LeadNow Society
LeadNow Society is a federally registered Canadian non-profit founded in 2011 that runs people-powered advocacy campaigns on climate, democracy, and economic justice issues through its ControlShift-based petition platform, mobilizing a community of over 400,000 supporters across Canada via donations.
- Company typePrivate
- Founded2011
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What LeadNow Society does
LeadNow Society is a federally registered Canadian non-profit advocacy organization founded in 2011 and headquartered in Vancouver, BC. The organization operates as a people-powered movement that runs digital and on-the-ground campaigns on progressive political issues, including climate action, democracy reform, economic justice, and social equity. LeadNow has grown from approximately 3,000 founding members to a community of over 400,000 supporters across Canada, who engage through petition signing, email outreach to elected representatives, and volunteer organizing.
The organization's core product is the you.leadnow.ca campaign platform, built on third-party ControlShift petition and advocacy software, which enables community members to create, sign, and share petitions; email elected representatives; and organize events. LeadNow also maintains a primary website (leadnow.ca) that acts as the public campaign hub, surfacing active petitions such as the CPP divestment campaign (12,868 of 15,000 signatures), Homes Not Pipelines, and Stop the Contract: No Canadian Weapons to ICE (24,540 of 25,000). The platform is supported by a Community Petitions Coordinator role that assists user-initiated campaigns, indicating a model in which staff curate and amplify supporter-led activity.
LeadNow generates revenue exclusively through donations, primarily from monthly recurring supporters, and is not backed by venture capital or private equity. Because it engages in political advocacy rather than charitable activity, the organization cannot issue charitable tax receipts under Canadian law, which constrains its fundraising mechanics relative to registered charities. The organization is federally registered as a non-profit (registration number 7675542) and has no parent company or subsidiaries. Its go-to-market is community-led, relying on email newsletters, organic social media, word-of-mouth referral, and its petition platform to acquire and activate supporters.
LeadNow Society firmographics
Firmographics- Name
- LeadNow Society
- Legal name
- LEADNOW SOCIETY
- Website
- https://leadnow.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadNow Society is a federally registered Canadian non-profit founded in 2011 that runs people-powered advocacy campaigns on climate, democracy, and economic justice issues through its ControlShift-based petition platform, mobilizing a community of over 400,000 supporters across Canada via donations.
- Ownership category
- akta.pro rank
LeadNow Society industry classification
Industry- Product category
- Political Advocacy and Civic Engagement
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industry
- Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)
Keywords
Where LeadNow Society is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
LeadNow Society business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Fundraising: LeadNow is funded primarily through donations from supporters. They explicitly state they are unable to provide charitable tax receipts as they are a federally regulated non-profit organization engaged in political advocacy rather than a registered charity. Core funding comes from monthly donors who support their campaigning work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LeadNow Society product offering
Product offeringCore offering
LeadNow Society runs a people-powered digital advocacy movement that operates a petition and campaign management platform (you.leadnow.ca) enabling Canadian supporters to create and sign petitions, email elected representatives, organize community events, and participate in collective action campaigns on progressive issues including climate, democracy, housing, and economic justice. The organization mobilizes over 400,000 community members across Canada to influence government policy through mass participation campaigns.
Product overview
LeadNow Society operates as a people-powered advocacy movement running campaigns on major Canadian social and political issues. The organization offers a petition and campaign management platform accessible at you.leadnow.ca, enabling supporters to create petitions, email elected representatives, organize events, and participate in collective action campaigns. The platform powers campaigns across issue areas including climate justice, housing, democracy, economic justice, and social justice.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadNow Campaign Platform (you.leadnow.ca) A people-powered petition and campaign management platform that enables Canadian supporters to create, sign, and share petitions; email elected representatives; and organize community events on progressive issues affecting Canadian communities. Users can start their own campaigns using LeadNow's tools and receive support from a Community Petitions Coordinator.
