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snorkel stove

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uuid02m6kzv

Namestring
snorkel stove
Legal namestring
Snorkel Spa Corp.
Websiteurl
snorkel.com
Company typeenum
Private
Founded yearint
1979
Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersSeattle, United States
HQ citystring
Seattle
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
cedar hot tubs, wood-fired hot tubs, outdoor spa equipment, hot tub accessories, cedar barrel spas
NAICS code2 codes
  • Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing3334
  • Power Boiler and Heat Exchanger Manufacturing332410
SIC code1 code
  • Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures3430
Product category
Cedar Hot Tubs
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Cedar Hot Tub Sales
TypeOne Time License
Description

Snorkel's primary revenue stream comes from selling custom-built cedar barrel hot tubs, configured by customers through an online configurator. Products are built to order with a 50% deposit at order and the remaining balance before production. Cedar Barrels range from $3,695 to $10,495 depending on size. Heating systems, surrounds, shelters, and accessories can be added to the base tub.

snorkel.com
2Accessories and Replacement Parts
TypeHardware Sales
Description

Ongoing revenue from accessories (covers, surrounds, shelters, stairs, outdoor showers, tables), replacement parts (benches, staves, bands, pumps, filters, plumbing, control panels), and maintenance consumables (chemicals, test strips, ionizer electrodes, calcium boosters). Products range from ~$3 items to $2,750 systems.

snorkel.com
3Pre-Order Production Slot Deposits
TypeOne Time License
Description

50% deposit required at order placement to secure a place in Snorkel's production schedule, with the remaining 50% due prior to production commencement. This deposit model provides working capital ahead of production.

snorkel.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Pricing details7 tiers
1Cedar Barrel hot tub — base tub
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Cedar Barrel priced from $3,695 (4-ft x 3-ft) to $10,495 (largest configuration). Price varies by diameter x height dimension. Sold as replacement or new installation. Replacement tubs include stainless bands and treated 4x6 chine joists; new tubs are sold without benches (benches purchased separately).

snorkel.com
2Cover options
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Cedar cover: $445-$1,170. Floating foam cover: $90-$220. Vinyl cover: $550-$750. Floating bubble cover: $12-$60. Aluminum two-piece cover: $85-$160. Pricing varies by size/tub diameter.

snorkel.com
3Heating and cleaning systems
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Clim8Zone Heating System: $2,750 (quote-based purchase). Stove and Fence Kit (Snorkel or Scuba): $895-$1,670. FilterPak Complete: $675. Ionizer (clear blue): $410. PowerPak Replacement Filter (50-ft²): $35.

snorkel.com
4Surrounds and shelters
ModelUnit PricingBilling cadencePay-as-you-go
Notes

1/4-Tub Surround: $1,195-$2,570. Equipment shelter: $1,150-$1,350. Surround Steps: $950. Stair Kit: $350-$1,050. Pricing varies by tub diameter, height, and configuration.

snorkel.com
5Maintenance and chemistry consumables
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Chemical Kit - Chlorine based: $89. Chemical Kit - Alternative Ionizing/Oxidizing: $75. Spa Shock (Non-Chlorine, 2-lb): $27. Instant Ions (granular, 8-oz): $44.95. Chlorine (2-lb): $30. pH increaser/reducer (2-lb): ~$13. Copper Test Strips: $19.95. AquaCheck 6-in-1 test strips: $18. Spa defender (1-qt): $25. Spa Pad (ahhNatural 1-year kit): $345.

snorkel.com
6Replacement parts and accessories
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Bench (Single): $125-$250. Vinyl liner: $1,275-$1,625. Stainless Steel Chimney Package: $187.50-$522.50. Pumps: $320-$600. Balboa Spa Touch 3: $465. Balboa TP-700 spa-side control panel: $350. WiFi Module Kit: $260. Ionizer Electrodes: $189.99. Steel bands with hardware: $140. Outdoor Shower: $1,995. Table: $300.

