Net of Knowledge Inc.

What Net of Knowledge Inc. does

Net of Knowledge Inc. is a private continuing education platform based in Vancouver, British Columbia, that delivers online video-based courses, live events, short-form Knowledge Bytes, articles, and a community discussion feature (Wisdom in Numbers) to licensed Traditional Chinese Medicine and integrative health practitioners worldwide. The platform centralizes content from internationally recognized TCM instructors and supports multi-governing body accreditation, including NCCAOM and the Florida Board of Acupuncture, with automated quiz, evaluation, and certificate renewal workflows. Practitioners receive lifetime access to recordings and a one-year window to complete certificate requirements.

The company does not sell courses directly. All purchases are routed through six regional channel-partner webstores (Eastern Currents in Canada, Lhasa OMS in the USA, CPD-Cert in UK/Europe, China Books in Australia/New Zealand, Acupuncture World in Germany, and the Institute of Acupuncture and Natural Medicine in India), which handle local currency, payment processing, and regional customer support. Net of Knowledge retains the underlying course and certification infrastructure and links purchases to user accounts via email matching. Pricing is pay-as-you-go, structured as Course Only, Course + Certificate, or a Certificate add-on, with no subscription tier.

The business model is transactional course sales, and the company operates leanly with a single Vancouver headquarters, a primary server in Beauharnois, and no disclosed headcount or funding. Strategic emphasis is on content aggregation across 40+ subject categories (acupuncture, herbs, moxibustion, cupping, qi gong, fertility, sports medicine, Korean Hand Therapy, etc.), governance-body coverage, and incremental product surface expansion such as the opt-in Public Directory that lists practitioners on partner websites.

Name

Net of Knowledge Inc.

Legal name

Net of Knowledge Inc.

Website

https://netofknowledge.com

Company type

Private

Operating status

Operating

Short description

Net of Knowledge Inc. operates a global online continuing education platform for licensed Traditional Chinese Medicine and integrative health practitioners, distributing courses exclusively through six regional partner webstores and supporting CEU/PDA certificates across multiple accreditation bodies.

Ownership category

akta.pro rank

Product category

Continuing Education Platform

NAICS

Software Publishers (5132), Broadcasting and Content Providers (516)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Continuing education platform
• Online TCM courses
• Acupuncture CEU credits
• Integrative health training
• Professional certification courses

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Course Sales (Partner Webstores): Net of Knowledge generates revenue through course sales facilitated by regional partner webstores. Partners handle payment processing in local currencies, with Net of Knowledge receiving the course revenue. Sales are split between Course Only and Course + Certificate options, with CEU add-ons available separately after initial purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

Net of Knowledge operates an online continuing education platform for TCM (Traditional Chinese Medicine) and integrative health practitioners, delivering video-based courses, quizzes, and CEU/PDA certificate management. The company does not sell courses directly to end users; instead, course purchases are transacted through six regional partner webstores (Eastern Currents, Lhasa OMS, CPD-Cert, China Books, Acupuncture World, and Institute of Acupuncture and Natural Medicine), and Net of Knowledge provides centralized course delivery, content access, and accreditation tracking across multiple governing bodies.

Product overview

Net of Knowledge is a continuing education platform built specifically for TCM and integrative health practitioners, offering a unified learning ecosystem. The core platform centers on video-based continuing education courses with optional CEU/PDA certificate add-ons. Supporting products include Knowledge Bytes (short-form video content), live Events and webinars, Articles for written educational content, and Wisdom in Numbers for community engagement. An optional Public Directory feature allows practitioners to display their professional profiles on partner websites. The platform distributes content through regional partner resellers including Lhasa OMS (USA), Eastern Currents (Canada), CPD-Cert (UK/Europe), China Books (Australia/NZ), Acupuncture World (Germany), and Institute of Acupuncture and Natural Medicine (India).

