THE WYCHWOOD GOLF CLUB LIMITED

What THE WYCHWOOD GOLF CLUB LIMITED does

The Wychwood Golf Club Limited operates a single-site proprietary golf facility in Lyneham, near Chipping Norton, Oxfordshire. The core asset is an 18-hole, 6,938-yard parkland course opened in 1992, set across 170 acres of Cotswold countryside with USGA-standard greens and 11–13 holes involving water features. Revenue is generated across at least eight streams: annual memberships (7 Day Full, age-tiered 7 Day Full Youth for 17–35, and Youth 16 & below, all running 1 May–30 April via outsourced Direct Debit), visitor green fees (£45 weekday / £55 weekend), equipment rental (buggies and trolleys), pay-for-time TrackMan range usage, pro shop retail of TaylorMade/Mizuno/Ping equipment with custom fitting, PGA-led coaching, society and group bookings for 12+ players, and clubhouse F&B. Distribution is direct-to-consumer through on-site pro shop, the Intelligent Golf (IG) tee-time booking platform, YourGolfBooking for TrackMan bays, the dedicated Wychwood Golf Academy website, and the club's own web and social channels; BB&O County Card and North Wilts reciprocal arrangements provide network distribution within UK golf.

The facility's technology stack is anchored by a 20-bay TrackMan-powered driving range, two bespoke indoor PGA teaching studios using TrackMan 4, a dedicated custom fitting room, a short game area with USGA green and three bunkers, a putting green, and a clubhouse with bar, kitchen, restaurant and terrace. CoachNow is integrated into all lessons for post-session video and notes. The operating team is small and stable: General Manager Tom Field, Head PGA Professional Tom Huttunen (15 years coaching experience), PGA Professionals Robert Knight and Harry Tucker (2025 professional event winner), and Membership Administrator Julie O'Brien. The company is a UK private limited company, proprietarily owned (not member-owned), with no parent, no subsidiaries beyond the Academy sub-brand, no disclosed funding history, and no revenue disclosure.

Name

THE WYCHWOOD GOLF CLUB LIMITED

Legal name

The Wychwood Golf Club Limited

Website

https://thewychwood.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wychwood Golf Club Limited is a UK proprietary golf club operating an 18-hole, 6,938-yard parkland course on 170 acres in Lyneham, Oxfordshire, serving members, visitors, societies and coaching customers with a 20-bay TrackMan range, PGA-led academy, custom fitting studio, and clubhouse hospitality.

Ownership category

akta.pro rank

Product category

Golf Club and Leisure Hospitality

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Balls Retail (CRAMAGAB), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Golf club operations
• Golf memberships
• Golf coaching
• Driving range
• Golf retail

Headquarters

HQ city

Lyneham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Recurring annual memberships (1 May – 30 April season) including 7 Day Full (individual/joint), 7 Day Full Youth tiers (17-18, 19-20, 21-25, 26-35), and Youth 16 & below. Includes a £50 bar levy on adult memberships. Paid via outsourced Direct Debit.
2. Visitor Green Fees: Day-rate green fees for visiting golfers: Weekday £45, Weekend £55, Bank Holiday Adult £25, Junior £25, County Card Weekday £35. Members' guest rates: Weekday £30, Weekend £35 (after 10:30), Bank Holiday £15. North Wilts reciprocal £10.
3. Equipment Rental: Rental of buggies and trolleys. Visitor Buggy 9 holes / All Day £20; Push Trolley 9/18 holes £3/£5; Electric Trolley 9/18 holes £5/£10; Member Buggy £12.
4. TrackMan Driving Range Usage: Pay-for-time range bookings through YourGolfBooking with unlimited balls during reservation; pre-10am walk-in 25-ball tokens at £3.50 each from the Pro Shop.
5. Pro Shop Retail: Sale of golf equipment, apparel and accessories from leading brands (TaylorMade, Mizuno, Ping and others). Includes custom fitting services and special promotions/seasonal offers.
6. PGA Coaching Lessons: Individual/group coaching by PGA Professionals Tom Huttunen, Robert Knight, and Harry Tucker, powered by TrackMan 4 with CoachNow follow-up. Delivered via the Wychwood Golf Academy.
7. Society / Group Bookings: Group bookings for 12+ players including pre- and post-play catering packages, available 7 days a week with custom timing for large groups.
8. Clubhouse Food & Beverage: Bar, kitchen and restaurant revenue from clubhouse, bar, and terrace; members receive a 10% discount on bar F&B.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Wychwood Golf Club Limited operates an 18-hole, 6,938-yard parkland golf course across 170 acres of Cotswold countryside in Lyneham, Oxfordshire, with USGA standard greens and water-feature holes. It sells memberships, visitor green fees, TrackMan-equipped driving range use, PGA coaching, custom fitting, golf retail and clubhouse food and beverage at a single proprietary-owned site.

