The Culturist Group

What The Culturist Group does

The Culturist Group is a Los Angeles-based, founder-owned multicultural marketing and communications consultancy founded in 2021 by Danny Guerrero, specializing in travel, tourism, and hospitality brands. The firm delivers integrated strategy, research, creative, PR, and social services to destination marketing organizations, tourism boards, and travel brands—primarily government and quasi-government clients in the U.S., Australia, and Mexico (e.g., Brand USA, Visit California, Travel Portland, Destination NSW, Los Cabos, Puerto Vallarta). Notable campaigns include the Sydney WorldPride 2023 and FIFA Women's World Cup 2023 work for Destination NSW, which generated $26.8M AUD in earned coverage and won PRSA PRISM and HSMAI Adrian awards.

The company's core technology asset is MOSAEX™, a proprietary multicultural programmatic media activation platform launched in April 2026 that provides programmatic and endemic publisher access to premium Asian, Black, Hispanic, and LGBTQ+ inventory across CTV, online video, social, audio, native, and display. The platform was built on hundreds of hours of research with UCLA Anderson School of Management MBA candidates and uses behavioral, psychographic, and cultural signals rather than demographics alone. A second proprietary asset, the 4R Framework™ (Representation, Relevance, Resonance, Reach), is the agency's branded methodology for multicultural strategy development. Service offerings are organized into three practices—StoryStudio (branding, creative, PR, social), Culture Counsel (research and insights), and Consulting & Strategy—operating without enterprise-level minimums and without public pricing disclosure.

The business model combines professional services engagements (consulting, research, creative/communications) with managed media activation via MOSAEX, monetized through custom-scope project fees. The firm is triple-certified as an NMSDC Minority Business Enterprise, NGLCC LGBT Business Enterprise, and ANA Diverse Supplier, qualifying it for corporate supplier diversity procurement. The firm is privately held with no disclosed funding rounds, no parent company, and no subsidiaries; go-to-market is direct B2B consultative sales supplemented by founder-led thought leadership, conference speaking, and content marketing.

Name

The Culturist Group

Legal name

The Culturist Group LLC

Website

https://culturistgroup.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

The Culturist Group is a Los Angeles-based multicultural marketing consultancy founded in 2021 that serves travel, tourism, and hospitality brands—primarily destination marketing organizations and government tourism boards in the U.S., Australia, and Mexico—through integrated strategy, research, creative, PR, and its proprietary MOSAEX™ programmatic media activation platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Consulting & Strategy Services: Multicultural marketing strategy development and consulting engagements with destination marketing organizations, tourism boards, and travel brands seeking to reach growth audiences authentically.
2. Culture Counsel (Research): Qualitative and quantitative research services including multicultural audience insights, consumer behavior analysis, and cultural strategy development for travel and hospitality brands.
3. StoryStudio Services: Integrated branding, creative, content development, creator campaigns, public relations, and social media strategy services that authentically connect with growth audiences.
4. MOSAEX™ Media Activation: Programmatic media activation platform delivering multicultural campaigns across CTV, online video, social, display, native, and audio channels. The platform provides access to premium multicultural inventory without six-figure minimums or enterprise contracts.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Culturist Group is an integrated multicultural marketing and communications consultancy that helps travel, tourism, and hospitality brands authentically reach growth audiences (Hispanic, Black, LGBTQ+, Asian American). Its core offering combines the proprietary MOSAEX™ programmatic media activation platform, the 4R Framework™ strategy methodology, StoryStudio branding/PR/creative services, and Culture Counsel research to deliver culturally relevant campaigns with measurable business outcomes.

Product overview

The Culturist Group is an integrated multicultural marketing and communications agency offering a portfolio of proprietary platforms, methodologies, and service offerings. The core offering centers on MOSAEX™, a proprietary multicultural programmatic media activation platform that provides programmatic access to premium multicultural publisher inventory, combined with the 4R Framework™ methodology (Representation, Relevance, Resonance, Reach) that guides strategy development. The company delivers services through three integrated practice areas: StoryStudio (branding, PR, creative communications), Culture Counsel (research and insights), and Consulting & Strategy—all unified by the 4R Framework to help travel, tourism, and hospitality brands authentically connect with growth audiences (Hispanic, Black, LGBTQ+, Asian American).

Differentiator

Problem solved

Functional benefit

Brands

• MOSAEX™: Proprietary multicultural programmatic media activation platform that gives brands programmatic and endemic publisher access to premium multicultural (Asian, Black, Hispanic and LGBTQ+) inventory. Activates across CTV, online video, social, and digital.
• StoryStudio

