TAILORBLEND

What TAILORBLEND does

TAILORBLEND is a privately held South African company, founded in 2014, that operates a direct-to-consumer e-commerce platform for personalized nutritional supplement powders at tailorblend.co.za. Customers either build a custom blend from scratch — selecting a base (whey shake, vegan shake, drink, or active-ingredients-only), flavor, sweetener, and 70+ active ingredients — or choose from pre-designed functional templates spanning categories such as Cognitive, Beauty, Wellness, Immune, Strength, Sleep, Energy, Endurance, Slimming, and Female Health. The company states being trusted by hundreds of health practitioners and thousands of customers, and pricing is unit-based per blend in South African Rand with free nationwide delivery and a 100% cash-back guarantee (excluding the 'Active Ingredients Only' option).

The technical foundation is a proprietary automated formulation system protected by patents in South Africa (SA #2017/00791) and the United States (US 10769,246 B2), which adjusts recipes in real-time as ingredients are selected to maintain palatability, nutritional accuracy, and safety limits. The platform also includes a Typeform-based personalization quiz, a Nutri-Science research database, and an account system that stores customer blends. A Practitioner Portal and Practitioner Directory extend the platform into a two-sided ecosystem in which dieticians, nutritionists, naturopaths, and genetic-testing-aligned practitioners can prescribe personalized blends, including to patients whose genetic profiles are analyzed by partner lab Geneway.

Commercially, TAILORBLEND generates revenue primarily through one-time per-blend product sales via its own e-commerce storefront, with payments processed through Paygate. The go-to-market combines product-led growth (self-serve product builder and quiz), community-led acquisition through the practitioner network, and direct-to-consumer e-commerce. A partnership with Momentum Multiply offers members up to 25% cash back on quiz-based blends, functioning as an embedded benefits-program distribution channel. Operations are domestic to South Africa, and no public listing, parent company, subsidiaries, or institutional funding rounds are disclosed in the available data.

Name

TAILORBLEND

Legal name

TAILORBLEND

Website

https://tailorblend.co.za

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TAILORBLEND is a South African D2C platform that lets consumers and health practitioners build personalized nutritional supplement blends from a library of 70+ ingredients, protected by granted SA and US patents on its automated formulation technology.

Ownership category

akta.pro rank

Product category

Personalized Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Custom nutritional supplements
• Personalized supplement blends
• Nutritional powder formulations
• Supplement product builder
• Wellness supplement e-commerce

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Custom Supplement Product Sales: Direct sales of personalized nutritional supplement shakes and drink powders. Customers pay per blend based on selected ingredients. Shake (whey) and vegan options available. Delivery free within South Africa.
2. Pre-designed Blend Catalog: Ready-to-order professionally formulated blends available for immediate purchase, offering an alternative to fully custom formulations
3. Practitioner Services: Health practitioners can formulate and prescribe personalized blends to clients, potentially as a fee-based addition to their service portfolio

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

TAILORBLEND manufactures and sells personalized nutritional supplement powder blends. Customers select from whey, vegan, or drink base formats, choose flavors and sweeteners, and combine 70+ active ingredients (vitamins, minerals, amino acids) into a custom shake or drink powder. The proprietary automated formulation system adjusts recipes in real-time to maintain palatability, nutritional accuracy, and safety limits.

Product overview

TAILORBLEND is a personalized nutritional supplement platform offering custom-blended shakes, drinks, and powders. The core product is the Custom Supplement Blends system, complemented by Pre-Designed Blends (professionally formulated templates). Product bases include Protein Shake (Whey or Vegan), Drink, and Active Ingredients Only, with a forthcoming Porridge option. The ecosystem includes a Practitioner Portal for healthcare professionals to prescribe personalized blends and a Practitioner Directory connecting users with qualified practitioners. Key platform features include an interactive Product Builder with live nutritional calculations and a Nutri-Science Database with ingredient research information.

Differentiator

Problem solved

Functional benefit

Products and services

• TAILORBLEND Custom Supplement Blends A personalized nutritional supplement platform allowing users to create custom blended shakes or drink powders by selecting ingredients, flavours, and other options. Users can choose from whey protein, vegan protein, or drink bases combined with vitamins, minerals, amino acids, and other active ingredients.
• Pre-Designed Blends

Quantifiable outcome

• 10kg weight loss maintained when combined with balanced diet (Heidi New testimonial)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Momentum MultiplycoreGTM or Marketing PartnerExclusive partnership offering Momentum Multiply members up to 25% cash back on quiz-based personalized supplement blends. The quiz form includes Momentum Multiply referral tracking parameters.
• GenewayminorStrategic or Co-development PartnerGenetic testing laboratory that tests patient genetic profiles to identify micronutrient needs. Practitioners use Geneway genetic reports combined with TAILORBLEND to create personalized supplement solutions for patients with unique genetic requirements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Care/of: US-based personalized vitamin and supplement brand using a quiz-driven recommendation engine with monthly subscription deliveries — the closest direct analog to TAILORBLEND's quiz-based, custom-built powder/shake model.
• Ritual: Direct-to-consumer essential-nutrient supplement brand with a science- and traceability-forward positioning; competes for the same health-conscious consumer seeking non-generic supplementation that TAILORBLEND targets.
• Persona Nutrition: Personalized daily vitamin packs with quiz-based recommendations and ongoing formulation adjustment — analogous custom-supplement D2C business model to TAILORBLEND's personalized blend engine.

Emerging players

• Rootine: DNA- and blood-test-driven precision vitamin brand built around ongoing formulation adjustment — most closely parallels TAILORBLEND's patented real-time recipe-adjustment engine and DNA-report workflow.
• Baze: Subscription supplement service anchored to at-home blood testing for nutrient deficiency — comparable precision-nutrition personalization model that competes for health-conscious consumers seeking data-driven supplementation.
• Elo Health: Personalized supplement company using blood-test biomarkers to drive formulation — directly adjacent to TAILORBLEND's DNA/lab-data-driven personalization angle and an indicator of where the category is heading.

Regional players

• Futurelife: Leading South African functional-food and protein/porridge brand — most relevant local-scale peer in the everyday nutritional powder category TAILORBLEND is expanding into with its forthcoming Porridge product.
• Solal: South African practitioner-channel supplement brand with integrated skin- and health-focused ranges; directly comparable in geography and in its reliance on clinician-led distribution.

Broad incumbents

• AG1 (Athletic Greens): Single daily comprehensive greens-and-nutrition powder subscription — overlaps head-on with TAILORBLEND's all-in-one 'one scoop, one drink' value proposition in the daily nutritional shake category.
• Thorne: Established practitioner-grade supplement brand with strong clinician endorsement and NSF/USP-style quality positioning; competes for the same practitioner-prescribed supplement demand that TAILORBLEND's Practitioner Portal is built around.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tailorblend-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAILORBLEND