Solitude Float & Wellness Spa

What Solitude Float & Wellness Spa does

Solitude Float & Wellness Spa is a privately held, single-location wellness spa operating from 111A East Front St in Traverse City, Michigan, founded in 2020 by Matt Davis and a small founding team including owner Andy and spa manager Pam. The company offers a bundled menu of personal wellness services centered on float therapy (60+ minute sensory-deprivation sessions in Epsom salt baths), complemented by licensed massage therapy (Deep Tissue, Medical, Swedish, Reflexology, Trigger Point at 60/90/120 minutes), 30-minute Kyota Yutaka 4D Zero-Gravity massage chair sessions, Valor Skincare facial treatments, and a 75-minute Himalayan Salt Detox Body Wrap. Service is delivered through four Evolution Float Pods by Superior Float Tanks with a 3-stage water filtration system (1-micron NSF 50 filtration, UV-C, and ozone Advanced Oxidation Process), supported by ~9 named staff across therapists, an esthetician, front-desk specialists, and management.

The business operates on a direct-to-consumer retail model with three revenue mechanics: single-session pay-as-you-go pricing (floats $69–$79, massages $99–$174, facials $55–$110, body wrap $150), a Float Life monthly membership at $55/month (one float plus discounted add-ons), and multi-session packages (e.g., 3 floats $199, 5 floats $299). Distribution is omnichannel at the local level — walk-ins, phone reservations, online booking via Floathelm, and online gift card/package purchases — with marketing driven by an educational blog (15+ posts), newsletter signup with a $10 first-float incentive, organic social (Instagram, Facebook, Google Business Profile), and co-founder podcast appearances. Customer segments are horizontal and consumer-only: health-conscious individuals seeking stress and anxiety relief, athletes and CrossFit trainers using float therapy for recovery, stressed professionals managing burnout, and mindfulness seekers; there are no enterprise or B2B contracts. The company is independently owned with no disclosed institutional investment, no parent company, and no secondary locations, and revenue is not publicly disclosed.

Name

Solitude Float & Wellness Spa

Legal name

Solitude Float And Wellness Spa

Website

https://solitudefloatspa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Solitude Float & Wellness Spa is a single-location wellness spa in Traverse City, Michigan offering float therapy, massage therapy, massage chair sessions, facials, and body wraps to individual consumers through pay-as-you-go, package, and Float Life membership pricing.

Ownership category

akta.pro rank

Product category

Wellness Spa Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAKAF

Float Therapy (Sensory Deprivation Tanks)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYHSADAKAA

Day Spas (Facials, Body Treatments & Packages)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALAFAD

Spa Body Wraps & Cocoon Treatments

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Float therapy services
• Massage therapy services
• Wellness spa services
• Sensory deprivation therapy
• Facial and body treatments

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Float Therapy Sessions: One-time session revenue from 60-minute float therapy sessions. Also available in packages (3-pack, 5-pack) and as add-ons to other services.
2. Float Life Membership: Monthly subscription at $55/month providing one 60-minute float per month, discounted additional floats ($45), reduced guest rates ($55), and massage chair sessions ($5). Members also receive 11% off massages, facials, and body wraps.
3. Massage Therapy: One-time session revenue from massage therapy services including Deep Tissue, Medical, Swedish, Reflexology, and Trigger Point treatments in 60, 90, and 120 minute durations.
4. Massage Chair Sessions: 30-minute massage chair sessions available individually ($19) or in packages (3-pack $49, 5-pack $74).
5. Facial Services: Facial treatments including Ultimate Valor Facial ($110) and 3-Step Valor Facial ($55) using Valor Skincare products.
6. Himalayan Salt Detox Body Wrap: 75-minute body treatment at $150 for full-body exfoliation and detoxification using Himalayan sea salt and coconut oil.
7. Gift Cards: Gift cards available for purchase through the online store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Solitude Float & Wellness Spa operates a single-location wellness spa in Traverse City, Michigan, offering 60-minute float therapy sessions in Epsom salt sensory-deprivation pods, full-body massage therapy (Deep Tissue, Medical, Swedish, Reflexology, Trigger Point), 30-minute zero-gravity massage chair sessions, customized facial services using Valor Skincare products, and 75-minute Himalayan Salt Detox Body Wrap treatments. Services are sold individually, via multi-session packages, and through a monthly Float Life subscription membership.

