Studio Refined

What Studio Refined does

Studio Refined is a Dutch interior design studio headquartered in Bussum, Netherlands, offering full-service interior design from concept development through project realization for private homeowners, business clients, and trade professionals. The studio provides a consultative design practice supplemented by 3D visualizations that allow clients to preview spaces before execution, covering residential and commercial projects across the Netherlands including Amersfoort, Haarlem, Amsterdam, Utrecht, Houten, and Heerde.

The studio operates a dual business model. The professional services arm delivers end-to-end interior design projects, with at least one project recognized through a Stadsbouwprijs Amersfoort nomination. The retail arm, branded "Selected By," functions as a curated webshop selling designer furniture, lighting, accessories, and textiles from more than 12 international brands, with product prices ranging from approximately €74.95 to €7,449. A dedicated B2B extension of "Selected By" serves interior designers and architects with professional pricing and terms.

Revenue mechanics combine disclosed design service fees with product sales, the latter supported by an in-house delivery service for orders above €500 in the Gooi region. The studio is privately held, founder-led (Maaike and Mike), and operates with a small team of 1–10 employees with no external funding rounds disclosed.

Name

Studio Refined

Legal name

Studio Refined

Website

https://studiorefined.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Refined is a Dutch interior design studio in Bussum offering full-service residential and commercial design alongside a curated "Selected By" webshop of international designer furniture and lighting, serving private homeowners, businesses, and trade professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Bussum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Interior Design Services: Full-service interior design from A to Z for private and business clients, including design development, material selection, and project guidance through realization phase
2. Product Sales (Selected by): E-commerce sales of curated designer furniture, lighting, accessories, and textiles from carefully selected international brands through their webshop
3. Professional/B2B Sales: Special pricing and services for interior designers and architects through the 'Selected by' program, with dedicated email support and access to full collections beyond what is shown on the website

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Studio Refined is a Dutch interior design studio providing full-service interior design and styling for private homeowners and business clients, guiding them from initial consultation through concept, design, and realization. In addition to design services, the studio operates a curated e-commerce webshop ('Selected by') selling furniture, lighting, accessories, and textiles from 12+ international designer brands, and offers a dedicated B2B procurement program for interior designers and architects.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design (A to Z) End-to-end interior design service for private homeowners and business clients, covering new builds and renovations. Includes in-depth introductory meetings, design development, material and color selection, custom furniture design, light planning, realistic 3D visualizations, and guidance through the realization phase via a curated network of executors, partners, and suppliers.
• Selected by B2B Professional Program Dedicated professional procurement program for interior designers and architects, providing access to the full curated collections of 12+ international designer brands, professional pricing tiers, and dedicated email support ([email protected]) with telephonic introduction meetings.
• Curated Designer Product Webshop Online shop selling curated furniture, lighting, home accessories, and textiles from 12+ international designer brands (including Motarasu, Origin Made, NEW MAGS, Massimo Copenhagen, Lobo Atelier, Via Copenhagen, Blomus, TAMEKO, Linie Design, Brandt Copenhagen, Ago Lighting, and the Studio Refined collection). Products range from approximately €74.95 (small accessories) to €7,449 (luxury rugs), with custom-made poefs and cushions available on request.

