The Bread Shed
The Bread Shed is a privately held New Hampshire artisan bakery founded in 2011, producing wholesale and retail breads, pretzels, pizza crusts, and baked goods for restaurants, cafes, breweries, and grocery retailers across New Hampshire, Vermont, and Massachusetts.
- Company typePrivate
- Founded2011
- HeadquartersKeene, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Bread Shed does
The Bread Shed is a privately held, founder-owned artisan bakery founded in April 2011 in Keene, New Hampshire, producing wholesale and retail breads, soft pretzels, pizza crusts, buns, rolls, cookies, biscotti, and seasonal baked goods. Its core technology is traditional artisan baking: longer fermentation periods, hand-shaping and hand-stretching techniques, and all-natural ingredients with no preservatives. A differentiated product line uses upcycled spent grain sourced from local breweries for pretzels and pizza crusts, creating a sustainability-anchored SKU family alongside conventional artisan loaves.
The company makes money through three one-time-purchase revenue streams: (1) wholesale food service sales of fresh bread, pretzels, pizza crusts, and sweets to restaurants, cafes, breweries, delis, and institutions; (2) retail sales of pre-packaged loaves, buns, cookies, pizza dough, and biscotti through Hannaford, Market Basket, Whole Foods, and regional food co-ops; and (3) limited direct-to-consumer sales of frozen products at the Keene production facility. Distribution is regional across New Hampshire, Vermont, and Massachusetts, delivered through a five-distributor network (Black River Produce, Food Connects, Marty's Local, Native Maine Produce, Upper Valley Produce) plus direct restaurant and grocery relationships covering over 100 customers. Pricing is quote-based and not publicly disclosed. The retail bakery storefront closed around 2024, and operations have consolidated around wholesale and grocery distribution.
The Bread Shed firmographics
Firmographics- Name
- The Bread Shed
- Legal name
- The Bread Shed
- Website
- https://thebreadshed.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Bread Shed is a privately held New Hampshire artisan bakery founded in 2011, producing wholesale and retail breads, pretzels, pizza crusts, and baked goods for restaurants, cafes, breweries, and grocery retailers across New Hampshire, Vermont, and Massachusetts.
- Ownership category
- akta.pro rank
The Bread Shed industry classification
Industry- Product category
- Artisan Wholesale Bakery
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)
Keywords
Where The Bread Shed is headquartered
LocationHeadquarters
- HQ city
- Keene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bread Shed business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Food Service/Wholesale Bread: Wholesale bread and baked goods sold to restaurants, cafes, delis, and institutions. Products include sliced breads, specialty loaves, buns, rolls, pretzels, pizza crusts, flatbreads, and sweets. Delivered fresh to food service customers.
- Retail Products: Pre-packaged bread, buns, rolls, cookies, pizza dough, and biscotti sold through grocery retailers including Hannaford, Market Basket, Whole Foods, and local co-ops.
- Direct Consumer Sales: Limited direct sales to consumers through office visits at their Keene facility, offering frozen products and biscotti. Bakery storefront is closed to public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing for food service customers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
The Bread Shed product offering
Product offeringCore offering
The Bread Shed is a New Hampshire-based artisan bakery that manufactures and sells wholesale and retail baked goods including soft pretzels, pizza crusts and flatbreads, sliced and specialty breads, buns, rolls, cookies, biscotti, and seasonal items. The company serves two main channels: food service wholesale to restaurants, cafes, breweries, and institutions across New England, and retail through grocery chains, food co-ops, and limited direct consumer sales from its Keene production facility. All products emphasize simple, all-natural ingredients and traditional baking methods.
Product overview
The Bread Shed is a New Hampshire-based artisan bakery offering Simply Good Bread through two main distribution channels: Food Service (wholesale to restaurants, cafes, and institutions) and Retail (direct consumer products). The product portfolio consists of four core offerings: Soft Pretzels in multiple varieties (Spent Grain and Classic, available as standard pretzels, rustic sticks, bites, and jumbo sizes), Pizza Crusts & Flatbreads (Neapolitan, Whole Wheat, and Spent Grain varieties in standard, large, and flatbread formats), Bread & Sweets for food service (including sliced breads, specialty loaves, buns & rolls, dinner rolls, focaccia, ciabatta, and cookies), and Retail Products (sliced loaves, mini loaves, buns & rolls, pizza dough, cookies, and seasonal specialties). All products emphasize simple, all-natural ingredients with no artificial preservatives. The company also provides heating and usage guides for their products.
Differentiator
Problem solved
Functional benefit
Products and services
- Soft Pretzels (Food Service)
Quantifiable outcome
- Ready to enjoy from freezer to plate in under 8 minutes for pretzels
- +1 more outcomes
Companies that use The Bread Shed
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
The Bread Shed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Bread Shed partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Black River ProducecoreFood service distributor that carries The Bread Shed pretzel products. Part of the core distributor network for reaching restaurants and cafes in the region.