Product overview

The Wychwood Golf Club Limited operates a single integrated golf and leisure offering centred on its 18-hole, 6,938-yard Cotswold course (opened 1992) and supported by a layered portfolio of practice, retail, hospitality, and membership products. The course is the core product, with four membership tiers (7 Day Full, 7 Day Full Youth, Youth 16 & Below, and Members' Guest play) sitting on top of visitor green fees and society/group bookings. Adjacent facilities extend the offering: the TrackMan Driving Range (a 20-bay pay-for-time practice facility), Practice Short Game Area, and Practice Putting Green form the practice ecosystem, while the Professional Shop and Custom Fitting Room deliver retail and fitting services. Coaching is delivered through The Wychwood Academy, whose PGA professionals use TrackMan 4 with CoachNow video sharing. The Clubhouse (bar, kitchen, restaurant, terrace) and event services for societies round out the experience, all unified under a single proprietary club operation.

Differentiator

Problem solved

Functional benefit

Products and services

• The Wychwood Golf Course An 18-hole, 6,938-yard (white tees) championship-style parkland course set in 170 acres of Cotswold countryside with USGA standard greens and 11-13 holes involving water. Opened in 1992 and operated as a proprietary facility.
• 7 Day Full Membership (Individual / Joint) Individual or joint annual membership running 1 May to 30 April, including unlimited 7-day golf, 8-day booking rights, up to 3 guests per round, full competition and match access, short-game and putting area access, WHS handicap retention, BB&O County Card access, 10% clubhouse F&B discount, plus a £50 annual bar levy on adult memberships.
• 7 Day Full Youth Membership Age-tiered youth membership mirroring the 7 Day Full benefits (unlimited golf, 8-day booking rights, F&B discount, short-game and putting access) for ages 17-18, 19-20, 21-25 and 26-35.
• Youth 16 Years & Below Membership Junior membership tier offering full access to tee times 7 days a week for players aged 16 and under, including 8-day booking rights, F&B discount and short-game and putting access.
• Visitor Green Fees Pay-and-play green fees for visitors: Weekday £45, Weekend £55, Bank Holiday Adult £25, Junior (16 & under) £25, County Card Weekday £35; Members' Guest Weekday £30, Weekend £35 (after 10:30), Bank Holiday £15; North Wilts reciprocal £10. No 2-for-1 vouchers accepted; up to 3 guests per member round.
• TrackMan Driving Range 20-bay pay-for-time driving range powered by TrackMan, providing real-time launch data, ball-flight analytics and personalised swing feedback. Before 10am: 25-ball tokens at £3.50 from the Pro Shop (no booking required). From 10am: bay bookings via YourGolfBooking with unlimited balls during the booked window; range open 07:00-10:00 weekdays and 07:00-10:00 weekends (walk-in), then 10:00-20:00 weekdays and 10:00-19:00 weekends (booked).
• Short Game Area and Practice Putting Green A short-game practice area featuring a USGA green, three bunkers of varying sizes and a two-tiered green, alongside an expansive practice putting green designed for honing every type of putt.
• Wychwood Golf Academy (PGA Coaching) PGA-led golf coaching powered by TrackMan 4 with notes and videos delivered via the CoachNow app, taught by Tom Huttunen, Robert Knight and Harry Tucker with a combined 25 years of coaching experience. Individual and group lessons available.
• Wychwood Professional Shop (Retail and Custom Fitting) On-site golf shop stocking leading brands including TaylorMade, Mizuno and Ping, offering clubs, balls, apparel, accessories, PGA-led advice and a full custom fitting service in a dedicated TrackMan-powered fitting room.
• Group Bookings and Society Days Golf society and group event packages for 12 or more players, available 7 days a week with optional pre- and post-play dining in the clubhouse restaurant and bespoke timing for large groups.
• Wychwood Clubhouse (Food, Beverage and Events) Spacious clubhouse offering a friendly bar, freshly made food kitchen, restaurant with panoramic countryside views, terrace seating, balcony, changing rooms with showers and a well-stocked Pro Shop; members receive a 10% F&B discount. Kitchen and bar operating hours: Monday-Friday 08:00-18:30 (kitchen closes 18:00, Wednesday late till 20:30); Saturday-Sunday 08:00-18:30.
• Equipment Rental (Buggies and Trolleys) Rental of buggies and trolleys. Visitor Buggy 9 holes / All Day £20; Push Trolley 9 holes £3 / 18 holes £5; Electric Trolley 9 holes £5 / 18 holes £10; Member Buggy £12. No rental clubs.

Quantifiable outcome

• 6,938-yard, 18-hole championship-standard course; 11-13 water-feature holes for strategic play
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature6 records

Partnerships

Twelve partnerships are on record, tiered flagship / core, core, major and minor.

