Root Down Naturals
Root Down Naturals is a privately held sales, marketing, and education brokerage founded in 2009 that represents approximately fifteen premium natural health and wellness brands to natural grocers and health food stores across seven Southeastern U.S. states using a team of seven territory-based brokers.
- Company typePrivate
- Founded2009
- HeadquartersMount Pleasant, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Root Down Naturals does
Root Down Naturals is a privately held, founder-led sales, marketing, and education brokerage serving the natural health and wellness industry in the Southeastern United States. Founded in 2009 by Grant Meadows and headquartered in Mount Pleasant, South Carolina, the firm operates across seven states (North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi, and Florida) with a team of approximately seven individuals, structured around one principal and dedicated associate brokers assigned to specific territories. The firm does not manufacture or own products; rather, it acts as an outsourced regional sales force for a curated portfolio of approximately fifteen premium brands spanning dietary supplements (Nordic Naturals, MegaFood, EnzyMedica, Ancient Nutrition, Terry Naturally, justthrive), organic herbs and superfoods (Gaia Herbs, Sprout Living, Om Mushroom Superfood, WishGarden Herbs), natural body care (Evan Healy, Acure, Pacha Soap), homeopathic remedies (Ollois), and hemp-derived CBD/CBG products (CV Sciences).
The firm's go-to-market is relationship-driven, education-first field sales: associate brokers conduct in-person retail visits to national chains (Whole Foods Market, Sprouts Farmers Market), regional grocery and co-op operators (Earth Fare, National Co-op Grocers, The Healthy Edge Retail Group), and independent health food stores (Garner's Natural Life, Turnip Truck Natural Market, Healthy Choice Markets, Good Nutrition). Root Down Naturals generates revenue through transaction-fee commissions paid by brand manufacturers on retail sell-through generated by the firm's coverage. No pricing, contract terms, or revenue figures are publicly disclosed. The firm has received eight industry trade awards between 2015 and 2024 from brands including Terry Naturally, MegaFood, WishGarden Herbs, Nordic Naturals, and Earth Fare, signaling consistent execution quality within the natural products channel.
The business is bootstrapped and founder-owned with no institutional investment, no funding rounds, no subsidiaries, and no disclosed M&A, leadership changes, or patent activity. Marketing relies on the company website, Facebook and Instagram profiles, and industry event participation. No AI, machine-learning, automation, or proprietary technology platform is in evidence; the value proposition is built entirely on human expertise, retailer relationships, and the difficulty of replicating dense, territory-based field coverage across the Southeast.
Root Down Naturals firmographics
Firmographics- Name
- Root Down Naturals
- Legal name
- Root Down Naturals
- Website
- https://rootdownnaturals.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Root Down Naturals is a privately held sales, marketing, and education brokerage founded in 2009 that represents approximately fifteen premium natural health and wellness brands to natural grocers and health food stores across seven Southeastern U.S. states using a team of seven territory-based brokers.
- Ownership category
- akta.pro rank
Root Down Naturals industry classification
Industry- Product category
- Natural Products Brokerage Services
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Natural/Organic Supermarkets & Chains (CRAHAEAA)
Keywords
Where Root Down Naturals is headquartered
LocationHeadquarters
- HQ city
- Mount Pleasant
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Root Down Naturals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Brokerage/Commission Revenue: Root Down Naturals generates revenue as a broker/representative firm, earning commissions from brand manufacturers for sales, marketing, and education services provided to natural products retailers across the Southeast. Revenue is derived from successful contract wins and ongoing sales performance for represented brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Root Down Naturals product offering
Product offeringCore offering
Root Down Naturals is a natural products sales, marketing, and education brokerage that represents a portfolio of natural health and wellness brands to natural grocers, health food stores, and coop grocers across the Southeast United States. The firm does not manufacture or sell its own products; it brokers the sale of represented brands and provides field marketing-style education and training to retail staff. The company earns revenue via commissions from the brand manufacturers whose products it sells into retail.
