MAMAN, BEBE ET CAFE INC.

What MAMAN, BEBE ET CAFE INC. does

Maman is a French-inspired café, bakery, and lifestyle brand operating 50+ brick-and-mortar locations across North America, including New York City, the Washington DC metropolitan area, Florida, Texas, North Carolina, Connecticut, Pennsylvania, and Canada. Founded in October 2014 in SoHo, New York by Benjamin Sormonte and Elisa Marshall, the company serves individual consumers, corporate clients, and event hosters through a dual-format retail strategy: full-service experiential cafés with seating, full bars, and private event hosting, alongside {Petite} Maman grab-and-go outposts optimized for commuter and convenience traffic. The menu centers on seasonal French-influenced cuisine, pastries, specialty coffee (including the viral Salted Tahini Latte), and signature items like the nutty chocolate chip cookie.

The company's core technology is a mobile application (iOS and Android) launched in 2022 that handles pickup and delivery ordering, integrates Apple Pay and Google Pay, and powers a points-based loyalty program with birthday rewards and app-exclusive offers. Supporting digital infrastructure includes an e-commerce shop at shop.mamannyc.com for nationwide cookie and merchandise shipping, a Tripleseat-based event booking system, and integration with ezCater for last-minute catering orders. Revenue is generated across six streams: in-store café food and beverage sales, catering services (minimum $150 online), corporate gifting with custom branding, event hosting (minimums $2,000 FL, $3,000 NY/DMV), online retail merchandise including a cookbook, and the loyalty-driven app channel.

The go-to-market motion is direct-to-consumer, anchored by physical retail with a digital layer for ordering, loyalty, and nationwide shipping. Ancillary revenue streams include corporate gifting, catering, and event hosting, alongside wholly-owned sub-brands Papa Poule (French-style rotisserie), Marché Maman (collective retail shop), and limited-edition collaborations such as the Martha Stewart x Maman summer menu. The company is privately held, founder-owned, and appears to have grown organically without disclosed institutional funding.

Name

MAMAN, BEBE ET CAFE INC.

Legal name

MAMAN, BEBE ET CAFE INC.

Website

https://mamannyc.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Maman is a French-inspired café and lifestyle brand operating 50+ locations across North America, serving individual consumers, corporate clients, and event hosters with dine-in cafés, grab-and-go formats, catering, corporate gifting, event hosting, and a mobile-app-driven loyalty program.

Ownership category

akta.pro rank

Product category

Café and Bakery Services

NAICS

Full-Service Restaurants (722511), Snack and Nonalcoholic Beverage Bars (722515), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

Keywords

• Café and bakery
• French-inspired dining
• Catering services
• Private event hosting
• Specialty coffee

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices62 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Café Food and Beverage Sales: In-store sales of baked goods, pastries, sandwiches, salads, coffee, and specialty beverages across café locations. Revenue generated through walk-in customers, dine-in, and takeaway orders at all locations.
2. Catering Services: Corporate and event catering services including pickup, delivery, and full-service catering with on-site staff and styled displays. Orders require 72 hours advance notice with minimum spend requirements.
3. Retail Merchandise: Online shop sales including cookbook, gift boxes, apparel, and specialty items. Ships to contiguous 48 states with free shipping over $85.
4. App-based Ordering and Loyalty: Mobile app ordering for pickup and delivery with integrated loyalty program. Customers earn points on purchases with rewards including free cookies and birthday rewards.
5. Corporate Gifting: Bulk corporate gift box orders with customization options including branded cookies and curated gift selections for employee and client appreciation.
6. Private Events: Event venue rental and hosting services for baby showers, bridal showers, corporate events, and brand activations. Minimum spend requirements vary by location ($2,000 in FL, $3,000 in NY & DMV).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Maman operates a chain of French-inspired cafés and bakeries offering breakfast, brunch, and lunch menus featuring seasonal pastries, specialty coffee, sandwiches, salads, and full bar service. Beyond the café experience, the company provides full-service catering, private event hosting, an online retail shop (cookbook, gift boxes, apparel), corporate gifting programs, and a proprietary mobile app with integrated loyalty rewards. The brand extends through sub-brands including Papa Poule (French rotisserie), {Petite} Maman (grab-and-go), and Marché Maman (collective retail shop).

