SuperFOIL Insulation
SuperFOIL Insulation is a UK-based manufacturer of reflective multifoil insulation products serving residential, commercial construction, and DIY customers, selling through national retailers and a 900+ member Approved Installer Programme across the UK and Ireland.
- Company typePrivate
- Founded1998
- HeadquartersNorth Hykeham, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SuperFOIL Insulation does
SuperFOIL Insulation is a UK-based manufacturer of reflective multifoil insulation products serving residential, commercial construction, trade, and DIY markets across the UK and Ireland. Founded circa 1998 and headquartered in North Hykeham, Lincoln (East Midlands), the company operates as a wholly-owned subsidiary of Boulder Developments Ltd with an 11-50 employee base. SuperFOIL's portfolio spans six core product ranges: multifoil insulation (SF6, SF19+, SF40, SF60), breathable variants (SF19BB, SF40BB), fire-rated (SFNC+, Euroclass A1 non-combustible), underfloor (SFUF), bubble foil, and radiant barrier membranes, complemented by technical services including free U-value calculations, CPD-accredited training, sample packs, discovery sessions, and an Approved Installer Programme with 900+ trained members and 350+ trained businesses.
The company's underlying technology stacks multiple layers of wadding between reflective foil films to deliver three functions in a single product—thermal insulation, vapour control layer (VCL), and radiant barrier—with top-tier products reflecting up to 95% of radiant heat and achieving core R-values up to 3.58 (SF60). Products are manufactured with up to 40% recycled plastic content (approximately 500 recycled bottles per roll) and carry a 50+ year thermal performance guarantee. Validated certifications include BBA Agrément, ISO 9001, CE/UKCA marking, Investors in People, and LABC/DIBT/ZAG accreditations, with thermal performance tested by UKAS-certified laboratories to BS EN ISO 12667 / ISO 8301.
SuperFOIL operates a hybrid go-to-market combining direct e-commerce (superfoil.co.uk), national retail distribution through Wickes, Screwfix, Toolstation, The Range, Selco Builders Warehouse, Aldi, ENCON, and Chadwicks (Ireland), and a project-based quoting service targeting commercial and trade buyers. Pricing is unit-based for consumer SKUs (range £16-£102 visible online) and quote-based for trade and installer projects. Revenue derives primarily from hardware sales of insulation rolls. Named reference projects span high-end residential (One Hyde Park), healthcare (Royal Papworth Hospital), education (Primrose Hill School), infrastructure (Tottenham Court Road Underground Station), and government (Corwen Police Station) sectors. The company has not disclosed external funding rounds and remains privately held under Boulder Developments Ltd, which also owns Ventilation Megastore and Treefloor.
SuperFOIL Insulation firmographics
Firmographics- Name
- SuperFOIL Insulation
- Legal name
- SuperFOIL Insulation (a wholly-owned subsidiary of Boulder Developments Ltd)
- Website
- https://superfoil.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperFOIL Insulation is a UK-based manufacturer of reflective multifoil insulation products serving residential, commercial construction, and DIY customers, selling through national retailers and a 900+ member Approved Installer Programme across the UK and Ireland.
- Ownership category
- akta.pro rank
SuperFOIL Insulation industry classification
Industry- Product category
- Building Insulation Materials
- NAICS
- Unlaminated Plastics Film and Sheet (except Packaging) Manufacturing (326113), Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)
- SIC
- Unsupported Plastics Film & Sheet (3081), Plastics Foam Products (3086)
- akta.pro primary industry
- Reflective Insulation & Radiant Barriers (IMADAGAF)
- akta.pro secondary industries
- Roof Insulation & Cover Boards (IMADAFAN), Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK), Fiberglass Insulation (IMADAGAA)
Keywords
Where SuperFOIL Insulation is headquartered
LocationHeadquarters
- HQ city
- North Hykeham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SuperFOIL Insulation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Primary revenue from selling multifoil insulation products directly through their website and through national retail/distribution partners including Wickes, Screwfix, Toolstation, The Range, Selco, and Aldi. Products include multifoil, breathable, fire-rated, underfloor, and bubble foil insulation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing through website |
| Other | Multi-year contract | Trade and project pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SuperFOIL Insulation product offering
Product offeringCore offering
SuperFOIL Insulation manufactures and supplies reflective multifoil insulation products for roofs, walls, floors, and other building applications. The proprietary 3-in-1 design combines high-performance insulation, vapour control layer, and radiant barrier in a single slim product, manufactured from up to 40% recycled plastic content. The portfolio includes multifoil, breathable, fire-rated (Euroclass A1), underfloor, bubble foil, and radiant barrier products, supported by free sample packs, U-value calculations, an Approved Installer Programme, and CPD training.
