Stichting Maatschappelijke Ondersteuning Wassenaar

What Stichting Maatschappelijke Ondersteuning Wassenaar does

Stichting Maatschappelijke Ondersteuning Wassenaar (SMOW) is a Dutch welfare foundation (Stichting) founded in 1980 and headquartered at Van Heeckerenstraat 2, 2242 GX Wassenaar. It delivers social support services to residents of Wassenaar through three pillars: Mantelzorgondersteuning (caregiver support), Geldzaken & Regelgeving (financial and administrative guidance), and Meedoen & Ontmoeten (social participation and meeting). The organization serves approximately 7,772 informal caregivers in the municipality, with primary segments including caregivers, seniors aged 65+, people with dementia, young caregivers, and financially vulnerable residents. Its service portfolio includes mantelzorgconsulent consultations, Themacafés, Alzheimer Cafés, dementia courses, an ANWB AutoMaatje volunteer-driver transportation service, financial counseling, the Pingloket, and the Ba](/content: Vakantiekampen Wassenaar), a vacation camp program for children that has run for 46 consecutive years.

SMOW operates with a small paid staff of 1–10 employees and is supported by nearly 135 active volunteers, with service delivery anchored to three community centers (De Oosthof, De Peppel, De Plataan) co-managed with Stichting Beheer Servicecentra Wassenaar (SBSW), plus direct outreach, home visits, and partner referrals. The core technical integration is the ZorgDomein referral system, listed since September 2021, which allows general practitioners to refer patients directly to SMOW's support services. Marketing and outreach run through three email newsletters, an Instagram account (@smow_wassenaar), a biannual printed and digital activity booklet (Programmaboekje), and the Wassenaardoet.nl platform for volunteer recruitment.

The business model is grant-funded: the primary revenue stream is municipal funding from Gemeente Wassenaar, supplemented by small participation fees (€5 per session for conversation groups, €0.35/km for AutoMaatje rides, €15 for Singles Café 60+ or bulb-field rides) and likely donations via a 'Word donateur' link. Most services are free at the point of use. Strategic positioning is as a member of the Sociaal Team Wassenaar, partnered with Florence, SWZ, Alzheimer Nederland Regio Haaglanden, Van Ommerenpark, Amarosa, ANWB, and Radius Welzijn Oegstgeest. The organization is governed by a Raad van Toezicht (Board of Supervisors) and led by Aisia Okma as Directeur-Bestuurder.

Name

Stichting Maatschappelijke Ondersteuning Wassenaar

Legal name

Stichting Maatschappelijke Ondersteuning Wassenaar

Website

https://smowassenaar.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

SMOW is a Dutch welfare foundation providing caregiver support, financial guidance, and social participation services to residents of Wassenaar, delivered through three community centers, home visits, and ~135 volunteers, funded primarily by the municipality.

Ownership category

akta.pro rank

Product category

Community Social Welfare Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYHSABAIAF

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

SECONDARYHSABAIAK

Financial & Bill-Pay Oversight Coordination (Representative Payee Support)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAIAL

Housing & Placement Coordination (Assisted Living, Memory Care, SNF)

Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management

SECONDARYHSABAEAL

Post-Diagnosis Transition & Hospital-to-Home Dementia Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Social welfare services
• Caregiver support
• Elderly community programs
• Financial counseling services
• Community social work

Headquarters

HQ city

Wassenaar

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Government Funding: SMOW operates as a publicly funded welfare organization receiving funding from the municipality of Wassenaar to provide social support services to residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stichting Maatschappelijke Ondersteuning Wassenaar (SMOW) is a Dutch welfare foundation that delivers social support services to residents of Wassenaar across three pillars: Mantelzorgondersteuning (informal caregiver support), Geldzaken & Regelgeving (financial and administrative guidance), and Meedoen & Ontmoeten (social participation and meeting). Services include caregiver consultations, dementia courses, Alzheimer Cafés, debt prevention, tax filing assistance, ANWB AutoMaatje transportation, vacation camps, and community activities delivered through three neighborhood meeting points and home visits.