snorkel.com
7Phased planning / modular purchasing
ModelOne time/ perpetual licenseBilling cadenceMulti-year contract
Notes

Customers can purchase the tub kit first and add Surrounds or Shelters in later phases. Financing options available through third-party financing partners with fixed monthly installments.

snorkel.com
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Snorkel designs and manufactures Western Red Cedar barrel hot tubs in 4-8 ft diameters, offered as Powered Hot Tubs (gas, electric, or heat pump with Balboa digital controls) and Wood-Fired Hot Tubs (heated by patented Snorkel or Scuba underwater wood stoves). Every tub is built to order with precision-cut cedar kits or pre-assembled delivery, supported by an online 3D configurator and complementary accessories including covers, surrounds, filtration, water treatment, and control systems.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • Tubs last 15-20 years typically, with many customers reporting 35+ years of use
+7 more records
Product overview1 text field

Snorkel is a cedar hot tub manufacturer offering two core product lines: Powered Hot Tubs (with gas, electric, or heat pump options using Balboa control systems) and Wood Fired Hot Tubs (heated by patented underwater Snorkel or Scuba wood stoves). The product portfolio centers on Western Red Cedar barrel construction available in 4'-8' diameters and 3'-4' heights, with complementary accessories including multiple cover types (vinyl, cedar, floating foam, aluminum), water treatment systems (ClearBlue Ionizer, FilterPak), heating upgrades (Clim8Zone heat pump), control systems (Power Pak with WiFi), and cedar surrounds/shelters. The company emphasizes artisan craftsmanship with materials like clear heart Western Red Cedar and marine-grade aluminum stoves, positioning against mass-produced plastic spas.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Almost Heaven Saunas
TypeDirect peer
Description

Premium manufacturer of cedar hot tubs and saunas handcrafted in West Virginia. Closest direct peer to Snorkel, competing head-to-head in the cedar wood-fired hot tub category with similar premium positioning, handcrafted construction, and lifestyle brand framing.

2Northern Lights Cedar Tubs
TypeDirect peer
Description

North American maker of cedar wood-fired hot tubs. Direct competitor in the cedar barrel niche, targeting similar off-grid, cabin, and rural homeowners seeking wood-fired heating without electricity dependence.

3Jacuzzi
TypeBroad incumbent
Description

Iconic mass-market spa and hot tub brand offering a wide range of portable and in-ground spas. Competes with Snorkel in the broader hot tub category but at lower entry price points and via a much broader dealer distribution network.

4Hot Spring Spas
TypeBroad incumbent
Description

Premium portable spa brand owned by Watkins Wellness with mass-produced acrylic construction and extensive dealer network. Competes with Snorkel for premium positioning but reaches customers through a multi-channel retail model Snorkel does not use.

5Bullfrog Spas
TypeBroad incumbent
Description

Premium portable spa brand differentiated by its patented JetPak therapy system. Overlaps with Snorkel in premium positioning but offers mass-produced acrylic shells rather than handcrafted cedar.

6Caldera Spas
TypeBroad incumbent
Description

Watkins Wellness-owned premium portable spa brand focused on relaxation and hydrotherapy. Competes with Snorkel in the premium hot tub category through mass-produced construction and dealer distribution.

7Master Spas
TypeBroad incumbent
Description

Premium portable spa manufacturer known for swim spas and hot tubs. Competes with Snorkel in the premium hot tub category with a broader product range, dealer network, and mass-produced construction.

8Plunge
TypeEmerging player
Description

Modern cold plunge brand that has driven cold plunging from niche into mainstream wellness. Competes with Snorkel's Clim8Zone chilling capability in the broader temperature therapy/wellness category and represents an emerging consumer trend Snorkel can address.

9Dimension One Spas
TypeBroad incumbent
Description

Premium portable spa brand focused on hydrotherapy. Competes with Snorkel in the premium hot tub category through mass-produced acrylic construction and an established dealer network.