- Food ConnectscoreFood service distributor partnership for distributing The Bread Shed products to food service customers in their network.
- Marty's LocalcoreLocal food service distributor carrying The Bread Shed products for distribution to restaurants and cafes.
- Native Maine ProducecoreMaine-based food service distributor distributing The Bread Shed pretzel and pizza crust products.
- Upper Valley ProducecoreUpper Valley region food service distributor carrying The Bread Shed products for distribution to their food service customer base.
- Local Breweries (Spent Grain Suppliers)minorPartnership with local breweries to source spent grain (brewers grains) for use in The Bread Shed's spent grain pretzel and pizza crust products. Creates a sustainable upcycling relationship.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Bread Shed competitors and assessment
Company assessmentDirect peers
- Pain D'Avignon: Northeast wholesale artisan bakery producing European-style breads, rolls, and pastries for restaurants and retailers. Comparable in B2B wholesale artisan positioning, multi-SKU portfolio, and par-baked/frozen formats that compete with The Bread Shed's pizza crusts and breads.
- La Panciata: Traditional Italian bakery in central Vermont owned by the founder's uncle, where The Bread Shed's founder trained. Comparable artisan bread and Italian-bakery product mix in the same New England region.
- Vermont Bread Company: Vermont-based artisan bakery producing organic, all-natural breads and rolls for retail and wholesale. Highly comparable to The Bread Shed in geography, ingredient philosophy, and B2B/wholesale go-to-market, and a direct competitor for natural grocery shelf space in the region.
- Iggy's Bread of the World: Cambridge, MA-based artisan wholesale bakery producing breads and baked goods for restaurants and retailers across New England. Directly comparable as a regional artisan B2B bakery competing for the same restaurant and natural grocery accounts.
- King Arthur Baking Company: Vermont/New England-based premium baking company selling artisan breads, mixes, and baked goods to retail and food service customers. Closely comparable to The Bread Shed in regional footprint, artisan positioning, and clean-ingredient narrative, though at significantly larger scale.
Broad incumbents
- Nature's Own (Flowers Foods): National packaged bread brand (Flowers Foods) sold across grocery and foodservice. Comparable category and retail presence, but with mass-market positioning versus The Bread Shed's artisan/premium positioning.
- Pepperidge Farm: Large-scale packaged bakery (Campbell Soup subsidiary) selling breads, rolls, and cookies through retail and foodservice. Competes with The Bread Shed in the same shelf space in Hannaford/Market Basket and in foodservice accounts, but with mass-market rather than artisan positioning.
- Bimbo Bakeries USA: Largest U.S. wholesale bakery (Grupo Bimbo subsidiary) producing branded and private-label breads and sweet baked goods. Competes with The Bread Shed on retail shelves and in foodservice, particularly on price and distribution scale.
- Dave's Killer Bread: National premium artisan bread brand (Flowers Foods) selling organic, seeded loaves through grocery and foodservice. Comparable in product category and premium positioning, but operates at vastly greater scale and distribution breadth.
Emerging players
- Wildgrain: DTC frozen artisan bread, pasta, and bakery brand shipping directly to consumers nationwide. Comparable in artisan positioning and frozen product format, and a potential competitive overlap as Wildgrain expands into retail and foodservice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Bread Shed social profiles
Digital presenceThe Bread Shed compliance and trust
Trust signalCompliance1 record
The Bread Shed financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bread Shed leadership team
Management profileNumber of profiles
The Bread Shed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bread Shed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bread Shed
What does The Bread Shed do?
The Bread Shed is a New Hampshire-based artisan bakery that manufactures and sells wholesale and retail baked goods including soft pretzels, pizza crusts and flatbreads, sliced and specialty breads, buns, rolls, cookies, biscotti, and seasonal items. The company serves two main channels: food service wholesale to restaurants, cafes, breweries, and institutions across New England, and retail through grocery chains, food co-ops, and limited direct consumer sales from its Keene production facility. All products emphasize simple, all-natural ingredients and traditional baking methods.
Is The Bread Shed a public or private company?
The Bread Shed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bread Shed founded?
The Bread Shed was founded in 2011. It employs 1 to 10 people.
Where is The Bread Shed based?
The Bread Shed is headquartered in Keene, United States, in the North America region.
How does The Bread Shed make money?
Three revenue lines are on record. Food Service/Wholesale Bread is the primary driver. The others are retail Products and direct Consumer Sales.
Who are The Bread Shed's main competitors?
Direct peers on record are Pain D'Avignon, La Panciata, Vermont Bread Company, Iggy's Bread of the World and King Arthur Baking Company. Broad incumbents are Nature's Own (Flowers Foods), Pepperidge Farm, Bimbo Bakeries USA and Dave's Killer Bread. Wildgrain is listed as an emerging player.
Does The Bread Shed have an API?
No public API is recorded for The Bread Shed.
What industry is The Bread Shed in?
The Bread Shed's product category is Artisan Wholesale Bakery. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 311812 and its SIC code is 2050.