The Artificial Grass Company Llc

What The Artificial Grass Company Llc does

The Artificial Grass Company LLC, operating as Artificial Lawns Co. (formerly EverGreen Turf), is a US-based artificial turf manufacturer and installer founded in 2009 in Las Vegas, Nevada. The company offers ten distinct product lines spanning residential landscape turf (Tri S, Wave, Multi-Directional), pet-friendly systems (Play, Flow-Through), putting greens (ProPutt), athletic surfaces (Athletic, Nylon), and commercial-grade installations (Commercial, Rooftop). All products carry an exclusive proprietary protection technology called FiberArmor, claimed to eliminate VOCs, neutralize odors, and deliver exceptional durability, supplemented by heat reduction fibers, soy-based BioCel coating, evaporative cooling infills, and antimicrobial backing. Manufacturing occurs through partners in Dalton, Georgia, the US turf manufacturing hub, enabling regional climate-specific engineering.

The business operates a hybrid go-to-market combining direct in-house sales and installation crews in its two flagship markets (Las Vegas and Phoenix) with a certified partner network spanning 54+ locations across 30+ states for nationwide distribution and installation. Revenue is generated through three streams: artificial grass product sales, professional installation services, and consumer financing plans. Pricing is quote-based, transparent, and itemized, with a 15-year product warranty included on all lines and residential projects typically completed in one to three days. The company claims 1,400+ completed projects and a 98% customer satisfaction rate across customer segments including residential homeowners, pet owners, golf enthusiasts, commercial properties, and sports facilities.

Customer acquisition is sales-led via free on-site consultations, dedicated phone lines per flagship market, and inbound quote-request forms on the company website, with supporting presence at home shows and through partner/referral channels. The company is privately held with no disclosed funding rounds, parent company, or institutional investors, and operates under the brands Artificial Lawns Co. and EverGreen Turf, with FiberArmor as its flagship sub-brand. Certifications include Synthetic Turf Council membership, lead-free and non-toxic product testing, and water conservation compliance with Southern Nevada Water Authority and Arizona rebate programs, aligning the business with regional water-scarcity policy tailwinds in the desert Southwest.

Name

The Artificial Grass Company Llc

Legal name

Artificial Lawns Co.

Website

https://artificiallawns.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Artificial Grass Company LLC (Artificial Lawns Co.) designs, manufactures, and installs proprietary FiberArmor-protected artificial turf across ten product lines for residential, pet, golf, athletic, and commercial customers, with direct operations in Las Vegas and Phoenix and a certified partner network spanning 30+ US states.

Ownership category

akta.pro rank

Product category

Synthetic Turf and Artificial Grass Products

NAICS

Landscaping Services (56173), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

akta.pro secondary industries

Sod Installation & Lawn Seeding (Turf Establishment) (HSAIAFAO), Commercial Landscaping & Grounds Maintenance (IMAIAIAA)

Keywords

• Artificial grass installation
• Synthetic turf products
• Landscape turf solutions
• Pet-friendly artificial grass
• Commercial turf installation

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Artificial Grass Product Sales: Sale of artificial grass products across 10 product lines including landscape, pet-friendly, sports & putting, and commercial applications. All products protected by FiberArmor and backed by 15-year warranties.
2. Professional Installation Services: Expert installation by certified professionals. Residential projects typically completed in 1-3 days. Includes free on-site consultation, transparent itemized pricing, and certified installation.
3. Financing Plans: Flexible financing options make premium artificial grass accessible. Payment plans offered to residential and commercial customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Artificial Grass Company LLC manufactures, distributes, and installs premium artificial turf products for residential and commercial applications across 10 product lines covering landscape, pet-friendly, sports/putting, and commercial uses. All products are protected by the company's exclusive FiberArmor technology and backed by 15-year warranties, with installation services completed in 1-3 days by certified professionals. The company operates direct in-house installation crews in Las Vegas and Phoenix while a nationwide certified partner network of 54+ locations covers 30+ states.

Product overview

The Artificial Grass Company LLC (doing business as Artificial Lawns Co. / EverGreen Turf) offers a comprehensive portfolio of 10 distinct artificial turf product lines designed for specific applications and climate conditions. The product lineup spans landscape/residential turf (Tri S Series, Wave Series, Multi-Directional Series), pet-friendly turf (Play Series, Flow-Through Series), sports and athletic applications (ProPutt Series, Athletic Series, Nylon Series), and commercial solutions (Commercial Series, Rooftop Series). All products feature exclusive FiberArmor technology protection and are manufactured with options including heat reduction technology, antimicrobial backing, and eco-friendly soy-based BioCel coating. The company operates a direct installation model in Las Vegas and Phoenix with a nationwide partner network spanning 50+ cities.

Differentiator

Problem solved

Functional benefit

Brands

• FiberArmor: Exclusive proprietary technology integrated into the company's artificial turf products, providing VOC elimination, odor neutralization, and enhanced durability.

