Sheeco Events
Sheeco Events is a WBENC-certified, women-owned sustainable event planning firm providing full-service planning, day-of coordination, consulting, and virtual workshops to corporate and nonprofit clients nationwide from offices in Nashville and Seattle.
- Company typePrivate
- Founded2021
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sheeco Events does
Sheeco Events is a privately held, women-owned sustainable event planning company founded in 2021 by Diana Andrew and Nicole Brose. The firm provides full-service event planning, day-of coordination, sustainability consulting, and a virtual workshop program covering topics from composting to LGBTQ+ environmentalism, with measurable outcomes including 90%+ waste diversion rates at events. Operations are delivered from headquarters in Nashville, TN and Seattle, WA to clients nationwide, supported by a small core team and a freelance coordinator network. The company holds WBENC certification (100% women-owned, certified 2025), the State of Tennessee Governor's Environmental Stewardship Award, and operates a separate wedding sub-brand at sheecoweddings.com.
Sheeco Events firmographics
Firmographics- Name
- Sheeco Events
- Legal name
- Sheeco, LLC
- Website
- https://sheecoevents.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sheeco Events is a WBENC-certified, women-owned sustainable event planning firm providing full-service planning, day-of coordination, consulting, and virtual workshops to corporate and nonprofit clients nationwide from offices in Nashville and Seattle.
- Ownership category
- akta.pro rank
Sheeco Events industry classification
Industry- Product category
- Sustainable Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Day-Of / Month-Of Wedding Coordination (HSACABAC), Wedding Design, Decor & Floral Planning (HSACABAH)
Keywords
Where Sheeco Events is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sheeco Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Full-Service Event Planning: Comprehensive event planning from concept to execution, handling all details including venue selection, vendor negotiation, budgeting, and design. Pricing is quote-based and project-specific.
- Day-Of Event Coordination: On-site coordination services for events already planned, managing vendors and championing sustainability initiatives during event execution.
- Sustainability Consulting: Expert consulting services for clients seeking to minimize environmental impact, including eco-friendly options for venue selection, catering, and overall event strategy. Offered as on-call assistance or intimate project involvement.
- Sustainability Workshops: Virtual and in-person sustainability-themed workshops for employee engagement and professional development. Topics include carbon footprint reduction, composting, kitchen waste, LGBTQ+ environmentalism, and holiday sustainability. Delivered via Zoom with recording access.
- Wedding Planning: Sustainable wedding planning services through dedicated subdomain (sheecoweddings.com), integrating eco-friendly practices into wedding events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-Service Event Planning |
| Other | Multi-year contract | Day-Of Coordination |
| Other | Pay-as-you-go | Virtual Sustainability Workshops |
| Other | Multi-year contract | Sustainability Consulting |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sheeco Events product offering
Product offeringCore offering
Sheeco Events is a sustainable event planning company that offers full-service event planning, day-of coordination, and sustainability consulting for corporate, nonprofit, and community events. The company also provides sustainability workshops and operates a wedding planning sub-brand called Sheeco Weddings. Founded in 2021, it integrates environmentally responsible practices into every stage of event design and execution.
Product overview
Sheeco Events offers a suite of sustainable event planning and management services centered around environmental and social responsibility. The core offerings include Full-Service Event Planning (end-to-end planning from concept to execution), Day-Of Coordination (on-site event management), Sustainability Consulting (expert guidance on eco-friendly event practices), and Sustainability Workshops (educational sessions on sustainability topics delivered virtually or in-person). A separate sub-brand, Sheeco Weddings, focuses specifically on sustainable wedding celebrations. All services integrate sustainability principles while maintaining event quality and style, with the company emphasizing that clients do not need to compromise between beautiful events and sustainable ones.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Waste diversion rate above 90% at events
- +4 more outcomes
Companies that use Sheeco Events
Customer profileNamed customers17 records
Ideal customer profiles2 records
Sheeco Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Sheeco Events partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Nashville Pride FestivalcoreAnnual Pride festival partnership where Sheeco rescued 586 pounds of food for donation to LGBTQ+-inclusive Nashville nonprofits. Demonstrates commitment to zero-waste events and community impact.
- Turnip Green Creative ReusecoreCreative reuse nonprofit organization. Sheeco partnered to monitor and measure waste at Turnip Green's sustainable fundraising event, showcasing waste diversion capabilities.
- Compost NashvillecoreKey vendor partner in Nashville for food waste composting. Sheeco frequently works with Compost Nashville to ensure all food that cannot be donated is turned into compost. Critical partnership for achieving 90%+ waste diversion rates.
- International Live Events AssociationminorProfessional membership organization for live events industry. Provides networking, resources, and industry standards for event professionals.
- MUSE - Members United for Sustainable EventsminorIndustry network connecting sustainable events professionals. Provides peer resources and best practice sharing for eco-conscious event planning.
