Studio HHH
Studio HHH is a small Boston-area design atelier that creates custom installation art, projection mapping, and immersive interactive experiences for enterprise clients including municipalities, corporations, real estate developers, cruise lines, and cultural institutions. Founded in 2018 by Vanessa Till Hooper.
- Company typePrivate
- Founded2018
- HeadquartersSomerville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Studio HHH does
Studio HHH is a privately held design atelier founded in 2018 by Vanessa Till Hooper in Somerville, Massachusetts, specializing in installation design, large-scale public art, and immersive storytelling. The studio designs and fabricates custom art installations for a diverse enterprise client base that includes municipalities, real estate developers, corporations, cruise lines, cultural institutions, and brand marketers. Studio HHH operates as a B2B professional services firm, securing projects through direct client relationships, competitive bidding (e.g., the Broward County Visual Voyage commission), and referrals from long-term engagements such as the decade-long Boston College Pops on the Heights relationship.
The studio's technical capabilities combine programmable LED lighting systems, multi-projector projection mapping (up to 23 projectors producing 276,000 combined lumens on the Urban Underpass installation), sensor-based interactivity (infrared cameras, breath-sensing belts, gesture tracking), LCD media walls, and original multimedia content programming. The portfolio spans interactive light walls (Visual Voyage at Port Everglades Cruise Terminal 25), projection-mapped sculptures (Serpentine, Urban Underpass), architecturally integrated multimedia installations (Plural Surface at Biogen, The Conversation at Puma HQ, Sub Sequences at Toyota Research Institute), immersive interactive experiences (Descent, Time-Link Present, Ovation), traveling public art pavilions (Hatchlings, Solar Forest), and event production (Pops on the Heights). Production is supported by a fabrication facility at Greylock WORKS in North Adams and trusted partner networks including Design Communications Ltd. (primary fabrication), Float4 (interactivity architecture), and various structural and specialty engineering firms.
Revenue is generated through project-based professional services engagements with custom pricing tied to scope, materials, complexity, and client requirements. The studio is founder-owned with no disclosed institutional investment, operates with a small core team supplemented by partner-based execution, and relies primarily on portfolio visibility and referrals rather than paid marketing for business development. Customer concentration spans marquee enterprise logos including Toyota Research Institute, Biogen, Puma, Royal Caribbean, Converse, Boston Properties, Mass General Hospital, and Boston College, with international reach into cruise ship deployments and Budapest-based fabrication partnerships.
Studio HHH firmographics
Firmographics- Name
- Studio HHH
- Legal name
- Studio HHH
- Website
- https://studiohhh.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Studio HHH is a small Boston-area design atelier that creates custom installation art, projection mapping, and immersive interactive experiences for enterprise clients including municipalities, corporations, real estate developers, cruise lines, and cultural institutions. Founded in 2018 by Vanessa Till Hooper.
- Ownership category
- akta.pro rank
Studio HHH industry classification
Industry- Product category
- Installation Design and Public Art Services
- NAICS
- Interior Design Services (54141)
- SIC
- Public Bldg & Related Furniture (2531)
- akta.pro primary industry
- Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Studio HHH is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Studio HHH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Installation Design and Fabrication: Studio HHH designs and fabricates custom art installations for clients including cities, developers, corporations, and cultural institutions. Revenue is project-based with custom pricing based on scope, complexity, and materials.
- Interactive Technology Integration: The studio provides technology integration services including projection mapping, sensor systems, and interactive programming as part of installation projects.
- Event Content Creation: Studio HHH creates custom digital content for events, including stage surround projections and storytelling content for galas and performances, with ongoing relationships like the 10-year Boston College Pops on the Heights engagement.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Studio HHH product offering
Product offeringCore offering
Studio HHH is a design atelier that designs, engineers, and oversees fabrication of custom public art installations and immersive storytelling experiences for enterprise clients. Each project combines artistic concept with programmable LED lighting, projection mapping, sensor-based interactivity, and architectural integration to transform built environments. Projects range from permanent corporate and civic installations to traveling public art, brand launch experiences, gala event content, and visual identity / wayfinding systems.
Product overview
Studio HHH is a design atelier specializing in installation design, large scale public art, and immersive storytelling. The studio offers a portfolio of distinct art installations and design services, including interactive light walls (Visual Voyage), public digital art canvases (The Conversation), architecturally integrated lighting (Plural Surface, Reflection), immersive interactive experiences (Descent, Time-Link Present, Ovation), projection-mapped sculptures (Serpentine, Urban Underpass), traveling public art pavilions (Hatchlings, Solar Forest), permanent brand environments (Sub Sequences, Converse Renew), event production (Pops on the Heights), and visual identity/wayfinding systems (TRUElab, Toyota Research Institute, Kilroy Square). Each project is custom-designed and often incorporates programmable lighting, sensor technology, projection mapping, and interactive elements to create meaningful connections between people and place.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Voyage A 335-foot interactive LED light wall inside a cruise terminal featuring a stylized equatorial map; visitors use smartphones to move colored animated light east or west across 24 time-zone zones, with a dormant state cycling the sun across the map every 3 minutes. Permanent installation commissioned for cruise-line passengers awaiting embarkation.
- The Conversation A six-story permanent digital art canvas depicting people in active listening using double-exposure techniques to represent consensus through non-verbal communication. Installed at Puma North America's headquarters in Assembly Row, Somerville.
- Plural Surface A permanent multimedia installation combining tessellated wall patterns with integrated LCD screens and LED backlighting, displaying viewpoint-responsive animations across architectural planes in Biogen's lobby.
- Reflection A four-part sculpture of freestanding glass totems with mirrored surfaces that reflect the surrounding environment by day and display animated light content at night, responding to building performance metrics.
- Descent A four-part interactive installation inspired by a 1908 submarine, featuring a 39'9" by 18'10" interactive wall where visitors trigger underwater journey sequences through gesture and movement, using infrared sensors and projection mapping.
- Serpentine A site-specific public artwork featuring eight hanging sculptural elements brought to life with projection-mapped animated art, designed to appear differently from three specific vantage points; commissioned by Boston Properties for the Atrium at 100 Federal.
- Time-Link Present An immersive installation featuring hand-grown crystal structures that respond to viewer breathing through sensor-belt technology, with projections saturating the crystals with color on inhale and fading to white on exhale.
- Ovation An 8-foot by 20-foot interactive digital art wall of eight asymmetrically staggered LCD displays with frosted glass panels and LED backlighting, using infrared camera tracking to translate viewer movement into visual effects; installed on Royal Caribbean's Ovation of the Seas cruise ship.
- Hatchlings A traveling public art installation of nine illuminated pavilions ranging from 2.5 to 9 feet tall, inspired by the Hatch Memorial Shell, programmable and solar-powered, designed to bring community joy during winter months at public parks and plazas.
- Sub Sequences A permanent projection artwork micro-mapped onto a tessellated wall behind the reception desk at Toyota Research Institute, featuring animated patterns derived from autonomous-vehicle scanning technologies.
- Urban Underpass A public art canvas projection installation featuring custom animations by local and international artists, displayed from dusk until dawn using 23 projectors totaling 276,000 lumens of combined projection power.
- Set Sails A large-scale public art installation of seven sculptural sail elements with internally lit colors that gradually shift through the rainbow sequence, inspired by Salem's nautical history; created for the Peabody Essex Museum gala.
- Solar Forest A dynamic outdoor light installation of 360 solar helix lanterns highlighting renewable energy innovation, originally created for the Cambridge Science Festival.
- Oblong Conference Room An architectural design project for a smart conference room featuring Oblong Industries' Mezzanine technology, with gestural interface capabilities and multi-user collaborative displays.
- TRUElab Brand Identity Visual identity design including logo, interior and exterior wayfinding system, and environmental graphics for a human-centered research company in Cambridge, Massachusetts.
- Toyota Research Institute Environmental Signage A cohesive signage and graphics package including wayfinding, stand-off logos, vinyl graphics, and room identification signs referencing lidar scanning technology aesthetics for Toyota Research Institute.
