Slim Creative

What Slim Creative does

Slim Creative is a women-owned independent creative agency founded in 2023 and headquartered in New York, operating with a team of 1-10 employees. The firm builds brand foundations and campaigns for growth-stage companies and challenger brands at inflection points, spanning brand strategy, positioning, identity development, voice creation, naming, brand books, and social/influencer campaign execution. Service delivery is structured into three named engagement models: SLIM Sprint (1-3 week short assignments), SLIM Step-up (2+ month longer-term partnerships), and SLIM Flex (10+ hours/month ongoing retainer support), allowing clients to enter at varying commitment levels.

The agency's client roster spans at least seven verticals including CPG (Chomps), beauty/skincare (Tula, Odele, SkinFix), fintech (EarnIn), transportation (Lyft), fitness (SoulCycle), consumer products (Ember x RED), and nonprofit (WildAid). Notable quantified outcomes include a 366% brand awareness lift and 704% search activity increase for Odele, over 25 million in donated media and 4 billion impressions for WildAid's 'The Environment Excuse' climate campaign, and an Investors Day experience engaging 700+ analysts and reporters for Lyft. Campaign execution relies on an extended bench of freelance producers, directors, photographers, and musicians (e.g., State Design, Mayda, Logan, Giant), enabling capacity flex without proportional fixed-cost headcount.

Commercially, Slim Creative operates a sales-led go-to-market motion with new business directed through Jill Crawford and inbound inquiries via [email protected]. The firm has no disclosed external funding, no parent company, no subsidiaries, and is domestic US-focused. Marketing is conducted through website portfolio showcasing and organic Instagram/LinkedIn presence. Leadership comprises founder Julie Liu, partner Jenny Read, client services lead Jill Crawford, and operations lead Jessie Lazarus, with competitive positioning resting on the senior team's prior experience shaping legacy brands including Walmart, Target, Disney, HomeGoods, Converse, and Johnnie Walker.

Name

Slim Creative

Legal name

Slim Creative

Website

https://slimcreative.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Slim Creative is a women-owned independent creative agency, founded in 2023 in New York, that builds brand strategy, identity, and campaigns for growth and challenger brands via three engagement tiers — SLIM Sprint, Step-up, and Flex — serving clients across CPG, beauty, fintech, fitness, transportation, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Creative & Brand Strategy Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Brand strategy services
• Creative agency services
• Brand identity design
• Campaign production agency
• Positioning and rebranding

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Revenue generated through project-based creative engagements including brand strategy, positioning, identity, campaigns, and production services. Three engagement tiers: SLIM Sprint (short-term, 1-3 weeks), SLIM Step-up (medium-term, 2+ months), and SLIM Flex (ongoing retainer, 10+ hours/month).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Slim Creative is a women-owned independent creative agency that develops brand strategy, positioning, identity, voice, naming, brand books, and creative campaigns for growth-stage and challenger brands. The agency delivers work through three engagement models: SLIM Sprint (1-3 week short assignments), SLIM Step-up (2+ month longer-term partnerships), and SLIM Flex (10+ hours/month ongoing support). It serves clients across CPG, beauty, retail, and technology sectors.

Product overview

Slim Creative is a women-owned independent creative agency offering three core engagement models (SLIM Sprint, SLIM Step-up, and SLIM Flex) under a unified service umbrella. SLIM Sprint delivers focused brand challenge solutions in 1-3 weeks; SLIM Step-up handles longer-term brand moments (2+ months) including repositioning and campaign launches; and SLIM Flex provides ongoing flexible support (10+ hours/month). The agency's core service offerings span brand strategy and positioning, brand identity and voice development, brand books, naming, brand experience/actions, and social/influencer campaigns—primarily serving CPG, beauty, retail, and tech clients. Notable campaign portfolio includes work for WildAid, EarnIn, Tula, Odele, Lyft, Chomps, Ember Red, SkinFix, and SoulCycle.

