The Green Collective Sg Pte. Ltd.

What The Green Collective Sg Pte. Ltd. does

The Green Collective SG Pte. Ltd. is a Singapore-incorporated curated online and physical marketplace for eco-friendly lifestyle products, founded in 2018. The company operates a Shopify-powered e-commerce storefront (thegreencollective.sg) hosting over 1,000 SKUs across 45+ independent local and regional sustainable brands, covering ten core categories: gifts, wellness, fashion and accessories, beauty and personal care, menstrual care, home and living, kitchen and decor, food and beverage, and pets. It maintains a physical retail redemption point at Funan in Singapore and ships internationally to Australia and Malaysia. Brand partners include Talking Toes, The Period Co., Ollie, Coco Veda, Purple & Pure, Slow Scent, and OZEE BODY, with B Corp certification signaling third-party-validated sustainability commitments.

The company generates revenue through direct-to-consumer retail product sales (S$1.50 to S$249.00 price range), digital gift cards (capped at S$50, redeemable online or at Funan), B2B corporate gifting for ESG-aligned clients, and shipping fees (S$4 standard shipping for orders below S$40, free above). Payment options include PayNow, American Express, Apple Pay, Google Pay, Mastercard, Shop Pay, Union Pay, and Visa. Go-to-market combines product-led growth (self-serve D2C e-commerce) with event-driven acquisition through pop-up activations. The platform reaches consumers via organic social channels (Instagram, TikTok, Facebook, YouTube), an email newsletter, and content marketing through The Green Scoop blog.

The business model is a low-inventory, high-SKU marketplace that curates rather than manufactures, with no disclosed funding, no parent company, and no public financial statements. The company is founder-owned and privately held, with a B2B corporate gifting vertical supplementing consumer retail. Geographic footprint is Singapore-primary with selective regional expansion.

Name

The Green Collective Sg Pte. Ltd.

Legal name

The Green Collective SG Pte Ltd

Website

https://thegreencollective.sg

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Green Collective SG is a Singapore-based curated e-commerce marketplace hosting 45+ independent sustainable brands across 1,000+ products, serving eco-conscious consumers and B2B corporate gifting clients in Singapore, Australia, and Malaysia.

Ownership category

akta.pro rank

Product category

Sustainable Lifestyle Retail Marketplace

NAICS

All Other Miscellaneous Retailers (45999)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

Keywords

• Sustainable product marketplace
• Eco-friendly consumer goods
• Corporate gifting solutions
• Multi-vendor e-commerce
• Plastic-free lifestyle retail

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Transaction-based sales of curated eco-friendly products across multiple categories including wellness, fashion, beauty, home goods, and personal care. Revenue generated through individual product purchases with pricing ranging from S$1.50 to S$249.00.
2. Gift Cards: Digital gift cards and vouchers redeemable online, with physical vouchers available for redemption at Funan retail location. Allows subscription-based gifting for recurring occasions.
3. Shipping & Handling: Shipping fees applied to orders below S$40 threshold. Standard shipping for orders up to SGD 39.99 with free delivery for orders above SGD40.00.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Green Collective SG operates a curated multi-brand e-commerce marketplace offering eco-friendly and sustainable products across categories including gifts, fashion, beauty, wellness, menstrual care, home living, kitchen, food and beverage, and pet care. The platform aggregates 45+ independent local and regional sustainable brands and serves as a one-stop destination for plastic-free and natural lifestyle products in Singapore. It also offers a B2B corporate gifting program and pop-up event services for businesses.

Product overview

The Green Collective SG operates as a curated multi-brand e-commerce marketplace for eco-friendly products, hosting over 1,000 sustainable products across ten core categories: Gifts, Wellness, Fashion & Accessories, Beauty & Personal Care, Menstrual Care, Home & Living, Kitchen & Decor, Food & Beverage, and Pets. The platform serves as a hub for independent local and regional sustainable brands including Apore Naturals, Coco Veda, Ollie, Purple & Pure, Slow Scent Company, Talking Toes, The Period Co., and OZEE BODY. Product offerings span from gift cards, greeting cards, and plantable stationery to essential oils, candles, yoga accessories, sustainable fashion (women's, men's, and kids' clothing), beauty and personal care products, menstrual care items (period underwear, cups, and discs), eco-friendly footwear and socks, home products, tea and food gifts, and pet supplies. The marketplace emphasizes plastic-free alternatives, natural ingredients, and reusable solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Eco-Friendly Gifts Collection

