What TDR Academy does

TDR Academy is a sole-proprietor movement and wellness studio founded in 2010 by Tanya Ross and based in Ballyclare, Co. Antrim, Northern Ireland. The business operates a bespoke, infra-red heated studio equipped for comprehensive Pilates (Reformer, Cadillac/Springboard, Wunda Chair, Ladder Barrel, Spine Corrector) plus Aerial Pilates/Yoga via yoga hammocks, and offers small group classes (max 8-9 mats, 12 personalised classes per week), 1:1 and 2:1 private sessions, sports and relaxation massage therapies, and self-paced online courses built on a proprietary whole-body integration framework branded 'GRACE'. The core platform stack is off-the-shelf: TeamUp/Goteamup for booking, Zoom for live online delivery with recordings, YouTube for the on-demand video library, and Squarespace for the website.

The business serves a hybrid of individual consumer segments, including people managing chronic pain, injury rehabilitation, or specific conditions (e.g., MS), general wellness seekers, athletes (with prior international sports-massage engagements for the Royal Ballet, NZ Black Ferns, and England Women's Rugby), and corporate clients (notably Allstate NI for ongoing wellness programming since 1999). Revenue mechanics span recurring class passes and monthly memberships (e.g., £53 for a 6-week beginner Pilates pass), unit-priced private and therapy sessions with multi-month expiry windows, one-time/perpetual-licence online courses (£129 or 3x £120 for the flagship Hip Pain to Mobility Method), and ancillary room rental to complementary therapists.

Go-to-market is direct-to-consumer and locally rooted, relying on word-of-mouth, Google reviews, organic Instagram, a YouTube content engine, blog/news content, email newsletter, community event presence (Ballyclare May Fair, Belfast and Lisburn marathons), and a corporate wellness channel. A first associateship with Kalá Massage was launched in June 2023 under the 'TDR Academy of Movement & Therapy & Associates' umbrella, signalling the beginnings of an ecosystem model, though the business remains operationally anchored to a single practitioner and a single physical location.

Name

TDR Academy

Legal name

Tanya Ross | TDR Academy

Website

https://tdracademy.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

TDR Academy is a sole-proprietor Pilates, Yoga, and therapeutic movement studio in Ballyclare, Northern Ireland, offering small group classes, 1:1 private sessions, sports and relaxation therapies, and online courses for individuals managing pain or seeking general wellness.

Ownership category

akta.pro rank

Product category

Movement and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Pilates instruction
• Yoga classes
• Sports massage therapy
• Movement coaching
• Rehabilitation services

Headquarters

HQ city

Ballyclare

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Group Classes: Small group Pilates and Yoga classes offered in-studio and live online. 6-week course passes and monthly memberships available. Classes limited to 8 mats in bespoke infra-red heated studio.
2. Private 1:1 and 2:1 Sessions: Personalised movement coaching and assessment sessions using comprehensive Pilates equipment, Reformer, and therapeutic approaches for injury rehabilitation, sports-specific aims, or general strength and mobility development.
3. Therapeutic Services: Injury and pain management sessions, sports massage, advanced neuromuscular therapy, relaxation massage therapies (Swedish, Reflexology, Aromatherapy, Indian Head Massage, Hopi Ear Candling), and corporate wellness services.
4. Online Courses: Self-paced 12-week online courses (e.g., Hip Pain to Mobility Method) with ongoing access to video content, self-assessment tools, and movement re-education systems.
5. Room Rental: Therapy/office room and studio rental to other therapists and teachers for short and long-term exclusive hire, supporting collaborative wellness services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

TDR Academy is a movement and wellness studio that sells personalised Pilates, Yoga, Aerial Fitness, and therapeutic bodywork services to individuals, plus a smaller set of corporate wellness packages to local employers. Offerings are delivered in a fully equipped, infra-red heated studio in Ballyclare, via live online classes, and through a self-paced 12-week online course ('The Hip Pain to Mobility Method') using the proprietary GRACE framework. Additional revenue comes from therapy room and studio rental to complementary therapists.

