What Rose Organization Corp. does

The Rose Corporation is a Toronto-based real estate development and asset management firm focused on purpose-built rental apartments and residential subdivisions in Ontario's Greater Golden Horseshoe region. Founded in 1982 as a low-rise homebuilder, the company completed an IPO on the Toronto Stock Exchange in 1986 (TSE: RSE) and returned to private ownership in 2000. Since initiating a purpose-built rental apartment strategy in 2012, Rose has completed or has under active development more than 10,000 new homes and lots with cumulative completion values exceeding $6 billion across 40 years of operation.

The active portfolio includes The Bakerfield I and II (391 purpose-built rental units in Newmarket's Urban Centre), The Davis Residences (a 219-unit condominium), 26 Gilder Drive (a 341-unit mixed market and affordable rental in Scarborough), The Market Flats (Kitchener's first "smart" apartment building), the Woodside Highland and Spadina Suites (193 combined units in Kitchener), the 1,500-lot Midhurst Heights subdivision north of Barrie, and the 27.3-acre former General Electric site in Oakville acquired in 2024 for $45 million. Technology features are limited to consumer-grade smart-building integrations such as Salto keyless entry, smart home systems, parking elevators, and LEED Silver targeting on select projects; no proprietary AI, data platform, or software product is disclosed.

The business model combines four revenue streams: development management fees, asset management fees, recurring rental income from stabilized purpose-built rental buildings, and one-time sale revenues from condominium units and subdivision lots. Rose has historically raised pooled private capital through two investment funds (Rose Investments I LP at $84M in 2006 and Rose Investments II LP at $135M in 2008) and partners with institutional equity (Claridge), federal housing financing (CMHC), and municipal governments (City of Toronto, York Region, Town of Newmarket) to underwrite projects, particularly those incorporating affordable housing. Distribution is direct to end consumers for residential leasing and condominium sales, and direct institutional engagement for equity partnerships and public-private collaboration.

Name

Rose Organization Corp.

Legal name

The Rose Corporation

Website

https://rosecorp.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rose Corporation is a Toronto-based real estate developer and asset manager focused on purpose-built rental apartments and residential subdivisions in Ontario's Greater Golden Horseshoe, serving residential end-users, equity partners, and government affordable-housing stakeholders.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Management of Companies and Enterprises (55111)

SIC

Operative Builders (1531), Real Estate (6500), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Real estate development
• Purpose-built rental housing
• Asset management services
• Residential subdivisions
• Affordable housing development

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Development Management Fees: Revenue from managing development projects for investors and partners, including excellence in management and reporting
2. Asset Management Fees: Revenue from managing completed assets through strategic asset management, generating steady stream to balance development volatility
3. Real Estate Development: Development of purpose-built rental apartments and low-rise single-family subdivisions for sale or hold
4. Rental Income: Ongoing rental income from purpose-built rental buildings like The Bakerfield I & II, 26 Gilder Drive

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rose Organization Corp. (The Rose Corporation) is a Toronto-based real estate development and asset management firm that develops and manages purpose-built rental apartment buildings, condominium projects, and low-rise residential subdivisions in Ontario's Greater Golden Horseshoe region. The company manages development projects on behalf of equity partners and investors, provides ongoing asset management for completed properties, and partners with government entities (CMHC, City of Toronto, York Region, Town of Newmarket) on public-private affordable housing initiatives.

Product overview

The Rose Corporation is a boutique real estate development and asset management firm that operates a portfolio of purpose-built rental housing and land development projects across the Greater Golden Horseshoe region in Ontario. The company's product portfolio includes multiple named residential developments: The Bakerfield II (an award-winning 10-storey, 175-unit purpose-built rental), The Bakerfield I (15-storey, 216-unit rental sharing amenities with its sister building), The Davis Residences (15-storey, 219-unit condominium), 26 Gilder Drive (27-storey, 341-unit mixed market and affordable rental), The Market Flats (Kitchener's first 'smart' apartment), The Woodside Highland Suites (90-unit rental), and The Woodside Spadina Suites (103-unit renovated loft-style apartments). The portfolio also includes the 1,500-lot Midhurst Heights residential subdivision and the 420 South Service Road mixed-use development. The company focuses on purpose-built rental housing and affordable housing, having completed or under active development over 10,000 new homes and lots with completion values exceeding $6 billion.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bakerfield I A 15-storey, 216-unit purpose-built rental apartment in Newmarket's Urban Centre with expansive amenity package including outdoor terrace, gym, yoga studio, social lounge, movie theatre, games room, children's play zone, pet spa, and EV charging stations, targeted at residential renters.
• The Bakerfield II
• 26 Gilder Drive
• The Davis Residences at Bakerfield
• Midhurst Heights Infrastructure and Servicing
• 420 South Service Road
• The Market Flats
• The Woodside Highland Suites
• The Woodside Spadina Suites
• The Woodside Phase III Development
• Bakerfield District Development
• Development and Asset Management Services
• Affordable Housing Development

