Stoke Design Co.
Stoke Design Co. is a privately held Ballarat-based design studio, founded in 2019, that delivers web design (WordPress and Shopify), branding, graphic design, and digital marketing services to Australian small and medium-sized businesses across hospitality, health, retail, and nonprofit verticals.
- Company typePrivate
- Founded2019
- HeadquartersBallarat, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Stoke Design Co. does
Stoke Design Co. is a privately held design studio founded in 2019 and headquartered at 121 Doveton Street N, Ballarat, Victoria, Australia. The studio is led by Creative Director Leigh Ericksen and operates with a team of approximately 6–7 people covering graphic design, web design, branding, and accounts. Its core offering spans three integrated pillars: web design and development (custom business websites on WordPress and Shopify, e-commerce builds, and web hosting), brand development (logo and visual identity, packaging, signage, and wayfinding), and graphic/marketing design (social media design, brochures, business stationery, report design). Supplementary services include SEO and paid media management on Google, Facebook, and Instagram, plus print management. Technology stack is non-proprietary: websites are built on WordPress and Shopify CMS platforms with industry-standard design tools; integrations disclosed include Mailchimp and Square on specific client projects.
The studio serves predominantly Australian small and medium-sized businesses across diverse verticals, with a stated customer base exceeding 700 projects delivered nationally since founding. Key customer segments include hospitality and food and beverage (boutique hotels, breweries, bakeries), health and wellbeing (day spas, clinics, a health research organisation), professional services (accountants, trades), non-profits and community organisations, and events and arts venues. There is no significant enterprise customer concentration; pricing is quote-based per project with no published rate card. Distribution is direct-to-client via the studio's website, email, phone, and organic channels (SEO, blog, social media on Instagram, LinkedIn, Facebook, YouTube), supplemented by referrals and local Ballarat business community engagement. The company is a certified Shopify Partner, giving it access to that platform's referral and partner ecosystem. Recognition includes DesignRush top creative/graphic design rankings (2024 and November 2025), Awwwards nomination (Body Freedom, 2023) and Awwwards Honorable Mention (Acacia Landscaping, 2023), and finalist/sponsor status at the Federation University Commerce Ballarat Business Excellence Awards (2024 and 2025).
Stoke Design Co. firmographics
Firmographics- Name
- Stoke Design Co.
- Legal name
- Stoke Design Co.
- Website
- https://stokedesign.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stoke Design Co. is a privately held Ballarat-based design studio, founded in 2019, that delivers web design (WordPress and Shopify), branding, graphic design, and digital marketing services to Australian small and medium-sized businesses across hospitality, health, retail, and nonprofit verticals.
- Ownership category
- akta.pro rank
Stoke Design Co. industry classification
Industry- Product category
- Web Design & Branding Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Stoke Design Co. is headquartered
LocationHeadquarters
- HQ city
- Ballarat
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Stoke Design Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Web Design & Development: Custom website design and development services, including WordPress and Shopify builds, e-commerce sites, and website hosting. Revenue is generated on a project-by-project basis as professional services.
- Graphic Design & Branding: Branding, logo design, visual identity, packaging, signage, social media design, report design, brochure design, and business stationery services. Project-based professional services billing.
- Digital Marketing Services: SEO, Google Advertising, Facebook Advertising, Instagram Advertising, and print management services. Ongoing retainer or project-based arrangements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Stoke Design Co. product offering
Product offeringCore offering
Stoke Design Co. is a Ballarat-based design studio delivering custom web design, graphic design, branding, and digital marketing services to Australian small and medium businesses. They build business websites on WordPress and Shopify, create brand identities, packaging, signage, social media assets, and print collateral, and run SEO and paid media campaigns on Google, Facebook, and Instagram. Projects are scoped and quoted individually per engagement.
