Revendo Ag
Revendo Ag is a Switzerland-based private company that buys, refurbishes, sells, and repairs used smartphones, tablets, laptops, and accessories. It serves Swiss consumers and corporate customers through 10 retail branches and an e-commerce platform, operating as an Apple-certified service provider.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What Revendo Ag does
Revendo Ag is a Switzerland-based, privately held company that buys, refurbishes, sells, and repairs used consumer electronics, operating under the brand Revendo. Its core product portfolio spans refurbished Apple devices (iPhones, iPads, MacBooks, Mac desktops, Apple Watches, AirPods), Android smartphones (Samsung Galaxy, Google Pixel, OnePlus), and electronics accessories including its own Revendo Eigenmarke line and refurbished Dyson appliances. The underlying capability is in-house refurbishment and repair operations performed in Switzerland, with Apple Service Provider certification enabling authorized use of original parts and certified technicians at 10 physical branches across the country.
The business operates a hybrid omnichannel model combining a Shopify-based e-commerce storefront (revendo.ch) with 10 retail branches in Zürich, Basel, Bern, Luzern, St. Gallen, Winterthur, and additional locations, plus WhatsApp, Instagram, LinkedIn, and email as supporting channels. Revenue is generated across six streams: one-time device sales at 10–70% discounts off new retail pricing, Apple-certified professional repair services, device trade-in purchases from consumers, the Revendo Mobile subscription, accessories and own-brand product sales, and extended warranty add-ons. Customer segments are primarily individual Swiss consumers (B2C) with a secondary B2B/Firmenkunden channel for corporate device procurement.
Strategic positioning emphasizes a domestic Swiss circular-economy value proposition: all testing and repairs performed locally, free device disposal and recycling, up to 3-year warranty on Apple products, 14-day money-back guarantee, and 15,716 verified customer reviews averaging 4.7/5 stars. The company self-describes as 'Die Schweizer Nr. 1 für Refurbished Elektronik' (Switzerland's #1 for refurbished electronics). Recent directional moves include the launch of the Revendo Mobile cashback subscription, formalization of a B2B corporate channel, introduction of own-brand accessories, and category extension into Dyson home appliances — all of which broaden the recurring-revenue and margin profile beyond pure device resale.
Revendo Ag firmographics
Firmographics- Name
- Revendo Ag
- Legal name
- Revendo
- Website
- https://revendo.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Revendo Ag is a Switzerland-based private company that buys, refurbishes, sells, and repairs used smartphones, tablets, laptops, and accessories. It serves Swiss consumers and corporate customers through 10 retail branches and an e-commerce platform, operating as an Apple-certified service provider.
- Ownership category
- akta.pro rank
Revendo Ag industry classification
Industry- Product category
- Refurbished Consumer Electronics Retail
- NAICS
- Used Merchandise Retailers (45951), Electronics and Appliance Retailers (44921), Personal and Household Goods Repair and Maintenance (8114), Consumer Electronics and Appliances Rental (532210)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Certified Refurbished Electronics Retail (CRACAJAD)
- akta.pro secondary industries
- Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA), Pre-Owned Electronics Buyback/Trade-In & Resale (CRACAJAE), Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC), Refurbished, Used & Recommerce Smartphones (CRACALAG), Electronics Rental, Leasing & Subscription (Refurbished/Pre-Owned) (CRACAJAI), Spare Parts & Replacement Components Retail (Batteries, Screens, Chargers) (CRACAJAG), Electronics Refurbishment, Repair & Reuse (Remarketing/Resale) (BPALAIAD)
Keywords
Revendo Ag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Device Sales: One-time sale of refurbished electronics (iPhones, iPads, MacBooks, Samsung Galaxy, Android devices, Apple Watch, AirPods) at discounted prices compared to new. Customers purchase devices through e-commerce or physical stores.
- Repair Services: Apple-certified repair services for iPhone, iPad, MacBook, and iMac, available at multiple branch locations (Zürich, Basel, Bern, Luzern, St. Gallen, Winterthur).