Product overview

SMOW (Stichting Maatschappelijke Ondersteuning Wassenaar) is a social welfare organization providing community support services to residents of Wassenaar. The organization operates under three main pillars: Mantelzorgondersteuning (Caregiver Support), Geldzaken & Regelgeving (Financial & Administrative Support), and Meedoen & Ontmoeten (Social Participation). These core services are delivered through various programs including caregiver consultations, dementia courses, themacafé meetings, transportation services (AutoMaatje), and community meeting facilities (De Oosthof, De Peppel, De Plataan). The organization also runs Vakantiekampen Wassenaar as an independent vacation camp program. Services focus on supporting vulnerable populations including elderly, caregivers, people with dementia, and those needing financial or social assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Mantelzorgondersteuning (Caregiver Support) Support services for informal caregivers in Wassenaar, including one-on-one caregiver consultations, Mantelzorgmaatjes (caregiver companions), monthly Themacafé meetings, the Alzheimer Café, three-session dementia courses, and information sessions. Aimed at family caregivers caring for relatives or friends with illness, disability, or aging-related needs.
• Geldzaken & Regelgeving (Financial Matters & Regulations) Support for financial and administrative matters for Wassenaar residents, including personal consultations, debt prevention (Samen Schulden Voorkomen), home administration help, form completion (Formulierenbrigade), tax filing assistance (Belastinginvulhulp), social counseling (Sociaal Raadsvrouw), self-employed support (Zelfstandigenloket), and the Pingloket service.
• Meedoen & Ontmoeten (Participation & Meeting) Programs and activities enabling social participation and connection for Wassenaar residents, including ANWB AutoMaatje transportation, personal conversations, senior advice, independent client support, shopping assistance (Samen Winkelen Enzo), Wellbeing on Prescription (Welzijn op Recept), Ouder met Power, vacation camps, and various welfare activities.
• ANWB AutoMaatje Wassenaar Volunteer-driven transportation service for less mobile residents of Wassenaar. Volunteer drivers use their own cars to transport elderly and disabled residents, with participants paying €0.35 per kilometer directly to drivers. Provides mobility support enabling residents to remain active in the community.
• Vakantiekampen Wassenaar (WVK) Vacation camp program for children in Wassenaar, run as an independent component of SMOW. Operates annually and provides children with recreational camping experiences.
• Cursus 'Omgaan met Dementie' (Coping with Dementia Course) Three-session educational course for partners and family members of people with (suspected) dementia. Provides information on important dementia-related themes and creates space to share experiences and practical tips.
• Themacafé Mantelzorg Monthly support meetings for informal caregivers in Wassenaar, organized around varying themes such as relaxation, setting boundaries, and dementia awareness. Provides peer support and practical advice in a facilitated group setting.
• Alzheimer Café / Odensecafé Meeting place for people with dementia, their caregivers, and other interested parties in Wassenaar. Combines information sessions with musical performances and opportunities for sharing experiences, organized in collaboration with Alzheimer Nederland (Regio Haaglanden), Florence, SWZ, Van Ommerenpark, and Amarosa.
• Silent Disco Workout Exercise activity for residents aged 55+ using wireless headphones with music from the 1950s to 1980s. Organized as a 5-lesson workshop in collaboration with WOW Vitaal, with the first session offered free and subsequent sessions priced at €15.
• Bakkie Troost (Comfort Coffee) Bereavement support group for (former) caregivers who have lost their partner. Held monthly on the last Thursday at De Oosthof community center in Wassenaar.

Quantifiable outcome

• 7,772 caregivers supported in Wassenaar
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

16 partnerships are on record, tiered core, secondary and minor.