Quantifiable outcome

• Projects nominated for Stadsbouwprijs in Amersfoort

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Quality Execution Partners and SupplierscoreStrategic or Co-development PartnerStudio Refined works with a qualitative network of executors, partners, and suppliers to guide clients through the realization phase of interior design projects. This network includes specialized craftspeople and professionals who execute the designs with quality and attention to detail.
• Interior Designers and ArchitectscoreChannel Partner/ Reseller/ DistributorStudio Refined actively invites interior designers and architects to partner through their 'Selected by' program. Partners can purchase products from the curated brand selection at professional pricing, with access to full collections beyond the website and support for integrating these products into their own design projects.
• MotarasuminorChannel Partner/ Reseller/ DistributorDanish-Japanese design brand offering refined furniture, home accessories, and lighting that combines Scandinavian simplicity with Japanese refinement. Products include tables, lighting, and accessories made with natural materials and traditional techniques.
• Origin MademinorChannel Partner/ Reseller/ DistributorPortuguese brand creating handmade lighting and home accessories. Products include the Nest lamp series in marble and wood, Portal vase, and other pieces crafted by local artisans using traditional techniques.
• Massimo CopenhagenminorChannel Partner/ Reseller/ DistributorExclusive Danish brand known for luxurious, handmade rugs with refined Scandinavian aesthetics. Combines minimalist design with traditional craftsmanship, working with renowned designers for unique, timeless patterns.
• Lobo AtelierminorChannel Partner/ Reseller/ DistributorDanish design brand specializing in elegant lighting and home accessories. Known for combining classical design with flowing, modern lines and materials including ceramics, natural oak, and brass.
• Via CopenhagenminorChannel Partner/ Reseller/ DistributorDanish brand offering furniture and lighting with refined wood connections and geometric designs. Products include the Hyperbel side table and other Scandinavian design pieces.
• BlomusminorChannel Partner/ Reseller/ DistributorGerman brand creating contemporary home accessories with a focus on functional design and high-quality finishes. Products include the Volos travertine tables designed by Sebastian Herkner.
• TAMEKOminorChannel Partner/ Reseller/ DistributorDanish brand from Copenhagen specializing in exclusive, handmade home textiles of the highest quality. Combines Scandinavian minimalism with refined craftsmanship, working with designers like Space Copenhagen.
• NEW MAGSminorChannel Partner/ Reseller/ DistributorCopenhagen-based destination for stylish coffee table books and design magazines. Offers carefully curated collections of inspiring books on design, architecture, art, and interior design.
• Linie DesignminorChannel Partner/ Reseller/ DistributorDanish brand from Copenhagen known for high-quality, handmade rugs with Scandinavian elegance. One of the largest producers of handmade carpets in Europe, combining Danish design with traditional craftsmanship in India.
• Brandt CopenhagenminorChannel Partner/ Reseller/ DistributorDanish brand specializing in minimalist hardware and home accessories. Known for handcrafted handles and accessories made from high-quality materials, working with designers like Norm Architects.
• AGO LightingminorChannel Partner/ Reseller/ DistributorSouth Korean design brand creating functional lighting with high-quality finishes. Features minimalist designs with simple, powerful lines and obsessive attention to detail and quality.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Restoration Hardware (RH): RH is a US-based luxury home furnishings brand offering curated furniture, lighting, and accessories through galleries and online. Comparable to Studio Refined's premium positioning and curated multi-brand portfolio, though at significantly larger scale and with no interior design services bundled.
• Westwing: Westwing is a European design-focused e-commerce platform operating in the Netherlands, selling curated home furnishings and accessories. It competes with Studio Refined's webshop for the same design-conscious consumer, though at much larger scale and without the integrated design service.
• SieMatic: SieMatic is a premium German kitchen manufacturer with a showrooms-and-dealers model that delivers full design-to-installation service for high-end residential clients. Comparable to Studio Refined's premium positioning and A-to-Z project delivery, though focused narrowly on kitchens rather than full-interior design.
• Eichholtz: Eichholtz is a Dutch designer furniture and home accessories brand with a broad premium catalog sold through dealers worldwide. It is comparable to Studio Refined's curated product offering targeting design-conscious consumers, but operates at a much larger scale as a wholesaler rather than a design studio.
• VT Wonen: VT Wonen is a leading Dutch interior design media brand with an associated webshop and interior design services. It targets the same Dutch homeowner segment as Studio Refined, with a media-driven brand and broader mass-market positioning.

Emerging players

• Basic Studio: Basic Studio is a Benelux-based interior design and styling studio offering residential design services and a curated product shop. Comparable to Studio Refined in size, hybrid services-plus-products model, and Dutch/Benelux market focus.
• Wonen met Stijl: Wonen met Stijl is a Dutch interior design concept offering curated design packages and styling services. Comparable to Studio Refined's services offering, though typically more standardized/template-based rather than fully bespoke.

Regional players

• Goossens Wonen & Slapen: Goossens is a Dutch premium furniture retailer with showrooms across the Netherlands offering interior styling and design services alongside furniture sales. It competes directly with Studio Refined in the Dutch residential market, though with a permanent showroom footprint and broader mass-premium positioning.

Direct peers

• Flinders: Flinders is a Dutch design furniture retailer with both an online storefront and physical showrooms, offering curated designer brands to Dutch consumers. It directly competes with Studio Refined's e-commerce/curated-brand positioning, though at a larger scale and with a more product-led (rather than services-led) model.
• Fleur de Lis Interieur: Fleur de Lis is a Dutch interior design and styling studio offering comparable residential interior design services and a curated product offering. Directly comparable to Studio Refined in scale, geography, and services-plus-products hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063809161379
• Instagraminstagram.com/studio.refined
• Pinterestnl.pinterest.com/studiorefinednl
• LinkedInlinkedin.com/company/studio-refined

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Refined