Quantifiable outcome

• Free delivery on orders above S$40 within 3-4 days; next-day delivery available for orders before 12pm
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ozee BodycoreChannel Partner/ Reseller/ Distributor · 1 January 2026Featured Birthday Partner and key vendor brand specializing in eco-friendly period swimwear. Founder OKA leads the brand empowering period confidence with conscious, effective and planet-friendly solutions.
• Coco VedacoreChannel Partner/ Reseller/ DistributorFeatured Birthday Partner and haircare brand. Founder Sumhaer leads the brand offering natural and sustainable hair care products.
• Slow Scent CompanycoreChannel Partner/ Reseller/ DistributorFeatured Birthday Partner and fragrance brand. Founder Susanna leads the brand offering luxurious nature-based fragrances including candles and reed diffusers.
• Purple & PurecoreChannel Partner/ Reseller/ DistributorFeatured Birthday Partner and plantable gifts brand. Founder Ankita leads the brand offering seed papers, plantable stationery, and eco-friendly gift solutions.
• Ollie Pte. Ltd.coreChannel Partner/ Reseller/ DistributorLeading eco-friendly home care brand offering natural cleaning products, essential oils, and home fragrances. One of the largest vendors by product count.
• Talking Toes Pte LtdcoreChannel Partner/ Reseller/ DistributorSingapore-based sock brand blending fun design with sustainable materials. Largest vendor by product count (108 products) featuring local-inspired designs.
• The Period Co.coreChannel Partner/ Reseller/ DistributorSustainable menstrual care brand offering reusable period care products including period underwear, cups, and discs. Comfortable, affordable, and built to last.
• Apore NaturalsminorChannel Partner/ Reseller/ DistributorNatural deodorant brand offering 100% natural products free from harsh chemicals for underarm care.
• Postcard (Oasis Botanicals LLP)minorChannel Partner/ Reseller/ DistributorBeauty and personal care brand with travel-friendly products including fragrances, skincare, and accessories designed for portability.
• ShopifycoreTechnology or IntegrationE-commerce platform powering The Green Collective SG online store with integrated payment processing, inventory management, and point-of-sale capabilities.
• Third-Party Courier ServicesminorImplementation/ SI/ Consulting PartnerDelivery provider handling order fulfillment. Note: courier has strict packaging requirements which may include plastic and non eco-friendly materials, with company reusing bags to minimize waste.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Biji-Biji Initiative: Malaysia-based sustainable goods brand and marketplace championing ethical and eco-friendly products. Comparable to TGC as a regional curated sustainable marketplace, though primarily Malaysian-focused with stronger own-brand presence.
• Reebonz: Singapore-headquartered curated online marketplace for premium and lifestyle goods. Comparable to TGC in regional marketplace structure and curated-brand orientation, though focused on premium and resale rather than eco.

Direct peers

• Earth Hero: US-based curated online marketplace for sustainable everyday products, vetted for environmental and social impact. Comparable to TGC in curation model, multi-category eco assortment, and certification-led trust positioning.
• Package Free Shop: Online zero-waste and sustainable lifestyle retailer offering curated essentials across personal care, home, and kitchen. Comparable to TGC in mission-driven curation and sustainability-certified assortment, though US-focused.
• Naiise: Singapore-based curated lifestyle marketplace featuring local designers and independent brands across home, gifts, and lifestyle. Comparable to TGC in curated marketplace model, Singapore base, and independent-vendor orientation, though broader than purely eco.
• Sift & Pick: Singapore-based curated online marketplace for sustainable home, lifestyle, and personal care products from independent brands. Directly competes with TGC in the same city, same product categories, and same vendor-curated marketplace model.
• The Sustainability Project: Singapore online retailer curating eco-friendly and socially conscious products across home, beauty, and lifestyle. Closely comparable to TGC in geography, curated assortment, and conscious-consumer target audience.

Emerging players

• Well Made Clothes: Australia-based curated marketplace for ethical and sustainable fashion. Comparable to TGC's fashion category as a smaller, mission-driven curation player with overlapping vendor relationships and conscious-consumer positioning.

Broad incumbents

• Etsy: Global marketplace for handmade, vintage, and craft goods including a meaningful eco and sustainable assortment. Comparable to TGC as a marketplace connecting conscious consumers with independent ethical makers, with much broader scale.
• Shopee (Sea Group): Dominant Southeast Asian e-commerce marketplace carrying thousands of eco-tagged sellers and DTC sustainable brands. A broad incumbent that overlaps with TGC's assortment and customer base, putting competitive pressure on traffic and take rates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thegreencollectivesg6657
• Facebookfacebook.com/thegreencollective.sg
• Instagraminstagram.com/thegreencollective.sg
• TikToktiktok.com/thegreencollective.sg
• LinkedInlinkedin.com/company/thegreencollective

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Green Collective Sg Pte. Ltd.