Product overview
Stoke Design Co. operates as a unified design studio offering an integrated portfolio of web design, graphic design, and branding services. The core offering centers on three main pillars: Business Websites (encompassing WordPress and Shopify website development), Brand Development (including Logo & Visual Identity, Packaging & Labels, and Signage & Wayfinding), and Marketing Design (covering Social Media Design, Report Design, Brochure Design, and Business Stationery). These are supplemented by supporting services including Web Hosting, Print Management, and digital advertising (SEO, Google, Facebook, and Instagram). The studio delivers a complete design solution from brand creation through to web presence and marketing materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Websites
Quantifiable outcome
- 700+ projects delivered for clients across the nation since founding in 2019
Companies that use Stoke Design Co.
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles2 records
Stoke Design Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Stoke Design Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreStoke Design Co is a certified Shopify Partner, specialising in building custom Shopify e-commerce websites for clients. They offer Shopify store development, theme customisation, payment gateway integration, and ongoing Shopify support and training.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Stoke Design Co. competitors and assessment
Company assessmentDirect peers
- Thinkmill: Australian design and engineering studio delivering web, branding, and digital product work. Comparable as a multi-disciplinary Australian studio serving similar client segments.
- Big Duck Design: Australian design and branding studio with a strong regional and SMB client focus. Comparable in offering, scale, and Australian-market positioning to Stoke Design Co.
- Paper Moose: Australian independent creative agency offering web design, branding, and digital marketing to brands. Similar studio-style, multi-disciplinary service model serving SMB and mid-market clients in Australia.
- Superrb: Australian design studio providing web design, branding, and digital strategy. Directly comparable as a similarly sized Australian studio competing in the same SMB/mid-market design space.
- Lumens Design: Australian creative studio offering branding, web design, and graphic design services to SMBs. Closely comparable boutique Australian studio peer.
- Wave Digital: Australian digital agency providing web design, development, SEO, and digital marketing. Direct peer in service scope and target market of Australian SMBs.
- Frank Digital: Sydney-based digital design and development agency offering web, branding, and digital marketing services. Comparable service mix targeting Australian SMBs and brands.
- Klyp: Australian digital agency providing web design, branding, and digital marketing. Comparable Australian SMB-focused design and digital services provider.
Broad incumbents
- Canva: Australian-founded global design platform enabling SMBs to self-serve graphic and basic web design. Represents the broader DIY/tech-enabled design incumbency that competes with traditional studio services for SMB budgets.
- 99designs (by Vista): Global online graphic design marketplace, originally Australian. Serves the same SMB design-buying customer with a platform/contest model — represents the larger, scaled incumbent in the SMB graphic design category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Stoke Design Co. social profiles
Digital presenceStoke Design Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stoke Design Co. leadership team
Management profileNumber of profiles
Profiles7 records
Stoke Design Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stoke Design Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stoke Design Co.
What does Stoke Design Co. do?
Stoke Design Co. is a Ballarat-based design studio delivering custom web design, graphic design, branding, and digital marketing services to Australian small and medium businesses. They build business websites on WordPress and Shopify, create brand identities, packaging, signage, social media assets, and print collateral, and run SEO and paid media campaigns on Google, Facebook, and Instagram. Projects are scoped and quoted individually per engagement.
Is Stoke Design Co. a public or private company?
Stoke Design Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Stoke Design Co. founded?
Stoke Design Co. was founded in 2019. It employs 1 to 10 people.
Where is Stoke Design Co. based?
Stoke Design Co. is headquartered in Ballarat, Australia, in the Oceania region.
How does Stoke Design Co. make money?
Three revenue lines are on record. Web Design & Development is the primary driver. The others are graphic Design & Branding and digital Marketing Services.
Who are Stoke Design Co.'s main competitors?
Direct peers on record are Thinkmill, Big Duck Design, Paper Moose, Superrb, Lumens Design, Wave Digital, Frank Digital and Klyp. Broad incumbents are Canva and 99designs (by Vista).
Does Stoke Design Co. have an API?
No public API is recorded for Stoke Design Co..
What industry is Stoke Design Co. in?
Stoke Design Co.'s product category is Web Design & Branding Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7330.