- Kilroy Square Visual Identity Visual identity and placemaking design including logo variations, corten steel signage inspired by shipbuilding history, and eleven unique sign types for a public plaza.
- Pops on the Heights Annual event production including original content creation, stage surround design, and 3D animated projection mapping for Boston College's Pops on the Heights fundraising gala with the Boston Pops; an ongoing 10-year engagement.
- Mobile Mezzanine A traveling tradeshow booth system for Oblong Industries featuring compact, air-freightable elements that assemble into an elevated conference room experience.
- Mass General Capital Campaign Event Interactive storytelling experience with touch-screen tables featuring historic timelines, global maps, magazines, and quizzes for hospital fundraising events at Mass General Hospital.
- The Poutinerie by Air Canada A pop-up restaurant design concept featuring immersive vignettes, global-inspired poutine dishes, and experiential photo opportunities for an Air Canada marketing activation.
- Converse Renew Brand Launch Product launch experience design featuring reusable installations made from recycled materials, including lenticular walls and floor-to-ceiling projections for Converse's sustainability-focused Renew shoe line debut.
Quantifiable outcome
- Record fundraising events: Boston College's Pops on the Heights raised $14 million in 2017, benefiting over 300 scholarship recipients
- +1 more outcomes
Companies that use Studio HHH
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Studio HHH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Studio HHH partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Design Communications Ltd.coreFabrication, installation, and project management partner for multiple installations including The Conversation, Reflection, Descent, and others. Acts as the primary production partner executing Studio HHH's designs.
- Float4coreInteractivity architecture partner for the Descent installation, providing the technical systems for gesture-responsive projections and interactive content.
- BRM Production ManagementminorInstallation partner for the Urban Underpass project, handling production management for the complex multi-projector outdoor installation.
- WRKSHP Ltd.minorFabrication partner in Budapest, Hungary for the Mobile Mezzanine traveling tradeshow booth, creating elements small enough for airfreight.
- LuminArtzcoreArtwork curation partner for public art installations including Urban Underpass and Set Sails. Connects Studio HHH with public art opportunities and commissions.
- OmloopminorEnvironmental branding partner for the Biogen Plural Surface project. Created the rebranding package and concept design for the building's branded environment.
- Greylock WORKScoreFabrication facility in North Adams where Hatchlings installations are designed and built. Studio HHH works with this partner for large-scale metal fabrication and assembly.
- Simpson Gumpertz & HegerminorEngineering partner for the Hatchlings installation, providing structural engineering for the public art pavilions.
- Rafanelli Eventscore10-year ongoing partnership for Boston College Pops on the Heights events. Studio HHH works directly with Rafanelli as creative collaborators on annual gala productions.
- Weber ShandwickminorMarketing agency partner for the Converse Renew brand launch, connecting Studio HHH with the client opportunity.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Studio HHH competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Studio HHH social profiles
Digital presenceStudio HHH financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio HHH leadership team
Management profileNumber of profiles
Profiles1 record
Studio HHH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio HHH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio HHH
What does Studio HHH do?
Studio HHH is a design atelier that designs, engineers, and oversees fabrication of custom public art installations and immersive storytelling experiences for enterprise clients. Each project combines artistic concept with programmable LED lighting, projection mapping, sensor-based interactivity, and architectural integration to transform built environments. Projects range from permanent corporate and civic installations to traveling public art, brand launch experiences, gala event content, and visual identity / wayfinding systems.
Is Studio HHH a public or private company?
Studio HHH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Studio HHH founded?
Studio HHH was founded in 2018. It employs 1 to 10 people.
Where is Studio HHH based?
Studio HHH is headquartered in Somerville, United States, in the North America region.
How does Studio HHH make money?
Three revenue lines are on record. Custom Installation Design and Fabrication is the primary driver. The others are interactive Technology Integration and event Content Creation.
Does Studio HHH have an API?
No public API is recorded for Studio HHH.
What industry is Studio HHH in?
Studio HHH's product category is Installation Design and Public Art Services. Its primary akta.pro industry code is HSACAOAG, Event Signage, Props & Custom Installations. Its NAICS code is 54141 and its SIC code is 2531.