The Healing Hub

What The Healing Hub does

The Healing Hub is a private, founder-led mental health therapy practice founded in 2024 by Registered Social Worker Adrianna Saldutto and headquartered in Courtice, Ontario, within the Durham Region of Canada. It delivers virtual individual, couples, and family counselling, augmented by an integrated suite of evidence-based therapy modalities — including EMDR, Cognitive Behavioural Therapy (CBT), Dialectical Behaviour Therapy (DBT), Mindfulness, Solution-Focused Therapy, and Trauma-Informed Therapy — provided by a multidisciplinary team of three registered clinicians (MSW/RSW, MSW/RSW, and RSSW).

The practice operates without proprietary technology, relying on a Squarespace-hosted marketing website and the third-party Jane App platform to enable online self-serve booking. No mobile app, API, AI tooling, or proprietary clinical platform is disclosed. Distribution is exclusively direct-to-consumer through the website and online booking flow, supplemented by professional referrals from within the healthcare and social work community; there is no paid advertising, partnership channel, or B2B sales motion indicated.

The business model is professional-services fee-for-service on a pay-as-you-go basis. Specific session prices are not publicly listed; at least one therapist (Donna Sullivan) offers flexible rates and a sliding scale to accommodate diverse financial situations, and a free consultation is provided as a low-friction entry point. The Healing Hub generates revenue entirely from distributed consumer therapy sessions, with no disclosed enterprise contracts, institutional payer relationships, or funding.

Name

The Healing Hub

Legal name

The Healing Hub

Website

https://healinghubtherapy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Healing Hub is a private, founder-led virtual therapy practice in Ontario, Canada, founded in 2024, delivering individual, couples, and family counselling alongside evidence-based modalities (EMDR, CBT, DBT, Mindfulness) through a team of three registered clinicians.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAEAL

Grief, Trauma & PTSD-Focused Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Individual counseling services
• Couples therapy
• Family counseling
• Trauma-informed therapy
• EMDR therapy

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Revenue is generated through fee-for-service therapy sessions. The practice offers individual counselling, couples counselling, and family counselling, each delivered as billable one-on-one or group sessions. A sliding scale pricing model is also available, indicating some degree of income variability based on client financial need.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Healing Hub provides virtual and in-person individual, couples, and family counselling along with trauma-informed psychotherapy delivered by a small team of registered professionals (Registered Social Workers, a Social Service Worker, and Psychotherapists). Services are booked online through Jane App and supported by evidence-based modalities including EMDR, CBT, DBT, Mindfulness, Solution-Focused Therapy, and Motivational Interviewing, with flexible/sliding-scale rates and a free consultation available.

Product overview

The Healing Hub offers a unified therapy practice providing mental health and counseling services. The core service offerings include three main counseling types: Individual Counselling, Couples Counselling, and Family Counselling, each delivered by registered professionals including Registered Social Workers, Social Service Workers, and Psychotherapists. These primary services are enhanced by a range of evidence-based therapy modalities including EMDR Therapy, Cognitive Behavioural Therapy (CBT), Mindfulness practices, Dialectical Behaviour Therapy (DBT), and Trauma Informed Therapy, which are incorporated into treatment plans based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling One-on-one counselling sessions provided by registered and experienced professionals (Registered Social Workers, Social Service Workers, and Psychotherapists), offering compassionate and personalized care tailored to each client's unique needs across concerns such as anxiety, depression, trauma, phobias, grief and loss, life transitions, and general mental health support. Targeted at adult individuals in the Durham Region of Ontario.
• Couples Counselling Therapeutic services for partners designed to strengthen their bond, foster a profound connection, and help the relationship flourish, addressing relationship distress and communication breakdowns. Targeted at couples in the Durham Region of Ontario.
• Family Counselling Therapeutic services for family units aimed at building healthier relationships through improved communication, enhanced empathy, mutual respect, and addressing underlying issues and past traumas to break toxic family cycles. Targeted at families in the Durham Region of Ontario.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Calm: Consumer mindfulness and meditation app used as a complement to therapy. Comparable to The Healing Hub's mindfulness modality and self-guided stress management resources, but delivered as a digital self-help product rather than clinical services.
• Headspace: Consumer and B2B mental health platform combining meditation, mindfulness, and therapy services. Comparable to The Healing Hub's mindfulness offerings and B2B potential, though Headspace operates at vastly greater scale and through employer channels.

Broad incumbents

• BetterHelp: The largest direct-to-consumer online therapy platform, offering individual, couples, and family therapy via video, chat, and phone. Comparable to The Healing Hub in its virtual talk-therapy orientation and broad service menu, but operating at dramatically greater scale.
• Cerebral: Virtual mental health platform offering therapy and medication management, with B2B and D2C channels. Comparable to The Healing Hub's virtual delivery model and trauma/anxiety focus, though Cerebral adds psychiatry and prescriptions.
• Talkspace: Public online therapy and psychiatry platform serving individuals, couples, and teens through subscription plans and B2B partnerships. Comparable in virtual therapy delivery and service breadth, with a stronger tech and payer-relationship infrastructure.
• Lyra Health: Enterprise mental health benefits platform offering therapy, coaching, and psychiatry to employer-sponsored clients. Comparable in providing evidence-based therapy modalities virtually, but distributes primarily through employer contracts rather than D2C.

Direct peers

• Two Chairs: Hybrid therapy practice operating in-person clinics plus virtual therapy, with a multi-modal evidence-based approach (CBT, DBT, EMDR, etc.). Closely comparable to The Healing Hub's clinical model and modality mix, but at larger scale and with a proprietary matching algorithm.
• Open Path Psychoeducational and Psychotherapy Collective: Network of licensed therapists offering reduced-fee sessions to clients meeting income criteria. Directly comparable to The Healing Hub's sliding-scale positioning and accessibility-focused D2C model, with a therapist-referral delivery model.

Emerging players

• 7 Cups: Online emotional support platform combining free peer support with paid therapy delivered by licensed therapists. Comparable to The Healing Hub's virtual, accessible model and trauma-informed ethos, with a different mix of free and paid services.

Regional players

• HeadsUpGuys: Online resource and therapy-referral service focused on men's mental health, primarily serving Canadian audiences. Comparable in its Canadian footprint and virtual outreach model, though more targeted in population and lighter on direct clinical services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-healing-hub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Healing Hub