Sibéria Spa

What Sibéria Spa does

Sibéria Spa is a privately-held Nordic thermal spa operating from a single location at 339 Rue de Genève, Lac-Beauport, Quebec, Canada. Founded in June 2005 by Julie Panneton and Michel Carrier as the realization of a personal vision, the company has operated continuously for 17+ years and employs more than 100 people. The facility combines outdoor thermal pools, dry saunas, steam baths, cold plunge pools, relaxation pavilions (including indoor pavillons near the river and a Sibérian yurt), and an on-site café housed in a former chapel, all set within a forested property near Lac-Beauport.

The core product is the thermal experience (a 2-3 hour circuit of alternating hot and cold water therapy), sold as day passes, multi-visit packages, or unlimited-access memberships (3-month, annual, and monthly evening tiers). This is complemented by an 18-modality massotherapy program organized into three collections (Classique, Expertise, Découverte), with therapeutic specialties including a Cœur à Cœur program for cancer patients and caregivers, kinésithérapie in 3- or 6-session programs, and various add-ons (aromatic warm oil, therapeutic balm, scalp care). Sibéria Café provides food and beverage service (specialty coffee, sandwiches, salads, wine, cocktails), and the operation is rounded out with gift cards, promotional packages (summer couples package, 4-for-3 thermal, early-bird, evening package), and recurring membership tiers.

Revenue mechanics span pay-as-you-go unit pricing ($60-$80+ thermal entry, $114-$173+ massages), subscription memberships ($199/month evening, $399-$699/3-month, $999-$1,999/annual), and bundled packages. Go-to-market is primarily direct-to-consumer via the siberiaspa.com Shopify storefront and walk-in first-come-first-served access for thermal, with Booker powering massage appointment booking. Distribution is augmented by hotel channel partnerships (Entourage sur-le-Lac, Hôtel-Musée Premières Nations) and direct corporate sales for team building and wellness events. Customer segments comprise individual wellness seekers (primary), families with children aged 5-15 (during family mornings), corporate groups, and couples. The business is privately held with no disclosed funding, parent company, or institutional investors.

Name

Sibéria Spa

Legal name

Sibéria station spa inc.

Website

https://siberiaspa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Sibéria Spa is a privately-held Nordic thermal spa in Lac-Beauport, Quebec, operating a single forested facility since 2005. It serves individual wellness seekers, families, corporate groups, and couples with thermal therapy, 18+ massage modalities, memberships, and an on-site café.

Ownership category

akta.pro rank

Product category

Wellness Spa Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Thermal spa services
• Massotherapy treatments
• Wellness memberships
• Spa gift cards
• Corporate wellness events

Headquarters

HQ city

Clarke City

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Thermal Experience Access: Day passes and multi-visit packages for spa access including hot baths, saunas, steam rooms, cold pools, and relaxation areas. Operates on first-come-first-served basis with waitlist during peak times.
2. Spa Memberships: Recurring subscriptions offering unlimited thermal access including 3-month, annual, and monthly evening memberships with priority access, discounts on massages, and guest privileges.
3. Massotherapy Services: Wide range of massage services including Swedish, deep tissue, sports, prenatal, Lomi-Lomi, Thai, Amma, and specialized therapeutic treatments with add-on options.
4. Sibéria Café Food & Beverage: On-site café offering health-conscious meals, specialty coffees, teas, cocktails, wines, and light fare. Located in former chapel setting with natural surroundings.
5. Gift Cards: Monetary gift cards applicable to all services and products on-site. Available in various denominations and for specific services like thermal access, massages, or café.
6. Packages and Promotions: Bundled experiences including summer packages for couples, welcome packages, early bird specials, and 4-for-3 promotions on thermal access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Sibéria Spa is a Nordic thermal spa operating a single forested facility in Lac-Beauport, Quebec, offering access to hot baths, dry saunas, steam baths, cold plunge pools, and relaxation pavilions. The thermal experience is complemented by massotherapy services across multiple techniques (Swedish, deep tissue, sports, prenatal, Lomi-Lomi, Thai, Amma), an on-site café, multi-tier memberships, gift cards, bundled packages, corporate wellness programs, and family-oriented programming.

