What Yoga Medicine does

Yoga Medicine is a therapeutic yoga education company founded in 1996 by Tiffany Cruikshank, a licensed acupuncturist and Chinese Medicine provider. The company operates two affiliated U.S. LLCs — Yoga Medicine, LLC (California) for teacher training programs and brand operations, and YMO LLC (Washington) for the subscription platform — and runs the Yoga Medicine Seva Foundation nonprofit supporting human trafficking survivors in India. Its product ecosystem spans three progressive teacher training certifications (200HR, 500HR, 1000HR) blending modern anatomy and Western medicine with Eastern energetics, a subscription-based Yoga Medicine Online (YMO) platform delivering thousands of on-demand classes plus weekly live streams, short online courses for continuing education (anatomy, physiology, mental health), and a merchandise line including the patent-pending RAD Roller and related myofascial release tools, books, and apparel.

The technology infrastructure is intentionally lean: Vimeo serves as the video streaming backbone for the YMO platform, while Stripe and PayPal handle e-commerce payment processing. The company sells through its own e-commerce storefront at yogamedicine.com and through partner-hosted distribution on Yoga International for select courses. In-person training events are held at retreat centers and studios worldwide, with pricing varying by location and room accommodation. GTM is primarily direct-to-consumer via e-commerce and event-driven through week-long intensive training programs, workshops, and studio-hosted sessions.

Yoga Medicine monetizes through a hybrid model: one-time license fees for teacher training programs (e.g., $5,950 for the 500HR Core Curriculum Bundle, $1,390 per individual training module), recurring subscription revenue from YMO memberships ($32/month billed annually or $39/month with a 7-day free trial), merchandise sales (RAD tools $24.99-$59, apparel $30-$53), and licensing/royalty revenue from partner-hosted courses. Its customer base spans yoga teachers and certification aspirants (primary), healthcare providers integrating yoga into clinical practice (primary), dedicated yoga practitioners, and studios/corporate clients seeking credentialed instructors.

Name

Yoga Medicine

Legal name

Yoga Medicine, LLC

Website

https://yogamedicine.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Yoga Medicine is a therapeutic yoga education company founded in 1996, offering 200/500/1000HR teacher training certifications, a subscription video platform (YMO), online courses, and myofascial release merchandise to yoga teachers, healthcare providers, and practitioners globally.

Ownership category

akta.pro rank

Product category

Yoga Education and Therapeutic Wellness Training

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Yoga teacher training
• Therapeutic yoga education
• Online yoga classes
• Yoga certification programs
• Myofascial release tools

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Teacher Training Programs: Revenue from 200HR, 500HR, and 1000HR yoga teacher certification programs. Programs include in-person retreats with accommodations and meals, as well as online training options. Pricing varies by location and room accommodation.
2. Yoga Medicine Online Membership: Subscription-based access to on-demand yoga classes, weekly live streams, and curated playlists. Monthly and annual subscription options with a 7-day free trial.
3. Online Courses: Individual courses for continuing education and training credit. Includes anatomy, physiology, mental health, and therapeutic applications. Some courses are eligible for CEU hours towards 500HR/1000HR certification.
4. Merchandise Sales: Apparel, myofascial release tools, books, and accessories sold through the e-commerce store. Includes RAD massage tools, Yoga Medicine branded clothing, and wellness products.
5. Partner Platform Courses: Courses hosted through Yoga International partnership. Yoga Medicine provides content while Yoga International handles enrollment, payments, and access for certain courses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Yoga Medicine is a therapeutic yoga education company that sells multi-tiered yoga teacher certification programs (200HR, 500HR, 1000HR), the Yoga Medicine Online subscription platform streaming thousands of on-demand and live therapeutic yoga classes, short continuing-education courses, the Therapeutic Specialist advanced certification, and a co-branded line of myofascial release tools (RAD family), books, and apparel.

Product overview

Yoga Medicine is a therapeutic yoga education company offering a multi-tiered training and content ecosystem. The core offerings include three yoga teacher training programs (200HR, 500HR, 1000HR) that blend modern science with traditional yoga practices for therapeutic applications. The Yoga Medicine Online (YMO) subscription platform provides on-demand classes, Weekly Wellness playlists, and Monthly Dose content. Short online courses offer continuing education in specialty topics. The product portfolio extends to merchandise including RAD massage/release tools (RAD Roller, RAD Rounds, RAD Block, RAD Centre, RAD Axle, RAD All-in-Kit), published books (Optimal Health for a Vibrant Life, Meditate Your Weight), apparel, and memberships. Partner courses are available through Yoga International. The Therapeutic Specialist designation recognizes advanced 500HR graduates.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga Medicine Online (YMO): A subscription-based online yoga class platform offering on-demand classes, weekly live streams, and curated playlists for yoga practitioners and teachers.
• Yoga Medicine Seva Foundation