Companies that use LeadNow Society
Customer profileSegments1 record
Ideal customer profiles1 record
LeadNow Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LeadNow Society partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shift | Action for Pension Wealth and Planet HealthcoreShift is a campaign partner collaborating with LeadNow on the 'Stop gambling the Canada Pension Plan on fossil fuels' campaign. The partnership leverages Shift's expertise on pension investment issues while using LeadNow's organizing platform and supporter base to mobilize public pressure on the Canada Pension Plan Investment Board.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
LeadNow Society competitors and assessment
Company assessmentDirect peers
- SumOfUs: SumOfUs is a global consumer and corporate-accountability advocacy organization running digital campaigns. It is comparable to LeadNow in member-funded digital advocacy and targeting corporate/institutional decision-makers on progressive issues.
- MoveOn: MoveOn is a US-based progressive advocacy and political organizing platform running petitions, email campaigns, and rapid-response actions. It is comparable to LeadNow in digital-first progressive mobilization, though operating in a US political and regulatory environment.
- Avaaz: Avaaz is a global online advocacy movement that runs petitions and digital campaigns on progressive causes. It is comparable to LeadNow in mission, supporter-driven petition model, and emphasis on global democratic and climate issues.
- Council of Canadians: The Council of Canadians is a Canadian non-profit advocacy organization active on democracy, trade, climate, and social justice. It is comparable to LeadNow in Canadian progressive advocacy focus, though organized more as a membership-based campaign body.
- 350.org: 350.org is an international climate-focused advocacy organization running global grassroots and digital campaigns. It is comparable to LeadNow in digital mobilization on progressive climate issues, though with a more singular climate mandate.
- Change.org: Change.org operates a self-serve petition platform used by individuals and NGOs worldwide. It is comparable to LeadNow in providing user-led petition tooling and email-to-representative functionality, though at much larger scale.
- 38 Degrees: 38 Degrees is a UK-based people-powered campaign organization funded by individual members. It is comparable to LeadNow in mission (progressive advocacy, member-driven campaigns, petitions) and operating model, though UK-focused.
- OpenMedia: OpenMedia is a Canadian digital rights and progressive advocacy organization running public campaigns. It is comparable to LeadNow as a fellow Canadian digital-first advocacy group focused on democracy, internet freedom, and progressive policy.
Others
- Leadnow-affiliated advocacy coalitions (e.g., Climate Action Network Canada): Climate Action Network Canada is a coalition of Canadian environmental and climate advocacy groups. It is comparable to LeadNow as part of the broader Canadian progressive advocacy ecosystem in which LeadNow runs campaigns and may partner, but functions as an umbrella coalition rather than a direct competitor.
Broad incumbents
- Friends of the Earth Canada: Friends of the Earth Canada is a larger, established environmental advocacy non-profit with charitable status. It is comparable to LeadNow on climate and environmental campaigns, but operates as a registered charity and broader environmental organization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
LeadNow Society social profiles
Digital presenceLeadNow Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadNow Society leadership team
Management profileNumber of profiles
LeadNow Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadNow Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadNow Society
What does LeadNow Society do?
LeadNow Society runs a people-powered digital advocacy movement that operates a petition and campaign management platform (you.leadnow.ca) enabling Canadian supporters to create and sign petitions, email elected representatives, organize community events, and participate in collective action campaigns on progressive issues including climate, democracy, housing, and economic justice. The organization mobilizes over 400,000 community members across Canada to influence government policy through mass participation campaigns.
Is LeadNow Society a public or private company?
LeadNow Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was LeadNow Society founded?
LeadNow Society was founded in 2011. It employs 11 to 50 people.
Where is LeadNow Society based?
LeadNow Society is headquartered in Vancouver, Canada, in the North America region.
How does LeadNow Society make money?
One revenue line is on record: donations and Fundraising.
Who are LeadNow Society's main competitors?
Direct peers on record are SumOfUs, MoveOn, Avaaz, Council of Canadians, 350.org, Change.org, 38 Degrees and OpenMedia. Leadnow-affiliated advocacy coalitions (e.g., Climate Action Network Canada) is listed as an others. Friends of the Earth Canada is listed as a broad incumbent.
Does LeadNow Society have an API?
No public API is recorded for LeadNow Society.
What industry is LeadNow Society in?
LeadNow Society's product category is Political Advocacy and Civic Engagement. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAGAFAL, Digital Rights, Privacy & Free Expression Advocacy. Its NAICS code is 8133.