The Augusta Players Inc

Name

The Augusta Players Inc

Legal name

The Augusta Players Inc

Website

https://augustaplayers.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Fine Arts Schools (61161)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Educational Services (8200)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

akta.pro secondary industries

Theatre Education, Training & Conservatories (MPAGABAN), Children’s & Youth Theatre (MPAGABAE), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Community theatre productions
• Performing arts education
• Youth theatre programs
• School matinee performances
• Inclusive arts programming

Headquarters

HQ city

Augusta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single tickets and season subscriptions for Main Stage productions, youth theatre, and children's programming. Tickets sold through official channels including website, phone, and Imperial Theatre box office.
2. Tuition and Registration Fees: Fees for Summer Theatre Academy ($369 per session), Camp Wonderland, and masterclasses. Provides revenue from educational programming.
3. Donations and Sponsorships: Direct donations, Club 45 monthly giving program, engraved brick purchases, and Scott Seidl Memorial Fund contributions. Sponsors provide financial support in exchange for recognition.
4. Season Subscriptions: Priority seating and discounted ticket pricing for subscribers to all MainStage shows, providing predictable revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

The Augusta Players produces community theatre productions (Main Stage Broadway-style musicals staged at the Imperial Theatre) and delivers performing arts education programs for youth, senior adults, and neurodivergent participants. Programming spans youth theatre (The AP Jr. Players), curriculum-connected school matinees (ArtReach Theatre), a Reader's Theatre program for seniors, an inclusive Camp Wonderland for youth with Autism Spectrum Disorder, and a Summer Theatre Academy, supported by subscriptions, donations, and sponsorships.

Product overview

The Augusta Players Inc is a community theatre organization founded in 1945 offering a portfolio of live performance and arts education products. Its core offering is Main Stage Productions — professional-caliber Broadway-style musicals and plays staged at the Imperial Theatre. The portfolio spans multiple sub-brands: The Augusta Jr. Players (youth theatre, ages 6–19), ArtReach Theatre (curriculum-connected school performances reaching 12,000+ students annually), Reader's Theatre (senior adult performance program), Camp Wonderland (sensory-friendly summer programme for youth with autism spectrum disorder, ages 7–21), and the Summer Theatre Academy (two-week intensive for ages 6–16). Supplementary offerings include a Meisner Technique Acting Course, Audition & Dance Masterclasses, open Auditions & Casting Services, a Debi Ballas Performing Arts Scholarship, a Volunteer Program, Season Ticket Subscriptions, and Club 45 monthly giving. The products are loosely unified by the organization's mission to produce high-quality theatre and expand arts education across the CSRA region.

Differentiator

Problem solved

Functional benefit

Brands

• The AP Jr. Players: Youth theatre program for ages 6–19 offering fully staged productions and hands-on theatrical experience.
• ArtReach Theatre
• Readers Theatre
• Camp Wonderland
• Summer Theatre Academy

Products and services

• Main Stage Productions Full-scale, fully staged Broadway-style musicals and plays performed at the Imperial Theatre and other venues, featuring professional-level performances for general audiences.
• The Augusta Jr. Players Youth theatre program for ages 6-19 offering hands-on involvement in fully staged productions where young performers build confidence, discipline, and teamwork.
• ArtReach Theatre Curriculum-connected theatre performances brought to over 12,000 students and teachers annually across Georgia and South Carolina through subsidized weekday matinees, study guides, and school-aligned productions.
• Reader's Theatre Relaxed performance program for senior adults who love storytelling and being on stage, performed on-book with scripts in hand, focusing on expression and connection in a supportive social environment.
• Camp Wonderland Inclusive summer arts program for young people ages 7-21 with Autism Spectrum Disorder, led by professionals in art, education, and autism support, using music, movement, art, and drama to build social and communication skills.
• Summer Theatre Academy Two-week intensive summer program where students ages 6-16 train with local theatre educators and working professionals in acting, singing, and choreography, culminating in a fully staged Broadway Jr. production.
• Meisner Technique Acting Course 8-week Meisner Acting Technique course led by CEO and Master Teacher Shane Peterman, focusing on truthful emotional connection, instinctive listening, and authentic character development for ages 17 and up.
• Audition & Dance Masterclass Instructor-led masterclasses in audition technique and musical theatre dance taught by industry professional Ashley Chasteen, serving adult and teen performers looking to sharpen audition and performance skills at $40 per class.
• Debi Ballas Performing Arts Scholarship $1,000 scholarship awarded annually to a graduating high school senior who has participated in Augusta Players productions, based on essay, participation, and community involvement.
• Season Ticket Subscriptions Season ticket subscriptions providing priority seating at all Main Stage shows, discounted ticket pricing versus single tickets, and direct support for high-quality productions.
• Club 45 Monthly Giving Program Monthly giving program named in honor of the organization's founding year (1945), offering flexible recurring donations with exclusive recognition and year-round impact on theatre and education initiatives.