10Finnleo
TypeOthers
Description

Sauna and hot tub manufacturer offering traditional and infrared saunas plus select hot tubs. Adjacent to Snorkel's cedar hot tub business within the broader home wellness category, sharing distribution and lifestyle positioning rather than direct product overlap.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

snorkel stove

Cedar Hot Tubssnorkel.com

snorkel stove firmographics

Firmographics
Name
snorkel stove
Legal name
Snorkel Spa Corp.
Website
https://snorkel.com
Company type
Private
Founded year
1979
Operating status
Operating
Ownership category
akta.pro rank

Where snorkel stove is headquartered

Location

Headquarters

HQ city
Seattle
HQ country
United States
HQ region
North America

Offices1 record

Markets served

snorkel stove business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing

Revenue model

  1. Cedar Hot Tub Sales: Snorkel's primary revenue stream comes from selling custom-built cedar barrel hot tubs, configured by customers through an online configurator. Products are built to order with a 50% deposit at order and the remaining balance before production. Cedar Barrels range from $3,695 to $10,495 depending on size. Heating systems, surrounds, shelters, and accessories can be added to the base tub.
  2. Accessories and Replacement Parts: Ongoing revenue from accessories (covers, surrounds, shelters, stairs, outdoor showers, tables), replacement parts (benches, staves, bands, pumps, filters, plumbing, control panels), and maintenance consumables (chemicals, test strips, ionizer electrodes, calcium boosters). Products range from ~$3 items to $2,750 systems.
  3. Pre-Order Production Slot Deposits: 50% deposit required at order placement to secure a place in Snorkel's production schedule, with the remaining 50% due prior to production commencement. This deposit model provides working capital ahead of production.

Pricing tiers

ModelBillingPrice
One time/ perpetual licensePay-as-you-goCedar Barrel hot tub — base tub
Unit PricingPay-as-you-goCover options
Unit PricingPay-as-you-goHeating and cleaning systems
Unit PricingPay-as-you-goSurrounds and shelters
Unit PricingPay-as-you-goMaintenance and chemistry consumables
Unit PricingPay-as-you-goReplacement parts and accessories
One time/ perpetual licenseMulti-year contractPhased planning / modular purchasing

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

snorkel stove product offering

Product offering

Core offering

Snorkel designs and manufactures Western Red Cedar barrel hot tubs in 4-8 ft diameters, offered as Powered Hot Tubs (gas, electric, or heat pump with Balboa digital controls) and Wood-Fired Hot Tubs (heated by patented Snorkel or Scuba underwater wood stoves). Every tub is built to order with precision-cut cedar kits or pre-assembled delivery, supported by an online 3D configurator and complementary accessories including covers, surrounds, filtration, water treatment, and control systems.

Product overview

Snorkel is a cedar hot tub manufacturer offering two core product lines: Powered Hot Tubs (with gas, electric, or heat pump options using Balboa control systems) and Wood Fired Hot Tubs (heated by patented underwater Snorkel or Scuba wood stoves). The product portfolio centers on Western Red Cedar barrel construction available in 4'-8' diameters and 3'-4' heights, with complementary accessories including multiple cover types (vinyl, cedar, floating foam, aluminum), water treatment systems (ClearBlue Ionizer, FilterPak), heating upgrades (Clim8Zone heat pump), control systems (Power Pak with WiFi), and cedar surrounds/shelters. The company emphasizes artisan craftsmanship with materials like clear heart Western Red Cedar and marine-grade aluminum stoves, positioning against mass-produced plastic spas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Tubs last 15-20 years typically, with many customers reporting 35+ years of use
  • +7 more outcomes

Companies that use snorkel stove

Customer profile

Named customers1 record

Segments3 records

snorkel stove technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

snorkel stove partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

snorkel stove competitors and assessment

Company assessment

Direct peers

  • Almost Heaven Saunas: Premium manufacturer of cedar hot tubs and saunas handcrafted in West Virginia. Closest direct peer to Snorkel, competing head-to-head in the cedar wood-fired hot tub category with similar premium positioning, handcrafted construction, and lifestyle brand framing.
  • Northern Lights Cedar Tubs: North American maker of cedar wood-fired hot tubs. Direct competitor in the cedar barrel niche, targeting similar off-grid, cabin, and rural homeowners seeking wood-fired heating without electricity dependence.