• TrackManflagship / coreTechnology or IntegrationTrackMan powers the 20-bay driving range, two bespoke teaching studios and all PGA lessons (TrackMan 4). It is the headline technology platform of the Wychwood Academy and the club's main differentiator.
• Intelligent Golf (IG)coreTechnology or IntegrationUnderlying tee-time booking and course-status platform. Provides the IG app, member login portal (thewychwood.intelligentgolf.co.uk), and live course open/closed status on the homepage.
• YourGolfBookingcoreTechnology or IntegrationOnline booking system for TrackMan driving range bays; the club directs customers to yourgolfbooking.com/venues/the-wychwood-golf-club-limited for all pay-for-time range sessions.
• CoachNowcoreTechnology or IntegrationCoaching support app: every PGA lesson is supplemented with notes and video review via CoachNow to extend the lesson beyond the bay.
• TaylorMademajorOEM/ Whitelabel/ Licensing PartnerOne of the headline equipment brands stocked in the Wychwood Professional Shop, alongside custom fitting services.
• MizunomajorOEM/ Whitelabel/ Licensing PartnerOne of the headline equipment brands stocked in the Wychwood Professional Shop and supplied for custom fittings.
• PingmajorOEM/ Whitelabel/ Licensing PartnerOne of the headline equipment brands stocked in the Wychwood Professional Shop and supplied for custom fittings.
• North Wilts Golf ClubminorChannel Partner/ Reseller/ DistributorReciprocal arrangement: North Wilts members can play at The Wychwood for £10; members in turn receive reciprocal privileges at North Wilts.
• BB&O (Berkshire, Buckinghamshire & Oxfordshire) County Card SchememinorChannel Partner/ Reseller/ DistributorMembers of The Wychwood gain access to the BB&O County Card Scheme (nominal fee), allowing them to play at other BB&O clubs at agreed rates; conversely County Card holders play at Wychwood for £35 weekday.
• Wychwood Golf AcademycoreStrategic or Co-development PartnerThe club's coaching brand: dedicated website (wychwoodgolfacademy.co.uk) promoting lessons from Tom Huttunen, Robert Knight and Harry Tucker; cross-linked from the main site.
• Handicap CommitteeminorOthersInternal committee responsible for issuing WHS handicaps to new members once three 9- or 18-hole cards (totalling 54 holes) are submitted.
• 128.digital / Origin CreativeminorImplementation/ SI/ Consulting PartnerWeb design and Webflow template provider for thewychwood.com website; credited in the site footer.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foxhills Club & Resort: Surrey-based multi-facility golf and leisure resort operating 18-hole courses, practice facilities, F&B and clubhouse. Comparable to Wychwood as a Southern England premium proprietary club combining course, coaching, range and hospitality under a single brand.
• Burhill Golf Club: Surrey-based club with 18-hole courses, driving range, PGA coaching and Pro Shop. Comparable as a multi-revenue-stream member-and-visitor club combining course, practice and retail in the South East.
• Stoke Park: Buckinghamshire-based premium 27-hole club with luxury clubhouse, F&B, PGA coaching and high-end green-fee proposition. Comparable as a proprietary, experience-led venue serving affluent London and Home Counties golfers.
• The Wisley Golf Club: Surrey-based proprietary club with two 18-hole courses, practice facilities and academy. Closely comparable as a privately owned, multi-tier membership-focused club with significant coaching and practice investment in the London catchment.
• Hoebridge Golf Centre: Surrey-based facility with 18-hole course, TrackMan range, academy and short game area. Comparable as a tech-forward proprietary club with a similar integrated range, coaching and course offering.

Broad incumbents

• The Grove: Hertfordshire resort with 18-hole championship course, hotel, F&B and academy. Comparable as a premium proprietary course operator blending leisure, hospitality and golf in the London catchment, but at a larger resort scale.
• The Belfry Hotel & Resort: Large UK golf resort with multiple courses, hotel, F&B and high-volume society/corporate business. Comparable in offering range, coaching, F&B and group bookings, but at substantially larger scale and broader portfolio than Wychwood.
• Wentworth Club: Surrey-based premium 54-hole club with extensive practice and coaching facilities. Comparable as a premium London-area proprietary club, though significantly larger and more prestigious than Wychwood.

Regional players

• Frilford Heath Golf Club: Oxfordshire-based 54-hole club near Oxford. Comparable as a regional premium course operator competing for the same Cotswolds/Oxfordshire golfer base, though it serves a slightly different catchment than Wychwood.
• Tadmarton Heath Golf Club: Oxfordshire heathland course within driving distance of Wychwood. Comparable as a regional 18-hole proprietary-style venue competing for members and society play in the same North Oxfordshire catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-wychwood-golf-club-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE WYCHWOOD GOLF CLUB LIMITED