National Day of Prayer

What National Day of Prayer does

The National Day of Prayer Task Force is a 501(c)(3) nonprofit organization headquartered in Colorado Springs, Colorado, that mobilizes unified public prayer for America. Founded in 1983 and operating under its current independent structure since 2009, the organization runs an annual first-Thursday-of-May observance and coordinates approximately 30,000 gatherings at more than 50,000 locations nationwide, supported by a grassroots network of nearly 19,000 volunteer prayer coordinators across all 50 states, U.S. territories, and Washington D.C. Its reach extends internationally through broadcast distribution partnerships with NRB TV, GodTV, Christian Television Network (CTN), Salem Radio Network, CBN News, TLN Media (TLN+), and Bott Radio Network, producing a 90-minute virtual prayer gathering hosted by figures such as 2025 Co-Host Tim Tebow.

Core products span an annual national broadcast, NDP365 year-round prayer resources covering seven centers of influence (Government, Military, Media, Business, Education, Church, Family), downloadable prayer guides and curriculum (including the proprietary P-R-A-Y acrostic framework), a written annual national prayer, a gathering search and submission platform, an SMS prayer-request line, and a resource catalog and merchandise storefront. The technology stack is straightforward: a NationBuilder-hosted website for content, email, and supporter engagement; commercial streaming for broadcast distribution; social media for top-of-funnel reach (Facebook, X, Instagram, RSS); and standard telephony for prayer request intake — no proprietary AI, data asset, or developer-facing platform is documented.

The business model is donation-based. Revenue streams are contributions from individuals and organizations, supplemented by merchandise sales through a third-party storefront (ndp.outreach.com); the organization has been completely self-supported since its 2009 separation from Focus on the Family. The Task Force explicitly identifies as the Judeo-Christian expression of the National Day of Prayer observance established by Congressional joint resolution in 1952 and signed by President Truman. Customer/donor segments are horizontal — all Americans and Christian churches and believers — with secondary use-case segmentation by the seven Centers of Influence, and there are no enterprise pricing tiers, freemium models, or commercial SLAs. Source material notes that operational scale covers 2 million+ attendees at 30,000+ observances annually, but revenue is not publicly disclosed.

Name

National Day of Prayer

Legal name

National Day of Prayer Task Force

Website

https://nationaldayofprayer.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Day of Prayer Task Force is a 501(c)(3) nonprofit that mobilizes unified public prayer in America through an annual observance, a national broadcast distributed via seven Christian media partners, year-round NDP365 resources covering seven centers of influence, and a network of nearly 19,000 volunteer coordinators organizing 50,000+ prayer gatherings.

Ownership category

akta.pro rank

Product category

Religious Ministry Services

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

akta.pro secondary industry

Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO)

Keywords

• Prayer mobilization
• Religious ministry services
• Prayer resources
• Broadcast ministry
• Volunteer coordination

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Contributions: As a privately funded 501(c)(3) Christian ministry, the organization relies on donations from individuals and organizations. The Impact Report 2025 is referenced as a document showing organizational performance.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The National Day of Prayer Task Force mobilizes unified public prayer for America through the annual National Day of Prayer observance held on the first Thursday in May, year-round prayer initiatives (NDP365), and broadcast programming. The organization coordinates a nationwide network of volunteer prayer coordinators, produces a 90-minute national prayer broadcast distributed via television, radio, and streaming partners, and provides downloadable prayer guides, promotional tools, and a gathering search platform for local events.

Product overview

The National Day of Prayer Task Force operates as a 501(c)(3) Christian ministry that mobilizes unified public prayer for America. Rather than a commercial technology product, the organization provides prayer resources, broadcasts, and coordination services. The core offerings include an annual National Day of Prayer Broadcast (90-minute virtual gathering), NDP365 year-round prayer resources covering seven centers of influence, downloadable prayer guides, the PRAY acrostic prayer methodology, annual written prayers, a gathering search platform for local events, promotional tools, and a prayer request submission service. These resources are distributed through the organization's website, broadcast media partners, and a network of volunteer coordinators across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• National Day of Prayer Broadcast Annual 90-minute virtual prayer gathering broadcast on the first Thursday in May, featuring worship, prayer, and messages from Christian leaders. Available via livestream and broadcast partners including NRB TV, GodTV, CTN, Salem Radio, CBN News, TLN Media, and Bott Radio Network.
• NDP365 Prayer Resources Year-round prayer resources covering seven centers of influence: Families, Military, Government, Church, Education, Media, and Business. Provides daily and ongoing prayer guides for individuals and groups.
• Prayer Guides and Resources Free downloadable prayer guides including '30 Ways to Pray Authority', 'ELECTION PRAYER GUIDE', youth group prayer guides, and prayer guides from Dr. Henry Blackaby. Also includes 31-day prayer maps from Every Home for Christ.
• Annual National Prayer Annual written prayer composed by the NDP Task Force President for the year's National Day of Prayer theme. For 2025, the prayer focuses on 'Pouring Out to the God of Hope' based on Romans 15:13.
• Gathering Search and Event Coordination Platform to search for local prayer gatherings across the United States and to submit new prayer gatherings. Connects volunteer coordinators with community members seeking prayer events in their area.
• Prayer Request Submission Service allowing individuals to submit prayer requests via text message (833-259-8648) or online form. NDP team members intercede on behalf of submitted requests.

