Klyp
Klyp is a Brisbane-based full-service digital marketing agency founded in 2002 that delivers creative, marketing, and technology services to Australian government, education, enterprise, and retail clients via bespoke projects and support retainers.
- Company typePrivate
- Founded2002
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Klyp does
Klyp is a Brisbane-based, full-service digital marketing agency founded in 2002 by four university graduates and rebranded to its current name in 2013. It delivers an integrated portfolio across three service lines: creative (brand design, print collateral, responsive web design, UX/UI, mobile app design, campaign strategy), marketing (SEO, SEM, social media, email and SMS marketing, traditional media), and technology (website, mobile app, eCommerce, IoT/beacons/wearables, cloud hosting, and SCORM-based eLearning development). The agency is platform-agnostic, building on October, WordPress, Drupal, OpenCart, WooCommerce, Magento, Shopify, PrestaShop, and BigCommerce, supplemented by its own proprietary Hummingbird theme. Certified as a HubSpot Partner Agency (since 2018) and Google Partner, Klyp leverages these ecosystems for inbound marketing and paid search delivery, and maintains an exclusive Australian cloud hosting arrangement with HostKing.
The agency serves a diversified mix of government, education, enterprise, retail, and franchise clients across Australia, with named engagements including Brisbane Airport, TAFE Queensland, Construction Skills Queensland, Brisbane City Council, Victoria State Emergency Services, Country Fire Authority, Capilano Honey, Coral Homes, Myofunctional Research, and Paint Place. It has spun out two sub-brands: 3Equals, a dedicated software development company, and Iterate Agency, focused on CRO, UX, and SEO. Revenue is generated via bespoke project-based creative, marketing, and technology engagements, supplemented by tiered prepaid support and maintenance retainers priced at A$2,600 (10 hours), A$4,900 (20 hours), and A$9,400 (40 hours), valid for 12 months. The go-to-market combines an inbound content strategy, a free digital health-check diagnostic, and direct account management for enterprise clients.
Klyp firmographics
Firmographics- Name
- Klyp
- Legal name
- Klyp
- Website
- https://klyp.co
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Klyp is a Brisbane-based full-service digital marketing agency founded in 2002 that delivers creative, marketing, and technology services to Australian government, education, enterprise, and retail clients via bespoke projects and support retainers.
- Ownership category
- akta.pro rank
Where Klyp is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Klyp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Creative Services: Revenue from brand design & development, print collateral, responsive web design, mobile app design, campaign strategy, and UX/UI design services. Delivered through a collaborative approach involving specialists across creative, marketing, and technology.
- Technology Development Services: Revenue from website development, mobile app development, eCommerce development, IoT/beacons/wearables integration, cloud hosting partnerships, and eLearning platform development.
- Marketing Services: Revenue from SEO (search engine optimisation), SEM (search engine marketing), social media marketing, email & SMS marketing, and traditional media campaigns.
- Support & Maintenance Services: Prepaid maintenance packages (10, 20, 40 hours) and tailored support & maintenance retainers providing ongoing services for websites, applications, and digital platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | 10 hours prepaid maintenance package |
| Unit Pricing | Multi-year contract | 20 hours prepaid maintenance package |
| Unit Pricing | Multi-year contract | 40 hours prepaid maintenance package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Klyp product offering
Product offeringCore offering
Klyp is a full-service digital marketing agency that delivers end-to-end creative, technology, and marketing solutions for commercial, educational, and government organisations. Its core services span brand design, responsive web design, UX/UI, website and mobile app development, eCommerce development, SEO/SEM, social media marketing, email and SMS marketing, and traditional media campaigns. The agency is platform-agnostic, developing on WordPress, Drupal, Shopify, Magento, React Native and other stacks, complemented by its proprietary Hummingbird theme and software development arm 3Equals.