- Tennessee Pride ChamberminorLGBTQ+ and Allied Chamber of Commerce membership supporting queer-owned businesses in Tennessee. Aligns with Sheeco's commitment to inclusivity and diversity.
- Catalyst CollectiveminorEntrepreneur support organization focused on women and minority-owned businesses. Provides resources and community for diverse business owners.
- Network for Sustainable SolutionsminorBusiness network focused on sustainability solutions and practices. Connects professionals working on environmental and social responsibility initiatives.
- Tennessee Women in GreenminorProfessional organization supporting women working in sustainability across Tennessee. Provides networking and professional development for green industry professionals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sheeco Events competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Eventbrite is a large-scale ticketing and event management platform powering community and corporate events globally. It overlaps with Sheeco's community event and festival work (Nashville Pride, Good Neighbor Festivals) and represents the technology-enabled incumbent in Sheeco's addressable market.
- Cvent: Cvent is the dominant enterprise event management platform serving corporate meeting planners with software for registration, venue sourcing, and on-site logistics. It is a broad incumbent peer because corporate clients using Sheeco's full-service planning likely use Cvent-adjacent tools, and Cvent represents the scaled incumbent Sheeco could be acquired by or compete against in the enterprise segment.
Emerging players
- Bizzabo: Bizzabo is an enterprise event experience platform providing registration, engagement, and analytics tools for corporate events. It is comparable to Sheeco as an enterprise-focused event solutions provider, though Bizzabo sells software where Sheeco delivers services.
- AllSeated: AllSeated is an event planning platform specializing in floorplans, vendor collaboration, and event visualization for corporate and social events. It serves the same event planner buyer that Sheeco targets with its full-service event planning offering.
- Aventri: Aventri (formerly etouches) is an event management software platform for mid-market and enterprise event organizers, covering registration, logistics, and engagement. It overlaps with Sheeco's enterprise corporate event planning segment at the tooling layer.
- Social Tables: Social Tables provides event diagramming, seating, and check-in software for corporate and association event planners. It addresses the same enterprise event-planning buyer that Sheeco serves, though Social Tables is a software vendor and Sheeco is a service provider.
Direct peers
- Honeyfund: Honeyfund is a wedding registry and cash gift platform used by couples, including those seeking sustainable or alternative wedding options. It overlaps with Sheeco's Sheeco Weddings sub-brand in the modern, values-driven wedding market.
- The Knot Worldwide: The Knot is the leading wedding planning marketplace and vendor directory in the US, directly comparable to Sheeco's Sheeco Weddings sub-brand (sheecoweddings.com) for sustainable wedding planning services. Both serve couples seeking curated, vetted wedding vendors, though The Knot operates at vastly greater scale.
- Zola: Zola is an end-to-end wedding planning platform offering registry, vendor marketplace, and planning tools to modern couples. It is comparable to Sheeco Weddings as a destination for sustainable wedding planning, though Zola is a consumer-facing tech platform versus Sheeco's high-touch service model.
- MeetGreen: MeetGreen is a sustainable meeting and event management company that helps organizations plan and execute environmentally responsible conferences and events. It is the closest direct peer to Sheeco Events, sharing the same niche focus on sustainability-first event production for enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sheeco Events social profiles
Digital presenceSheeco Events compliance and trust
Trust signalCompliance2 records
Sheeco Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sheeco Events leadership team
Management profileNumber of profiles
Profiles2 records
Sheeco Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sheeco Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sheeco Events
What does Sheeco Events do?
Sheeco Events is a sustainable event planning company that offers full-service event planning, day-of coordination, and sustainability consulting for corporate, nonprofit, and community events. The company also provides sustainability workshops and operates a wedding planning sub-brand called Sheeco Weddings. Founded in 2021, it integrates environmentally responsible practices into every stage of event design and execution.
Is Sheeco Events a public or private company?
Sheeco Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sheeco Events founded?
Sheeco Events was founded in 2021. It employs 1 to 10 people.
Where is Sheeco Events based?
Sheeco Events is headquartered in Nashville, United States, in the North America region.
How does Sheeco Events make money?
Five revenue lines are on record. Full-Service Event Planning is the primary driver. The others are day-Of Event Coordination, sustainability Consulting, sustainability Workshops and wedding Planning.
Who are Sheeco Events's main competitors?
Broad incumbents on record are Eventbrite and Cvent. Emerging players are Bizzabo, AllSeated, Aventri and Social Tables. Direct peers are Honeyfund, The Knot Worldwide, Zola and MeetGreen.
Does Sheeco Events have an API?
No public API is recorded for Sheeco Events.
What industry is Sheeco Events in?
Sheeco Events's product category is Sustainable Event Management Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACABAC, Day-Of / Month-Of Wedding Coordination. Its NAICS code is 56192 and its SIC code is 7900.