Product overview

TDR Academy is a movement and wellness studio offering Pilates, Yoga, Aerial Fitness, therapeutic services, and personalised movement coaching. The core offerings include small group Mat Pilates and Yoga classes (in-studio and live online), private 1:1 and 2:1 sessions with specialist Pilates equipment (Reformer, Springboard, Wunda Chair, Ladder Barrel, Spine Corrector), injury and pain management therapy, sports massage, relaxation massage therapies, and corporate wellness services. An online course called 'The Hip Pain to Mobility Method' provides self-paced hip mobility training. Free On Demand video resources are available via YouTube. The studio also offers room rental for other wellness professionals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 27 hours of video/audio content for online course participants
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Kalá Massage (James)minorChannel Partner/ Reseller/ Distributor · 1 January 2023Associate therapist operating from TDR Academy premises offering sports massage therapy services due to demand and available space.
• Ulster OrchestracoreStrategic or Co-development Partner · 1 January 2021Created yoga sessions specially choreographed to music composed by Graeme Stewart for World Well-Being Week 2021. Three videos produced with live orchestral accompaniment.
• Oxygen AdvantageminorGTM or Marketing PartnerOfficial Partner for Oxygen Advantage - TDR Academy offers breathwork instruction and receives affiliate discount codes (TANYAROSS) for clients to purchase Oxygen Advantage products with 5% discount.
• Yoga MedicinecoreStrategic or Co-development PartnerTanya Ross completed 200 Hour Yoga Teacher Training with Yoga Medicine in Spain. Ongoing training and certification relationship.
• Polestar PilatescoreStrategic or Co-development PartnerCompleted Polestar Pilates Fully Comprehensive Series Studio Pilates Teacher Training (Dec 2022 to June 2024).
• British GymnasticsminorOthersQualified Level 4 Coach, Tutor, Assessor, and Internal Verifier for British Gymnastics. Advisor to Abbey Gymnastics Club.
• Sports Massage Association (MSMA)minorOthersFull professional membership with The Sports Massage Association from 30/11/2020. Fully insured with Balens.
• Belfast Circus SchoolminorOthersStrong collaboration with Belfast Circus School since 1999 for circus performer clients and shared knowledge.
• Allstate NIcoreChannel Partner/ Reseller/ DistributorCorporate wellness partner since 1999. Provides employee wellness programs, stress management, workstation set-up, and back care for this major employer.
• Health ShieldminorOthersPrivate health insurance provider accepted at TDR Academy for reimbursement of treatments.
• MedicashminorOthersPrivate health insurance provider accepted at TDR Academy for reimbursement of treatments.
• Westfield HealthminorOthersPrivate health insurance provider accepted at TDR Academy for reimbursement of treatments.
• Simply HealthminorOthersPrivate health insurance provider accepted at TDR Academy for reimbursement of treatments.
• h3 Health InsuranceminorOthersPrivate health insurance provider accepted at TDR Academy for reimbursement of treatments.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• F45 Training: Global functional-training fitness franchise offering group classes. Comparable as a group fitness instruction business competing for the same wellness-minded consumer, though F45's modality and franchise structure differ materially from TDR's boutique Pilates focus.
• Equinox: Global premium fitness brand operating luxury clubs with Pilates, yoga, and recovery services. Comparable for premium-tier Pilates positioning and wellness-oriented member base, though part of a much broader luxury fitness portfolio.
• Third Space: UK premium fitness club chain offering group classes including Pilates and Yoga alongside broader gym, spa, and wellness services. Comparable as a higher-end UK fitness provider with Pilates offerings, but operating at significantly larger scale and broader portfolio.
• Virgin Active: Large UK and international health club chain offering group exercise including Pilates and Yoga alongside full gym facilities. Comparable as a UK-based group fitness competitor with overlapping wellness member base, though at substantially larger scale and broader service mix.

Direct peers

• The Vertical Workshop: Online Pilates education platform offering structured courses and instructor content. Comparable as a digital-only Pilates instruction business competing for the same online learner audience as TDR's online course.
• Pilates Anytime: Subscription online library of Pilates classes and instructor training content. Directly comparable to TDR's online course and on-demand YouTube strategy, representing the scalable digital competition for TDR's Hip Pain to Mobility Method.
• Club Pilates: Largest Pilates franchise globally offering Reformer-based group Pilates classes in boutique studio settings. Comparable as a small-group, equipment-based Pilates instruction business targeting wellness-seeking consumers, though at franchise scale rather than independent studio.
• Core Pilates: Boutique Pilates studio brand offering mat and equipment-based Pilates in intimate group and private settings. Comparable to TDR's boutique positioning, small class sizes, and focus on comprehensive apparatus instruction.
• MoveWith: Online fitness platform offering instructor-led video classes across Pilates, yoga, strength, and mobility. Comparable for hybrid online content delivery and instructor-led movement programming targeting wellness consumers.

Emerging players

• Polestar Pilates: International Pilates education and equipment company offering comprehensive teacher training. Comparable through its Pilates curriculum authority — Tanya Ross completed Polestar's Fully Comprehensive Studio training — and represents the broader Pilates-education ecosystem TDR operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TDRAcademy
• Facebookfacebook.com/TDRAcademy
• Instagraminstagram.com/tdracademy
• LinkedInlinkedin.com/company/tdr-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TDR Academy