Product overview
Klyp is a full-service digital marketing agency offering an integrated portfolio of creative, technology, and marketing services. The creative arm encompasses brand design & development, print collateral, responsive web design, campaign strategy, UX & UI design, and mobile app design. The technology division, operated through sub-brand 3Equals, provides website development (using platforms like WordPress, Drupal, and their proprietary Hummingbird theme), mobile app development (native, hybrid, and cross-platform via React Native/Ionic/Xamarin), eCommerce development (OpenCart, WooCommerce, Magento, Shopify), IoT/beacons/wearables integration, cloud hosting (via HostKing partnership), and eLearning platform development. Marketing services include SEO, SEM (Google Ads, Bing Ads), social media marketing, email & SMS marketing, and traditional media advertising. The agency also offers HubSpot implementation services as a Certified Partner, and maintains specialist brands including Iterate Agency for CRO/UX/SEO and 3Equals for dedicated software development. Support and maintenance retainers and prepaid packages provide ongoing client support.
Differentiator
Problem solved
Functional benefit
Brands
- 3Equals: A dedicated software development company born out of Klyp, offering custom web applications, mobile apps, and technology solutions with over 20 years of experience.
- Iterate Agency
- Hummingbird
Products and services
- Brand Design & Development Comprehensive brand identity development including brand mapping, logo design, and style guide documentation for consistent presentation across digital and print assets, delivered to commercial, government, and education clients.
- Print Collateral Graphic design for business collateral, annual reports, documentation, and printing services with finishing options including gold foil and matte cello.
- Responsive Web Design Mobile-first responsive website design using proportion-based grids to ensure fluidity and optimal user experience across all devices.
- Campaign Strategy Creative campaign development including conceptualisation, media planning and buying, and multi-channel campaign delivery for above and below the line initiatives.
- UX & UI Design User experience and interface design services including user research, personas, user stories, user journeys, and heat mapping for website and app optimisation.
- Mobile App Design Mobile app design for iOS and Android platforms with platform-specific interface design following Apple and Material Design guidelines.
- Website Development Custom website development including front and backend development, progressive web applications (PWA), and custom web applications on platforms including WordPress, Drupal, October, and the proprietary Hummingbird theme.
- Mobile App Development Mobile app development across native, hybrid, and framework-based approaches using React Native, Ionic, or Xamarin for cross-platform deployment.
- eCommerce Development eCommerce website design and development on platforms including OpenCart, WooCommerce, Magento, Shopify, PrestaShop, and BigCommerce with integrations for couriers and payment gateways.
- IoT, Beacons, Wearables Integration Integration of web and mobile technology with IoT devices, beacon technology for location-based marketing, and wearable technology development.
- Cloud Hosting Cloud hosting services through exclusive partnership with HostKing, offering Australian-owned servers, 99.9% uptime guarantee, domain registration, and email hosting.
- eLearning Platform Development eLearning platform design and development including SCORM-based solutions for internal business training, distance education, and professional development programs.
- Search Engine Optimisation (SEO) SEO services including on and off-page optimisation, technical audits, keyword research, content creation, link building, competitor analysis, and monthly reporting for organic visibility improvement.
- Search Engine Marketing (SEM) Paid search advertising including Google Ads, Bing Ads, and Yahoo advertising with certified specialists, daily campaign optimisation, and custom landing pages for lead generation.
- Social Media Marketing Social media marketing across Facebook, Instagram, Twitter, and LinkedIn including content creation, community management, reputation management, and video content production.
- Email & SMS Marketing Direct response campaigns using email marketing with segmentation and automation, plus SMS marketing with 95% read rates and 209% higher response rates than other channels.
- Traditional Media Advertising Traditional advertising including TV campaigns, radio advertising, and outdoor advertising with static and digital billboards for multi-channel campaigns.
- Support & Maintenance Ongoing support and maintenance services with prepaid packages (10, 20, 40 hours) valid for 12 months, including priority service, task management, and electronic record keeping, plus tailored retainers for websites, applications, and digital platforms.
- HubSpot Partner Services Certified HubSpot Partner services including inbound marketing strategy implementation, HubSpot CRM setup, marketing automation, sales tools, and platform training for clients.
Quantifiable outcome
- 174% more conversions from email compared to social media
- +2 more outcomes
Companies that use Klyp
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Klyp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
Klyp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HubSpotcoreCertified HubSpot Partner Agency since 2018, implementing successful inbound marketing and sales strategies. Klyp helps clients launch HubSpot software with training and support at each step, including CRM implementation, marketing software, and sales tools.
- HostKingcoreExclusive partnership with HostKing to deliver cloud hosting services in Australia. Klyp hosts over 100 websites with diverse data requirements. HostKing provides 99.9% uptime guarantee, Australian-owned data centres, domain registration, and email hosting services.
