Sod Shop, Inc.

What Sod Shop, Inc. does

Sod Shop, Inc. is a privately held, family-owned landscaping and turfgrass supply company headquartered at 1453 N. 1900 Road, Lawrence, Kansas, with a second retail location in Wichita. Founded in 1985 as Green-Glo, Inc. by Ted Wilbur as a mowing operation, the company entered sod production in 1996 on irrigated river-bottom ground near Sedgwick, Kansas, and rebranded as the Sod Shop; the Green-Glo services division was wound down in 2009 to focus exclusively on the sod business. A Kansas City metro presence was launched in 2000, and the company expanded into Lawrence in September 2011 by acquiring Pine Family Farms' sod production operations. The Wilbur family is now in its sixth generation of farming, with Wade Wilbur (Tony Wilbur's son) serving as President.

The core offering is premium turfgrass—Fescue Blend and Bluegrass at both locations, plus Latitude 36 Bermuda, Meyers Zoysia, Innovation Zoysia, and Cody Buffalograss at Wichita—grown on company-owned farms from proprietary seed including the branded 'Sod Shop Blend' Fescue Seed, developed in conjunction with the Turfgrass Water Conservation Alliance and university-bred cultivars. Sod is sold in small rolls (1 sq yd), big rolls (35 sq yd), and pallets (450 sq ft) for retail pickup, delivery using a specialized 'Donkey' forklift, and professional installation (Lawrence/KC only, covering soil prep, sod transplant, and existing lawn removal). Wichita additionally stocks bulk landscaping supplies—mulch, river rock, topsoil, sand, natural stone, boulders, fertilizers, and chemicals—available for pickup or bulk delivery in Super Sacks.

The business operates a direct-to-consumer and direct-to-professional model with three customer segments: DIY homeowners, landscape professionals (the company's largest and longest-tenured segment, served for 10+ years), and home builders/contractors. Revenue is generated through transactional sod sales, professional installation services, and landscaping supplies—pricing is quote-based and not publicly disclosed. Geographic reach is limited to Kansas and the Kansas City metropolitan area, and ownership remains entirely within the Wilbur family with no external investors, parent entity, or public market listing.

Name

Sod Shop, Inc.

Legal name

Sod Shop, Inc.

Website

https://sodshops.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Sod Shop, Inc. is a family-owned Kansas turfgrass producer and retailer operating farms near Sedgwick, Bentley, and Lawrence, selling proprietary Fescue, Bluegrass, Bermuda, and Zoysia sod, bulk landscaping supplies, and professional installation services to homeowners, landscapers, and builders across the Wichita and Kansas City metro markets.

Ownership category

akta.pro rank

Product category

Sod & Turfgrass Production

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ), Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Landscape Installation (Plants, Sod & Soil) (HSAIABAB)

Keywords

• Sod production
• Turfgrass varieties
• Landscaping supplies
• Sod installation
• Turf seed sales

Headquarters

HQ city

Lawrence

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Sod Sales: Retail and wholesale sod sales to homeowners, landscapers, contractors, and home builders. Sod is sold in various forms including small rolls (1 square yard), big rolls (35 square yards), and pallets (450 square feet). Both pickup and delivery options available.
2. Sod Installation Services: Professional sod installation services including soil preparation, sod transplant, existing lawn removal and disposal, and final soil preparation. Available only through Lawrence/Kansas City location.
3. Landscaping Supplies: Sale of landscaping materials including mulch, river rock, topsoil, sand, natural stone, fertilizers, and chemicals. Available primarily through Wichita location with bulk delivery options.
4. Fescue Seed Sales: Sale of Turf Quality 'Sod Shop Blend' fescue seed in 50#, 25#, and 10# bags.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Sod Shop, Inc. is a vertically integrated sod producer and landscaping supplier that grows, harvests, and sells premium turfgrass varieties (Fescue Blend, Bluegrass, Latitude 36 Bermuda, Meyers Zoysia, Innovation Zoysia, Cody Buffalograss) on company-owned farms located on river-bottom ground in Kansas. The company bundles sod products with delivery, professional installation, and complementary landscaping supplies including mulch, rock, natural stone, fertilizers, and its proprietary 'Sod Shop Blend' fescue seed.

Product overview

Sod Shop, Inc. is a family-owned landscaping company operating two locations (Wichita, KS and Lawrence/Kansas City area) with a vertically integrated business model. The core product portfolio centers on premium sod varieties grown at company-owned farms in Kansas river-bottom ground, including Fescue Blend and Bluegrass (available at both locations), and specialty grasses like Latitude 36 Bermuda, Meyers Zoysia, Innovation Zoysia, and Cody Buffalograss (Wichita-only). The company bundles sod products with installation services (Lawrence/KC only), delivery with specialized placement equipment, and landscaping supplies including mulches, rocks, natural stone, fertilizers, and chemicals. Wichita location offers a broader range of hardscaping and bulk landscaping materials, while Lawrence focuses on sod production and professional installation. The portfolio also includes support tools like a sod calculator and educational resources for DIY customers.

Differentiator

Problem solved

Functional benefit

Brands

• Sod Shop Blend: Turf Quality Fescue Seed available in 50# bags, sold under the Sod Shop Blend brand name.

Products and services

• Fescue Blend Sod

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Turfgrass Water Conservation Alliance (TWCA)coreStrategic or Co-development PartnerSod Shop works closely with TWCA and their seed suppliers to grow the most drought-resistant sod varieties available today. The company supports TWCA-approved brands and drought-resistant seed varieties for their sod production.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• NG Turf: Georgia-based sod producer with multiple varieties, own farms, and a dedicated professional landscaper channel; strong direct comparable in B2B sod supply and variety breadth.
• Sod Solutions: Sod Solutions licenses and markets many of the same proprietary varieties Sod Shop grows — including Latitude 36 Bermuda and Innovation Zoysia — making it both a partner and the most direct comparable in branded, variety-driven sod production.
• King Ranch Turfgrass: Large multi-state sod producer with proprietary variety marketing and own farms; closely comparable vertically-integrated production-and-distribution model serving both retail and professional channels.
• West Coast Turf: Vertically integrated sod farm with multiple varieties, retail yards, and delivery; comparable in offering mix, ownership of production, and direct-to-customer distribution model.
• Harmony Turfgrass: Family-operated regional sod farm with on-farm retail and delivery; comparable in scale, family-business profile, and direct-to-customer/B2B sales mix.
• Bethel Farms: Family-owned Florida sod producer with on-farm production and direct sales to landscapers and homeowners; same family-operated DNA, similar variety-led product strategy.
• Super-Sod: Multi-state sod producer with branded varieties, retail outlets, and landscape supply stores (sod, soil, mulch); directly comparable product mix including hardscaping-adjacent supplies.
• Turfgrass America / Green Velvet Sod Farms: Regional sod farm with multiple varieties, landscape supply retail, and delivery; closely comparable Midwest-tier producer with a hybrid DIY/landscaper model.

Broad incumbents

• SiteOne Landscape Supply: National landscape supply distributor that stocks sod and adjacent products (mulch, fertilizer, stone) sold through Sod Shop; comparable in product category but operates at much larger scale as a broad distributor rather than a vertically-integrated grower.
• BrightView Holdings: Largest U.S. commercial landscape services provider; overlaps with Sod Shop's installation and grounds maintenance offerings as the broad incumbent in professional landscaping services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SodShopInc
• LinkedInlinkedin.com/company/sod-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sod Shop, Inc.