniors and elderly individuals in their homes across the greater Waco, Texas metropolitan area. Care is delivered by carefully matched caregivers, with scheduling from two-hour shifts up to round-the-clock coverage, and is paid via private pay, VA benefits, long-term care insurance, or workers' compensation.

Product overview

The Grandson Home Care is a non-medical home care agency offering a comprehensive suite of in-home senior care services in Waco, Texas. The company provides Personal Care (bathing, dressing, toileting, feeding, transfers, medication reminders), Companion Care (companionship, transportation, activities, technology help), Dementia/Alzheimer's Care, House Help (light housekeeping, laundry, meal prep), 24-Hour Care (continuous round-the-clock supervision), End-of-Life Care (with certified End-of-Life Doula services), Respite Care (temporary family caregiver relief), and Veterans Care (VA-benefits eligible services). These services are delivered by consistent, carefully matched caregivers who serve clients in their homes, assisted living, independent living, memory care, or skilled nursing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Non-medical in-home personal care for seniors, including assistance with bathing, dressing, toileting, incontinence care, feeding, transferring from wheelchair to bed/chair, ambulation assistance, and medication reminders.
• Companion Care Companionship services providing quality time, conversation, fun and stimulating activities, technology assistance with phones and computers, transportation around town, and wellness check-ups for seniors.
• Dementia / Alzheimer's Care Specialized dementia and Alzheimer's care delivered by trained caregivers who understand the unique needs of clients with memory-related conditions, provided in the client's home.
• House Help Light housekeeping, laundry, meal preparation, and general help around the house for seniors, supporting their ability to remain at home.
• 24-Hour Care Round-the-clock, 24-hour in-home care for seniors who require continuous assistance and supervision throughout the day and night.
• End-of-Life Care Compassionate end-of-life care including support for clients and families, coordination with hospice agencies, and certified End-of-Life Doula services delivered personally by owner Brett Cox.
• Respite Care Temporary relief for family caregivers, allowing them to step away for hours or days while their loved one receives consistent in-home care.
• Veterans Care VA-benefits eligible in-home care for veterans, including home health aide, homemaker, and respite services delivered through the company's status as a VA In-Network Provider, with assistance completing the VA application at no charge.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Veterans Affairs (VA)coreStrategic or Co-development PartnerThe Grandson is an In-Network Provider with the VA for home health aide, homemaker, and respite services. This partnership allows eligible veterans to receive home care services at no-cost through their VA benefits. The company assists veterans with their VA application process at no charge.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Amada Senior Care: Franchise providing non-medical in-home care, dementia care, and assisted living placement services. Comparable service mix and reliance on local owner-operator execution in mid-sized markets.
• Synergy HomeCare: Franchised non-medical home care provider offering personal care, companionship, dementia support, and respite. Operates local franchises with comparable service breadth and direct-to-consumer sales motion.
• Right at Home: Franchised in-home care provider offering personal care, companion care, dementia support, and respite for seniors. Comparable local-agency operating model serving similar private-pay and insurance-funded clients.
• BrightStar Care: Franchise offering both medical and non-medical in-home care, including personal care, dementia support, and 24-hour care. Comparable in service breadth and focus on higher-acuity senior care at home.
• Comfort Keepers: Franchised provider of in-home care services for seniors including personal care, companionship, specialized dementia care, and respite. Operates local franchises in markets comparable to Waco with similar service catalog and private-pay model.
• Senior Helpers: National franchise specializing in in-home senior care with dedicated Alzheimer's & dementia care programs, personal care, and respite services. Highly comparable on service mix and target clientele.
• Visiting Angels: National franchise providing non-medical in-home senior care including personal care, dementia/Alzheimer's support, respite, and companion care. Closely comparable service offering and franchise-based local operating model.
• Home Instead: Largest global franchise network specializing in non-medical in-home personal care for seniors, with local owner-operators serving markets like Waco. Directly comparable in service mix (personal care, dementia, respite, companionship) and target customers.

Broad incumbents

• Bayada Home Health Care: Large national home health provider spanning adult and pediatric skilled care as well as non-medical personal care services. A broader incumbent with overlap in non-medical personal care for elderly clients in their homes.
• Interim HealthCare: Large established franchise organization offering both home health (skilled/medical) and non-medical personal care. Comparable on the non-medical side but with broader medical capabilities and larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thegrandson

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grandson Home Care