Quantifiable outcome

• 2 million+ attendees at 30,000+ observances annually
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, historical and minor.

• Alliance Defending FreedomcoreImplementation/ SI/ Consulting Partner · 24 November 2012Legal counsel that worked alongside the National Day of Prayer Task Force for 6 years defending against lawsuits challenging the constitutionality of the National Day of Prayer. Achieved victory at Colorado Supreme Court on November 24, 2014.
• Focus on the FamilyhistoricalOthers · 1 January 1991Historically housed at Focus on the Family headquarters from 1991 to 2009. Focus on the Family provided grants between 1991-1993. The organizations are now separate with independent offices. Focus on the Family was compensated for services rendered.
• NRB TVcoreChannel Partner/ Reseller/ DistributorBroadcast partner for the annual National Day of Prayer virtual prayer gathering. NRB TV distributes the 90-minute broadcast across its network of channels and streaming platforms.
• GodTVcoreChannel Partner/ Reseller/ DistributorInternational Christian media network partner distributing the National Day of Prayer Broadcast to global audiences.
• Christian Television Network (CTN)coreChannel Partner/ Reseller/ DistributorBroadcast partner for the National Day of Prayer, making the prayer broadcast available on CTN channels and streaming platforms.
• Salem Radio NetworkcoreChannel Partner/ Reseller/ DistributorRadio broadcast partner distributing the National Day of Prayer Broadcast through Salem Radio stations nationwide.
• CBN NewscoreChannel Partner/ Reseller/ DistributorChristian Broadcasting Network news partner providing broadcast distribution and media coverage of National Day of Prayer events.
• TLN MediacoreChannel Partner/ Reseller/ DistributorBroadcast partner distributing the National Day of Prayer Broadcast through TLN+ streaming service.
• Bott Radio NetworkcoreChannel Partner/ Reseller/ DistributorRadio broadcast partner distributing the National Day of Prayer Broadcast through Bott Radio stations.
• Freedom250 InitiativeminorStrategic or Co-development PartnerParticipating organization in the Freedom250 initiative celebrating the 250th anniversary of America's founding. The National Day of Prayer Task Force joins with others to encourage prayer during this historic season.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National Association of Evangelicals: Largest US association of evangelical churches, denominations, and missions. Comparable as a national umbrella organization representing evangelical interests, including prayer mobilization and public-policy engagement.
• Family Research Council: Faith-based public policy and advocacy organization operating in Washington D.C. Comparable as a 501(c)(3) Christian ministry that engages government, broadcast media, and grassroots volunteer networks on national-level issues, though focused on policy rather than prayer mobilization.
• Cru (Campus Crusade for Christ): Global Christian ministry founded by Bill Bright, whose wife Vonette Bright founded the NDP Task Force in 1983. Comparable in faith-based mission model, donor funding, and historical ties to the NDP Task Force leadership lineage.
• Samaritan's Purse: Evangelical humanitarian organization led by Franklin Graham with major broadcast presence (Operation Christmas Child) and donor-funded international ministry. Comparable in broadcast-driven, donor-funded faith-based operations at national scale.
• American Family Association: Christian conservative advocacy organization with broadcast operations (American Family Radio) and donor-funded ministry. Comparable in broadcast infrastructure, donor-funded operations, and faith-based public-policy engagement.
• Focus on the Family: Large Christian ministry based in Colorado Springs that housed the NDP Task Force from 1991-2009. Operates a broader family-advocacy platform with radio broadcasts, publishing, and policy engagement, but is structurally and organizationally separate today.

Regional players

• Family Policy Alliance: Faith-based state-level policy network affiliated with Focus on the Family. Comparable in mission focus on faith and family advocacy at state capitols, with parallel volunteer mobilization across all 50 states.

Direct peers

• Intercessors for America: Faith-based prayer mobilization organization focused on national and government prayer initiatives. Most directly comparable to NDP Task Force in mission, audience, and grassroots prayer-coordinator network structure.
• Billy Graham Evangelistic Association: Historic Christian evangelism organization led by Franklin Graham with national broadcast, crusade, and prayer mobilization programming. Directly comparable to NDP Task Force in faith-based broadcast, donor-funded ministry model, and high-profile Christian leadership.

Emerging players

• Every Home for Christ: Global Christian prayer and mission organization providing 31-day prayer maps cited by NDP Task Force. Comparable in faith-based prayer mobilization methodology and grassroots prayer-coordinator distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/NatlPrayer
• Facebookfacebook.com/NatlPrayer
• Instagraminstagram.com/natlprayer
• LinkedInlinkedin.com/company/national-day-of-prayer-task-force

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Day of Prayer