Product overview

Solitude Float & Wellness Spa is a wellness center offering a unified suite of therapeutic services centered around float therapy (sensory deprivation in Epsom salt pods) as the core offering. The product portfolio includes float therapy sessions in Evolution Float Pods by Superior Float Tanks, massage therapy (Deep Tissue, Medical, Swedish, Reflexology, Trigger Point), massage chair sessions using Kyoto Yutaka 4D Zero-Gravity chairs, facial services (Ultimate Valor Facial, 3-Step Valor Facial) using Valor Skincare products, and Himalayan Salt Detox Body Wrap treatments. Services are available à la carte or through membership programs (Float Life) and various package bundles combining multiple services. The spa uses Evolution Float Pods featuring fiber-optic starlight ceilings, high-tech sound systems, and advanced filtration using Micron Filtration and Advanced Oxidation Process (AOP) with UV-C light and ozone.

Differentiator

Problem solved

Functional benefit

Products and services

• Float Therapy A 60+ minute sensory deprivation therapy session in an Epsom salt bath heated to body temperature inside Evolution Float Pods, providing weightless relaxation and mental wellness benefits for individual consumers seeking stress relief, recovery, or mindfulness.
• Massage Therapy Licensed full-body massage services in 60, 90, and 120-minute sessions using Deep Tissue, Medical, Swedish, Reflexology, and Trigger Point techniques for individual consumers seeking stress reduction, pain relief, and circulation improvement.
• Massage Chair Sessions

Quantifiable outcome

• Blood pressure reduction during float sessions (statistically significant data from studies)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Massage Heights: Membership-based massage and wellness franchise with multi-location footprint. Comparable recurring-revenue model and service mix (massage, facials, wellness add-ons) to Solitude.
• Elements Massage: National massage therapy franchise focused on therapeutic massage services. Comparable in service category (massage) and consumer wellness positioning, though single-modality.
• Hand & Stone Massage and Facial Spa: Large national franchise offering massage and facial services with a membership program. Comparable service categories (massage + facials + memberships) and direct-to-consumer model, though broader portfolio without float therapy.
• Massage Envy: Largest U.S. membership-based massage and skincare franchise. Comparable subscription model and wellness service portfolio, operating at significantly greater scale.
• Woodhouse Day Spa: Upscale day spa chain offering massage, facials, and body treatments in a full-service spa environment. Comparable premium positioning and multi-service wellness menu, though without float therapy.
• Burke Williams Day Spa: Premium urban day spa with massage, facials, and body treatments. Comparable in premium service positioning and full-service wellness offering, though at a larger multi-location scale and without float pods.

Direct peers

• Float8: Float therapy center with membership and package models similar to Solitude's Float Life. Comparable core service (sensory deprivation pods) with comparable pricing and recurring-revenue approach.
• True REST Float Spa: Largest U.S. float therapy franchise with multiple locations nationwide. Directly comparable as a sensory deprivation / float therapy specialist with a similar pod-based service model, though operating at a much larger franchise scale.
• Urban Float: Multi-location float therapy chain offering float pod sessions as its core service. Directly comparable service mix, customer demographic, and premium pricing structure.

Emerging players

• Restore Hyper Wellness: Multi-location recovery and wellness franchise offering cryotherapy, IV therapy, float, and other recovery services. Partial overlap with Solitude's float therapy offering, positioned in adjacent recovery/wellness categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/solitudefloat
• Instagraminstagram.com/solitudefloat/?hl=en
• LinkedInlinkedin.com/company/solitude-float-wellness-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solitude Float & Wellness Spa