Product overview

Mama is a French-inspired café and lifestyle brand founded in 2014 in SoHo, New York, by Benjamin Sormonte and Elisa Marshall. The company operates over 60 café locations across North America (US, Canada), offering a unified dining experience centered on seasonal French-influenced cuisine, freshly baked pastries, specialty coffee, and full bar service at select locations. The core product portfolio includes: the Mama Café restaurant concept with varying formats (full-service cafés and {Petite} Mama grab-and-go locations), the Mama Mobile App for ordering and loyalty, catering services, event hosting, and the Papa Poule rotisserie sub-brand. The company extends its brand through retail products including the Mama Cookbook, digital and physical gift cards, and corporate gifting programs. Limited edition collaborations like the Martha Stewart x Mama collection and Marché Mama collective shop represent brand extensions. The loyalty program integrated into the mobile app drives customer retention through points, rewards, and exclusive offers.

Differentiator

Problem solved

Functional benefit

Brands

• Papa Poule: French style rotisserie chicken restaurant brand opened in February 2015 across the street from the SoHo café.
• Marché Maman

Products and services

• Maman Café and Restaurant French-inspired café chain offering breakfast, brunch, and lunch menus featuring seasonal French-influenced cuisine, pastries, coffee, and full bar service at select locations. Operates in two formats: full-service cafés with seating and {Petite} Maman grab-and-go locations for convenience-oriented customers across 50+ North American locations.
• Maman Mobile App iOS and Android mobile application enabling online ordering for pickup and delivery, points-based loyalty program with rewards, birthday rewards, and streamlined checkout via Apple Pay and Google Pay.
• Maman Loyalty Program Points-based loyalty program offering free cookies on sign-up (first $20 app purchase), birthday rewards (valid within 7 days of issue), $5 off reward at 100 loyalty points, and access to exclusive app-only offers and seasonal promotions.
• Catering Services Full-service and drop-off catering for events of all sizes, including breakfast, lunch, and custom orders with 72-hour advance notice. Available across all US locations with a $150 online order minimum and dedicated NYC/DMV and Florida catering teams. Last-minute orders under 48 hours available through ezCater.
• Private Event Hosting Private event venue hosting with antique provincial décor, custom floral installations, and curated food and beverage offerings for baby showers, bridal showers, corporate events, brand activations, and intimate weddings. Minimum spend requirements vary by location ($2,000 in FL, $3,000 in NY & DMV).
• Digital Gift Cards Electronic gift cards available for purchase online, redeemable for in-store or online purchases at Maman cafés and the e-commerce shop.
• Physical Gift Cards Physical gift cards available for purchase online and in cafés, usable for in-store or online purchases at any Maman location.
• Corporate Gifting Program Customized corporate gift box programs for employee, client, and business gifting with custom branding options on individually wrapped cookies, curated gift selections, and bulk order handling.
• Maman: The Cookbook Cookbook released September 2021 featuring 100+ cherished family recipes and Maman classics, available in stores and major bookstores nationwide. Featured in Vogue, Food & Wine, The New York Times, and Food Network's roundup of best Mother's Day cookbook gifts.
• Martha Stewart x Maman Summer Menu 2026 Limited edition summer menu collaboration with Martha Stewart featuring seasonal items including cherry cheesecake turnover, salted caramel chocolate chip cookie, Greek salad sandwich with roasted chicken, heirloom tomato & burrata bowl, and passionfruit green tea palmer. Available at all Maman US locations.
• Salted Tahini Latte and New Variants Signature viral Salted Tahini Latte celebrating its 1st birthday in March 2026 with new matcha and cold brew variants added to the menu.
• Papa Poule Brother sub-brand: French-style rotisserie restaurant opened February 2015 across from the SoHo café, featuring rotisserie chicken and French comfort food. Meaty menu items featured at select Maman locations including Meatpacking.
• Marché Maman Sub-brand: collective retail shop selling goods from local businesses and vendors on a curated rotation, opened July 2017.

