What Steed Bespoke Tailors does

Steed Bespoke Tailors is a privately held, family-owned Savile Row bespoke tailoring house founded in January 1995 by Edwin Deboise, a third-generation Savile Row cutter. The company creates fully handmade bespoke, made-to-measure, and made-to-measure shirt menswear, including suits, coats, morning suits, and wedding garments, serving affluent individual gentlemen seeking traditional English tailoring craftsmanship. Each bespoke commission requires a 50% non-refundable deposit, with UK bespoke 2-piece suits starting at £5,500 and lead times of 3-12 months; the Made-to-Measure tier provides lower-priced entry points from £1,600 for a 2-piece suit with 8-12 week lead times.

The underlying craft technology is rooted in traditional Savile Row techniques including hand-drafted Rock-of-Eye pattern cutting (freehand rather than block-based), hand-cut cloth, full hand-sewn construction, and a minimum of two in-person fittings with 30+ measurements taken per client. Steed offers two proprietary house styles: the Steed Drape Cut (signature since 1995, characterised by soft shoulders, high armholes, and a sculpted waistline) and the Steed Castle Cut (a contemporary collaboration between Matthew and Giovanni Deboise). The company operates with no e-commerce, no third-party retail distribution, and no digital sales channel of any kind.

Steed generates revenue through direct, appointment-only sales across two UK locations (Hampshire HQ workshop and London showroom) and a travelling trunk show model visiting eight major US cities multiple times per year (New York five times, Washington DC and Chicago four times, Boston, Houston, and Austin three times, and Menlo Park two-to-three times), with additional international visits to Dubai, France, and the Netherlands. The go-to-market relies on direct owner involvement from the Deboise family, earned media coverage in publications including American GQ and American Express Departures, social media presence, a content blog, and a 2017 brand ambassador arrangement with boxer Paulie Malignaggi. Notable clients include professional athletes Aaron Ramsey, Darren Barker, and Darren Clarke, fashion figures Franco Moschino, Nicola Bulgari, and Manolo Blahnik, and menswear commentator Derek Guy.

Name

Steed Bespoke Tailors

Legal name

Steed Bespoke Tailors Limited

Website

https://steed.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Steed Bespoke Tailors is a family-owned Savile Row house, founded in 1995, creating handmade bespoke and made-to-measure menswear for affluent gentlemen. It serves clients through UK showrooms and a US trunk show network across eight cities.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring Services

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industries

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ), Couture Designer Garment Care (High-End/Runway Pieces) (HSAJAGAL)

Keywords

• Bespoke tailoring services
• Savile Row menswear
• Made-to-measure suits
• Custom wedding suits
• Hand-sewn garments

Headquarters

HQ city

Winchfield

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Savile Row Bespoke Garments: Commission-based sales of fully handmade bespoke suits and garments. Each commission requires a 50% deposit, with the balance paid upon completion. Prices range from £5,500 to £7,500 for a 2-piece bespoke suit in the UK, with lead times of 3-12 months depending on location and client availability. This is the primary revenue stream representing the highest-priced service tier.
2. Made-to-Measure (MTM) Garments: Factory-made garments crafted to individual measurements taken by Savile Row cutters. Available in standard and Handmade MTM tiers. UK prices for 2-piece MTM suits start from £1,600-£2,500, with lead times of 8-10 weeks (standard) or 8-12 weeks (Handmade). This service provides accessibility to Savile Row quality at lower price points.
3. Made-to-Measure Shirts: Custom-fitted shirts crafted to individual measurements. Hand cut and crafted in Europe, priced from £220, with Sea Island Cotton options from £300. Special bundle pricing of 5 shirts for £1,000 total.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Steed Bespoke Tailors creates fully handmade bespoke, made-to-measure, and semi-bespoke menswear including suits, coats, trousers, shirts, and wedding garments. Garments are individually drafted using traditional Savile Row techniques, hand-cut, hand-sewn, and refined through a minimum of two fittings. The company sells directly to individual consumers through by-appointment showrooms in Hampshire and London, plus a travelling trunk show circuit in the United States.

Product overview

Steed Bespoke Tailors operates as a single unified tailoring service offering Savile Row bespoke and Made-to-Measure tailoring. The core offering consists of Savile Row Bespoke (fully handmade, 3-12 months) and two tiers of Made-to-Measure (Standard MTM factory-made and Handmade MTM with hand-sewn construction). Supporting services include Bespoke Wedding Suits with group packages and Made to Measure Shirts starting at £220. Two signature cuts are offered: The Steed Drape Cut (signature house style) and The Steed Castle Cut (modern collaboration). The company maintains headquarters in Hampshire and a London showroom, with global trunk shows across US cities.

