TTA Ltd

What TTA Ltd does

TTA Ltd (legally The Turner Agency Limited) is a UK-based, privately held full-service event management agency founded in 1990 that delivers live, virtual, and hybrid events, exhibitions, content and film production, and reward and recognition experiences primarily for global enterprise healthcare clients. Operating from its Bracknell headquarters and a London office with a named team of approximately 35 people, TTA serves clients across more than 70 countries and supports over 70 major medical congresses, including events such as ASCO and EASD, alongside a smaller portfolio of enterprise technology and travel clients including Fortinet, Fujitsu, and Virgin Atlantic.

The company's service portfolio spans strategy and planning, event and congress management, exhibition design and build, creative and production services, and digital and innovation solutions including bespoke applications, virtual studio technology, and VR/AR experiences. Its core proprietary technology asset is Congress Cloud, a bespoke online platform developed with a third-party development partner that handles travel and accommodation booking, attendance tracking, and financial management for healthcare clients attending medical congresses. TTA also leverages a strategic technology partnership with Cvent (named Cvent Partner of the Year 2025) and integrates Cvent's CventIQ AI capabilities for agenda automation, predictive modelling, supplier recommendations, and attendee-facing chatbots.

TTA operates a professional services, quote-based revenue model selling bespoke event and congress solutions through direct enterprise sales and long-term client relationships, with supplementary potential from technology licensing via Congress Cloud. The business is bootstrapped and family-origin (founded by Catherine and Paul Turner), with no disclosed institutional investment, and transitioned leadership in 2024 with the appointment of Roger Price as Managing Director. External validations include ISO 9001:2015 certification, Science Based Targets initiative (SBTi) validation with a 42% Scope 1 and 2 reduction target by 2030, and an EcoVadis Bronze Medal placing it in the top 35% globally.

Name

TTA Ltd

Legal name

The Turner Agency Limited

Website

https://tta.live

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

TTA Ltd (The Turner Agency) is a UK-based, privately held event management agency founded in 1990 that delivers live, virtual, and hybrid events, exhibitions, and content for global enterprise healthcare and technology clients across more than 70 countries.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

Keywords

• Event management services
• Healthcare congress management
• Exhibition design and build
• Live event production
• Corporate brand experiences

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Complete event and congress management services including logistics, venue management, delegate handling, catering, and onsite management. Primary revenue stream for TTA as a full-service events agency.
2. Exhibition Design and Build: Concept, design, digital content, build, and engagement services for exhibition stands and environments. Includes innovative, sustainable exhibition solutions.
3. Creative and Production Services: Event visual identity, creative content, film/video/animation production, brand experiences, 3D/2D design, technical production, AV services, and equipment/crewing.
4. Digital Platform Licensing: Bespoke software solutions like Congress Cloud developed for healthcare clients, potentially expandable to other organizations with similar meeting expense management needs.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

TTA Ltd (The Turner Agency) is a full-service event management agency that designs and delivers live, virtual, and hybrid events, exhibitions, content/film production, and reward and recognition experiences for global brand and healthcare clients. The firm manages end-to-end event delivery including strategy, compliance, logistics, creative, production, digital, and data analytics, with a specialty healthcare practice delivering investigator meetings, product launches, and major medical congresses compliant with PhRMA, ABPI, EFPIA, IFPMA, and MedTech standards.

Product overview

TTA (The Turner Agency) is a full-service event management agency with over 35 years of experience. The company operates as a unified service portfolio organized around core event disciplines: Live Events (in-person, virtual, and hybrid formats), Exhibitions, Content and Film production, Reward and Recognition, Strategy and Planning, Creative Services, Production Services, and Digital and Innovation solutions. TTA also offers a specialized Healthcare Events division with deep compliance expertise for global pharma clients. The company has developed a proprietary digital platform called Congress Cloud for healthcare clients to manage bookings, attendance, and financials for medical congresses. Services are delivered through a multiskilled team with global reach across more than 70 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Congress Cloud: A bespoke online travel and accommodation booking platform for healthcare professionals attending major congresses, developed by TTA to help clients drive efficiency and transparency in event management processes.