- Device Trade-in: Customers can sell their used devices to Revendo for cash, with promotional codes offering bonus amounts (e.g., SUMMER50 for 50 CHF extra on iPhones and MacBooks).
- Revendo Mobile: Mobile subscription service - the only mobile plan that pays back (cashback model). A new offering targeting Swiss consumers.
- Accessories: Sale of accessories including phone cases, chargers, cables, power banks, headphones, speakers, bags, and own-brand products.
- Warranty Extensions: Extended warranty offerings (3-year extension including battery coverage) sold as add-on to device purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Refurbished devices at 10-70% discount off new retail price |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Revendo Ag product offering
Product offeringCore offering
Revendo buys, refurbishes, and resells used consumer electronics—primarily Apple devices (iPhone, iPad, MacBook, Mac desktops, Apple Watch, AirPods), plus Samsung Galaxy, Google Pixel, and OnePlus smartphones—through its revendo.ch e-commerce platform and 10 Swiss retail branches. The company also operates an Apple-certified repair service at those branches, a device trade-in/buyback program, a Revendo own-brand accessories line, and a recurring Revendo Mobile subscription described as a mobile plan that pays back.
Product overview
Revendo operates a multi-channel refurbished electronics business in Switzerland, offering a unified platform for buying, selling, and repairing pre-owned devices. The core product portfolio includes refurbished Apple devices (iPhones, iPads, MacBooks, Mac desktops, Apple Watches, AirPods), Android smartphones (Samsung Galaxy, Google Pixel, OnePlus), and electronics accessories including Revendo's own branded accessories. The ecosystem is complemented by value-added services including device trade-in/sell service, Apple-certified repair services at 10 Swiss locations, and the Revendo Mobile subscription. Customers can purchase devices through the e-commerce platform, trade in their old devices, have devices repaired at certified service centers, or subscribe to Revendo Mobile. All devices come with at least 1 year warranty (up to 3 years for Apple products). The company positions itself as a sustainable circular economy provider, giving devices a second life while reducing electronic waste.
Differentiator
Problem solved
Functional benefit
Products and services
- Refurbished iPhones
- Refurbished iPads
- Refurbished MacBooks
- Refurbished Mac Desktops
- Refurbished Apple Watches
- Refurbished AirPods
- Refurbished Samsung Galaxy Smartphones
- Refurbished Google Pixel and OnePlus Smartphones
- Electronics Accessories
- Revendo Eigenmarke (Own-Brand Accessories)
- Dyson Products
- Device Trade-In / Sell-Back Service
- Apple-Certified Device Repair Service
- Revendo Mobile
- Outlet Products
- Gift Cards
- Device Protection Plans (Extended Warranty)
Quantifiable outcome
- 15,716 verified customer reviews with 4.7/5 average rating
Companies that use Revendo Ag
Customer profileSegments2 records
Ideal customer profiles2 records
Revendo Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Revendo Ag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApplecoreRevendo is an Apple Service Provider - an authorized repair partner of Apple. They use original parts and certified technicians for repairs under Apple's warranty and service programs. This certification enables them to perform Apple-certified repairs and use proprietary Apple repair tools and genuine parts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Revendo Ag competitors and assessment
Company assessmentDirect peers
- Back Market: French-founded recommerce marketplace for refurbished smartphones, laptops, and consumer electronics across Europe. Closest direct competitor to Revendo's certified refurbished device model, operating at larger scale with cross-border logistics and a similar certified-refurbished value proposition.
- Swappie: Finnish refurbished iPhone specialist with proprietary refurbishment facilities and direct-to-consumer sales across Europe. Highly comparable to Revendo on the iPhone-centric portion of the catalog, with deeper vertical integration and EU-wide reach that Revendo currently lacks.