Quantifiable outcome

• 550:1 ROI with $80M incremental visitor spending for an international destination through LGBTQ+ audience engagement campaign
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• UCLA Anderson School of ManagementcoreStrategic or Co-development Partner · 29 April 2026Research partnership for MOSAEX platform development. MBA candidates at UCLA Anderson School of Management participated in hundreds of hours of market research alongside The Culturist Group Founder Danny Guerrero to develop the multicultural programmatic media activation platform.
• Endemic Multicultural Publishers & Media PartnerscoreTechnology or Integration · 29 April 2026Category and endemic partnerships with multicultural publishers and first-party growth audience data experts. These partnerships provide access to premium multicultural inventory and audience validation capabilities that most brands and buyers cannot access independently.
• HospitableMesecondaryStrategic or Co-development Partner · 29 May 2025Partnership for Seven Secrets of Inclusive Hospitality workshop program. The Culturist Group serves as moderator for the two-day interactive training designed to reshape how hospitality professionals think about inclusion and belonging. HospitableMe developed the Seven Secrets framework through six years of research.
• GoFundMecoreStrategic or Co-development Partner · 8 January 2025Partnership for Eaton Fire relief coordination. GoFundMe provided campaign verification infrastructure, promotional support, and platform legitimacy for tracking BIPOC families affected by the January 2025 Eaton Fire in Altadena and Pasadena. GoFundMe actively worked with The Culturist Group to support and amplify verified campaigns.
• IGLTA (International LGBTQ+ Travel Association)coreStrategic or Co-development PartnerThe Culturist Group is a proud member of IGLTA. Founder Danny Guerrero serves on the Board of Directors and will assume the role of Vice Chair in 2026. The agency received the David Martin Small Business Fellowship from the IGLTA Foundation in 2022.
• Destinations InternationalcoreStrategic or Co-development PartnerThe Culturist Group serves as an Impact Expert for Destinations International's Tourism for All Certificate Program, contributing to training and resources for destination marketing organizations on inclusive tourism practices.
• Latinos in TravelsecondaryStrategic or Co-development PartnerFounder Danny Guerrero serves on the board of Latinos in Travel, an organization focused on advancing Hispanic representation in the travel industry.
• Participating Hospitality Organizations (Seven Secrets Program)secondaryStrategic or Co-development PartnerOrganizations participating in the Seven Secrets of Inclusive Hospitality workshop program include MMGY, Visit Lexington, Destination Madison, Sonoma County Tourism, and Sustainable Hospitality Alliance.
• KCRW 89.9 FMcoreGTM or Marketing PartnerPublic radio partnership with KCRW 89.9 FM, an NPR station in Los Angeles, for integrated destination marketing campaigns reaching culturally-engaged audiences. The Culturist Group has brokered in-kind promotional campaigns for Puerto Vallarta, Vivid Sydney, and Finger Lakes region through KCRW's broadcast and digital platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alma: Alma is a leading multicultural creative agency focused on Hispanic, Asian American, and other diverse audiences for Fortune 500 brands. Comparable to TCG's multicultural strategy and creator-led campaign work, but with significantly broader brand portfolios and cross-vertical reach.
• Sparkloft Media: Sparkloft Media is a social-media and influencer agency with deep destination-marketing and tourism expertise, including DMOs and hospitality brands. Comparable to TCG's StoryStudio creator-campaign and social-strategy work for DMOs.
• Resonance Companies: Resonance is a place-branding and destination-marketing consultancy that works with DMOs, tourism boards, and hospitality brands. Comparable to TCG's destination-marketing strategy work, though less focused on multicultural/growth audiences.
• PM3: PM3 is a minority-owned, full-service multicultural advertising agency serving Hispanic, African American, Asian American, and LGBTQ+ audiences. Directly comparable to TCG's multicultural programmatic media activation model and audience-segment focus.
• Captura Group: Captura Group is a multicultural marketing and communications agency serving Hispanic and diverse audiences, with destination-marketing clients. Comparable to TCG's multicultural communications and DMO engagement model, focused primarily on Hispanic segments.
• Republica Havas: Republica Havas is a multicultural creative agency within the Havas network serving Hispanic and diverse audiences. Comparable to TCG's multicultural campaign model and creator partnerships, with greater scale and network resources behind it.
• Lopez Negrete Communications: One of the largest independent Hispanic marketing agencies in the U.S., with deep experience in destination marketing and travel/hospitality. Directly comparable as a multicultural specialist serving consumer brands and DMOs, though focused primarily on the Hispanic segment rather than TCG's multi-segment approach.
• Gallegos United (Gut): Gallegos United (rebranded as Gut within Havas) is a Hispanic-focused creative agency with extensive multicultural marketing experience. Comparable to TCG's growth-audience strategy work for brands and DMOs, with holding-company backing and broader media capabilities.

Broad incumbents

• MMGY Global: MMGY Global is the largest integrated marketing firm dedicated to travel, tourism, and hospitality. Directly comparable to The Culturist Group's destination-marketing client base, but operates at far greater scale across paid media, PR, research, and creative.
• 72andSunny: 72andSunny is a major independent creative agency with brand-building campaigns for global consumer brands. Comparable as a creative-led competitor for the same enterprise clients TCG targets, though without TCG's multicultural specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@theculturistgroup
• Facebookfacebook.com/profile.php?id=61579931460828
• LinkedInlinkedin.com/company/the-culturist-group
• Instagraminstagram.com/theculturistgroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Culturist Group