Super Jock 'N Jill

What Super Jock 'N Jill does

Super Jock 'N Jill is a privately held, family-owned specialty athletic footwear and apparel retailer founded in 1975 by Laurel James and currently operated by her son Chet James and his wife Judy as a Washington State LLC. The company sells running, walking, track and field, and kids footwear alongside athletic apparel, socks, insoles, accessories, sports nutrition, and fitness electronics (including Garmin watches and AfterShokz headphones), with a curated multi-brand assortment (HOKA, Altra, Asics, Brooks, Mizuno, Saucony, New Balance, Nike, Smartwool, CEP, and others) selected by in-house buyers. Its core service differentiator is a manual custom-fitting process performed without measuring tapes, supported by trained staff who guide fit and product choice without aggressive upselling.

The business operates through two distribution channels: a single flagship retail store at 7210 East Green Lake Dr N in Seattle, WA, and an e-commerce storefront at shop.superjocknjill.com. Pricing is per-unit across the catalog (for example, HOKA Clifton 10 at $124). The company supplements retail with community-driven programming, including a Medical Nights series hosting 35+ local physical therapy, podiatry, sports medicine, and massage partners, and recurring Fun Group Runs such as the Monday Night Run at Green Lake. Revenue is generated entirely through one-time consumer product sales, with no subscription, service, or B2B revenue streams disclosed.

The company maintains a minimal headcount (1-10 employees), no external institutional investors, no mobile app, and no public APIs or integrations. It complements its commercial activity with a shoe and watch donation program supporting Redeeming Soles and Seattle DSHS, donating hundreds of pairs of shoes annually to organizations throughout the greater Seattle area. In 2025 the company marked its 50th anniversary of continuous operation.

Name

Super Jock 'N Jill

Legal name

Super Jock 'N Jill, LLC

Website

https://superjocknjill.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Super Jock 'N Jill is a family-owned specialty athletic retailer founded in 1975 in Seattle that sells running, walking, and track footwear, apparel, and accessories through one Green Lake store and an online storefront, supported by custom fitting and community-driven Medical Nights and group run programming.

Ownership category

akta.pro rank

Product category

Specialty Athletic Footwear Retail

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Running footwear retail
• Athletic apparel
• Custom shoe fitting
• Walking shoes
• Track and field spikes

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: One-time product sales of footwear, apparel, accessories, and gear. Products include running/walking shoes, track spikes, kids shoes, clothing, socks, accessories (hydration, recovery, sunglasses), insoles, nutrition, and electronics (GPS watches, headphones).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Super Jock 'N Jill is a single-store athletic footwear and apparel retailer based in Seattle, Washington. Founded in 1975, the business specializes in running and walking shoes, athletic clothing, accessories, and track and field spikes, and provides a hands-on custom fitting service rather than relying on measuring tapes. Customers can shop in-store at the Green Lake location or online through the shop.superjocknjill.com website.

Product overview

Super Jock 'N Jill is a specialty retail store for runners, walkers, and athletes founded in 1975, operating from Green Lake, Seattle. The company offers a curated selection of athletic footwear including running shoes from HOKA, Altra, Asics, Brooks, Mizuno, Saucony, New Balance, and Nike; athletic apparel from Brooks, New Balance, and Nike; performance socks from Smartwool, Balega, CEP, Feetures, and Swiftwick; accessories such as Body Glide, Hydro Flask, Hyperice, and KT Tape; insoles from CURREX, OrthoFeet, Sof Sole, and Superfeet; sports nutrition from Clif Bar, Gu, and Hammer; and fitness electronics including Garmin and AfterShokz. The product portfolio is complemented by seasonal offerings of Track & Cross Country Spikes (January-June for track, July-December for cross country) and Kids Shoes in sizes K10-K13 and 1-7. Beyond product sales, Super Jock 'N Jill provides community services including Medical Nights (weekly sessions with local healthcare providers), Fun Group Runs (including Monday Night Run at Green Lake), and a Shoe & Watch Donation program redistributing gear to those in need.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Footwear
• Walking Footwear
• Track and Field Spikes
• Athletic Apparel
• Athletic Accessories
• Custom Shoe Fitting Service
• Online Store (shop.superjocknjill.com)

Quantifiable outcome

• Donates hundreds of shoes to organizations throughout greater Seattle area each year

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

36 partnerships are on record, tiered core.

