Purple And Pure
- Company typePrivate
- Founded2021
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Purple And Pure firmographics
Firmographics- Name
- Purple And Pure
- Legal name
- Purple & Pure
- Website
- https://purpleandpure.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Purple And Pure industry classification
Industry- Product category
- Eco-Friendly Plantable Stationery & Gifts
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942), Office Supplies and Stationery Retailers (45941)
- SIC
- Greeting Cards (2771), Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE)
- akta.pro secondary industry
- Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
Keywords
Where Purple And Pure is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Purple And Pure business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct-to-consumer sales through Shopify e-commerce platform. Individual product purchases at listed prices with free shipping threshold of $25 in Singapore. International shipping to select Asian countries.
- Corporate Bulk Orders: Customized corporate gifts for businesses with bulk pricing. Products include business cards, calendars, notebooks, pens, pencils with custom branding. MOQs apply with 3-4 week lead times.
- Wholesale: Wholesale pricing for retail partners who stock products in their stores. Discounts available up to 25% on bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail products ranging from $2 to $36 |
| Unit Pricing | Pay-as-you-go | Bulk and bundle discounts up to 25% |
| Unit Pricing | Multi-year contract | Customized corporate orders |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Purple And Pure product offering
Product offeringCore offering
Purple & Pure designs, handcrafts, and sells plantable stationery and eco-friendly gifts made from biodegradable seed paper embedded with vegetable, herb, and flower seeds. The product range spans plantable notebooks, seed pens, seed pencils, greeting cards, bookmarks, business cards, calendars, Ang Baos/red packets, mandala colouring sets, and Sow & Grow Kits, complemented by organic cotton tote bags, candles, and bamboo toothbrushes. Products are handcrafted by underprivileged women in India and sold directly through e-commerce, retail partners in Singapore, and customized bulk corporate gifting orders.
Product overview
Purple & Pure is a Singapore-based company specializing in plantable stationery and eco-friendly gifts made from biodegradable seed paper embedded with various seeds. Their product portfolio is a unified offering of physical plantable products that transform into plants after use, centered around seed paper technology. Core products include Plantable Notebooks and Notebooks Gift Sets with seed varieties (Wildflower, Basil), Plantable Seed Pens (Coriander, Tomato, Mustard, Fenugreek, Chilli, Brinjal, Wildflower), and Plantable Seed Pencils (Basil, Brinjal, Coriander, Fenugreek, Tomato, Marigold). Complementary products include Plantable Greeting Cards, Seed Paper, Sow & Grow Kits (10 varieties: Basil, Sunflower, Mint, Blue Pea, Morning Glory, Kai Lan, Kang Kong, Chilli Padi, Lucky Clover, Marigold), Plantable Colouring Books (Mandala, Into the Forest) and Colouring Gift Sets, Plantable Bookmarks, Plantable Stand Calendars (Easel and Metal Wire versions), Plantable Business Cards, Organic Cotton Tote Bags, Solace Candles, Bamboo Toothbrushes, and Ang Baos/Red Packets. Products are handcrafted by underprivileged women in India, support sustainability, and are customizable for corporate gifting with low MOQs.
Differentiator
Problem solved
Functional benefit
Products and services
- Plantable Notebooks Eco-friendly notebooks made from biodegradable seed paper embedded with wildflower, basil, and other seeds; can be planted after use to grow plants. Sold to individuals and customizable for corporate gifts.
- Plantable Seed Pens Pens made from recycled paper with water-based ink and seed capsules at the end; varieties include Coriander, Tomato, Mustard, Fenugreek, Chilli, Brinjal, and Wildflower. QR code embedded for planting instructions.
- Plantable Seed Pencils Pencils made from recycled paper with seed capsules containing Basil, Brinjal, Coriander, Fenugreek, Tomato, or Marigold seeds; comes in bookmark-style sustainable packaging.
- Plantable Greeting Cards Handmade cards from seed paper embedded with Basil, Wildflower, or mixed vegetable seeds; the cards transform into plants when planted after use.
- Seed Paper Biodegradable seed paper embedded with various seeds that can be planted to grow herbs, flowers, or vegetables; sold as raw material for customization.
- Sow & Grow Kits Mini grow kits containing seed ball, cocopeat, organic fertilizer, planting instructions, and decorative stickers; available in 10 varieties including Basil, Sunflower, Mint, Blue Pea, Morning Glory, Kai Lan, Kang Kong, Chilli Padi, Lucky Clover, and Marigold.
- Plantable Mandala Colouring Gift Set Gift set featuring a 27-page plantable mandala colouring book embedded with wildflower, basil, and marigold seeds, plus 10 plantable mini coloured pencils each with different seed varieties.
- Plantable Colouring Books Colouring books made from plantable seed paper including Into the Forest and Mandala designs, with 7-27 pages embedded with wildflower, basil, and mixed vegetable seeds.
- Plantable Bookmarks Bookmarks crafted from biodegradable seed paper that can be planted to grow into plants after use.
- Plantable Stand Calendars Calendars made from waste cotton seed paper with 12 plantable monthly sheets; available in Easel (pine wood stand) and Metal Wire versions.
- Plantable Business Cards Business cards made from plantable seed paper with full customization options for design, colours, and seed types; targeted at corporate buyers.
- Organic Cotton Tote Bags Customizable organic cotton tote bags for corporate gifts and retail.
