What Stichting Kringloop+ does

Stichting Kringloop+ (DBA: Kringloop+) is a Dutch nonprofit foundation (Stichting) operating a single thrift store (kringloopwinkel) at Diamantlaan 1 in the Vinkhuizen district of Groningen, Netherlands. The organization sells donated second-hand goods — including furniture, clothing, household goods, toys, electronics, books, CDs, DVDs, art supplies, and paintings — to the general public at individually set prices, with a 7-day guarantee on items carrying a 'Getest ok' sticker. Donations are accepted free of charge; there is no payment to donors, and pickup for larger items can be arranged. The foundation's stated mission is to provide a safe, social workplace for volunteers who are distanced from the regular labor market, with work supervisors (werkbegeleiders) guiding participants. Kringloop+ holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status and the BKN Keurmerk industry quality mark.

The organization's product surface is intentionally minimal: a physical retail store, a donation intake service (Spullen Doneer Service), and a recently added distance-based delivery service (Bezorgservice) for larger purchases. There is no proprietary technology platform, no e-commerce channel, no mobile app, and no API — operations are managed through a standard WordPress-based website and a Facebook presence. Revenue is generated entirely through point-of-sale transactions of donated goods; pricing is set per item by store staff, with a duty manager adjudicating any unpriced items. The organization is funded through sales proceeds, supplemented by charitable programs such as the Goede Doelen Fonds 2024 and long-term sponsorship of Stichting Immanuël.

The go-to-market model is community-led: Kringloop+ acquires customers through local presence, word-of-mouth, Google reviews (5-star average), and a Facebook presence. Volunteers are recruited through community outreach and job postings. The customer base is exclusively B2C general consumers in Groningen and surrounding areas, with no enterprise or B2B segments. There is no disclosed fundraising, no parent company, and no venture or private equity ownership, consistent with its Stichting legal form.

Name

Stichting Kringloop+

Legal name

Stichting Kringloop Plus

Website

https://kringloopplus.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Kringloop+ is a Dutch nonprofit foundation operating a single thrift store in Groningen that sells donated second-hand goods and provides a volunteer social workplace for people distanced from the labor market.

Ownership category

akta.pro rank

Product category

Second-hand Thrift Retail (Social Enterprise)

NAICS

Used Merchandise Retailers (459510)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industry

Donation Pickup & Reuse Hauling (HSAKALAI)

Keywords

• Second-hand retail
• Thrift store operations
• Social enterprise
• Donated goods resale
• Volunteer workplace

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Second-hand goods sales: Kringloop+ generates revenue by selling donated second-hand goods to the general public. Items accepted include clothing, household goods, toys, electronics, furniture, books, CDs, DVDs, art supplies, and paintings. The organization does not pay donors for items — acceptance is free (om niet). Sales are in-store, with optional delivery service available for a fee. The shop also sells items with a 'Getest ok' (tested OK) sticker that carry a seven-day guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stichting Kringloop+ operates a second-hand thrift store (kringloopwinkel) in Groningen that sells donated reusable goods including furniture, clothing, household items, electronics, books, CDs, DVDs, art supplies, and paintings. The organization complements its retail activity with a donation acceptance service (in-store intake and pickup) and a paid delivery service for purchased items. Beyond retail, it functions as a social enterprise providing a safe, supervised workplace where volunteers distanced from the regular labor market can participate, learn structure, and find purpose.

Product overview

Stichting Kringloop+ operates as a social enterprise running a second-hand thrift store (Kringloop+ Winkel) that sells donated reusable items including furniture, clothing, household goods, electronics, books, and artwork. The organization complements its retail operations with two supporting services: a donation acceptance service (Spullen Doneer Service) that accepts or schedules pickup of second-hand goods, and a delivery service (Bezorgservice) for purchased items. The company is structured as a nonprofit foundation focused on providing employment opportunities for people with barriers to the regular labor market.

Differentiator

Problem solved

Functional benefit

Products and services

• Kringloop+ Winkel (Thrift Store) Second-hand thrift store (kringloopwinkel) at Diamantlaan 1, Groningen, open Monday–Saturday 10:00–17:30. Sells donated reusable items including furniture, clothing, household goods, electronics, books, CDs, DVDs, art supplies, and paintings at low unit prices. Items labeled 'Getest ok' carry a seven-day guarantee. The store also functions as a supervised, social workplace for volunteers.
• Spullen Doneer Service (Donation Acceptance Service) Donation acceptance service allowing individuals to bring second-hand goods to the store (Mon–Sat 10:00–16:30 intake hours) or arrange pickup for larger or heavier items. Items must be sellable, clean, undamaged, functional, complete, and safe to transport. No payment is made to donors (om niet).
• Bezorgservice (Delivery Service) Optional delivery service for purchased items. Delivery fees are distance-dependent and quoted on request at the register; items are delivered to the ground-floor doorstep only.

Quantifiable outcome

• 5-star average Google rating based on customer reviews

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Stichting ImmanuëlminorStrategic or Co-development Partner · 28 February 2022Stichting Immanuël is a charitable foundation that operates humanitarian aid programs, including in Ukraine (Lutsk/Lviv area). Kringloop+ has been a long-term sponsor of Stichting Immanuël and organized in-store collection drives for humanitarian supplies (sleeping bags, towels, food, medical supplies) to support Ukrainian refugees. Kringloop+ provides physical space for collection and logistics support.
• Link050minorStrategic or Co-development PartnerLink050 is a social organization that provides text and content writing services. Volunteers from Link050 have written volunteer portraits and stories for Kringloop+'s website, including the profile of Twan de Boer and other volunteer stories. This is a collaborative content partnership supporting Kringloop+'s storytelling and community engagement.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• Vinted: Major European peer-to-peer platform for second-hand fashion. Adjacent competitor for the clothing and household-goods second-hand segment in the Netherlands, representing the online channel Kringloop+ does not operate in.
• Catawiki: Dutch-headquartered online auction platform for collectibles, art, and second-hand special items. Adjacent comparison for Kringloop+'s books, art supplies, and paintings segments where online buyers might otherwise source items.
• Marktplaats: The Netherlands' largest C2C second-hand online marketplace. Adjacent comparison for the demand-side of second-hand goods in the Dutch market, capturing online resale that Kringloop+ does not currently address.
• Kringloopwinkel.nl (BKN branchevereniging): Dutch trade association for kringloopbedrijven of which Kringloop+ is a BKN Keurmerk member. Represents the broader industry peer group of Dutch thrift-store operators and the standards body Kringloop+ is benchmarked against.

Direct peers

• Het Goed: Largest Dutch thrift store chain operating multiple ANBI-status second-hand retail locations across the Netherlands. Directly comparable on social-mission thrift retail, donation acceptance, and reuse model.
• ReShare (Leger des Heils): Dutch second-hand clothing and textile chain operated by the Salvation Army, focused on reuse and social employment. Comparable on donated-goods thrift retail with social mission and structured participant labor programs.
• Emmaus Nederland: Dutch federation of Emmaus communities running second-hand shops with a social mission to support people in vulnerable situations. Directly comparable on thrift retail combined with social reintegration, ANBI-style positioning, and volunteer-led operations.

Regional players

• De Kringwinkel: Flemish/Belgian network of social thrift shops with a presence in border regions of the Netherlands. Comparable as a multi-site social second-hand retailer with quality standards and reuse mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kringloopplus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Kringloop+