Products and services

• 200 Hour Teacher Training Program Foundational yoga teacher training program providing thorough preparation in anatomy, alignment, and yoga principles and philosophies. Graduates gain skills to teach strong group classes integrating physical and philosophical components; offered online and in-person.
• 500 Hour Teacher Training Program Advanced yoga teacher training offering deeper understanding of anatomy and physiology interwoven with Eastern and Western medicine concepts. Teachers learn to use modalities together to deepen therapeutic effects of yoga practice.
• 1000 Hour Teacher Training Program Comprehensive training covering kinesiology, pathology, and Eastern energetics. Enables teachers to intertwine complementary concepts to maximize therapeutic effects and work synergistically with healthcare practitioners.
• Yoga Medicine Online Membership Subscription-based streaming platform offering on-demand yoga classes, weekly live streams, and curated playlists. Includes thousands of classes in Vinyasa, Meditation, Yin, MFR, Yoga Conditioning, and Pranayama taught by Tiffany Cruikshank and Therapeutic Specialists. Monthly $39 and annual $32/month ($390/year) plans with 7-day free trial.
• Short Online Courses Individual online courses for continuing education and training credit, led by experienced Yoga Medicine Teachers and Therapeutic Specialists. Topics include anatomy, physiology, mental health, and the integration of modern science and research with yoga; some eligible for CEU hours toward 500HR/1000HR certification.
• Therapeutic Specialist Certification Advanced designation for 500HR graduates who complete 290 hours of training plus 10 hours of comprehensive case studies. Requires 10 hours of annual continuing education to maintain certification status.
• RAD Myofascial Release Tools (Roller, Rounds, Block, Centre, Axle, All-in-Kit) Line of silicone and foam myofascial release tools co-developed with RAD, including the patent-pending RAD Roller (4 densities), RAD Rounds (3 sizes), RAD Block (EVA foam prop), RAD Centre (PVC ball), RAD Axle (foam roller), and the RAD All-in-Kit bundle. Sold through yogamedicine.com at unit prices ranging from $16 to $59.
• Recovery Rounds by RAD + Yoga Medicine Collaboration product with RAD - pliable medical-grade silicone rounds (2.5" diameter, mint color) for softer-touch myofascial release, designed to help rehydrate connective tissue and recalibrate the nervous system. Package includes 2 rounds and a user guide.
• Optimal Health for a Vibrant Life (Book) 30-day guide by Tiffany Cruikshank combining nutrition, herbs, myofascial release, yoga, and home remedies for holistic wellness and toxin cleansing, sold through yogamedicine.com.
• Meditate Your Weight (Book) 21-day meditation program by Tiffany Cruikshank optimizing metabolism and body image through targeted meditations and including yoga exercises.
• Yoga Medicine Apparel and Merchandise Yoga Medicine branded apparel including hooded sweatshirts ($46.53-$53.05), T-shirts ($30-$35), tanks, and fleece items, available in various colors via the yogamedicine.com shop.
• Partner Courses via Yoga International (Functional Anatomy, TCM, Optimal Health) Courses including Functional Anatomy ($349), Traditional Chinese Medicine ($229), and Optimal Health ($199) hosted on the Yoga International platform, where Yoga International handles enrollment, payments, and access while Yoga Medicine provides content. Completion awards hours credit toward 500/1000HR certification.

Quantifiable outcome

• 15,000+ yoga teachers, medical professionals, and wellness practitioners trained by founder Tiffany Cruikshank
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• RAD (Recovery Rounds)coreStrategic or Co-development PartnerCollaboration between Yoga Medicine and RAD to create The Recovery Rounds - pliable silicone rounds for myofascial release. The product is designed to help rehydrate connective tissue and recalibrate the nervous system for total body recovery. Each package contains 2 rounds and user guide. Yoga Medicine receives a commission on products purchased through their link.
• Yoga InternationalcoreChannel Partner/ Reseller/ DistributorYoga International hosts and sells certain Yoga Medicine courses including Functional Anatomy, Yoga Anatomy, Yoga & Traditional Chinese Medicine, and Optimal Health for a Vibrant Life. Yoga International handles enrollment, payments, account access, and customer support for these partner-hosted courses. Upon completion, users send certificates to Yoga Medicine for hours credit towards 500/1000HR certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alo Moves: Digital wellness platform from Alo Yoga offering on-demand yoga, fitness, and mindfulness classes via subscription. Competes for the same consumer yoga subscriber wallet with stronger brand and apparel cross-sell.
• Glo (formerly YogaGlo): Premium online yoga, Pilates, and meditation platform with thousands of on-demand classes taught by experienced teachers. Directly comparable to Yoga Medicine Online in subscription model, content library, and target practitioner.
• Gaia: Subscription streaming service focused on yoga, meditation, and conscious living content. Overlaps directly with Yoga Medicine's on-demand class and conscious-wellness content positioning.
• Yoga International: Subscription-based online yoga platform offering on-demand classes and structured courses. Yoga International is also a channel partner of Yoga Medicine but independently competes for the same consumer subscriber and online teacher-training audience.

Broad incumbents

• Yoga Alliance: Largest US credentialing body for yoga teachers and schools, including 200/500-hour Registered Yoga School designations that Yoga Medicine programs are recognized under. A governing/incumbent entity rather than a direct product competitor.
• Calm: Mass-market meditation and wellness subscription app with extensive brand recognition and venture backing. Competes for the same consumer wellness subscription dollar, particularly on the meditation and mindfulness subset of YMO.
• Peloton: Connected fitness platform with a meaningful yoga and meditation content vertical. While not a direct therapeutic-yoga competitor, it competes for share of consumer wellness time and spend at much greater scale.
• Headspace: Leading meditation and mindfulness app with B2B healthcare and employer distribution. Represents the incumbent benchmark for digital wellness subscription scale and a potential competitor in employer wellness channels.

Emerging players

• Baptiste Yoga (Baron Baptiste): Established yoga teacher training school offering 200HR and advanced programs with a strong methodology brand. Comparable to Yoga Medicine as a competing teacher-training credential in the broader US yoga education market.
• Down Dog: Procedurally generated yoga, HIIT, and barre apps with low price points. Represents the algorithmic/low-cost end of the consumer yoga app market and a structural pricing threat to subscription yoga platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yoga_medicine
• Facebookfacebook.com/TiffanyCruikshankYoga
• LinkedInlinkedin.com/company/yoga-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Medicine