- Solace Candles Handcrafted eco-friendly candles.
- Bamboo Toothbrush Eco-friendly bamboo toothbrushes.
- Plantable Ang Baos / Red Packets Plantable red packets for Chinese New Year and festive gifting.
- Plantable Notebook Gift Sets Gift sets combining plantable notebooks, seed pens, and seed pencils; examples include Be Kind set (Wildflower notebook, Basil pencil, Fenugreek pen) and Marigold set.
- Customized Corporate Gifts Custom-branded plantable stationery and gifts for businesses, including business cards, calendars, notebooks, pens, pencils, and tote bags with logos, colors, and seed types; low MOQs and 3-4 week lead times.
Quantifiable outcome
- 100% germination track record claimed for plantable products
- +1 more outcomes
Companies that use Purple And Pure
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Purple And Pure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Purple And Pure partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- The Green Collective SG - FunancoreRetail partner stocking the full product range including plantable stationery and candles. Located at 02-18, Funan Mall, 107 North Bridge Road, Singapore 179105.
- DORS (Design Orchard)coreRetail partner offering plantable stationery products. Located at 250 Orchard Road, #01-01 Design Orchard, Singapore 238905.
- Motherswork - Great WorldsupportingRetail partner at 1 Kim Seng Promenade, #02-118, Singapore. Stocks products suitable for families and children.
- Motherswork - Tanglin MallsupportingRetail partner at 163 Tanglin Road, #02-109/110, Singapore.
- Zero Waste Packaging InitiativecoreGround-up movement encouraging businesses to adopt circular packaging systems. Purple & Pure participates by using clean, reused packaging for all orders - recycled boxes, mailers, and bubble wrap to minimize waste.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Purple And Pure competitors and assessment
Company assessmentBroad incumbents
- Papier: UK-based DTC stationery and personalised greeting card brand. Comparable on direct-to-consumer stationery/greeting cards and customisable product positioning, though broader scale and non-plantable offerings.
- Hallmark: Global greeting cards and giftable giant. Comparable on greeting card and giftable category leadership and retail distribution, but operates at much larger scale and across conventional (non-plantable) formats.
- Crane & Co. Premium stationery and greeting card maker with strong heritage brand. Comparable on premium gifting and stationery positioning and customisable product offering, though focused on cotton paper rather than seed paper.
Regional players
- Giftano: Singapore-based corporate gifting platform serving enterprises with curated gift hampers and customisable merchandise. Comparable on Singapore HQ, B2B corporate gifting motion, and target enterprise buyer profile.
- Noel Gifts: Established Singapore corporate gifting company offering customisable gifts and hampers to enterprises. Comparable on regional Singapore footprint, B2B bulk gifting motion, and customisation for corporate branding.
Direct peers
- Sprout World: Danish maker of plantable pencils, pens, and seed-embedded stationery. Comparable on core product format (plantable pencils/pens), biodegradable technology, and B2B corporate gifting use case.
- Botanical PaperWorks: Canadian plantable seed paper specialist selling seed paper stationery, cards, and promotional products — the closest direct peer in plantable seed paper technology and target customer overlap (B2B eco-gifting).
Others
- EcoEnclose: US sustainable packaging and eco-friendly shipping supplies company. Comparable on zero-waste mission and B2B ESG-aligned customer base, though focused on packaging rather than plantable stationery.
- The Green Collective SG: Singapore eco-retail collective — both a current retail distribution partner for Purple & Pure and a thematic peer in the local sustainable goods retail ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Customer concentration
Purple And Pure social profiles
Digital presencePurple And Pure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purple And Pure leadership team
Management profileNumber of profiles
Purple And Pure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purple And Pure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purple And Pure
What does Purple And Pure do?
Purple & Pure designs, handcrafts, and sells plantable stationery and eco-friendly gifts made from biodegradable seed paper embedded with vegetable, herb, and flower seeds. The product range spans plantable notebooks, seed pens, seed pencils, greeting cards, bookmarks, business cards, calendars, Ang Baos/red packets, mandala colouring sets, and Sow & Grow Kits, complemented by organic cotton tote bags, candles, and bamboo toothbrushes. Products are handcrafted by underprivileged women in India and sold directly through e-commerce, retail partners in Singapore, and customized bulk corporate gifting orders.
Is Purple And Pure a public or private company?
Purple And Pure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Purple And Pure founded?
Purple And Pure was founded in 2021. It employs 1 to 10 people.
Where is Purple And Pure based?
Purple And Pure is headquartered in Singapore, Singapore, in the Asia region.
How does Purple And Pure make money?
Three revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are corporate Bulk Orders and wholesale.
Who are Purple And Pure's main competitors?
Broad incumbents on record are Papier, Hallmark and Crane & Co.. Regional players are Giftano and Noel Gifts. Direct peers are Sprout World and Botanical PaperWorks. Others are EcoEnclose and The Green Collective SG.
Does Purple And Pure have an API?
No public API is recorded for Purple And Pure.
What industry is Purple And Pure in?
Purple And Pure's product category is Eco-Friendly Plantable Stationery & Gifts. Its primary akta.pro industry code is CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail, with a secondary code of CRALAJAN, Home Fragrance, Candles & Small Giftables Retail. Its NAICS code is 45942 and its SIC code is 2771.