Broad incumbents

  • Jacuzzi: Iconic mass-market spa and hot tub brand offering a wide range of portable and in-ground spas. Competes with Snorkel in the broader hot tub category but at lower entry price points and via a much broader dealer distribution network.
  • Hot Spring Spas: Premium portable spa brand owned by Watkins Wellness with mass-produced acrylic construction and extensive dealer network. Competes with Snorkel for premium positioning but reaches customers through a multi-channel retail model Snorkel does not use.
  • Bullfrog Spas: Premium portable spa brand differentiated by its patented JetPak therapy system. Overlaps with Snorkel in premium positioning but offers mass-produced acrylic shells rather than handcrafted cedar.
  • Caldera Spas: Watkins Wellness-owned premium portable spa brand focused on relaxation and hydrotherapy. Competes with Snorkel in the premium hot tub category through mass-produced construction and dealer distribution.
  • Master Spas: Premium portable spa manufacturer known for swim spas and hot tubs. Competes with Snorkel in the premium hot tub category with a broader product range, dealer network, and mass-produced construction.
  • Dimension One Spas: Premium portable spa brand focused on hydrotherapy. Competes with Snorkel in the premium hot tub category through mass-produced acrylic construction and an established dealer network.

Emerging players

  • Plunge: Modern cold plunge brand that has driven cold plunging from niche into mainstream wellness. Competes with Snorkel's Clim8Zone chilling capability in the broader temperature therapy/wellness category and represents an emerging consumer trend Snorkel can address.

Others

  • Finnleo: Sauna and hot tub manufacturer offering traditional and infrared saunas plus select hot tubs. Adjacent to Snorkel's cedar hot tub business within the broader home wellness category, sharing distribution and lifestyle positioning rather than direct product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

snorkel stove social profiles

Digital presence

snorkel stove financial estimates

Financial estimate

Revenue estimate

Valuation estimate

snorkel stove leadership team

Management profile

Number of profiles

snorkel stove funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

snorkel stove M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about snorkel stove

What does snorkel stove do?

Snorkel designs and manufactures Western Red Cedar barrel hot tubs in 4-8 ft diameters, offered as Powered Hot Tubs (gas, electric, or heat pump with Balboa digital controls) and Wood-Fired Hot Tubs (heated by patented Snorkel or Scuba underwater wood stoves). Every tub is built to order with precision-cut cedar kits or pre-assembled delivery, supported by an online 3D configurator and complementary accessories including covers, surrounds, filtration, water treatment, and control systems.

Is snorkel stove a public or private company?

snorkel stove is a private company. It is currently operating.

When was snorkel stove founded?

snorkel stove was founded in 1979.

Where is snorkel stove based?

snorkel stove is headquartered in Seattle, United States, in the North America region.

How does snorkel stove make money?

Three revenue lines are on record. Cedar Hot Tub Sales are the primary driver. The others are accessories and Replacement Parts and pre-Order Production Slot Deposits.

Who are snorkel stove's main competitors?

Direct peers on record are Almost Heaven Saunas and Northern Lights Cedar Tubs. Broad incumbents are Jacuzzi, Hot Spring Spas, Bullfrog Spas, Caldera Spas, Master Spas and Dimension One Spas. Plunge is listed as an emerging player. Finnleo is listed as an others.

Does snorkel stove have an API?

No public API is recorded for snorkel stove.

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