Stes A.s.
STES a.s. is the exclusive Czech football marketing agency, wholly owned by FAČR, selling sponsorship, media, and merchandising rights for the Czech national football team and MOL Cup to corporate partners across the Czech Republic.
- Company typePrivate
- Founded1993
- HeadquartersPrague, Czechia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Stes A.s. does
STES a.s. is a Czech sports marketing agency and wholly-owned subsidiary of the Football Association of the Czech Republic (FAČR), founded in 1993 (originally as Studio Television Event Sponzoring, rebranded to STES in 2006). The company holds the exclusive mandate to commercially exploit the Czech national football team (men's A, women's A, U21, and youth U15-U20), the MOL Cup (the country's second most important football competition), the FAČR Super Cup, and the Fotbalista Roku awards. Its product portfolio is organized around tiered sponsorship packages (General, Official, Premium, Business, Supplier) sold to corporate partners, bundled with media advertising inventory across Czech Television, Impuls radio, MAFRA/iDNES online, Deník print, Seznam.cz, LED Multimedia, and BigMedia outdoor channels, plus merchandising rights licensing to Sportisimo and ticket distribution via TicketPortal. More recently, STES has expanded into esports through eRepre (the official Czech eFootball national team) and MOL eCUP.
The company serves three primary customer types: corporate sponsors (PENNY, ČSOB, Hyundai, Staropramen, Puma, Coca-Cola HBC, Fortuna, MOL, TCL, and others) purchasing multi-year sponsorship and media packages; media partners (ČT, Impuls, MAFRA, Deník, Seznam.cz, LED Multimedia, BigMedia, RADIOHOUSE) acquiring broadcast and advertising rights; and individual football fans purchasing match tickets and merchandise through third-party platforms. STES is sales-led, with a small team of roughly 11-12 staff operating from Prague under an Executive Director, Business Director, Marketing Director, and Project Directors, and the business model is primarily licensing/royalties on sponsorship and merchandising rights plus transaction fees on media rights and tickets. The company is privately held, has no subsidiaries or external funding, and serves exclusively the Czech Republic market.
Stes A.s. firmographics
Firmographics- Name
- Stes A.s.
- Legal name
- STES a.s.
- Website
- https://stes.cz
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STES a.s. is the exclusive Czech football marketing agency, wholly owned by FAČR, selling sponsorship, media, and merchandising rights for the Czech national football team and MOL Cup to corporate partners across the Czech Republic.
- Ownership category
- akta.pro rank
Stes A.s. industry classification
Industry- Product category
- Sports Marketing & Football Sponsorship Rights
- NAICS
- Advertising, Public Relations, and Related Services (5418), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)
- akta.pro secondary industries
- Sponsorship & Sports Media Rights Buying (MPAAABAO), Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH), Sports & Event Media Rights Licensing (MPADALAE), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Media Rights & Highlights Licensing (MPABANAE)
Keywords
Where Stes A.s. is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Stes A.s. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Sponsorship and Partnership Revenue: STES generates revenue by selling sponsorship packages to corporate partners at various levels (General Partner, Official Partner, Premium Partner, Business Partner, Supplier, Media Partner, Official Supplier) for the Czech national football team, U21 team, and MOL Cup competitions. Partners receive logo placement, venue branding, TV exposure, and various marketing rights.
- Media Rights: STES manages media contracts with TV stations (Česká televize), radio (Impuls), and print/online media (Deník, iDNES, DNES) for broadcasting Czech football matches and related content.
- Merchandising Licensing: STES manages commercial rights to official logos and symbols of Czech national football team and FAČR. The company licenses merchandising rights to Sportisimo for official e-shop and product sales.
- Ticket Sales: STES sells tickets for Czech national team matches and MOL Cup final through ticketportal.cz.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | General Partner - highest visibility and branding rights |
| Other | Multi-year contract | Official Partner / Premium Partner - elevated sponsorship level |
| Other | Multi-year contract | Business Partner / Supplier - standard sponsorship level |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Stes A.s. product offering
Product offeringCore offering
STES a.s. is a Czech sports marketing agency that holds the exclusive commercial rights to the Czech men's national football team and the MOL Cup domestic cup competition. It sells and packages sponsorship partnerships, media and broadcast rights, perimeter and static advertising, official merchandising licenses, and match tickets to corporate partners and football fans.
Product overview
STES a.s. is the exclusive marketing agency for Czech football, holding rights to the Czech national football team and MOL Cup since 1993. The company offers a portfolio of products organized around three pillars: (1) National team sponsorships across multiple categories — the Czech Republic "A" team, U21, Women's "A", and Youth U20-U15; (2) Competition sponsorships including MOL Cup and Superpohár FAČR; (3) Esports initiatives including eRepre and eCUP. Beyond team and competition rights, STES bundles media advertising products covering television/radio, print/publishing, and online channels, as well as merchandising rights management and ticket sales services. The product architecture is built around partnership tiers (General Partner, Official Partner, Premium Partner, Media Partner, Official Supplier) enabling partners to access venue-based, TV, and digital presentation opportunities across Czech football properties.
Differentiator
Problem solved
Functional benefit
Companies that use Stes A.s.
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Stes A.s. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stes A.s. partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- FAČR (Fotbalová asociace České republiky)flagshipFAČR is the parent organization that founded STES in 1993. STES holds exclusive rights to commercially manage Czech national football team and MOL Cup. STES was originally called Studio Television Event Sponzoring when founded by Českomoravský fotbalový svaz (now FAČR).
