Tanja safety Inc

What Tanja safety Inc does

Tanna, Inc. is a New York-based consulting and technology services firm founded in 2016 by entertainment executive Gregg Arst, providing revenue optimization, ticketing strategy, business intelligence, and operational consulting to Broadway productions, touring shows, performing arts venues, and live entertainment brands. The company's offerings center on five core service areas: Revenue Optimization (industry-leading pricing applications and dynamic pricing rules that reportedly increase revenue by more than 35%), Managed Marketplace (customized secondary-market distribution playbooks), Business Intelligence (real-time ticketing dashboards, buyer-behavior analytics, and heat-mapping across all marketplaces), Strategy & Consulting (operational profitability toolkits and revenue blueprints), and Tour & Global Ticketing (proprietary market analysis and inventory distribution for international productions). Its proprietary methodology, The Pentatonic Method™, is a registered five-prong organizational platform that the company reports has generated a 13% increase in mobile sales and a 20-35% subscription lift for notable venues within six months. Underlying capabilities include predictive demand models and yield-optimization logic embedded in the Revenue Optimization offering, with cross-marketplace ticketing data powering the Business Intelligence layer.

Tanna monetizes through customized, quote-based engagements combining managed services, professional services, and recurring business intelligence subscriptions. Pricing is not publicly disclosed and contracts are tailored to each production or venue. Go-to-market is enterprise field sales, targeting Broadway producers, live entertainment brands, performing arts venues, and ticketing platform partners through consultative engagement. Distribution is augmented by strategic 'theatre strategist' partnerships with three major ticketing platforms — Fevo, SeatGeek, and Tessitura — that embed Tanna's expertise into competing ticketing infrastructures. The company also extends into adjacent IP and content verticals via a partnership with EEP Universe, covering immersive theatre, film, television, and podcasts for iHeart Media and Secret Cinema audiences, and into sports through engagements with STL City SC, NCAA, and Hard Rock Live.

The company is founder-owned (Gregg Arst serves as Founder & President), privately held, and operates without disclosed institutional capital or parent holding company. The customer base spans roughly 20 named Broadway productions (including Tony Award winners The Outsiders, Moulin Rouge!, The Book of Mormon, Suffs, and Dear Evan Hansen), performing arts organizations (Miami City Ballet, Curran Theatre), sports properties (STL City SC, NCAA), venue operators (Hard Rock Live), and ticketing platforms (Fevo, SeatGeek, Tessitura). Gregg Arst's prior executive tenure at Ticketmaster (SVP overseeing 150+ performing arts centers) and StubHub underpins the firm's industry positioning and the claimed track record of $2B+ in production revenue managed and 42 Tony Awards and 10 Olivier Awards across productions he has led.

Name

Tanja safety Inc

Legal name

Tanna, Inc.

Website

https://tannainc.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Tanna, Inc. is a New York-based consulting and technology firm founded in 2016 that provides revenue optimization, dynamic pricing, business intelligence, and ticketing strategy services to Broadway productions, performing arts venues, touring shows, and live entertainment brands.

Ownership category

akta.pro rank

Product category

Entertainment Ticketing & Revenue Optimization Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)

akta.pro secondary industries

Theater & Performing Arts Ticketing (HSACALAC), Ticketing Platforms & Primary Ticketing (MPAIAFAD)

Keywords

• Ticketing revenue optimization
• Dynamic pricing services
• Live entertainment consulting
• Broadway business intelligence
• Performing arts strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Revenue Optimization Services: Customized ticketing and revenue management solutions for Broadway and entertainment brands. Includes pricing architecture, yield optimization, dynamic pricing applications, and inventory management.
2. Strategy & Consulting: Essential and actionable ticketing strategies utilizing 25+ years of Broadway ticketing, general management, and e-commerce experience. Includes operational profitability toolkits and revenue blueprints.
3. Business Intelligence Solutions: Customizable data solution delivering Broadway sales analysis with customized data visualization dashboards, reports, and heat-mapping.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tanna provides customized ticketing, revenue optimization, and business intelligence services for Broadway and live entertainment brands. Offerings include dynamic pricing applications, managed marketplace distribution, real-time buyer-behavior analytics, tour and global ticketing strategy, and proprietary framework The Pentatonic Method™, all delivered as bespoke engagements.

Product overview

Tanna, Inc. is a ticketing and revenue optimization company offering a suite of integrated services for Broadway and entertainment brands. The company provides customized ticketing toolkits centered around four core service areas: Revenue Optimization (dynamic pricing applications that increase revenue by >35%), Managed Marketplace (customized inventory distribution across secondary markets), Business Intelligence (customizable data dashboards and Broadway sales analysis), and Strategy & Consulting (25+ years of ticketing expertise). Their proprietary methodology, The Pentatonic Method, is a 5-prong organizational platform that has delivered 13% mobile sales lift and 14% subscription increase in 6 months. The company also offers Tour & Global Ticketing services for international productions.

