The Kickboxing Society

What The Kickboxing Society does

The Kickboxing Society (TKS) is a privately held Dutch group fitness chain founded in 2017 in Almere that operates nine physical club locations across the Netherlands. Its core offering is a standardized group kickboxing curriculum delivered in 45-minute sessions, organized around branded class formats including My Heavy Bag, My Skills, My Rounds, My HIIT, and My Sparring, with no physical contact. The chain also runs specialized programs for children (ages 4-18), women-only sessions, personal training, yoga, and corporate fitness, the last delivered under a 100% satisfaction money-back guarantee.

The underlying technology stack is operationally lean: the Gymly platform powers a mobile app available on iOS and Android for class scheduling, onboarding, and membership management, while the physical clubs rely on standardized TKS lesson formats and coached sessions rather than proprietary software. Brand credibility is anchored by a flagship ambassador partnership with professional kickboxer Rico Verhoeven, and the company is supported by a referral program (Bring-a-Friend) and a social impact partnership with the Jeugdfonds Sport & Cultuur.

The business model is primarily subscription-based, combining recurring individual membership fees for unlimited or credit-based class access with a tiered B2B corporate fitness program (team sizes of 1-24, 25-99, 100-199, and 200+ employees) distributed directly and through the Bedrijfsfitness Nederland (FNL) reseller channel. Secondary revenue comes from personal training add-ons, kickboxing clinics for team-building, and event-driven one-off sessions. Customer segments span individual adult fitness consumers, children and youth, women, and Dutch corporate clients, with pricing not publicly disclosed. The company operates as a bootstrapped, independent entity with no disclosed external investors.

Name

The Kickboxing Society

Legal name

The Kickboxing Society

Website

https://thekickboxingsociety.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kickboxing Society is a Dutch group fitness chain operating nine clubs that deliver standardized 45-minute kickboxing-based group workouts, serving individual members, children, women, and corporate clients across the Netherlands via subscriptions and the Gymly mobile app.

Ownership category

akta.pro rank

Product category

Group Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industries

HIIT & Circuit Bootcamps (HSADABAA), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Group fitness classes
• Kickboxing workouts
• Corporate wellness programs
• Personal training services
• Yoga and recovery

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Membership Subscriptions: Recurring membership fees for access to group classes across 9 locations. Members can attend unlimited classes or credit-based packages through the Gymly app platform.
2. Corporate Fitness Packages: B2B corporate kickboxing programs for companies with team subscriptions. Pricing tiers based on team size (1-24, 25-99, 100-199, 200+ employees) with 100% satisfaction guarantee.
3. Personal Training: One-on-one personalized training sessions tailored to individual goals, available as add-on to standard membership.
4. Kickboxing Clinics: One-time or recurring team-building events for companies, clubs, and groups seeking unique fitness experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Kickboxing Society delivers kickboxing-based group fitness classes across 9 club locations in the Netherlands, using standardized class formats (My Heavy Bag, My Skills, My Rounds, My HIIT, My Sparring) lasting 45 minutes and combining punches, kicks, knees, interval training, and bodyweight exercises. The offering extends to specialized kids and women-only sessions, personal training, yoga, corporate fitness programs, and one-off kickboxing clinics for team-building. Memberships, class scheduling, and onboarding are managed through the Gymly-powered mobile app for iOS and Android.

Product overview

The Kickboxing Society is a high-energy group fitness experience based on kickboxing with nine clubs throughout the Netherlands. The core offering consists of structured class formats including My Heavy Bag, My Skills, My Rounds, My HIIT, and My Sparring, supplemented by specialized programs for kids, women-only sessions, personal training, and yoga. The company offers a mobile app (available on iPhone and Android via Gymly platform) for scheduling and class management, plus corporate fitness programs and kickboxing clinics for team-building. Additional programs include a Bring-a-Friend referral incentive and Youth Sports Fund partnership for financial assistance. Nine physical locations serve members across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Kickboxing Society App Mobile application for iPhone and Android that enables members to view class schedules, register for sessions, and manage their training schedule through the Gymly platform.
• My Heavy Bag Intensive fitness training class combining punches, kicks, and knees, interspersed with interval sets and bodyweight exercises for core strengthening.
• My Skills Technique-focused class where beginners and advanced participants learn combinations, defensive techniques, timing, and counterattacks.
• My Rounds Circuit training session with kickboxing and fitness exercises, training in rounds using heavy bags, kettlebells, and sandbags for dynamic workouts.
• My HIIT High-intensity interval training class with short, intense intervals of kickboxing techniques interspersed with brief rest breaks for cardio and strength development.
• My Sparring Class focusing on technique development through sparring, teaching combinations, defense, timing, and counterattacks.
• Kids Classes Kickboxing lessons for children focusing mainly on technique development with intensive training on punching bags.
• Women Only Classes Exclusive women's group sessions offering My Heavy Bag and My Skills classes in a women-only environment.
• Personal Training Individualized training sessions tailored to personal goals, focusing on fitness, strength, and technique, suitable for both beginners and advanced practitioners.
• Yoga Supplement to kickboxing training focusing on flexibility, balance, and recovery to improve overall kickboxing performance.
• Corporate Fitness Program Corporate wellness program based on kickboxing techniques designed to strengthen teams physically and mentally, featuring 45-minute group sessions without physical contact.
• Kickboxing Clinics Customized kickboxing experiences for companies, associations, and groups looking for unique team-building or social activities, suitable for all levels.
• Trial Class Free introductory kickboxing session allowing potential members to experience classes, meet coaches, and try different class formats.