• ANWB AutoMaatjecoreStrategic or Co-development Partner · 9 September 2021ANWB AutoMaatje is a transportation service where volunteer drivers transport less mobile residents using their own cars. SMOW coordinates the service in Wassenaar. Participants pay €0.35 per kilometer to drivers.
• Alzheimer Nederland (Regio Haaglanden)coreStrategic or Co-development PartnerCollaboration for organizing Odensecafé (3x yearly) and Alzheimer Café events, providing information and support for people with dementia and their caregivers.
• FlorencecoreStrategic or Co-development PartnerHealthcare organization providing case managers for dementia care. Collaborates with SMOW on caregiver support and dementia-related activities.
• SWZ (Stichting Wassenaarse Zorgvoorzieningen)coreStrategic or Co-development PartnerCare organization collaborating with SMOW on dementia care support and activities.
• Van OmmerenparksecondaryStrategic or Co-development PartnerCare facility collaborating on Odensecafé events for people with dementia.
• Amarosa SophiekesecondaryStrategic or Co-development PartnerCare facility in Wassenaar hosting Alzheimer Café meetings.
• WOW Vitaal (Wireless Outdoor Workouts)secondaryImplementation/ SI/ Consulting PartnerProvides silent disco workout sessions for seniors aged 55+ at community centers.
• SBSW (Stichting Beheer Servicecentra Wassenaar)coreStrategic or Co-development PartnerManages community centers (De Oosthof, De Peppel, De Plataan) where SMOW organizes activities.
• Gemeente Wassenaar (Municipality)coreStrategic or Co-development PartnerPrimary funder and strategic partner. Collaborates on dementia-friendly municipality initiatives and participatory elderly policy.
• Radius Welzijn OegstgeestsecondaryGTM or Marketing PartnerJointly organized 60+ Singles Café for both Wassenaar and Oegstgeest residents.
• Vrijwilligerscentrale WassenaarsecondaryGTM or Marketing PartnerCollaborated on launching www.Wassenaardoet.nl platform for activities and volunteer vacancies.
• De Baron RestaurantminorOthersRestaurant venue for special events including Day of Caregiving dinner and Alzheimer Café meetings.
• Rijksmuseum BoerhaaveminorOthersMuseum offering special dementia-friendly tours in collaboration with SMOW.
• Museum De LakenhalminorOthersMuseum offering Memorabel tours for people with dementia in collaboration with SMOW.
• ANWB Rijopleiding de KleijnenminorImplementation/ SI/ Consulting PartnerProvides theory refreshment training for AutoMaatje volunteer drivers.
• Sociaal Team WassenaarcoreStrategic or Co-development PartnerSMOW is part of the Sociaal Team Wassenaar, a collaborative social services network.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mezzo: National Dutch association for informal caregivers and the organizations that support them. Comparable as the sector-wide coordinating body that aggregates and represents organizations performing SMOW-type caregiver support services nationwide.
• Alzheimer Nederland: National Dutch dementia association funding research, regional networks, and caregiver support programs. Comparable as the dominant dementia-focused organization whose Regio Haaglanden network co-organizes Odensecafé events with SMOW.
• MantelzorgNL: National Dutch association advocating for and supporting informal caregivers. Comparable as the umbrella organization whose agenda and tooling shape the demand environment for SMOW's caregiver support pillar.

Emerging players

• ANWB AutoMaatje: National volunteer-driver transportation program for less-mobile residents, franchised to local coordinators including SMOW. Comparable as the upstream program owner that enabled SMOW's AutoMaatje service line and 550-ride traction.

Regional players

• Stichting Welzijn Ouderen (general category of local Dutch welfare foundations): Local Dutch welfare foundations serving elderly residents in other municipalities with similar three-pillar caregiver/financial/social models. Comparable as adjacent regional players competing for the same Dutch municipal welfare contract model.

Direct peers

• SWZ (Stichting Wassenaarse Zorgvoorzieningen): Wassenaar-based care organization offering nursing, residential, and home-based support. Comparable as a co-located welfare/care provider serving the same elderly population with overlapping dementia and caregiver programming.
• Radius Welzijn: Welfare organization operating in Oegstgeest and surrounding South Holland municipalities. Closely comparable in scope and service mix (caregiver support, social participation, community centers), with documented cross-municipal program collaboration with SMOW.
• Florence: Dutch healthcare organization providing home care, case management, and dementia support across the Haaglanden region. Directly comparable as a fellow Wassenaar-area provider of caregiver and dementia-related services with formal SMOW partnership overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/smow_wassenaar
• LinkedInlinkedin.com/company/stichting-maatschappelijke-ondersteuning-wassenaar

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Stichting Maatschappelijke Ondersteuning Wassenaar