Differentiator

Problem solved

Functional benefit

Products and services

• Continuing Education Courses Online video-based courses for TCM and integrative health practitioners covering topics such as acupuncture, herbs, moxibustion, cupping, fertility, sports medicine, and practice building. Courses include recorded content with quizzes and certificates of completion, available for purchase through regional partner webstores.
• Knowledge Bytes
• Events
• Articles
• Wisdom in Numbers
• CEU/PDA Certificates

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Guan AcademyminorStrategic or Co-development Partner · 1 January 2025Founded in 2025 by Peter Firebrace and Kathaline Lauge Firebrace, Guan Academy provides Chinese medicine courses through Net of Knowledge including the Time, Timing and the Timeless series following the Chinese calendar.
• Eastern CurrentscoreChannel Partner/ Reseller/ DistributorRegional partner for Canadian market. Eastern Currents sells Net of Knowledge courses through their webstore at easterncurrents.ca/learn/, handling CAD transactions and providing local customer support for Canadian TCM practitioners.
• Lhasa OMScoreChannel Partner/ Reseller/ DistributorPrimary US market partner. Default partner for users accessing Net of Knowledge from the United States. Sells courses through lhasaoms.com/departments/online-ceus, handling USD transactions for American practitioners.
• CPD-CertcoreChannel Partner/ Reseller/ DistributorRegional partner for United Kingdom and Europe. Handles course sales and local support for practitioners in these regions through cpd-cert.com.
• China BookscoreChannel Partner/ Reseller/ DistributorRegional partner for Australia and New Zealand. Sells Net of Knowledge courses through chinabooks.com.au, providing localized service for practitioners in these markets.
• Acupuncture WorldcoreChannel Partner/ Reseller/ DistributorRegional partner for Germany. Enables course sales to German practitioners through acupunctureworld.de with local currency and support.
• Institute of Acupuncture and Natural MedicinecoreChannel Partner/ Reseller/ DistributorRegional partner for India. Provides Net of Knowledge courses to Indian practitioners through ianmedu.com with local support and transactions.
• Toyohari Association of North AmericaminorStrategic or Co-development PartnerOrganizer contributing courses to the Net of Knowledge platform. TANA is the North American Branch of an international organization dedicated to educating professional acupuncturists in Toyohari Meridian Therapy. Courses include Ontake Moxibustion for Meridian Therapy and Toyohari Practitioners.
• The Healing OrderminorStrategic or Co-development PartnerOrganizer of Dr. Heiner Fruehauf's educational content including the Classical Strategies for Effective Herbal Formulation series and The Cosmic Map series on acupuncture point names. The Healing Order is the wellness center and educational initiative of Dr. Heiner Fruehauf.
• Acupuncture Now FoundationminorStrategic or Co-development PartnerNon-profit foundation providing acupuncture continuing education courses through Net of Knowledge. ANF was founded in 2014 to improve public awareness and information about acupuncture practice. Proceeds from courses support ANF outreach programs.
• Eastern School of Acupuncture and Traditional MedicineminorStrategic or Co-development PartnerNew Jersey acupuncture school offering continuing education courses through Net of Knowledge. ESATM is ACAHM accredited and offers a Master's in Acupuncture degree as well as Certificate in Chinese Herbology.
• National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM)coreOthersGoverning body for acupuncture certification. Receives practitioner first name, last name, email address, and license number when practitioners request certificates of completion from Net of Knowledge.
• Florida Board of Acupuncture (FBOA)minorOthersState licensing board for Florida practitioners. Receives practitioner information when certificates of completion are requested through Net of Knowledge's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Relias: Online training and CE platform primarily serving nurses, behavioral health, and allied health professionals. Operates a similar CEU-tracking model with multi-state regulatory alignment, comparable to Net of Knowledge's NCCAOM/FBOA accreditation support.
• HealthStream: Large public healthcare workforce development platform providing CE, training, and credentialing for hospital systems and clinicians. Broader scope than Net of Knowledge but the dominant incumbent in healthcare professional online learning.
• CE Direct (Elsevier): Elsevier-owned online CE platform for nurses and healthcare professionals with state board recognition and CEU tracking. Comparable regulatory-tracking functionality to Net of Knowledge's NCCAOM integration.

Direct peers

• MedBridge: Online continuing education and training platform for healthcare professionals (PT, OT, athletic trainers, speech-language pathologists). Direct comparable in operating a video-based CE platform with certification tracking for licensed practitioners.
• Pri-Med: Medical continuing education provider offering online CME courses and live events for primary care clinicians. Similar practitioner-facing CE delivery model with multi-accrediting body support.
• CME Outfitters: Accredited provider of continuing medical education for physicians, nurses, and allied health professionals. Comparable in delivering video-based certified CE content to licensed healthcare practitioners.

Emerging players

• PESI: Provider of continuing education for behavioral health, nursing, and allied health practitioners via live and on-demand formats. Comparable in targeting licensed healthcare professionals with video-based CE and certification.

Others

• Wild Apricot: Association and membership management platform used by many healthcare professional associations, often including CE delivery modules. Adjacent infrastructure provider rather than a direct CE competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net of Knowledge Inc.