Quantifiable outcome

• Oprah's Favorite Things feature in 2017 catapulted nationwide cookie shipping and sold tens of thousands of cookies
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Welcome BabyminorGTM or Marketing Partner · 1 September 2021Exclusive charity partnership with Welcome Baby featuring fundraiser initiatives including pay-as-you-please for soft openings of new locations, drives and special events. Raised over $25,000 as of Fall 2022.
• Paper SourceminorStrategic or Co-development Partner · 1 August 2018One-stop-shop collaboration opened in Maman's Tribeca location in summer 2018, combining Paper Source stationery products with Maman café offerings.
• MONA by My Little ParisChannel Partner/ Reseller/ Distributor · 1 November 2017Pop-up café and coffee counter opened within MONA coworking and community center in Paris, bringing a taste of Maman to Parisians.
• Tropical Hotel St BarthsminorChannel Partner/ Reseller/ Distributor · 1 November 2017Pop-up café opened at the Tropical Hotel in St Barths, bringing Maman's café experience to the beach destination.
• Martha StewartcoreStrategic or Co-development PartnerMartha Stewart x Maman collaboration featuring a limited edition summer menu inspired by seasonal ingredients. Items include cherry cheesecake turnover, salted caramel chocolate chip cookie, Greek salad sandwich with roasted chicken, heirloom tomato & burrata bowl, and passionfruit green tea palmer. Available at all Maman US locations.
• Netflix Emily in ParisminorStrategic or Co-development PartnerEmily in Paris Season 3 premiere popup in SoHo's Little Paris neighborhood featuring custom drinks, mini croissants, and brand activations alongside other partners.
• International Center of PhotographyminorChannel Partner/ Reseller/ DistributorPop-up coffee counter collaboration at the International Center of Photography on Bowery in June 2016.
• Samsung 837minorChannel Partner/ Reseller/ DistributorSecond pop-up location opened upstairs at Samsung 837 experience store in May 2017, serving coffee and pastries to shoppers and passerbys.
• Theory HeadquartersminorChannel Partner/ Reseller/ DistributorExclusive 'staff-only' outpost opened at Theory's corporate NYC headquarters in November 2018.
• Shop Made in DCminorGTM or Marketing PartnerPartnership featuring curated selection of products from local DC artisans and makers at Maman Union Market location.
• ezCaterminorChannel Partner/ Reseller/ DistributorLast-minute catering orders available through ezCater platform for requests under 48 hours at select locations.
• Papa PouleminorStrategic or Co-development PartnerBrother brand, French-style rotisserie restaurant opened February 2015 across the street from SoHo café. Meaty menu items featured at select Maman locations including Meatpacking.

Scale indicators4 records

Recent moves25 records

Expansion highlights6 records

Emerging players

• Devoción: Specialty coffee roaster and minimalist café operator focused on premium in-store coffee experience. Comparable on NYC/urban premium positioning and craft coffee identity, but with narrower food program than Maman.
• Stumptown Coffee Roasters: Specialty coffee roaster and café operator (owned by Peet's/Strauss Group) with comparable premium positioning and café formats. Overlaps on target urban consumer and craft coffee identity.

Broad incumbents

• Pret a Manger: Established UK-origin sandwich and coffee chain with strong urban commuter presence. Overlaps on grab-and-go breakfast/lunch format, mobile ordering, and corporate catering — broader incumbent with deeper capital.

Direct peers

• Bluestone Lane: Australian-inspired specialty coffee and café chain concentrated in NYC and other premium US urban markets. Closely comparable premium café concept targeting similar affluent, design-conscious urban consumers.
• Blue Bottle Coffee: Premium specialty coffee and café operator (Nestlé-owned) known for design-forward cafés and direct-trade coffee. Closely comparable on premium positioning, bakery/cafe format, and brand-led expansion, though with significantly more capital.
• Sant Ambroeus: Italian-inspired café, pastry, and restaurant group with multiple NYC locations and a comparable premium European café experience, including pastries, coffee, light Italian fare, and event-friendly spaces.
• La Colombe Coffee Roasters: Specialty coffee roaster and café operator with a premium in-store experience, similar to Maman's blend of craft coffee, food menu, and aesthetic-driven café design. Overlaps on target customers and experiential positioning.
• Le Pain Quotidien: Belgian-inspired bakery-café chain offering similar full-service café experiences with breads, pastries, breakfast/brunch, and coffee. Closest direct competitor in the French/Belgian artisanal bakery-café category with comparable dine-in and grab-and-go formats.
• Gregorys Coffee: NYC-based specialty coffee and café chain with similar grab-and-go and full-service formats, mobile ordering, and loyalty program. Comparable scale and urban premium positioning.
• Joe & The Juice: International premium juice and coffee bar chain with strong urban presence and a lifestyle-brand identity. Directly comparable on experiential café positioning, target demographic, and brand-led expansion strategy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/_mamannyc_
• LinkedInlinkedin.com/company/maman-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMAN, BEBE ET CAFE INC.