- Iterate AgencyminorSpecialist brand launched by Klyp to handle Conversion Rate Optimisation (CRO), User Experience (UX), and Search Engine Optimisation (SEO) services.
- 3EqualscoreNew entity born out of Klyp, serving as the dedicated software development company. With over 20 years of creating websites, applications and innovative technology solutions, 3Equals provides custom development, mobile apps, and IoT integration services.
- GooglecoreGoogle Partner with Google AdWords Certified Specialists on staff. Partnership for search engine marketing, advertising platforms, and analytics solutions.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Klyp competitors and assessment
Company assessmentDirect peers
- Emote Digital: Australian digital marketing agency offering web development, SEO, paid media, and creative services to enterprise clients across government, education, and retail. Directly comparable in scale, service mix, and target verticals to Klyp.
- Luminary: Australian full-service digital agency providing strategy, web development, UX, SEO, and HubSpot implementation. Closely aligned on HubSpot partner-led positioning and breadth of services overlapping Klyp's three pillars.
- First Page Digital: Australian digital marketing agency specializing in SEO, Google Ads, and inbound/HubSpot-led services with a similar mid-market and enterprise focus. Comparable service portfolio and partner-driven GTM.
- Yoghurt Digital: Melbourne-based digital agency offering digital strategy, design, and digital marketing including SEO, SEM, and social. Comparable boutique-to-mid size, similar mix of creative + marketing + technology services to Klyp.
- Salted Stone: HubSpot Elite Solutions Partner offering inbound marketing, web design, and HubSpot CRM implementation. Directly comparable as a HubSpot-first agency with overlapping service lines and partnership economics.
Broad incumbents
- Deloitte Digital (Australia): Big-Four-owned digital transformation practice offering strategy, creative, technology, and marketing at enterprise scale. Overlaps with Klyp's enterprise/government work but addresses much larger, higher-budget engagements.
- Accenture Song (formerly Accenture Interactive): Global experience and creative agency arm of Accenture covering creative, marketing, commerce, and platform engineering. Competes with Klyp on enterprise digital transformation RFPs but operates at vastly larger scale.
- Ogilvy (Australia): Global creative and integrated marketing network with strong Australian presence. Overlaps with Klyp on brand, creative, and digital marketing services for large enterprise and government clients at much greater scale.
- Isobar / Dentsu Creative (Australia): Global digital creative agency network with substantial Australian operations. Competes with Klyp on enterprise digital experiences, marketing campaigns, and platform-enabled brand work.
- WebFX: Established US-based digital marketing agency offering SEO, SEM, web design, and inbound marketing services. Comparable digital services menu and mid-market positioning, though operating primarily in North America as a much larger incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Klyp social profiles
Digital presenceKlyp compliance and trust
Trust signalCompliance5 records
Klyp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klyp leadership team
Management profileNumber of profiles
Profiles1 record
Klyp subsidiaries and ownership
Company hierarchySubsidiaries2 records
Klyp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klyp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klyp
What does Klyp do?
Klyp is a full-service digital marketing agency that delivers end-to-end creative, technology, and marketing solutions for commercial, educational, and government organisations. Its core services span brand design, responsive web design, UX/UI, website and mobile app development, eCommerce development, SEO/SEM, social media marketing, email and SMS marketing, and traditional media campaigns. The agency is platform-agnostic, developing on WordPress, Drupal, Shopify, Magento, React Native and other stacks, complemented by its proprietary Hummingbird theme and software development arm 3Equals.
Is Klyp a public or private company?
Klyp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klyp founded?
Klyp was founded in 2002. It employs 11 to 50 people.
Where is Klyp based?
Klyp is headquartered in Brisbane, Australia, in the Oceania region.
How does Klyp make money?
Four revenue lines are on record. Creative Services are the primary driver. The others are technology Development Services, marketing Services and support & Maintenance Services.
Who are Klyp's main competitors?
Direct peers on record are Emote Digital, Luminary, First Page Digital, Yoghurt Digital and Salted Stone. Broad incumbents are Deloitte Digital (Australia), Accenture Song (formerly Accenture Interactive), Ogilvy (Australia), Isobar / Dentsu Creative (Australia) and WebFX.
Does Klyp have an API?
No public API is recorded for Klyp.