Differentiator

Problem solved

Functional benefit

Brands

• The Pentatonic Method™: A 5-prong organizational platform created by Gregg Arst that generates increased mobile sales and subscription lifts for performing arts venues, achieving 14% subscription increase and 13% mobile sales lift in 6 months.

Products and services

• Revenue Optimization Industry-leading pricing applications and dynamic pricing rules designed for Broadway and entertainment clients, intended to grow revenue and expand profitability with documented revenue increases of more than 35%.
• Managed Marketplace Customized distribution approach that minimizes risk with a hyper-focused inventory playbook tailored exclusively for productions, leveraging secondary market insights.
• Business Intelligence Customizable data solution providing unmatched Broadway sales analysis, real-time insights into ticketing data and buyer behavior, customized dashboards, heat-mapping, and actionable insights.
• Strategy & Consulting Operational profitability toolkits and revenue blueprints leveraging 25+ years of Broadway ticketing, GM, and e-commerce experience to accelerate profitability and maintain long-term sustainability.
• Tour & Global Ticketing Global ticketing strategies, proprietary market analysis, and inventory distribution across all marketplaces for international productions.
• The Pentatonic Method™ A 5-prong organizational platform developed by CEO Gregg Arst that generates 13% mobile sales lift and 20-35% subscription increase in 6 months for notable performing arts venues.

Quantifiable outcome

• Revenue increases of 18% in month 3, 27% in month 6, 35% in month 12
• +3 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Opening ActcoreStrategic or Co-development PartnerOpening Act is a nonprofit providing free theater programming to NYC's underserved public schools. Tanna partners to send students to Broadway/Off-Broadway shows at subsidized prices and provides access to performing arts careers through master classes, interviews, and mentorship. Tanna also supports Opening Act For All!, a free online arts education platform.
• EEP UniversecoreStrategic or Co-development PartnerEEP Universe is an entertainment creative powerhouse producing heroic franchise IP for underserved gen-z & millennial fandoms for iHeart Media and Secret Cinema. Tanna provides full-service IP consulting in producing, operations, revenue, and ticketing for immersive theatre, multi-media, film, television, graphic novel, and podcast adaptions.
• Tilted Windmill TheatricalsminorStrategic or Co-development PartnerTilted Windmill Theatricals is listed as a client/partner on the company website.
• FevocoreTechnology or IntegrationTanna serves as theatre strategists for Fevo ticketing platform, providing revenue optimization and ticketing expertise.
• SeatGeekcoreTechnology or IntegrationTanna serves as theatre strategists for SeatGeek ticketing platform, providing revenue optimization and ticketing expertise.
• TessituracoreTechnology or IntegrationTanna serves as theatre strategists for Tessitura ticketing platform, providing revenue optimization and ticketing expertise.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Dominant primary ticketing platform in North America and former employer of Tanna's CEO. Competes at the platform level on dynamic pricing, BI, and inventory distribution that Tanna complements as a strategist.
• StubHub: Major secondary ticketing marketplace. Tanna's secondary market insights and managed marketplace offering directly compete with StubHub's analytics and pricing capabilities for live entertainment.
• Vivid Seats: Secondary ticketing marketplace with internal pricing and analytics tooling for live events. Comparable to Tanna's secondary-market-driven revenue optimization and managed marketplace services.
• Blackbaud: Provider of CRM, fundraising, and ticketing solutions (including OneCause, Veracross) for nonprofits and arts organizations. Adjacent competitor for the patron data and business intelligence layer Tanna sells to performing arts centers.

Direct peers

• Fevo: Group ticketing and social commerce platform for live events and sports. Listed as a Tanna partner, Fevo overlaps with Tanna's managed marketplace and inventory distribution services.
• SeatGeek: Ticketing marketplace with growing Broadway and live entertainment presence. Tanna is positioned as a theatre strategist partner, making it both a partner and a partial competitor on revenue optimization.
• AudienceView: Ticketing and CRM platform serving performing arts, sports, and live events. Overlaps with Tanna's revenue optimization and managed marketplace capabilities for venues and producers.
• Patron Technology: Suite of CRM, ticketing, and marketing tools (PatronManager, Center Stage, Gateway Ticketing) for arts and entertainment organizations; competes for the same Broadway and performing arts center wallet that Tanna monetizes through consulting.
• Spektrix: Cloud ticketing, CRM, and marketing platform focused on arts and entertainment in the UK and North America. Comparable target market (performing arts organizations) and overlap with Tanna's business intelligence and patron retention offerings.
• Tessitura Network: Software platform purpose-built for performing arts ticketing, CRM, and subscriptions. Tanna is listed as a theatre strategist partner for Tessitura, and the two are tightly coupled in serving Broadway and major arts organizations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/tannainc
• Facebookfacebook.com/tannainc
• LinkedInlinkedin.com/company/tanna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanja safety Inc