Product overview

Sibéria Spa is a Nordic thermal spa located in Lac-Beauport, Quebec, offering a unified wellness experience centered around thermal therapy (hot baths, saunas, steam baths, cold pools, and relaxation areas) and massotherapy services. The core product is the thermal experience, which customers can enhance with various massage services organized into three categories: Classique (Californian-Swedish), Expertise (therapeutic specialized massages), and Découverte (world-inspired exotic treatments). The spa also operates Sibéria Café as an on-site food and beverage service, offers membership programs (Abonnement 3 mois and Abonnement annuel) for unlimited access, and provides corporate team building packages. Products include gift cards (Carte-cadeau), promotional packages (Promo 4 pour 3, Forfait d'été pour deux), and family-oriented events (Matinées familiales). The spa operates on a first-come-first-served basis with a waiting list system, while massage services require advance booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Expérience thermale Thermal therapy experience featuring hot baths, dry saunas, steam baths, cold pools, and relaxation areas including the Sibériean yurt, ôpé pavilion, and hammock zones. Sold as a single admission with towel and locker included, priced from $60-$80 depending on time and season.
• Massothérapie collection Massotherapy services organized into three categories — Classique (Californian-Swedish), Expertise (Deep tissue, Sport, Thai foot, Heart-to-heart, Pregnant women), and Découverte (Momentum, Lomi-atsu, Thai, Lomi-lomi, Trager, Amma). Includes the Cœur à Cœur program designed for cancer patients and their caregivers. Swedish massages start from $114-$139; specialty techniques from $169+.
• Kinésithérapie Therapeutic care designed to address the source of pain through targeted muscle tension work to improve mobility and support body recovery. Offered in 3- or 6-session programs.
• Abonnement mensuel en soirée Monthly evening membership priced at $199 (promo from $269) granting unlimited thermal access after 5pm, robe rental, $10 off or free massage add-on, exclusive promo codes, and 50% guest discount.
• Abonnement 3 mois 3-month unlimited thermal access membership at $399 for Tuesday-Thursday or $699 for all-time access. Includes robe, $10 discount on massages, and 50% guest discount on weekdays.
• Abonnement annuel Annual unlimited thermal access membership at $999 (or $1,999 all-time), including 2 free thermal entries, guaranteed access, priority booking, guest discounts, and exclusive promo codes.
• Forfait de bienvenue Welcome package including thermal experience entry, robe rental, an item of choice from the boutique, and a beverage from Sibéria Café. Available in multiple time/season variants priced $78-$104.
• Forfait d'été pour deux Summer package for two including two thermal entries, two robe rentals, duo massage in pavillons, sharing plateau at Sibéria Café, and two iced coffees with reusable cups. Priced $382.50 (regular) or $318.75 after 5pm.
• Forfait de soirée Evening package starting at 17h including thermal experience entry, discovery massage with complement, a beer or glass of wine, and a sleep mist or massage gel.
• Forfait lève-tôt Early bird package valid Tuesday to Thursday morning including thermal experience entry, a breakfast sandwich, and a specialty coffee or mimosa.
• Duo parent-ado Parent-teen bonding package including teen thermal experience (ages 12-15), adult thermal experience (16+), 60-minute duo massage, and robe rentals.
• Duo parent-enfant Parent-child relaxation package including family morning access and a 30-minute massage for child and adult.
• Promo 4 pour 3 — Entrées à l'expérience thermale Promotion granting 4 thermal experience entries for the price of 3, with access to all installations including hot baths, saunas, steam bath and rest areas. Priced $150-$240 depending on time and season.
• Programme avantage — massothérapie Get 6 massages of 60 minutes of choice for the price of 5, valid for 12 months, with Sibéria member benefits included.
• Carte-cadeau Sibéria Spa Monetary value gift card applicable across the spa's services and products, available in denominations from $200 to $500.
• Carte-cadeau Sibéria Café Gift card for Sibéria Café available in denominations of $10, $20, $30, $45, $50, $100, and $150.
• Matinées familiales Family morning program offering thermal experience access for children aged 5-15 with a parent. Available Sundays year-round and daily during summer season.
• Soirée de sonothérapie Sound therapy evening event using singing bowl vibrations and other therapeutic instruments, combined with thermal experience access starting at 17h.
• Groupes corporatifs Corporate team building and reward programs including team building packages (conference room, yoga, lunch), reward packages (thermal experience), and full-day packages (60-minute massage).
• Sibéria Café On-site café housed in a former chapel offering healthy and gourmet dishes, specialty coffees, teas, refreshments, sandwiches, salads, bakery items, beers, wines, cocktails, and caffeinated alcoholic drinks. Includes a summer table d'hôte offering.

