The Mankind Project Usa

What The Mankind Project Usa does

The ManKind Project USA is a 501(c)(3) nonprofit founded in January 1985 in Milwaukee, currently headquartered in Chicago (EIN 36-3712913), that provides men's personal development programs, a national network of peer-facilitated men's groups, and educational media. Its flagship product is the New Warrior Training Adventure (NWTA), a 48-hour experiential initiation weekend structured around a Hero's Journey framework (Separation, Descent, Ordeal, Initiation, Integration, Celebration), priced $850–$1,195 depending on location. Follow-on offerings include the Primary Integration Training (PIT), I-Group Facilitation Training (IGFT), I-Group Leadership Skills Training (IGLST), a three-tier Leader Training pathway (LT1-3), Staff Training (ST1, GUTS), intercultural competency offerings (Unpacking Power Privilege and Difference, Waking Up To Whiteness), and entry-level programs such as The Men's Work 3-Week Course ($95) and Discover Your Path. The organization also produces the ManKind Podcast and operates under a Holacracy-based self-management governance system adopted in 2014 and adapted in 2020.

The organization's reach spans 22 Areas and 126 Communities across the USA, with weekly peer-facilitated men's groups serving ~7,000 men domestically and ~10,000 men globally through a parent international network (ManKind Project International) covering 26 countries and 14 regions. Approximately 2,000 men participate in NWTA annually, bringing cumulative participation to 80,000+ since founding. Outcome validation rests on longitudinal research published in the American Journal of Community Psychology and the Journal of Self-Help and Self Care documenting sustained pro-social changes in depression, life satisfaction, work-family conflict, and restrictive emotionality 2+ years post-training.

Revenue is generated primarily through training tuition — Program Income of $1,677,390 in 2023 — supplemented by a Membership Program ($343,305), foundation grants and corporate matching (via United Way, Exxon Mobil, Combined Federal Campaign, Easy Match), and individual charitable gifts. 2023 Total Income was $2,312,971 against $2,339,472 in expenses. Go-to-market relies on community word-of-mouth from alumni, a formal therapist referral program, earned media features (NY Times, NPR, Netflix/BuzzFeed's Follow This, VICE, Men's Health, Washington Post, BBC), and direct online registration through MKPConnect. Specialized verticals serve GBTQ+, BIPOC (Brothahood of MKP), Military Veterans, Young Men (YWTA, 18-35), and Men with Disabilities (Barrier Free NWTA).

Name

The Mankind Project Usa

Legal name

The ManKind Project USA

Website

https://mkpusa.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

The ManKind Project USA is a 501(c)(3) nonprofit founded in 1985 that delivers the New Warrior Training Adventure weekend, a nationwide network of peer-facilitated men's groups across 126 communities, and a tiered curriculum of leadership, intercultural, and personal-development trainings serving adult men seeking emotional maturity and brotherhood.

Ownership category

akta.pro rank

Product category

Adult Personal Development Training

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industry

Train-the-Trainer & Instructor Enablement Services (BPAEANAL)

Keywords

• Men's personal development
• Experiential training programs
• Peer-facilitated men's groups
• Men's leadership training
• Nonprofit education organization

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Program/Training Tuition: Earned revenue from the New Warrior Training Adventure and various training programs. Pricing varies by location from $850-$1,195 for NWTA, with additional programs priced at $95-$425. This represents the largest revenue stream at $1,677,390 based on 2023 financials.
2. Membership Program: Supporting membership program with various perks for members. Generated $343,305 in 2023 revenue. Membership is described as available to everyone and supports healthy masculinity initiatives.
3. Individual Donations: Charitable gifts from individual donors supporting the organization's mission. Part of the funding mix for operational expenses and outreach efforts.
4. Foundation Grants: Small foundation and grant awards contributing to funding. Development Director Jon Levitt manages foundation relationships.
5. Corporate Matching: Corporate matching programs through employers including United Way, Easy Match, Exxon Mobil, and Combined Federal Campaign, allowing donors to amplify their contributions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The ManKind Project USA delivers experiential personal development trainings for men, anchored by the flagship New Warrior Training Adventure (NWTA), a 48-hour intensive initiation weekend using a Hero's Journey model. The organization also offers the Primary Integration Training (PIT) follow-up, a network of free peer-facilitated men's groups in 120+ communities, leader training certifications (LT1–LT3), staff training, intercultural competency programs, specialized programs for GBTQ+ men and other demographics, and advanced facilitation training.

Product overview

The ManKind Project USA is a nonprofit training and education organization offering a comprehensive suite of experiential personal development programs for men. The core offerings include the New Warrior Training Adventure (NWTA), a flagship 48-hour initiation weekend, paired with the Primary Integration Training (PIT) for follow-up integration. The organization supports a network of over 120 peer-facilitated Men's Groups across the USA serving men weekly. Additional offerings include structured training programs (Leader Training 1/2/3, Staff Training, GUTS), intercultural competency trainings (Unpacking Power Privilege and Difference, Waking Up To Whiteness), specialized programs (The Men's Work 3-Week Course, Crossroads, Ask & Tell for GBTQ+), and the ManKind Podcast. The portfolio spans from entry-level introduction courses ($95) to advanced leadership certifications, with programs available in-person, online, and hybrid formats.