- PENNYflagshipPENNY is the General Partner of Czech national football team A. As general partner, they receive maximum visibility including logo on team bus, extensive venue branding, and priority TV exposure.
- Hyundai Motor CzechcoreOfficial partner of Czech national football team providing vehicle sponsorship and marketing association with the team.
- Pivovary StaropramencoreOfficial partner and beer sponsor of Czech national football team with logo placement and marketing rights.
- PumacorePuma is official partner providing equipment and apparel for Czech national team. Also partner of MOL Cup.
- FortunacoreFortuna is the main betting/gaming partner of Czech national team and also sponsors MOL Cup. Provides sports betting integration and sponsorship.
- TCLminorPremium partner of Czech national football team providing electronics/sponsorship.
- SportisimocoreSportisimo holds license to operate the official e-shop and manufacture/sell official Czech national team merchandise collection. Operates sportisimo.cz/ceskyfotbal/.
- Československá obchodní banka (ČSOB)flagshipČSOB is the General Partner of Czech national football team, providing banking services sponsorship and marketing association.
- Coca-Cola HBC Česko a SlovenskocorePremium partner of Czech national team providing beverage sponsorship and marketing rights.
- MOLflagshipMOL holds naming rights for Czech Cup (MOL Cup) and also sponsors eCUP esports competition. First MOL eCup was historic first FIFA tournament to air on Czech television.
- NH HotelminorOfficial hotel accommodation supplier for Czech national team and partner of Czech team A.
- VinofolminorWine supplier and partner of Czech national team.
- AlexandriaminorPartner and supplier for Czech national team, providing travel and accommodation services (IČO: 25661507).
- SteilmannminorApparel/fashion supplier and partner of Czech national team.
- ProtectonminorProduct supplier and partner of Czech national team.
- BB TravelMakersminorTravel agency (IČO: 03665046) providing travel, transportation, accommodation, and program organization services for fans attending Czech national team matches, including UEFA Euro 2024.
- Aures Holdings (AAA Auto)minorAAA Auto is a vehicle supplier and business partner of Czech national team.
- Penny MarketminorRetail partner and business sponsor of Czech national team.
- SmartwingsminorAirlines partner providing official transportation for Czech national team.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stes A.s. competitors and assessment
Company assessmentPeers
- The FA Group:
Direct peers
- Sportfive: International sports marketing and media rights agency (formerly UFA Sports / HBS Sportfive) that sells sponsorship, media rights, and licensing for football leagues, federations, and clubs. Directly comparable operating model to STES as a football-focused sponsorship sales agency.
- Infront Sports & Media: Global sports marketing agency (subsidiary of Wanda Group) that holds and brokers media and sponsorship rights for major sports properties including football federations and events. Comparable to STES in rights-brokering, sponsorship packaging, and multi-tier partner monetization across football.
- TEAM Marketing AG: Swiss-based sports marketing agency that holds exclusive commercial rights to UEFA Champions League, Europa League, and European Championship club competitions. Closest functional peer to STES in business model — a single entity marketing federation/competition football rights through tiered sponsorship packages to blue-chip corporate partners.
- Octagon: Global sports marketing agency (owned by Interpublic Group) that handles sponsorship sales, athlete management, and event marketing for football federations and brands. Similar value proposition to STES for football federation clients seeking commercial rights monetization.
Regional players
- DFB GmbH & Co. KG: The German Football Association's commercial arm, marketing rights to the DFB national teams and DFB-Pokal. Analogous to STES as a national-federation-owned marketing entity, but operating in a much larger German market with greater partner budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Stes A.s. social profiles
Digital presenceStes A.s. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stes A.s. leadership team
Management profileNumber of profiles
Profiles14 records
Stes A.s. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stes A.s. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stes A.s.
What does Stes A.s. do?
STES a.s. is a Czech sports marketing agency that holds the exclusive commercial rights to the Czech men's national football team and the MOL Cup domestic cup competition. It sells and packages sponsorship partnerships, media and broadcast rights, perimeter and static advertising, official merchandising licenses, and match tickets to corporate partners and football fans.
Is Stes A.s. a public or private company?
Stes A.s. is a private company. It is classified as corporate owned and is currently operating.
When was Stes A.s. founded?
Stes A.s. was founded in 1993. It employs 11 to 50 people.
Where is Stes A.s. based?
Stes A.s. is headquartered in Prague, Czechia, in the Europe region.
How does Stes A.s. make money?
Four revenue lines are on record. Sponsorship and Partnership Revenue is the primary driver. The others are media Rights, merchandising Licensing and ticket Sales.
Who are Stes A.s.'s main competitors?
The FA Group is listed as a peer. Direct peers are Sportfive, Infront Sports & Media, TEAM Marketing AG and Octagon. DFB GmbH & Co. KG is listed as a regional player.
Does Stes A.s. have an API?
No public API is recorded for Stes A.s..
What industry is Stes A.s. in?
Stes A.s.'s product category is Sports Marketing & Football Sponsorship Rights. Its primary akta.pro industry code is MPAKALAK, Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting), with a secondary code of MPAAABAO, Sponsorship & Sports Media Rights Buying. Its NAICS code is 5418 and its SIC code is 7310.