Quantifiable outcome

• 2-3 hours recommended for full thermal experience
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Entourage sur-le-LaccoreChannel Partner/ Reseller/ DistributorHotel resort located on private beach of Lac Beauport with modern design. Sibéria Spa services available at the hotel with discounts for guests. Part of the hotel's wellness concept offering.
• Hôtel-Musée Premières NationsminorChannel Partner/ Reseller/ DistributorHuron-Wendat cultural museum hotel in Wendake offering Sibéria Spa services for guests wanting to combine cultural and wellness experiences.
• Brûlerie RousseauminorOthersCoffee roaster providing specialty coffees for Sibéria Café. Collaboration for café beverage program.
• La Boulangerie La FabriqueminorOthersBakery supplying fresh pastries and baked goods for Sibéria Café menu.
• Mate LibreminorOthersMate beverage brand providing products for Sibéria Café drink menu.
• Booker (Reservation Platform)coreTechnology or IntegrationOnline booking platform used for massage therapy appointments. Enables customers to schedule and manage massage bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Moment Spa: Quebec day-spa chain focused primarily on massage and beauty treatments rather than full thermal circuit. Comparable for massage menu depth and Quebec DTC operations, less so on thermal infrastructure.
• Amerispa: Quebec-based spa chain with multiple locations offering massage, body care, and aesthetic services. Comparable for breadth of services and Quebec brand presence; less aligned on outdoor thermal circuit.

Direct peers

• Spa Le Nordik: Stoneham (Quebec City area) Nordic-style spa with thermal pools, saunas, and massage services. Overlapping regional catchment and product mix with Sibéria Spa.
• Scandinave Spa: Multi-location Canadian Nordic spa operator (Whistler, Mont-Tremblant, Blue Mountain, Old Quebec) offering thermal circuits, massage, and memberships. Closest scaled direct competitor to Sibéria in the thermal-circuit category across Quebec.
• Bota Bota: Montreal floating Nordic spa (riverboat format) offering thermal baths, saunas, massage, and food service. Highly comparable product offering and Quebec market overlap with Sibéria.
• Strom Spa: Quebec-based Nordic spa chain (Quebec City, Sherbrooke, Montreal area) offering thermal experience, massage, and on-site food & beverage. Directly comparable in service mix, geography, and DTC/membership model.
• Balnea Spa: Lac-Supérieur (Laurentians) thermal spa offering hot/cold experience circuit, multiple massage types, and a café. Comparable Nordic-style offering targeting similar Quebec and tourist clientele.
• Nordik Spa-Nature: Large Chelsea, Quebec thermal spa with thermal circuit, massage, food & beverage, and on-site lodging. Direct competitor for Quebec City/out-of-town wellness seekers and corporate groups.

Emerging players

• Aire Ancient Baths: Premium urban thermal bathhouse operator (NYC, Chicago, Toronto, Copenhagen) offering hot/cold circuit experiences. Comparable thermal-circuit product and premium positioning, though primarily operating outside Quebec.

Broad incumbents

• Thermes Spa: Quebec spa operator with multiple sites combining thermal, massage, and aesthetic services. Comparable Quebec footprint and DTC booking model, with broader service breadth than Sibéria's thermal-first focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sibéria Spa