Product overview
SuperFOIL Insulation is a UK manufacturer offering a comprehensive portfolio of multifoil insulation products organized into six core ranges: Multifoil (SF6, SF19+, SF40, SF60), Breathable (SF19BB, SF40BB), Fire Rated (SFNC+), Underfloor (SFUF), Bubble Foil (Multipurpose Wrap, SFBA MP, SFBA 2/2, SFBA BB), and Radiant Barriers (SFTV, SFTV 1L, SFBB, SFTV FR). All multifoil products feature a 3-in-1 design combining insulation, vapour control layer, and radiant barrier functionality. The portfolio also includes support services such as free sample packs, discovery sessions, U-value calculations, an approved installer network, and CPD training.
Differentiator
Problem solved
Functional benefit
Brands
- Boulder Developments: Parent company of SuperFOIL Insulation, Ventilation Megastore and Treefloor.
Products and services
- SuperFOIL SF6 Compact multifoil insulation product with 0.99 core R-value and 6 total layers, designed for roofs, walls, and floors in DIY and professional applications.
- SuperFOIL SF19+ Advanced multifoil insulation with 1.63 core R-value, 11 total layers, providing high-performing insulation, vapour control layer, and radiant barrier in a single product for roofs, walls, and floors.
- SuperFOIL SF40 Most popular multifoil insulation product with 2.66 core R-value and 19 total layers, suitable for roofs, walls, and floors in new build and retrofit projects.
- SuperFOIL SF60 World's highest-performing multifoil insulation with 3.58 core R-value and 25 total layers, designed for premium projects requiring maximum thermal performance.
- SuperFOIL SF19BB Breathable multifoil insulation combining high-performance multifoil with a W1 watertight breather membrane, with 1.45 core R-value and 9 total layers for external applications.
- SuperFOIL SF40BB Breathable insulation with breather membrane for enhanced building environments, 2.85 core R-value, combining thermal performance with moisture management.
- SuperFOIL SFNC+ Non-combustible multifoil insulation with Euroclass A1 fire rating, 0.62 core R-value, 3 layers, designed for high-rise buildings over 18m and commercial projects requiring highest fire safety.
- SuperFOIL SFUF Premium underfloor insulation for solid and suspended floors, 0.8 R-value, 6mm thickness with specialist polythene top layer allowing direct screeding application.
- SuperFOIL Multipurpose Wrap Single-bubble foil insulation with 0.12 core R-value, 3mm thickness, ideal for DIY projects including caravans, greenhouses, garage doors, and garden buildings.
- SuperFOIL SFBA MP Single-bubble double-foil insulation with waterproof and corrosion-resistant properties, suitable for greenhouses, cellars, and industrial applications.
- SuperFOIL SFBA 2/2 Double-bubble foil insulation with 0.14 core R-value, 4 total layers, reflecting up to 95% of radiant heat for cost-effective property improvement.
- SuperFOIL SFBA BB Breathable bubble foil insulation with W1 watertight membrane, 0.125 core R-value, designed for walls with moisture escape capabilities.
- SuperFOIL SFTV Advanced thermal vapour control insulation with 0.90 roof R-value, 2-in-1 radiant barrier and vapour control layer design under 1mm thick.
- SuperFOIL SFTV 1L Thermal vapour control membrane with 0.45 roof R-value, providing condensation protection and radiant heat control for various applications.
- SuperFOIL SFBB Breathable radiant membrane combining watertight breathable membrane with reflective radiant barrier properties, 0.29 roof R-value, W1 certified.
- SuperFOIL SFTV FR Fire-rated thermal vapour membrane combining radiant barrier with vapour control layer, providing enhanced fire performance.
- Approved Installer Programme Network of over 900 trained and certified installers across UK and Ireland, providing professional installation of SuperFOIL products with quality checks and direct technical support.
- CPD Training Sessions Certified continuing professional development training covering modern construction methods, multifoil specification, and building regulations for architects, contractors, and building professionals.
Quantifiable outcome
- Reflects over 90% of radiant heat
- +3 more outcomes
Companies that use SuperFOIL Insulation
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
SuperFOIL Insulation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SuperFOIL Insulation partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- WickescoreNational retailer partnership making SuperFOIL insulation products available through Wickes stores across the UK.
- ScrewfixcoreMajor trade-focused retailer partnership for professional installer access to SuperFOIL products.
- ToolstationcoreNational merchants partnership for distribution of SuperFOIL insulation products.
- The RangemajorRetail partnership providing consumer access to SuperFOIL products through The Range stores.
- Selco Builders WarehousecoreTrade merchant partnership for professional builder access to SuperFOIL insulation.
- AldimajorSupermarket retailer partnership for consumer distribution of insulation products.
- ENCONmajorTechnical solutions distributor for SuperFOIL insulation products.
- ChadwicksmajorIrish builders merchant partnership for distribution in Ireland.
- Boulder Developments LtdcoreParent company of SuperFOIL Insulation, also parent to Ventilation Megastore and Treefloor.