Quantifiable outcome

• Over 10,000 new homes completed or under development with $6+ billion in completion values
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• City of TorontocoreStrategic or Co-development Partner · 28 May 2026The City of Toronto is contributing more than $11.4 million in incentives including development charge deferrals and waivers for the 26 Gilder Drive project through the Rental Housing Supply Program (RHSP). This is a public-private partnership to increase rental housing supply.
• Vive DevelopmentcoreStrategic or Co-development PartnerVive Development is Rose's Kitchener-based partner for The Market Flats and The Woodside Highland Suites developments. This partnership has been committed for over eight years to meeting rental housing needs in the Kitchener-Waterloo community.
• BGOminorStrategic or Co-development PartnerBGO's dedicated team was engaged by Rose to manage The Bakerfield project and deliver exceptional customer service and resident experiences. BGO provides property management services for this project.
• York RegioncoreStrategic or Co-development PartnerYork Region partnered with Rose, CMHC, and Town of Newmarket for the Bakerfield community development, which transformed a derelict industrial site into 800+ new homes along the Viva Rapid Transit corridor.
• Town of NewmarketcoreStrategic or Co-development PartnerTown of Newmarket partnered with Rose for the Bakerfield development as part of a public-private partnership to deliver purpose-built rental housing and transform a derelict industrial site into a thriving community.
• Southlake FoundationminorOthersRose supports Southlake Foundation which supports life-saving medical equipment, infrastructure upgrades and expansions, patient programs and staff education in the communities where Rose builds.
• Lake Simcoe Conservation FoundationminorOthersRose supports the Lake Simcoe Conservation Foundation which raises funds for environmental and educational initiatives of Lake Simcoe Region Conservation Authority.
• Blue DoorminorOthersRose supports Blue Door which provides innovative and dignified housing, health, and employment programs to address the root causes of homelessness.
• 360° KidsminorOthersRose supports 360° Kids which assists over 3,500 youth each year from every municipality in York Region who are at risk of homelessness or in crisis transition to a state of safety and stability.
• United WayminorOthersRose supports United Way which focuses on key strategies that create opportunities for everyone in communities to live a better life.
• Inn from the ColdminorOthersRose supports Inn from the Cold which meets the needs of people who are homeless or at risk of becoming homeless by working with the community and collaborating with its partners.
• Community Living Central YorkminorOthersRose supports Community Living Central York, a non-profit charitable organization which provides support to people who have an intellectual disability.
• Yonge Street MissionminorOthersRose supports Yonge Street Mission which focuses on working to respond to immediate needs and help people move from surviving to thriving.
• Hope HouseminorOthersRose supports Hope House, a volunteer-driven community agency offering specialized services and support to those diagnosed with life-threatening illness, their family and caregivers.
• Belinda's PlaceminorOthersRose supports Belinda's Place which provides basic needs, temporary housing, client focused wraparound supports and follow up services to assist women who are experiencing homelessness or at risk of homelessness.
• Yellow Brick HouseminorOthersRose supports Yellow Brick House which provides life-saving services and prevention programs to meet the diverse needs of individuals, families, and communities impacted by violence.
• Visions of ScienceminorOthersRose supports Visions of Science which is the leader in setting the standard for access, representation and meaningful inclusion in science, technology, engineering and mathematics (STEM).

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Emerging players

• Castlepoint Numa Real Estate Group: Castlepoint Numa is a Toronto-based real estate developer and asset manager focused on residential intensification, purpose-built rental, and mixed-use in the GTA. Comparable to Rose on GTA purpose-built rental development with a similar boutique scale and partnership-driven approach.

Direct peers

• Tridel: Tridel is one of Canada's largest residential developers with a long track record of condominium and rental apartment communities in the GTA. Comparable to Rose on Toronto-focused condo and rental development, though at much larger scale and broader product range.
• Marlin Spring: Marlin Spring is a Toronto-based real estate developer focused on purpose-built rental, condominium, and mixed-use communities across the GTA and Ontario. Closely comparable to Rose in scale, geography, and product mix — both target the same Ontario growth-corridor markets with multi-family rental and condo product.
• Menkes Developments: Menkes is a long-standing Toronto-based developer of high-rise condominiums, purpose-built rentals, and mixed-use projects across the GTA. Comparable to Rose on GTA geography and multi-family residential development, though at significantly larger scale.
• Vandyk Group of Companies: Vandyk is a Toronto-based developer of luxury condominiums, purpose-built rental, and commercial real estate. Comparable to Rose on GTA high-rise residential development and similar boutique positioning, with overlapping target customer (end users and investors) in similar submarkets.
• Fitzrovia: Fitzrovia is a Toronto-based purpose-built rental developer focused on the GTA's "Power Seven" markets. Highly comparable to Rose's purpose-built rental apartment focus in secondary Ontario markets within the Greater Golden Horseshoe, with similar tenant profile and product type.

Broad incumbents

• Mattamy Homes: Mattamy is Canada's largest privately-owned homebuilder with significant Ontario operations including single-family and low-rise communities. Comparable to Rose on Ontario low-rise subdivision development (e.g., Midhurst Heights), though at much larger scale and broader geography.
• QuadReal Property Group: QuadReal is a major Canadian real estate investment, development, and property management company with significant residential and mixed-use exposure. Comparable to Rose as a Canadian institutional counterparty competing for rental development opportunities, with much larger balance sheet and development pipeline.
• Hazelview Investments: Hazelview is a Toronto-headquartered global real estate investment and development firm with significant Canadian multi-family rental exposure. Comparable to Rose as a competitor and acquirer of purpose-built rental assets across Canada, though with a much larger capital base and global footprint.
• Brookfield Residential: Brookfield Residential is a North American homebuilder and land developer with significant Ontario operations. Comparable to Rose on land development and master-planned community building (Bakerfield, Midhurst), though at much larger corporate scale under Brookfield.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-rose-corporation_2
• Instagraminstagram.com/therosecorporation/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Organization Corp.