Differentiator

Problem solved

Functional benefit

Products and services

• SLIM Sprint Short-assignment creative service that solves a focused brand challenge in 1-3 weeks, designed for positioning pivots, product launches, quick-turnaround cultural moments, or creative refinement for growth brands and challengers.
• SLIM Step-up Longer-term creative partnership (2+ months) for big brand moments such as repositioning, brand book development, launch campaigns, relaunches, and holiday campaigns aimed at growth and challenger brands.
• SLIM Flex Flexible ongoing support engagement of 10+ hours per month, used as brand-team support, fill-in creative firepower for in-house teams, or post-launch additions for existing clients.
• Brand Strategy & Positioning Development of enduring brand platforms, purpose, and positioning that uncover the essential truth of a brand and translate it into an unforgettable market position for growth brands and challengers.
• Brand Identity & Voice Creation of distinctive visual identity systems and brand voice frameworks that give growth brands a unique, ownable visual and verbal language.
• Brand Books Comprehensive brand book documentation that codifies positioning, identity, voice, and creative guidelines for internal teams and external partners.
• Brand Experience / Actions Brand experience design and action-oriented campaigns that translate brand foundations into live touchpoints such as events, activations, and brand experiences.
• Social / Influencer Campaigns Social media and influencer campaign development that extends a brand's identity into platform-native content across social channels.

Quantifiable outcome

• 366% brand awareness increase for Odele campaign
• +4 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• State DesigncoreImplementation/ SI/ Consulting PartnerProduction Partner and Animation studio for WildAid 'The Environment Excuse' campaign
• MaydacoreImplementation/ SI/ Consulting PartnerProduction Partner for EarnIn 'Money at the Speed of You' campaign
• Lesly LynchminorOthersDirector for EarnIn campaign
• New MathminorOthersOriginal Music composer for EarnIn campaign
• Jenna GangminorOthersDirector/Photographer for Tula 'Glow and Go Nowhere' campaign
• Smooch NYCminorOthersPost-production partner for Tula campaign
• Carissa GallominorOthersPhotographer for Odele 'Get Along with Your Hair' campaign
• Jordan WhitlockminorOthersSinger/Artist providing music for Odele campaign
• Heidi's BridgeminorOthersPhotographer for Chomps 'Take Bigger Bites' campaign
• Madison Van RijnminorOthersIllustrator for Chomps 'Take Bigger Bites' campaign
• LogancoreImplementation/ SI/ Consulting PartnerProduction Partner/Animation for Ember Red 'Bring the Heat' campaign
• GiantminorOthersProduction partner for Chomps 'Fuel Back to School' campaign
• João CanzianiminorOthersCreative contributor for SoulCycle 'Ride On' campaign

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mother: Independent creative boutique with offices in New York, London, and beyond, known for culture-led campaign work for challenger and growth brands. Directly comparable in service model and client segment.
• Pentagram: Largest independently owned design studio specializing in brand identity, voice, and visual systems. Closely aligned with Slim Creative's identity, naming, and brand-book offerings.
• &Walsh: Women-founded independent creative agency offering brand strategy, identity, and campaigns for growth and challenger brands. Highly comparable on boutique size, women-owned positioning, and service mix.
• Mucca: Independent design and branding studio specializing in brand identity, packaging, and creative systems for consumer and lifestyle brands. Comparable on boutique scale and identity-led service offering.
• Anomaly: Independent creative agency that operates with a non-traditional, integrated model. Comparable in delivering brand strategy, identity, and campaigns for challenger and growth-stage brands.
• Gin & It: Boutique creative agency offering brand strategy, identity, and campaigns for growth-stage consumer brands. Closely comparable on boutique size and challenger-brand focus.
• Red Antler: Independent brand and creative agency that builds brands for challenger and growth-stage companies. Most direct peer given Slim Creative's positioning around challenger brands at inflection points and identity/positioning offerings.

Broad incumbents

• 72andSunny: Independent creative agency focused on culturally connected brand building for growth and challenger brands. Comparable creative philosophy but with substantially larger team and global reach.
• Droga5: Major independent creative agency (Accenture Song) known for brand strategy, identity, and campaign work for enterprise and challenger clients. Overlapping capabilities but at much greater scale.
• Wieden+Kennedy: Larger independent creative agency with global footprint and strong challenger-brand heritage (Nike, etc.). Comparable service offering but at significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/slim-creative
• Instagraminstagram.com/slimcreativeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slim Creative