Quantifiable outcome

• Over 12,000 students served annually through ArtReach Theatre program

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Imperial TheatrecoreStrategic or Co-development PartnerImperial Theatre serves as the primary venue for Main Stage productions. The theatre box office is an authorized ticket sales agent for The Augusta Players. This partnership provides The Augusta Players with a historic, established performance venue while offering the Imperial Theatre programming content and audiences.
• The Kroc CentercoreStrategic or Co-development PartnerThe Kroc Center serves as performance venue for Jr. Players productions (including 13 Jr., Imagine A Dragon, North Star). Provides accessible location for youth programming separate from the main theatre complex.
• Community SponsorsminorGTM or Marketing PartnerVarious businesses and individuals sponsor The Augusta Players productions and programs. Sponsors receive recognition and visibility in exchange for financial support, enabling subsidized pricing for programs like ArtReach Theatre and Camp Wonderland.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• George Street Playhouse: Regional professional theatre in New Brunswick, NJ producing a mainstage season and educational programs. Comparable to Augusta Players as a similarly-sized LORT-style regional theatre with community programming and education outreach.
• Portland Stage Company: Regional professional theatre in Maine producing a mainstage season with educational programming. Comparable as a similarly-sized regional theatre combining professional productions with community education and audience development.
• Lexington Children's Theatre: Children's and youth theatre in Kentucky producing mainstage productions and touring educational programming for schools. Comparable to Augusta Players' AP Jr. Players and ArtReach programs as a youth/school-focused sister theatre with similar touring-reach dynamics.
• People's Light (Malvern, PA): Long-established regional theatre in Pennsylvania producing a multi-show season with extensive education and accessibility programs. Comparable to Augusta Players in being a multi-decade community-rooted theatre with diverse programming including youth and accessibility-focused initiatives.
• Flat Rock Playhouse: Long-running community theatre in North Carolina producing Broadway-style musicals and plays with educational programming. Comparable to Augusta Players as a similarly-sized regional theatre with a multi-decade operating history and education focus.
• TheatreSquared: Regional professional theatre in Fayetteville, Arkansas producing a mainstage season alongside new work development and education programs. Comparable as a similarly-sized regional theatre combining professional productions with strong educational outreach.

Broad incumbents

• Berkeley Repertory Theatre: Major Tony Award-winning regional theatre in California, considerably larger than Augusta Players but operating in the same space of professional mainstage productions plus robust education and community engagement. Acts as a broader incumbent benchmark.
• The Alliance Theatre (Atlanta, GA): One of the largest regional theatres in the Southeast, based in Atlanta. Operates as a broader incumbent in the same Georgia market, offering more expansive programming and educational initiatives than Augusta Players but competing for the same regional audiences.

Regional players

• Aurora Theatre (Lawrenceville, GA): Georgia-based community and professional theatre producing mainstage productions, youth programming, and educational outreach. Highly comparable to Augusta Players as a regional peer serving a similar suburban Georgia catchment with diversified programming.

Emerging players

• Synchronicity Theatre (Atlanta, GA): Atlanta-based professional theatre producing mainstage productions and education programming. Comparable as a Georgia-based performing arts company combining productions with educational outreach, though smaller in scale than Augusta Players.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheAugustaPlayers
• Instagraminstagram.com/augustaplayers
• LinkedInlinkedin.com/company/augusta-players-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Augusta Players Inc