Products and services

• Live Events TTA's core live event service delivering in-person, virtual, and hybrid events for global clients. Includes full event and congress management, logistics, venue coordination, delegate handling, catering, social programmes, and onsite management across 70+ countries.
• Exhibitions End-to-end exhibition design and build service creating immersive, sustainable exhibition stands. Includes concept and design, digital content, build, engagement strategy, and onsite management for clients including Illumina.
• Content & Film Visual content production service spanning film, video, and animation production for client storytelling, branded content, virtual studio content, and audience engagement.
• Reward & Recognition Tailored reward and recognition experiences including incentive travel and recognition programmes that celebrate employees and support organizational goals.
• Strategy & Planning Consulting and planning services including behavioural science, compliance advisory, sustainability strategy, project, and budget management to shape client vision and uncover key challenges before event delivery.
• Creative Services Creative services covering event visual identity and environment design, creative content, brand experiences, and 3D, 2D, and digital design to bring brands to life.
• Production Services Technical production and design services including health and safety, equipment, crewing and build, AV services, and onsite management for conferences, launches, and congresses.
• Digital & Innovation Digital solutions including delegate websites, app creation and management, bespoke apps, virtual and hybrid experiences, VR and AR experiences, and data analytics to amplify live events and drive engagement insights.
• Healthcare Events Specialized event services for global healthcare companies delivering investigator meetings, product launches, leadership forums, global congresses, exhibitions, symposiums, and brand activations with deep compliance expertise across PhRMA, ABPI, EFPIA, IFPMA, and MedTech standards. Includes support for 70+ major medical congresses including ASCO and EASD.
• Congress Cloud Bespoke proprietary digital platform for healthcare clients managing global medical congresses. Features online travel and accommodation booking, attendance tracking, and financial management for HCP congress attendance, addressing complex global meetings management requirements with a unified platform.

Quantifiable outcome

• 70+ countries served with events and exhibitions
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• Software Development PartnerstrategicTechnology or Integration · 1 January 2025Development partner for bespoke solutions like Congress Cloud platform. Collaborated to design and deliver customized congress management solution in just three months for global healthcare client.
• Shine Cancer SupportcoreStrategic or Co-development Partner · 1 January 2015Long-term charity partnership since 2015 to deliver Shine Connect annual flagship conference for young adults with cancer. TTA provides full event management, creative design, and production services. Partnership holds deep significance for TTA team with ongoing fundraising efforts including 3 Peaks Challenge.
• CventcoreTechnology or IntegrationStrategic technology partner for event management platform. Cvent provides event technology infrastructure including CventIQ AI capabilities, agenda automation, supplier recommendations, predictive modelling, and attendee chatbots. Partnership enables smarter, more scalable event delivery.
• PhRMAminorOthersPharmaceutical Research and Manufacturers of America - industry association membership demonstrating compliance expertise and industry standing
• MedTech EuropeminorOthersEuropean trade association for medical technology - industry association membership demonstrating healthcare sector focus
• ABPIminorOthersAssociation of the British Pharmaceutical Industry - membership demonstrates compliance with UK pharma standards and regulations
• EFPIAminorOthersEuropean Federation of Pharmaceutical Industries and Associations - membership demonstrates compliance with European pharma standards
• IFPMAminorOthersInternational Federation of Pharmaceutical Manufacturers & Associations - membership demonstrates global compliance expertise and industry standing

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MCI Group: MCI Group is a global association, congress, and corporate events agency with significant healthcare and life-sciences practice. It is comparable to TTA in delivering international congresses, exhibitions, and brand experiences for healthcare and technology clients.
• BCD Meetings & Events: BCD Meetings & Events is a global corporate meetings and events agency with a strong healthcare vertical practice. It directly competes with TTA for pharma congress, product launch, and investigator meeting mandates from large enterprise clients.
• MKG: MKG is an experiential marketing and events agency producing live brand experiences for enterprise clients. It is comparable to TTA in offering integrated creative, production, and digital event services with similar mid-size agency positioning.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing live, virtual, and hybrid events for major brands. It is comparable to TTA in delivering integrated experiential marketing, content/film, and brand activations for enterprise clients.
• George P. Johnson Experience Marketing: GPJ is a large experiential marketing agency known for exhibitions, brand experiences, and technology-driven event programs. It is comparable to TTA in serving enterprise technology and healthcare clients with exhibition stand design and live brand experiences.
• Sparks: Sparks is a corporate events and incentives agency serving global enterprise clients. It is comparable to TTA in delivering meetings, incentives, conferences, and exhibitions with similar mid-sized agency operating model.
• Envision Pharma Group (Ashfield Meetings & Events): Envision Pharma Group's Ashfield Meetings & Events unit is a healthcare-specialist events agency serving pharma clients globally. It is the closest direct competitor to TTA in compliant global congress, symposium, and product-launch event delivery for pharmaceutical companies.
• Maritz Global Events (M Global): Maritz Global Events is a long-established corporate meetings, incentives, and events agency. It competes with TTA for enterprise incentive travel, recognition, and large-scale corporate event programmes across multiple verticals.

Others

• Cvent: Cvent is TTA's core event-management technology partner providing CventIQ AI, registration, and platform infrastructure. It is an enabling technology vendor rather than a direct services competitor, but its strategic position shapes TTA's competitive offering.

Broad incumbents

• Informa: Informa is a large B2B events, exhibitions, and conferences conglomerate. It is broadly comparable to TTA as a competitor and ecosystem participant in healthcare and technology exhibitions, though it operates at much greater scale and across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzUvP
• LinkedInlinkedin.com/company/the-turner-agency

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TTA Ltd