Differentiator

Problem solved

Functional benefit

Brands

• The Steed Drape Cut: Signature house style since 1995 - a softer, fluid approach to English tailoring characterized by soft shoulders, high armholes, and a sculpted waistline.
• The Steed Castle Cut

Products and services

• Savile Row Bespoke Tailoring Fully handmade bespoke tailoring service representing the pinnacle of Savile Row craftsmanship. Each garment is individually drafted using Rock-of-Eye freehand pattern cutting, hand cut from cloth, entirely hand sewn including buttonholes, linings, undercollar work, and edge stitching (with swelled-edge technique for tweeds), and refined through a minimum of 2 fittings over a 3-12 month lead time. UK 2-piece suits start at £5,500 and 3-piece suits at £7,000. Includes over 30 separate measurements taken at each appointment. Designed for affluent individual gentlemen seeking the highest level of personalised craftsmanship.
• Standard Made-to-Measure (MTM) Factory-made made-to-measure service using Steed's house style construction blocks with soft canvas and minimal shoulder wadding. Each client receives a unique pattern created by Matthew Deboise, with 8-10 week lead times and a minimum of 1 fitting. UK 2-piece suits start at £1,600 and 3-piece suits at £2,500. Provides entry-level access to Savile Row quality at lower price points and shorter lead times than full bespoke.
• Handmade Made-to-Measure (MTM) Premium made-to-measure service where garments are entirely sewn by hand, from structural side seams to buttonholes. Offers access to exclusive fabric ranges including Loro Piana. Lead times of 8-12 weeks. UK 2-piece suits priced at £3,300-£3,800. Bridges the gap between standard MTM and full bespoke with hand construction.
• Made-to-Measure Shirts Custom-fitted shirt service with shirts hand cut and crafted in Europe. Starting price of £220, with Sea Island Cotton options from £300 and a special bundle offer of 5 shirts for £1,000 total. Designed to complement bespoke and MTM suiting commissions.
• Bespoke and MTM Wedding Suits Specialized bespoke and made-to-measure wedding suit service for grooms and wedding parties. Offers a private collaborative experience with package deals for groups of 3+ suits, including complimentary MTM shirts for grooms. Designed for men getting married who want a unique, perfectly fitted wedding suit.

Quantifiable outcome

• Garments fitted and crafted entirely by hand using traditional Savile Row techniques passed down through generations
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Harrison's of EdinburghcoreStrategic or Co-development PartnerHarrison's of Edinburgh provides the world's finest fabrics for Steed's bespoke commissions. The partnership was specifically highlighted in connection with Paulie Malignaggi's ambassador role, where Mark Dunsford (owner of Harrison's) will supply fabrics for all of Paulie's bespoke clothing. Harrison's is a prestigious fabric mill with deep heritage in the tailoring industry.
• Anthony CatanzarominorOthersPaulie Malignaggi's long-time manager who facilitated the brand ambassador agreement between Malignaggi and Steed.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Tom James Company: Largest custom tailoring company in North America with traveling sales reps bringing custom suiting directly to clients' offices — a structurally similar trunk-show/visit-based distribution model at greater scale, though typically mid-market.

Direct peers

• Edward Sexton: Savile Row bespoke house where Edwin Deboise trained under Edward Sexton at Tommy Nutter of Savile Row. Offers similar hand-cut bespoke with strong rock-star and celebrity clientele.
• Meyer & Mortimer: Historic Savile Row bespoke tailor offering similar handmade suits with comparable pricing and client profile, including strong wedding and formalwear offerings.
• Cad & The Dandy: Modern Savile Row bespoke tailor offering both bespoke and made-to-measure services at comparable price points, with a similar target clientele of affluent professional gentlemen.
• Huntsman: Iconic Savile Row bespoke tailor (since 1849) serving a similar ultra-HNW international client base, including transatlantic customers. Comparable fully handmade bespoke service with similar price points (£5,000+).
• Anderson & Sheppard: Long-established Savile Row bespoke tailor (since 1906) where founder Edwin Deboise spent seven years before starting Steed. Directly comparable hand-cut bespoke house style, similar clientele, and shared heritage.
• Dege & Skinner: Long-established Savile Row bespoke tailor (since 1865) offering fully handmade bespoke suits and military tailoring, serving a comparable HNW and institutional client base.
• Richard James Savile Row: Savile Row tailor offering bespoke, made-to-measure, and ready-to-wear suits. Comparable target market of professional and affluent gentlemen, though with broader ready-to-wear mix.
• Henry Poole & Co: The original Savile Row tailor (since 1806), offering fully handmade bespoke in a comparable heritage-led model with similar prices and clientele.

Emerging players

• Indochino: Made-to-measure suiting company offering online-and-showroom custom suiting at much lower price points (~$400-800). Adjacent category serving aspiring customers who may eventually graduate to Savile Row bespoke.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SteedTailors
• Facebookfacebook.com/SteedSavileRow
• Instagraminstagram.com/steedbespoketailors
• LinkedInlinkedin.com/company/steed-bespoke-tailors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steed Bespoke Tailors