Differentiator

Problem solved

Functional benefit

Brands

• New Warrior Training Adventure (NWTA): The flagship 48-hour initiation experience for men, described as the most powerful personal growth opportunity
• Men's Work
• ManKind Podcast
• I-Groups (Integration Groups)

Products and services

• New Warrior Training Adventure (NWTA) The flagship 48-hour intensive initiation experience for men, described as the most powerful personal growth opportunity, combining experiential exercises, group processes, and a Hero's Journey structure (Separation, Descent, Ordeal, Initiation, Integration, Celebration) to transform how men relate to themselves and others. Pricing ranges from $850-$1,195 depending on location, with Early Bird discounts available.
• Primary Integration Training (PIT) A follow-up training included with the NWTA that helps men integrate the transformational experience of the weekend into daily life, teaching foundational tools for participating in men's circles and grounding participants in practices for mature masculinity.
• Men's Groups (Open Men's Groups) Free, confidential, peer-facilitated support groups for men meeting in over 120 communities across the USA, providing ongoing peer-mentoring and community for personal development. Includes specialized groups for GBTQ+, BIPOC, veterans, young men, and men with disabilities.
• Integration Groups (I-Groups) Peer-facilitated men's circles for NWTA graduates to integrate tools and processes, providing ongoing connection, accountability, and support as part of the broader MKP community.
• The Men's Work - 3 Week Online Course A $95 live online course for men new to personal development, providing foundational skills for self-awareness, communication, and emotional mastery through 3 weekly 90-minute sessions with a maximum of 14 men per cohort and 2 facilitators. Includes high impact resources and practices, a private Facebook group, and free ongoing weekly Alumni Calls.
• Discover Your Path (DYP) A hybrid experience for men new to men's work combining online sessions with a one-day in-person nature event and closing gathering to explore burdens and connect with community.
• I-Group Facilitation Training (IGFT) A 2-day ($225) advanced training for NWTA graduates to develop skills for facilitating highly effective men's support groups, expanding on PIT material with additional tools and practices for creating safe and effective spaces.
• I-Group Leadership Skills Training (IGLST) A 6-session online training ($195) helping men become safer, more connected, and competent leaders of men's groups, covering online kingship, trust building, and group management.
• Leader Training 1 (LT1) A 2.5-day in-person training teaching men to lead groups and build strong teams, with multicultural awareness training on heterosexism.
• Leader Training 2 (LT2) A leadership training focusing on holding and handling the burden of leadership, including multicultural training on classism/elitism.
• Leader Training 3 (LT3) A 2.5-day training examining the predator and victim shadow in leaders, creating safety and addressing authentic servant leadership.
• Staff Training 1 (ST1) A 1.5-day training required for men before their 4th NWTA, focusing on the Warrior archetype and reviewing NWTA processes and archetypes.
• GUTS Training Skills training to enhance staffing ability on NWTA events, appropriate for junior staff men, with emphasis on archetypes and shadow awareness.
• Unpacking Power Privilege and Difference A $425 online training (8 sessions x 2.25 hours) for developing intercultural competency and multicultural awareness using a common language for dialogue and relationships.
• Waking Up To Whiteness A $150 course (4 sessions x 90 minutes online) for White men to learn, support, and challenge themselves around inequity and justice using materials primarily by Black creators.
• Epic Leadership An 8-week journey for organizational and community leadership development with essential tools for leadership growth.
• The Men's Work - A Circle of Men

Quantifiable outcome

• Over 90% of men who complete the NWTA highly recommend it
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Landmark Worldwide: Landmark Worldwide offers large-scale personal development and leadership training programs. Broader incumbent in the personal development training space with similar workshop-driven, transformational methodology.
• YMCA of the USA: YMCA operates community-based membership organizations with programs focused on youth development, healthy living, and social responsibility. Comparable as a large-scale membership-driven community organization with men's programming and group activities.

Direct peers

• National Outdoor Leadership School (NOLS): NOLS is an experiential education organization using wilderness expeditions to build leadership and character. Comparable delivery model of intensive, group-based experiences designed to catalyze personal growth.
• Authentic Man Program: Authentic Man Program delivers experiential men's weekends and integration circles focused on authentic masculinity. Comparable in core delivery model of initiation weekends followed by ongoing men's groups.
• Boys to Men Mentoring Network: Boys to Men operates group mentoring circles and rite-of-passage experiences for boys and young men. Similar methodology of facilitated peer-group work and initiation-style weekend programming for male participants.
• Evryman: Evryman runs men's retreats, workshops, and online groups focused on emotional vulnerability, brotherhood, and personal growth. Directly comparable to MKP in target audience, experiential methodology, and value proposition around modern masculinity.
• Outward Bound: Outward Bound delivers experiential outdoor education with personal development outcomes through challenge and group process. Comparable to MKP's experiential Hero's Journey model and group-based transformation methodology.
• BetterMan Movement: BetterMan Movement offers men's circles, retreats, and personal development programming for men seeking emotional connection. Direct peer in men's group facilitation and personal development offerings.

Others

• The Good Men Project: The Good Men Project is a media and conversation platform focused on modern masculinity and men's issues. Adjacent to MKP as a content and community resource targeting men seeking healthier models of manhood.

Regional players

• ManTalks: ManTalks is a Canadian men's organization hosting events, retreats, and men's circles focused on authentic connection and personal growth. Closely comparable model, primarily serving Canada rather than US markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mankindproject
• Facebookfacebook.com/theManKindProject
• Instagraminstagram.com/themankindproject
• LinkedInlinkedin.com/company/mankind-project-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Mankind Project Usa