- Refurbed: Austrian recommerce marketplace selling refurbished electronics from multiple categories with a 30-day trial and warranty. Comparable to Revendo's certified refurbished model and a likely future competitor inside Switzerland as Refurbed expands geographically.
Others
- iFixit: US-based repair knowledge and parts ecosystem with growing advocacy and EU expansion. Comparable only at the repair-services layer (parts, guides, and the Right to Repair movement that Revendo's Apple-certified repair business benefits from), not as a commercial competitor.
- Anytime Swisscom Salt Sunrise: Anytime is a Swiss mobile virtual network operator; Swisscom, Salt, and Sunrise are the three major Swiss MNOs. Comparable to the Revendo Mobile subscription product, which would need to compete against these incumbents' brand strength, network quality, and bundled device financing.
Broad incumbents
- Apple Trade In: Apple's first-party device trade-in program and Apple Store refurbishment sales. Not a peer in the typical sense, but represents the incumbent supply/demand dynamic that constrains Revendo's trade-in pricing and competes for the same customer wallet for premium Apple purchases.
- MediaMarkt / Interdiscount: Interdiscount is the Swiss arm of MediaMarkt, a major European consumer electronics retailer with strong physical and online presence in Switzerland. Comparable as a broad consumer electronics incumbent that increasingly stocks certified refurbished SKUs, putting pricing pressure on Revendo's new and refurbished assortment.
Regional players
- asgoodasnew: German refurbished electronics retailer offering certified pre-owned smartphones, laptops, and cameras with in-house refurbishment and warranty. Comparable value proposition to Revendo with a similar omnichannel (online + retail) model, but focused on the German market.
- digitec Galaxus: Switzerland's largest online consumer electronics retailer (Migros-owned), now offering refurbished categories. Operates in the same Swiss geography as Revendo with overlapping Apple/laptop SKUs but a much broader new-product catalog; competes for the same mid-to-high-value electronics buyer.
- rebuy: German recommerce retailer specializing in refurbished electronics, books, and media with strong DACH footprint. Comparable business model (buy, refurbish, sell used devices with warranty) but operates primarily in Germany rather than Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Revendo Ag social profiles
Digital presenceRevendo Ag compliance and trust
Trust signalCompliance1 record
Revendo Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Revendo Ag leadership team
Management profileNumber of profiles
Revendo Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Revendo Ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Revendo Ag
What does Revendo Ag do?
Revendo buys, refurbishes, and resells used consumer electronics—primarily Apple devices (iPhone, iPad, MacBook, Mac desktops, Apple Watch, AirPods), plus Samsung Galaxy, Google Pixel, and OnePlus smartphones—through its revendo.ch e-commerce platform and 10 Swiss retail branches. The company also operates an Apple-certified repair service at those branches, a device trade-in/buyback program, a Revendo own-brand accessories line, and a recurring Revendo Mobile subscription described as a mobile plan that pays back.
Is Revendo Ag a public or private company?
Revendo Ag is a private company. It is classified as unknown and is currently operating.
When was Revendo Ag founded?
Revendo Ag was founded in -1.
How does Revendo Ag make money?
Six revenue lines are on record. Device Sales are the primary driver. The others are repair Services, device Trade-in, revendo Mobile, accessories and warranty Extensions.
Who are Revendo Ag's main competitors?
Direct peers on record are Back Market, Swappie and Refurbed. Others are iFixit and Anytime Swisscom Salt Sunrise. Broad incumbents are Apple Trade In and MediaMarkt / Interdiscount. Regional players are asgoodasnew, digitec Galaxus and rebuy.
Does Revendo Ag have an API?
No public API is recorded for Revendo Ag.
What industry is Revendo Ag in?
Revendo Ag's product category is Refurbished Consumer Electronics Retail. Its primary akta.pro industry code is CRACAJAD, Certified Refurbished Electronics Retail, with a secondary code of CRACAJAA, Consumer Device Repair Services (Phones, Tablets, PCs). Its NAICS code is 45951 and its SIC code is 5731.