Quantifiable outcome

• Reduced stress and absenteeism reported by corporate clients
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• Bedrijfsfitness Nederland (FNL)coreChannel Partner/ Reseller/ DistributorPartnership allowing employees of companies registered with Bedrijfsfitness Nederland to access The Kickboxing Society's group kickboxing classes through FNL corporate fitness memberships.
• Jeugdfonds Sport & Cultuur (Youth Sports Fund)minorOthersPartnership enabling children and youth aged 4-18 from families who cannot afford membership fees to join The Kickboxing Society. The fund covers (part of) membership fees and sometimes sports equipment like boxing gloves.
• GymlycoreTechnology or IntegrationTechnology partnership for membership management, class scheduling, and app platform. Members sign up and manage their memberships through the Gymly onboarding system and app.
• Rico VerhoevenflagshipGTM or Marketing PartnerProfessional kickboxer and ambassador for The Kickboxing Society. Rico Verhoeven, a world champion kickboxer, serves as brand ambassador appearing in marketing materials and video messages to invite people to join the community.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Basic-Fit: Pan-European low-cost gym chain with dense Dutch footprint and subscription pricing. Represents the mass-market alternative customers may compare TKS against and a potential B2B partnership counterpart.
• F45 Training: Global boutique functional training franchise with a similar group-fitness, subscription, multi-location model, though its curriculum is HIIT rather than kickboxing-specific. Comparable on community-driven fitness club economics.

Direct peers

• EverybodyFights: Boutique boxing fitness brand offering group classes across multiple formats (boxing, kickboxing, strength) with subscription access. Comparable on multi-format group training and tiered class structure similar to TKS's My Heavy Bag / My Skills / My HIIT lineup.
• 9Round Fitness: Global kickboxing-themed circuit fitness franchise offering 30-minute rotating group workouts on a membership model. Closely matches The Kickboxing Society on offer (group kickboxing fitness), recurring pricing, and multi-location rollout.
• TITLE Boxing Club: US-based franchise specializing in boxing-inspired group fitness classes with unlimited membership pricing and corporate wellness options. Directly comparable on kickboxing/boxing group class structure and subscription revenue model.
• Mayweather Boxing + Fitness: Boxing-focused boutique fitness concept built around celebrity athlete branding and group classes. Highly comparable on the celebrity-ambassador + boxing/kickboxing + group fitness positioning.

Emerging players

• XPLUS Kickboxing Studios: Emerging boutique kickboxing fitness concept offering standardized group workout formats. Comparable on format standardization and multi-location rollout but smaller scale than TKS.

Regional players

• Boxclub (NL): Dutch boxing-fitness operator offering group boxing and kickboxing workouts on a Dutch subscription model. Direct competitor in The Kickboxing Society's home geography with overlapping target customers and similar class format.
• Punch (UK-based boxing fitness): UK boutique boxing fitness chain providing group boxing and conditioning classes. Comparable European operating environment and similar brand-led boxing/kickboxing fitness approach.

Others

• Bedrijfsfitness Nederland (FNL): Aggregator platform that distributes Dutch corporate fitness memberships to a network of gyms and studios. Functions as a distribution channel rather than a competitor, but is structurally central to TKS's corporate channel economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thekickboxingsociety
• Facebookfacebook.com/thekickboxingsociety
• LinkedInlinkedin.com/company/thekickboxingsociety
• Instagraminstagram.com/thekickboxingsociety

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kickboxing Society