What Reposell.com, Llc does

Reposell.com is an online auction platform operated by Fort Myers Auction Company, LLC, a privately held Florida LLC founded in 2012 and headquartered at 2049 Beacon Manor Dr., Fort Myers. The company conducts regular Tuesday-night online auctions targeting repossessed, surplus, estate, and consigned assets—including vehicles, boats, campers, heavy machinery, equipment, firearms, jewelry, and real estate—for sellers spanning banks, financial institutions, businesses, government entities, realtors, and individuals across Southwest Florida (Lee, Collier, and Charlotte counties). Buyers are a recurring base of 'thousands of weekly bidders' who register, place bids, and arrange pickup via a Calendly scheduling system.

The platform is built on Online-AuctionSoftware.com (OAS) infrastructure, licensed from Miedema Asset Management Group, with proprietary enhancements including a dynamic bidding extension system that prevents auction sniping by automatically extending close times by 5-10 minutes on late bids, proxy/auto-bidding, and multi-factor authentication (email, SMS, authenticator apps, YubiKey). The company holds a Federal Firearms License enabling regulated firearm transfers with on-site background checks, and Florida Auction License AB3762. It is a member of the National Auctioneers Association and Florida Auctioneers Association, and is listed in a 35+ site OAS affiliate network that provides cross-platform buyer/seller referrals.

Revenue is generated through multiple transaction-fee streams: a 15% buyer's premium on winning bids (3% discount for cash/wire payments), sales commissions on consigned repossessed assets, a $95 vehicle brokerage fee plus $15 title transfer fee on titled sales, $2-20/day storage and late fees, and a $15 per-auction firearms processing fee. Florida 6.5% sales tax is collected on top of hammer price and premium. Credit cards are accepted up to $3,000; a 20% deposit is required during close of bidding with the balance due within five business days. The go-to-market is direct-to-consumer and direct-to-institution via email auction notices, the bid.reposell.com website, and the affiliate network—operating exclusively online with no physical retail or dealer distribution.

Name

Reposell.com, Llc

Legal name

Fort Myers Auction Company, LLC

Website

https://reposell.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Reposell.com is an online auction platform, operated by Fort Myers Auction Company, LLC, that hosts weekly Tuesday-night auctions of repossessed, surplus, estate, and consigned assets—vehicles, boats, firearms, machinery, and real estate—for banks, businesses, government, realtors, and individuals across Southwest Florida.

Ownership category

akta.pro rank

Product category

Online Auctions

NAICS

Repossession Services (561491), Collection Agencies (56144)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Repossession & Asset Recovery (Non-mortgage) (FSAKAJAF)

akta.pro secondary industry

Debt Recovery & Asset Recovery (Repossession Coordination, Collateral Recovery) (BPAAAEAE)

Keywords

• Online auction services
• Repossessed asset sales
• Estate liquidations
• Firearms auction
• Business liquidations

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Buyer's Premium: Percentage-based fee added to winning bid price. Standard rate of 15% with 3% discount available for cash, cashier's check, or wire transfer payments.
2. Sales Commission: Takes commission from sellers on successful auction sales of repossessed and consigned assets.
3. Vehicle Brokerage Fees: $95 broker fee for vehicles requiring brokerage, plus $15 title transfer fee for titled vehicle sales.
4. Storage and Late Fees: Charges for items not picked up within designated timeframes - $2-20 per day depending on item size, plus late payment fees.
5. Firearms Processing Fee: $15 processing fee per auction for firearm purchases, plus $50 or 10% restocking fee for failed background checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Reposell.com operates an online auction platform hosted at bid.reposell.com for repossessed, estate, business liquidation, and consigned assets including vehicles, boats, firearms, equipment, machinery, and real estate. The company serves individual sellers/consignors, financial institutions (banks, lenders), businesses, and local government entities across Southwest Florida through regular Tuesday night auctions. Services include full asset liquidation, FFL-compliant firearms transfers with onsite background checks, vehicle title processing, and consignment acceptance by appointment or on posted days.

Product overview

Reposell.com is an online auction platform operated by Fort Myers Auction Company LLC. The platform provides auction services for repossessed assets, estate liquidations, business liquidations, and consignments. The service enables private individuals, financial institutions, businesses, and local governments to liquidate repossessed or unneeded assets through regular online auctions. The platform runs on Online-AuctionSoftware.com (OAS) infrastructure and hosts regular Tuesday night auctions attracting thousands of buyers weekly across South West Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Reposell.com Online Auction Platform An online auction platform enabling buyers and sellers to conduct repossession, estate, business liquidation, and consignment auctions for assets including vehicles, boats, firearms, equipment, machinery, and real estate. Serves private individuals, financial institutions, businesses, and local governments across Southwest Florida through regular Tuesday night auctions with dynamic bidding features.
• Estate Liquidation Auctions

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Online-AuctionSoftware.com, Inc. (OAS)coreTechnology or IntegrationLicensed as an independent auction operator with OAS platform. OAS is an entity of Miedema Asset Management Group, providing auction software infrastructure, payment processing, and customer service support (616-389-6476). The platform enables the online auction functionality including bidding, user registration, and payment processing.
• National Auctioneers Association (NAA)minorOthersMember affiliation providing professional credibility and industry standards adherence. Listed as a member organization on the company website.
• Florida Auctioneers Association (FAA)minorOthersState-level industry association membership demonstrating compliance with Florida auctioneer regulations and professional standards.
• JDC Auctions LLCminorChannel Partner/ Reseller/ DistributorPayment processing through JDC Auctions LLC for cashier's checks. Buyer's premium checks made payable to JDC Auctions LLC. Related auction entity handling payment processing and invoicing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Auction.com: Large online real estate auction marketplace. Competes for the realtor and real estate seller segment that reposell.com serves, though at vastly greater scale and national reach.
• Copart: National leader in online vehicle and repossession auctions with thousands of weekly bidders. Competes for lender- and financial-institution vehicle liquidation flow that reposell.com services in SW Florida.
• IAA (Insurance Auto Auctions): Major salvage and total-loss vehicle auction operator owned by Ritchie Bros. Overlaps with repossell.com's vehicle brokerage and titled-vehicle services for financial consignors.
• GovDeals: Large-scale government and institutional surplus auction platform. Competes for the same government and institutional consignor business that reposell.com serves, but at a national scale with a broader asset mix.

Direct peers

• Bid4Assets: Online auction platform for government, bankruptcy, and financial asset liquidations. Directly comparable in business model and consignor profile (banks, government agencies, bankruptcy trustees).
• Repocast.com: Operates on the same OAS/Miedema Asset Management Group platform with a nearly identical repossession and consignment auction model. Listed as a previous name for reposell.com, indicating direct overlap in target market, seller types, and buyer experience.
• 1800LastBid.com: Affiliated OAS-network auction site specializing in repossessed and consigned assets with a similar fee structure and buyer base. Shares management contacts and cross-referral traffic with reposell.com.
• RangerBid.com: OAS-network auction site providing online repossession and consignment auctions with a comparable buyer premium structure and consignor segments.
• Miedema Auctioneering: Parent-affiliated auctioneer under the Miedema Asset Management Group umbrella that operates the OAS platform reposell.com is built on. Shares technology infrastructure, payment processing, and cross-referral bidder pool.
• Orbitbid.com: Online auction platform in the OAS network offering repossession and liquidation auctions to banks, businesses, and government entities. Directly comparable service model and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reposell.com, Llc