- British Board of Agrément (BBA)coreIndependent product certification body providing third-party testing and validation of SuperFOIL thermal performance claims.
- NHBCmajorLeading warranty and insurance provider for new-build homes recognising SuperFOIL products.
- LABCmajorLocal Authority Building Control partnership for building regulation compliance recognition.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
SuperFOIL Insulation competitors and assessment
Company assessmentDirect peers
- TLX Insulation: TLX manufactures reflective multifoil insulation products for UK residential and commercial construction, with a similar technology approach and merchant-led distribution model. Slightly smaller niche player but directly comparable in product category.
- YBS Insulation: YBS is another UK-based manufacturer of reflective foil and multifoil insulation with a comparable product range (SuperQuilt, BreatherQuilt, Foilboard) targeting similar residential and commercial applications. Direct competitor in the UK merchant channel.
- Proctor Group: Proctor Group manufactures a range of reflective insulation, breather membranes, and vapour control layers for UK construction, with overlapping product categories in multifoil and breathable insulation, plus deep specification channels with architects and contractors.
- EcoTherm Insulation: EcoTherm is a UK manufacturer of rigid PIR and foil-faced insulation boards for roofs, walls, and floors. Overlapping target customers and applications, though serving the rigid-board segment of the similar broader insulation market.
- Actis Insulation: Actis is the most direct competitor to SuperFOIL, offering a comparable range of reflective multifoil insulation products (Hybris, Triso-Sols, Triso-Laine) for roofs, walls, and floors with similar 3-in-1 thermal/VCL/radiant barrier functionality. They compete head-to-head in UK and European markets.
Broad incumbents
- ROCKWOOL: ROCKWOOL is a global manufacturer of stone wool insulation products for residential and commercial buildings. Competes for specification choices in walls, roofs, and floors, particularly where fire performance is a key requirement — a segment where SuperFOIL also competes with SFNC+.
- Recticel Insulation: Recticel is a European manufacturer of PIR/PUR rigid foam insulation boards for building applications. Overlaps with SuperFOIL in target use cases (roofs, walls, floors) and competes in the same specification decisions across UK and European markets.
- Kingspan Insulation: Kingspan is one of the largest insulation manufacturers globally with a broad portfolio of rigid PIR foam boards and insulated panels. While not a direct multifoil specialist, it competes in the same building insulation specification decisions and can displace multifoil in many projects.
- Celotex (Saint-Gobain): Celotex is a leading UK PIR insulation board manufacturer owned by Saint-Gobain. It competes for the same specification decisions in residential and commercial insulation projects, particularly for roof and wall applications where SuperFOIL also bids.
- Knauf Insulation: Knauf is a major global insulation manufacturer with a broad portfolio including glass mineral wool, rock mineral wool, and other insulation products. They are a major competing supplier in the merchant and specification channels SuperFOIL targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SuperFOIL Insulation social profiles
Digital presenceSuperFOIL Insulation compliance and trust
Trust signalCompliance7 records
SuperFOIL Insulation financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperFOIL Insulation leadership team
Management profileNumber of profiles
SuperFOIL Insulation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperFOIL Insulation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperFOIL Insulation
What does SuperFOIL Insulation do?
SuperFOIL Insulation manufactures and supplies reflective multifoil insulation products for roofs, walls, floors, and other building applications. The proprietary 3-in-1 design combines high-performance insulation, vapour control layer, and radiant barrier in a single slim product, manufactured from up to 40% recycled plastic content. The portfolio includes multifoil, breathable, fire-rated (Euroclass A1), underfloor, bubble foil, and radiant barrier products, supported by free sample packs, U-value calculations, an Approved Installer Programme, and CPD training.
Is SuperFOIL Insulation a public or private company?
SuperFOIL Insulation is a private company. It is classified as corporate owned and is currently operating.
When was SuperFOIL Insulation founded?
SuperFOIL Insulation was founded in 1998. It employs 11 to 50 people.
Where is SuperFOIL Insulation based?
SuperFOIL Insulation is headquartered in North Hykeham, United Kingdom, in the Europe region.
How does SuperFOIL Insulation make money?
One revenue line is on record: product Sales.
Who are SuperFOIL Insulation's main competitors?
Direct peers on record are TLX Insulation, YBS Insulation, Proctor Group, EcoTherm Insulation and Actis Insulation. Broad incumbents are ROCKWOOL, Recticel Insulation, Kingspan Insulation, Celotex (Saint-Gobain) and Knauf Insulation.
Does SuperFOIL Insulation have an API?
No public API is recorded for SuperFOIL Insulation.
What industry is SuperFOIL Insulation in?
SuperFOIL Insulation's product category is Building Insulation Materials. Its primary akta.pro industry code is IMADAGAF, Reflective Insulation & Radiant Barriers, with a secondary code of IMADAFAN, Roof Insulation & Cover Boards. Its NAICS code is 326113 and its SIC code is 3081.