Spartan Insulation, Inc.

Name

Spartan Insulation, Inc.

Legal name

Spartan Insulation, Inc.

Website

https://spartaninsulation.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Building Insulation Services

NAICS

Drywall and Insulation Contractors (238310), Drywall and Insulation Contractors (23831)

akta.pro primary industry

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

akta.pro secondary industry

Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK)

Keywords

• Spray foam insulation
• Cellulose insulation services
• Fiberglass insulation installation
• Barn insulation services
• Residential insulation contractor

Headquarters

HQ city

Mattawan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Insulation Installation Services: Revenue is generated through professional insulation installation services for residential, commercial, and agricultural properties. Services include spray foam insulation, cellulose insulation, fiberglass insulation, and barn insulation. Revenue is project-based, with jobs varying by property size, insulation type, and scope of work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spartan Insulation & Coating is a full-service insulation contractor that professionally installs spray polyurethane foam (SPF), Nu-Wool cellulose, fiberglass, and barn insulation at customer properties. All work is performed on-site by licensed applicators serving residential, commercial, and agricultural buildings across the greater Kalamazoo, Battle Creek, Southwest Michigan, and Northern Indiana regions. The company also assists homeowners with qualifying for Consumers Energy rebates on insulation installations.

Product overview

Spartan Insulation & Coating is a full-service insulation company offering four core insulation products: Spray Foam Insulation (spray polyurethane foam/SPF), Nu-Wool Cellulose Insulation (blown-in insulation using Nu-Wool brand materials), Fiberglass Insulation (batt and loose-fill), and Barn Insulation (specialized agricultural applications). The company also provides a Rebates Program as an add-on service to help homeowners access Consumers Energy incentives. Services are provided for residential, commercial, and agricultural applications throughout Kalamazoo, Battle Creek, Southwest Michigan, and Northern Indiana areas. The product portfolio is unified under professional insulation installation services with licensed applicators trained on the materials they use.

Differentiator

Problem solved

Functional benefit

Products and services

• Spray Foam Insulation

Quantifiable outcome

• Cellulose insulation using Nu-Wool WALLSEAL system can save up to 40% on heating and cooling costs
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Consumers EnergycoreGTM or Marketing PartnerConsumers Energy is a utility company that provides energy rebates to homeowners who install qualifying insulation. Spartan Insulation & Coating is a Consumers Energy trade ally, enabling them to help homeowners access available rebates when they install insulation products meeting minimum efficiency standards.
• Owens CorningcoreOthersPremium fiberglass insulation manufacturer. Spartan Insulation uses Owens Corning fiberglass products for residential and commercial insulation projects.
• KnaufcoreOthersManufacturer of Knauf Ecocell fiberglass insulation products used by Spartan Insulation for various insulation applications.
• BASFcoreOthersLeading chemical company providing spray polyurethane foam (SPF) insulation products. Spartan Insulation is a BASF certified approved applicator.
• SWD UrethanecoreOthersManufacturer of spray foam insulation products used by Spartan Insulation for professional installation services.
• Nu-WoolcoreOthersPremium cellulose insulation manufacturer. Nu-Wool is 85% recycled paper and is the environmentally preferred choice for cellulose insulation. Spartan Insulation is a certified Wallseal contractor.
• International Fireproof TechnologycoreOthersFire protection and insulation technology company. Spartan Insulation holds certification for International Fireproof Technology products including FM-rated systems.
• Carlisle Spray Foam InsulationcoreOthersManufacturer of spray foam insulation products for residential and commercial applications. Spartan Insulation utilizes Carlisle products for SPF installations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Installed Building Products (IBP): NYSE-listed national insulation installer (founded in Ohio, similar Midwest roots) offering spray foam, fiberglass, and cellulose installation across residential and commercial segments. Comparable to Spartan because it competes in the same core service lines, but operates at vastly greater scale and geographic breadth.
• TopBuild Corp: NYSE-listed national insulation distribution and installation company that supplies and installs fiberglass, spray foam, and other insulation systems for residential and commercial builders. Directly comparable service offering to Spartan, but at an order-of-magnitude larger scale with a national builder-account focus.

Direct peers

• Service Partners: National distributor and installer of insulation products (spray foam, fiberglass, mineral wool) serving residential and commercial contractors. Overlapping insulation-installation offering with Spartan, but with a national footprint, builder-account orientation, and broader product line.
• USA Insulation: Ohio-based franchise insulation contractor offering spray foam, injection wall, cellulose, and fiberglass insulation to homeowners. Closely comparable business model to Spartan — direct-to-consumer residential insulation installation with regional service territories and certified applicator positioning.

Regional players

• Applegate Insulation: Michigan-based cellulose insulation manufacturer and installer offering both DIY-blown cellulose supply and contractor-installed services in the Midwest. Regionally comparable to Spartan in cellulose expertise and Michigan footprint, though primarily a manufacturer/distributor.
• Greiner Heating, Cooling & Insulation: Western Michigan (Kalamazoo-area) HVAC and insulation contractor providing spray foam, cellulose, and fiberglass installation to homeowners. Direct regional competitor to Spartan in the same Southwest Michigan service area, with overlapping insulation product lines.

Others

• Cellulose Insulation Manufacturers Association (CIMA): Industry trade association representing cellulose insulation manufacturers and installers in North America. Not a direct competitor, but a relevant ecosystem participant that influences code, training, and certification pathways Spartan relies on (e.g., Nu-Wool Wallseal certifications).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spartan-insulation-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spartan Insulation, Inc.