Product overview
Root Down Naturals is a sales, marketing, and education brokerage serving the natural products industry in the Southeast U.S. (North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi, and Florida). The company represents a select portfolio of premium health and wellness brands including dietary supplements (EnzyMedica, Nordic Naturals, MegaFood, Ancient Nutrition, Terry Naturally, justthrive), organic herbs and superfoods (Gaia Herbs, Sprout Living, Om Mushroom Superfood, Wish Garden Herbs), natural body care (Evan Healy, Acure, Pacha Soap), and homeopathic remedies (Ollois Homeopathy for All). Root Down Naturals does not manufacture its own products; instead, it provides sales representation, marketing, and educational services to connect these brand partners with natural retailers and health food stores throughout the region.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Products Sales Brokerage Services Outsourced sales representation for natural health and wellness brands into natural grocers, health food stores, and coop grocers across the Southeast U.S. Includes direct field sales calls to retail accounts, with revenue earned via commissions from the represented brands. The service is for brand manufacturers seeking distribution into independent natural retail without building an in-house sales force.
- Field Marketing & Retail Education Services Field marketing-style education and training delivered to retail staff at natural product stores on behalf of represented brands. Includes in-store education programs, product training, and category-level support that supplements traditional sales calls. Designed for natural products brand manufacturers seeking to drive sell-through via better-informed retail staff.
Companies that use Root Down Naturals
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Root Down Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Root Down Naturals partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- CV SciencescoreCV Sciences is a leading manufacturer of hemp-derived CBD and CBG products. Root Down Naturals represents CV Sciences in the Southeast U.S., providing sales, marketing, and education support to natural retailers in their territory.
- Gaia HerbscoreGaia Herbs is a leading certified-organic herbal supplement brand. Root Down Naturals serves as Gaia Herbs' sales and marketing representative in the Southeast, supporting retail distribution and education.
- MegaFoodcoreMegaFood is a prominent whole-food multivitamin and supplement brand. Root Down Naturals represents MegaFood across the Southeast, providing broker services and retail account support.
- Nordic NaturalscoreNordic Naturals is a leading omega-3 and essential fatty acid supplement brand. Root Down Naturals serves as their regional sales and marketing representative in the Southeast U.S.
- EnzyMedicacoreEnzyMedica is a digestive health and enzyme supplement brand. Root Down Naturals represents EnzyMedica in the Southeast, providing retail sales and education support.
- Evan HealycoreEvan Healy is a natural skin care and body care brand. Root Down Naturals serves as their sales representative in the Southeast, supporting retail distribution and education.
- Pacha SoapcorePacha Soap is a natural body care and soap brand focused on social and environmental impact. Root Down Naturals represents Pacha Soap across the Southeast retail market.
- Ancient NutritioncoreAncient Nutrition produces bone broth protein and multi-collagen supplements. Root Down Naturals serves as their sales and marketing representative in the Southeast region.
- Terry NaturallycoreTerry Naturally is a brand of clinically studied dietary supplements. Root Down Naturals represents Terry Naturally across the Southeast, providing sales and education support to natural retailers.
- Om Mushroom SuperfoodcoreOm Mushroom Superfood offers mushroom-based superfood and supplement products. Root Down Naturals serves as their regional broker in the Southeast U.S.
- Wish Garden HerbscoreWish Garden Herbs is a women's health and fertility herbal supplement brand. Root Down Naturals represents Wish Garden Herbs in the Southeast, providing sales and marketing support.
- AcurecoreAcure is a natural skin, hair, and body care brand. Root Down Naturals serves as their sales and marketing representative in the Southeast retail market.
- Ollois Homeopathy for AllcoreOllois is a homeopathic remedy brand. Root Down Naturals represents Ollois in the Southeast, supporting retail distribution and brand education.
- Sprout LivingcoreSprout Living produces plant-based protein and superfood products. Root Down Naturals represents Sprout Living across the Southeast retail market.