• Proformance RehabcoreStrategic or Co-development PartnerPhysical therapy partner participating in weekly Medical Nights at Super Jock 'N Jill Green Lake store. Provides injury prevention and training advice to customers.
• RunPT LLC (Susie Fagerholm)coreStrategic or Co-development PartnerPhysical therapy partner hosting regular Medical Night sessions to answer customer questions about running injuries and training.
• PT SolutionscoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program, providing sports medicine expertise to store customers.
• Magnolia Physical Therapy (Dave Self)coreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program, offering injury prevention and training guidance.
• Biojunction Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program, providing sports medicine consultations.
• G2 Sports + Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner participating in Medical Nights, offering injury prevention and training advice.
• Lake Washington Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program, providing sports medicine expertise to customers.
• Physio Logic PT (Phil Armiger)coreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Upward Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner hosting Medical Night sessions at the store.
• Stride PhysiocoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program, providing running-related injury consultation.
• Union Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Experience MomentumcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program, providing sports medicine consultations.
• Select PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• GPT Physical Therapy (Greenwood PT)coreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Avant Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Terry CampbellcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Innova PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• ATI PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Core PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Kaizen Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Therapeutic Associates (Clayton Anderson)coreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Action Reaction PT (Dzuka Lin)coreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• UW Physical TherapycoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program, University of Washington PT department.
• Rehab United SeattlecoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Salmon Bay PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Pursuit PT (Neal O'Neal)coreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• PT ProcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Legacy Rehab and PerformancecoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Sam Watkins PT (MoveMend)coreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Premier PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Advantage PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Prevail PTcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• MoveMendcoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• IRG Physical & Hand TherapycoreStrategic or Co-development PartnerPhysical therapy partner in Medical Nights program.
• Redeeming SolescoreOthersLocal organization receiving donated shoes from Super Jock 'N Jill for redistribution to those in need throughout the community.
• Seattle DSHScoreOthersDepartment of Social and Health Services receiving shoe donations from Super Jock 'N Jill for redistribution to those in need.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Fleet Feet: Largest U.S. running specialty retailer with a franchise/store network, emphasizing custom fitting, gait analysis, and community runs. Like Super Jock 'N Jill, Fleet Feet centers its value proposition on expert staff and personalized service, but operates at national scale.
• Roadrunner Sports: Long-standing running specialty retailer combining physical stores with a strong e-commerce platform. Closely comparable in running/walking footwear focus, custom fitting, and multi-channel retail model.
• Running Room: Specialty running retailer with a strong community-led model including group runs, training programs, and in-store events. Directly comparable to Super Jock 'N Jill's Medical Nights and group runs strategy.
• JackRabbit: Multi-store running specialty retailer offering premium footwear, apparel, and community events. Directly comparable in category focus (running footwear/apparel) and service-driven model, with broader geographic reach than Super Jock 'N Jill.

Broad incumbents

• REI Co-op: Large outdoor and athletic retailer with a strong Seattle presence that carries running shoes, apparel, and accessories. Overlaps with Super Jock 'N Jill's assortment but as part of a much broader outdoor/camping/fitness portfolio.
• Foot Locker: Athletic footwear-led retailer with a national footprint. Competes on running/athletic footwear but emphasizes youth and lifestyle brands rather than specialty custom fitting.
• Dick's Sporting Goods: National full-line sporting goods retailer with extensive running footwear and apparel offerings. Competes on selection and price rather than specialty service, but represents the incumbent mass-market alternative.

Emerging players

• Brooks Running: Specialty running brand sold through Super Jock 'N Jill but increasingly relying on direct-to-consumer sales. Represents the brand-side vertical pressure on specialty retailers.
• On Running: Premium running/lifestyle brand with growing direct-to-consumer and branded retail presence. Increasingly competing with specialty running stores by opening brand-owned stores in key metros.
• HOKA (Deckers Brands): Premium running shoe brand that Super Jock 'N Jill carries but is also a vertical competitor as HOKA invests heavily in direct-to-consumer e-commerce and branded stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/superjocknjill
• LinkedInlinkedin.com/company/super-jock-n-jill

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Jock 'N Jill