Products and services

• Tri S Series Flagship residential artificial turf with 1¾ inch blade height, 80 oz face weight, and 30 in/hr drainage rate. Protected by FiberArmor with 15-year warranty. Designed for residential lawns, front yards, and backyard retreats.
• Wave Series Desert-optimized landscape turf engineered for arid climates with 1½ inch blade height, 70 oz face weight, and 35 in/hr drainage rate. UV-stabilized for high-temperature performance in desert Southwest conditions.
• Multi-Directional Series Salt-air resistant landscape turf for coastal properties with 2 inch blade height, 85 oz face weight, and 28 in/hr drainage rate. Designed for high-humidity climates and poolside areas.
• Play Series Pet-friendly artificial turf with 1½ inch blade height, 75 oz face weight, and 60 in/hr drainage rate. Features antimicrobial backing and FiberArmor protection for odor control in pet play areas.
• Flow-Through Series Pet-friendly turf at accessible price point with 1¼ inch blade height, 60 oz face weight, and 45 in/hr drainage rate. Suitable for small dogs, indoor/outdoor use, and apartment patios.
• ProPutt Series Tour-quality putting green turf with ½ inch blade height, 90 oz face weight, and 40 in/hr drainage rate. Designed for backyard putting greens and golf practice areas.
• Athletic Series High-performance athletic turf with 2¼ inch blade height, 95 oz face weight, and 50 in/hr drainage rate. Designed for multi-sport fields, HOA common areas, and school facilities.
• Nylon Series Maximum durability artificial turf with 1¾ inch blade height, 92 oz face weight, and 45 in/hr drainage rate. Engineered for high-traffic areas, commercial play zones, and recreational facilities.
• Commercial Series Commercial-grade artificial turf with 1¾ inch blade height, 100 oz face weight, and 40 in/hr drainage rate. Designed for high-traffic commercial use including HOA common areas, corporate campuses, and retail landscapes.
• Rooftop Series Premium artificial turf designed for elevated spaces with 1½ inch blade height, 75 oz face weight, and 55 in/hr drainage rate. Suitable for rooftop terraces, balconies, and elevated decks.
• Professional Artificial Grass Installation Services Certified professional installation service including free on-site consultation, transparent itemized pricing, site preparation, drainage engineering, seaming, and infill application. Residential projects typically completed in 1-3 days.
• Flexible Financing Plans Flexible payment plans offered to residential and commercial customers to make premium artificial grass installations accessible. Financing options are available on request through the quote process.

Quantifiable outcome

• Up to 70% reduction in water bills for homeowners
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Certified Installation PartnerscoreChannel Partner/ Reseller/ DistributorVetted installation partners screened for expertise, financial stability, and commitment to quality. Deliver the same EverGreen Turf standard of quality in markets beyond flagship locations. Partners provide on-ground installation services to residential and commercial customers.
• Certified Distribution PartnerscoreChannel Partner/ Reseller/ DistributorVetted distribution partners who provide unrivaled opportunity for residential and commercial customers to work with financially stable companies. Deliver same quality standards across the country from desert Southwest to Atlantic coast.
• Dalton Manufacturing PartnerscoreStrategic or Co-development PartnerManufacturing partners in Dalton, Georgia (Carpet and Turf Capital of the World) enabling direct product development, tighter quality control, and ability to create custom specifications for large projects. Products are not cookie-cutter; engineered for regional differences across the country.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EasyTurf: Artificial grass installer with strong Southwest U.S. presence and a residential/commercial product portfolio. Comparable customer base (homeowners, pet owners) and turnkey design-plus-installation service model.
• SYNLawn: Largest artificial turf manufacturer and installer in North America with national distribution and a broad residential and commercial product line. Directly comparable to Artificial Lawns across product portfolio, target customers, and installation service model.
• ACT Global: Synthetic turf manufacturer specializing in sports fields and large commercial projects. Direct overlap with Artificial Lawns' Athletic Series and commercial division offering.
• Global Syn-Turf: Artificial turf manufacturer and wholesale distributor serving residential and commercial installers. Direct competitor in product range and go-to-market approach targeting both DIY and professional installers.
• TigerTurf: Artificial turf manufacturer and installer with residential and athletic product lines. Comparable in product breadth, target segments, and dealer/installer distribution.
• ForeverLawn: National artificial turf brand with a dealer/installer network model similar to Artificial Lawns' partner network. Serves residential, pet, playground, and sports segments with multiple proprietary product lines.

Broad incumbents

• FieldTurf: Subsidiary of Tarkett Sports with broad market presence in athletic and synthetic turf systems. Overlaps with Artificial Lawns' Athletic and Sports Series products and competes for the same commercial and sports facility contracts.
• AstroTurf: Historic brand in synthetic turf with focus on sports fields and large commercial installations. Competes with Artificial Lawns in the sports and commercial turf segments and shares the same installation-services business model.
• Shaw Industries (Turf & Landscape): Major flooring manufacturer with an artificial turf and landscape division. Competes with Artificial Lawns in commercial turf and benefits from Shaw's broader manufacturing scale and capital resources.

Emerging players

• Turf Factory Direct: Online-first artificial turf supplier serving both DIY and installer customers. Operates in adjacent competitive whitespace to Artificial Lawns' partner network with a lower-overhead, distribution-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
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Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Artificial Grass Company Llc