- justthrivecorejustthrive is a probiotic and gut health supplement brand. Root Down Naturals serves as their regional sales representative in the Southeast U.S.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Root Down Naturals competitors and assessment
Company assessmentBroad incumbents
- Advantage Solutions: Large U.S. sales and marketing agency providing outsourced field sales, category management, and retail services to CPG brands across food, beverage, and wellness categories. Comparable because it sells in-store execution services to brands selling into the same retailers Root Down serves, but at a vastly larger and more diversified scale spanning conventional and natural channels.
- Acosta: Major CPG sales and marketing agency offering field sales, retail merchandising, and category management to brand manufacturers. Comparable to Root Down because it provides outsourced broker representation between brands and retail buyers, including in natural and wellness categories, but at national and multinational scale versus Root Down's regional Southeast focus.
- CROSSMARK: National retail services and field sales agency serving CPG brands with in-store execution, merchandising, and category management. Comparable because it competes for the same outsourced field-sales mandate that brands like Nordic Naturals or MegaFood could award, though CROSSMARK's portfolio spans conventional grocery and mass rather than specializing in natural.
- UNFI: Largest U.S. distributor of natural, organic, and conventional products, serving retailers including Whole Foods Market. Comparable to Root Down because many of Root Down's represented brands ship through UNFI into the same retail accounts, making UNFI both an adjacent partner and a potential alternative distribution path that could disintermediate regional brokers.
- KeHE Distributors: One of the largest U.S. distributors of natural, organic, and specialty products, supplying retailers such as Whole Foods, Sprouts, and independents. Comparable because KeHE sits in the same value chain — moving natural brands into natural-channel retailers — and competes for shelf-level influence, though its role is physical distribution rather than commissioned sales representation.
Others
- Repsly: Cloud-based retail execution and field-sales platform used by CPG brands and brokerages to manage in-store activities, photos, and orders. Comparable as ecosystem infrastructure that Root Down's principals (or competing brokers) may use to digitize field sales, potentially raising the technology bar required of natural-channel brokers.
- Compass Natural Marketing: Boutique marketing and public-relations agency focused exclusively on the natural and organic products industry. Comparable because it serves the same brand principals with marketing support complementary to field sales, but it is a marketing/communications agency rather than a commissioned retail broker.
Direct peers
- The Emerson Group: Independent natural and organic products sales and marketing brokerage representing brands to natural, organic, and specialty retail channels. Closest comparable peer because it operates the same outsourced field-sales-rep model between brand manufacturers and natural-channel retailers, the same premium-brand-portfolio positioning, and the same category focus (supplements, body care, natural foods).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Root Down Naturals social profiles
Digital presenceRoot Down Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root Down Naturals leadership team
Management profileNumber of profiles
Profiles7 records
Root Down Naturals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root Down Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root Down Naturals
What does Root Down Naturals do?
Root Down Naturals is a natural products sales, marketing, and education brokerage that represents a portfolio of natural health and wellness brands to natural grocers, health food stores, and coop grocers across the Southeast United States. The firm does not manufacture or sell its own products; it brokers the sale of represented brands and provides field marketing-style education and training to retail staff. The company earns revenue via commissions from the brand manufacturers whose products it sells into retail.
Is Root Down Naturals a public or private company?
Root Down Naturals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Root Down Naturals founded?
Root Down Naturals was founded in 2009. It employs 1 to 10 people.
Where is Root Down Naturals based?
Root Down Naturals is headquartered in Mount Pleasant, United States, in the North America region.
How does Root Down Naturals make money?
One revenue line is on record: brokerage/Commission Revenue.
Who are Root Down Naturals's main competitors?
Broad incumbents on record are Advantage Solutions, Acosta, CROSSMARK, UNFI and KeHE Distributors. Others are Repsly and Compass Natural Marketing. The Emerson Group is listed as a direct peer.
Does Root Down Naturals have an API?
No public API is recorded for Root Down Naturals.
What industry is Root Down Naturals in?
Root Down Naturals's product category is Natural Products Brokerage Services. Its primary akta.pro industry code is CRAHAEAA, Natural/Organic Supermarkets & Chains. Its SIC code is 2833.